RECRUITMENT AND SELECTION ACTIVITIES - APPLE COMPANY
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1. Company background (30%) 1. Company Introd uction:  W
ebsite : https://www.apple.com/  Name
: In 1976, Apple was officially known as Apple Computer, Inc. The
following years saw the continued usage of this name until 2007, when it was replaced by Apple Inc.  Address:
Apple Park is the headquarters of Apple Corporation in Cupertino, California, United States.  Phone
number: In the US, callers can reach Apple at 1-800-275-2273 for general assistance.  Logo:
The Apple iconic logo is a stylized apple with a bite taken out of it. It was
designed by Rob Janoff in 1977 and is one of the most well-known logos in the
world. It symbolizes knowledge, discovery, and innovation, reflecting Apple's
mission to bring the best personal computing experiences to students, educators, creative professionals, and consumers worldwide. Đoạn văn 1.1:
Apple is a multinational technology company that has been in operation since
1976. Initially, the company was known as Apple Computer, Inc., and it operated
under this name until 2007, when it was renamed Apple Inc. Over the years,
Apple has grown to become one of the largest technology companies globally,
with a reputation for producing innovative and user-friendly products.
The company's headquarters, Apple Park, are located in Cupertino, California, in
the United States. This campus is one of the most impressive corporate
headquarters in the world and spans over 175 acres. It serves as the primary
location for Apple's corporate operations and houses several buildings, including the iconic Steve Jobs Theater.
Apple's logo is one of the most recognizable in the world. Designed by Rob
Janoff in 1977, the logo depicts a stylized apple with a bite taken out of it. The
logo symbolizes knowledge, discovery, and innovation, reflecting Apple's
mission to provide the best personal computing experiences to students,
educators, creative professionals, and consumers worldwide.
In the US, customers can reach Apple for general assistance by dialing 1-800-
275-2273. The company also has a robust online presence, its official website
being https://www.apple.com/. The website serves as a hub for all things Apple,
providing information on the company's products, services, and events.
In summary, Apple is a technology company that has revolutionized the industry
with its innovative and user-friendly products. With its headquarters in
Cupertino, California, and a reputation for excellence, the company continues to
lead the way in the tech space.
2. Company foundation and development history:  Founder:
Steve Jobs, Steve Wozniak, and Ronald Wayne created Apple in April
1976. Steve Jobs, the CEO of Apple, is the one who has had the most significant
role in the creation of the iPhone.  Precursor:
The Apple Precursor was a tablet computer developed by Apple in the
mid-1990s as a precursor to the Apple iPad. It was a portable computer that
utilized a touch screen to allow users to interact with the device. However, Apple
decided not to release the Precursor, choosing to focus on other projects at the
time. The concept of the Precursor was eventually integrated into the
development of the iPad, which was released in 2010.  Development
history: Apple has a rich and colorful history of innovation and
development. Here are some highlights: 
In 1977, they created the AppleII, the first mass-produced computer, by
upgrading the original Apple computer with a one megahertz CPU. In
1980, Apple formally entered the stock market. The first personal
computer with a feature that includes a mouse for navigating and desktop
icons and folders is named Lisa. However, this product was unable to
remain in the market owing to high production costs. 
With the introduction of the first iPhone in 2007, Apple started the age of
touch-screen smartphones. Because it attracted users' attention, this
invention has significantly altered the smartphone industry. 
Apple debuted the iPad tablet computer in 2010, and in May, the business
surpassed Microsoft to become the biggest US technology company in terms of market value. 
Tim Cook, Apple's chief operating officer, succeeded Steve Jobs as the
company's new CEO when the co-founder of Apple announced his
departure from the position due to health issues in 2011. 
Apple unveiled the new iPhone 5, which is the smallest, lightest, and most
powerful of its mobile devices, in September 2012. With 2 million pre-
orders and a size that is double that of the iPhone 4S, this new device has
the attention of the entire globe. Followed by the iPhone 6, iPhone 6 plus,
iPhone 7, iPhone 7 plus, iPhone 8, iPhone 8 plus, iPhone Xr, iPhone X
max, iPhone SE, iPhone 11, iPhone 11 pro, and iPhone 11 pro max in the following years. 
Known for its iconic products, superior design, and dedication to privacy
and security, Apple is currently one of the most valuable and powerful corporations in the world.
3. Mission, vision and core val ues  Mission:
Apple's mission is to provide exceptional products and services that
meet the unique needs of its customers. This is reflected in its mission statement,
which emphasizes the company's commitment to delivering the best user
experience through innovative hardware, software, and services. The mission
statement guides Apple's long-term objectives and has contributed to its success.  V
ision: Apple's vision is to create the best products on earth and make a positive
impact on the world. This mission statement governs all of the company's
operations, strategic planning, and decision-making. It ensures that every choice
made by Apple aligns with the organization's goals and objectives. From
leadership to product teams and support staff, all employees are guided by this vision.  Core
values: The mission and vision statements of Apple are built around its
basic beliefs. Apple aspires to be a cutting-edge leader in technology, including
accessibility, inclusion and diversity, education, environment, privacy and supplier responsibility.
 Accessibility: Apple designs its products to be accessible to everyone,
regardless of their physical abilities or disabilities. The company achieves
this by combining advanced technology with powerful features to improve
accessibility. Apple's innovative devices ensure that individuals with
physical limitations can easily perform their daily activities without feeling left out.
 Inclusion and diversity: The fact that employees from diverse backgrounds
work there gives the organization its biggest competitive advantage. Apple
believes in hiring a diverse staff because it wants to create goods for
people of many geographic locations, ethnicities, faiths, genders, and
cultural backgrounds. Apple has consistently advanced through bringing in
individuals that are unique in their thought processes, life experiences, and personal characteristics.
 Privacy: Apple views privacy as a fundamental human right, yet a
significant amount of sensitive consumer data is present in its products.
Every product is therefore designed to offer the user the best possible level
of security. Thanks to the security features, they may decide which
information to share and with whom. It is more difficult for anyone to gain
unauthorized access to the device thanks to enhanced security measures
like face and touch ID, which also ensure that only the user has access.
 Environmental sustainability: Apple is dedicated to reducing their
environmental impact and has established goals to use only renewable
energy when producing products both internally and externally. At the
same time, the company encourages customers to use its improved
recycling program called Apple Trade-In, which offers either credit or
recycling for outdated devices depending on eligibility requirements set forth by the program.
 Supplier Responsibility: Apple holds its partners and suppliers responsible
for creating high-quality products because it always prioritizes its
customers. While ensuring that they meet all requirements, the company
offers opportunities to its suppliers. It also holds its suppliers accountable
for making sure that its employees receive fair treatment, do their jobs in
environments that are safe and comfortable, and have no rights infringed upon.
 Education: Apple is committed to providing innovative technology and
tools to enhance learning and education worldwide.
Conclusion: Apple's purpose and vision statements have had a significant role in the company
becoming one of the most prosperous and significant tech companies in the world. These two
guiding principles serve as a constant reminder to Apple's team and investors of why they do
what they do: by leveraging their products to improve accessibility, sustainability, connectivity, and ease of living.
4. Organizational structure  Structure: 
Duties and functions of each department: 
Design: is responsible for creating the unique and iconic design of Apple's
products, from the hardware to the software interface. 
Hardware engineering: This department designs, tests, and develops the hardware
components that make up Apple's devices, such as processors, displays, and cameras. 
Hardware technologies: This department focuses on developing new cutting-edge
technologies, ranging from wireless networking to 3D sensing. 
Software:The software which generates Apple products, such as iOS, macOS, and
watchOS, is created by this department. 
Services: This department provides various services to Apple's customers, such as
the App Store, iCloud, and Apple Music. 
Machine learning & AI: This department focuses on developing AI technologies
that can be integrated into Apple's products, such as Siri and facial recognition. 
Marketing: This department is responsible for promoting Apple's products and
services to consumers and for creating the company's brand image. 
Marketing communication: This department is responsible for developing
marketing strategies and communication plans to promote Apple's products and
services. They are responsible for developing advertising campaigns, creating
brand messaging, managing social media channels, and developing marketing materials. 
Operations: This department manages the supply chain and logistics for Apple's
products. They work to ensure that production, shipping, and distribution are
efficient and timely. They also manage the inventory and stock levels of Apple's products. 
Sales: Apple's retail division operates the company's physical stores around the
world. They are responsible for managing the customer experience in Apple's
stores, including product displays, customer service, and sales. 
Human resources (People): is responsible for managing Apple's employee
lifecycle, including recruiting, hiring, and training employees. They also manage
employee benefits, compensation, and performance evaluations. 
Finance: The financial operations of Apple, including forecasting, budgeting, and
financial reporting, are managed by the finance division of the business. In
addition, they handle financial risks and investments. 
Legal: The legal department is responsible for managing Apple's legal affairs,
including intellectual property, contracts, and regulatory compliance. They also
provide legal advice to other departments within the company. 
Corporate Communication: This department is responsible for managing Apple's
external and internal communications. This includes creating and executing
communication strategies, managing media relations and press releases, crisis
communication management, managing Apple's social media presence, and
maintaining a positive image of the company. 
Environment, policy & social: The environment policy focuses on reducing
Apple's carbon footprint, conserving resources, and minimizing waste. The social
department focuses on ethical and responsible business practices, including labor
and human rights, fair treatment of workers, and responsible sourcing of materials. 
Corporate development: is responsible for the company’s mergers, acquisitions
and strategic investing efforts. 5. Business situation  Products/Services:
Apple offers a wide range of products and services including 
Product: iPhones, iPads, Ipod, Macbook, Apple Watch, Apple TV, AirPods 
Services: Apple store, IOS, iCloud, iBook, iTune, Apple Pay, and Apple Music.  Partners/Customers
: Apple partners with various companies such as Intel,
Qualcomm, and Samsung for components in its products. It has a loyal
customer base that spans across the globe with a demographic ranging
from teenagers to professionals.  Competitors
: Apple's main competitors are Samsung, Google, and
Microsoft. These companies also offer a range of similar products and services.  Markets:
Apple operates in various markets worldwide including North
America, Europe, Asia-Pacific, and the Middle East.  Revenue
& Profits: In the last three years, Apple has consistently reported
revenue and profit growth. Its revenue for FY2019 was $260.2 billion,
with a net income of $55.3 billion. In FY2020, Apple's revenue surpassed $274.
2. Enterprise’s HR activity analysis (50%)
2.1. Recruitment policy:
Apple's recruitment policy is focused on attracting, selecting, and retaining individuals
who are the best fit for the company's culture, values, and goals. The company places a high
value on diversity and seeks to attract talented people from all backgrounds and experiences.
Apple is an equal employment opportunity company,there is equal and fair treatment of
the Company's workforce and potential, regardless of gender,ethnicity, origin, disability, age,
religion, sexual orientation, marital status or any background which prohibits
discrimination. Apple prohibit any discrimination and unfair treatment phenomenon within the company
One of Apple's key recruitment strategies is to actively seek out individuals who are
passionate about technology and innovation. The company looks for candidates who are willing
to push boundaries and think outside the box in order to create products and solutions that are
truly unique and groundbreaking.
In addition, Apple places a strong emphasis on teamwork and collaboration and seeks
candidates who can work effectively in a fast-paced and dynamic environment. The company
values individuals who are able to communicate clearly and effectively, and who are willing to
take on new challenges and responsibilities.
Apple gives employees an opportunity to advance their skills while working for the
organization and provides an opportunity for training and development. Employees are
encouraged to learn on the job. Besides, the company provides on-the –job training to allow
employees to advance their skills on the job.
In 2014, Apple announced a set of new welfare, one of welfare is about women for
extend pregnant maternity leave, it is described that pregnant women can leave up to four weeks
in the prenatal and postnatal can leave 14 weeks.Thus it can be seen that Apple is fire and equal
in human resource. Apple Recruitment will accordingly make career opportunities available to
all people with disabilities, women, older employees, minorities and every practical
effort will be made to provide for the needs of staff, candidates and clients.
Overall, Apple's recruitment policy is focused on identifying and hiring talented
individuals who can contribute to the company's continued success and growth. The company
invests heavily in its employees, providing ongoing training and development opportunities to
help them reach their full potential and achieve their career goals.
2.2. Recruitment and selection process: a. Recruitment process 
Step 1: Commence Recruitment
Before an employment position is advertised, the Director of Human Resources at Apple
Headquarters completes the following paperwork:  Request for employment form 
Job classification, job description, and proposed wage range 
Tools for assessing tests and skills 
Evaluation standards for candidates 
Step 2: Announcement of Positions 
The human resources division publishes the open position and creates ads. About 340
agencies, colleges, and organizations have received the job descriptions. All other
promotional costs shall be borne by the Hiring Unit.  Step 3: Advertising 
Print media – Newspapers: State, national or local; Online media – LinkedIn, website 
Decisions must be made as to which media to use and how the advertisement should
be designed to target suitable applicants. 
Step 4: Receiving complete Application/Resume and begin the Review Process 
Applicants are approved or denied based on their credentials and managerial and engineering experience. 
Before the screening process, the selection criteria are established. 
The Hiring Unit conducts interviews with at least three candidates when the screening
is finished using the performance and experience criteria. 
Step 5: Face to Face Interviews 
The interview contains inquiries pertinent to the position being sought after. 
Each applicant who is interviewed must have their interview evaluation filled out and
submitted to the human resources office by the interviewing panel. 
Each applicant must participate in three to four rounds of interviews.  Step 6: Reference check 
The hiring manager must examine references before making an offer to the chosen candidates. 
To complete the candidate reference check, this manager would speak with each reference directly:  Academic  Prior work  Financial  Law enforcement records  Personal b. Selection Process
If Apple is pleased with the resumes you've provided them with, each applicant
will need to go through three to four rounds of interviews. After roughly two to four
weeks, the candidates will be informed of the specifics of the initial interview. 
The first interview: The initial interview for Apple will be conducted in a group setting
with approximately 15 other candidates. During this interview, Apple staff will ask social
questions and observe how candidates interact with others. Apple is seeking candidates
who are personable and outgoing. The interview will also include role-playing exercises
where candidates will act as both employees and customers. Candidate interactions will
be closely monitored. It is important for candidates to present themselves well, smile, and
ask questions. If selected, a background check will be conducted after the initial interview.  ·
The second interview: successful candidates will receive a phone call inquiring
about their interest in a position at Apple, their thoughts on the company, and other
related questions. This phone interview will last approximately 15 minutes. Candidates
who pass this stage will be invited for a second interview in person. During the second
interview, candidates will be asked about their previous work experience and how they
would handle specific scenarios.  ·
The third interview: During the third interview, the candidate's responses will be
evaluated, including whether they use a question or a situation to respond. Additionally,
their attire may be taken into consideration, especially if they were advised not to dress
formally. The questions asked during the third interview will likely be similar to those in
the previous two interviews, focusing on past experiences and how to handle specific
scenarios. The general manager will conduct this interview alone.  ·
The last interview: The candidate will be asked to attend one more one-on-one
interview with the head manager or senior manager at the final interview. It may begin
out like the previous three interviews, where some common questions were asked, but it
might progress to more individualized inquiries about the candidates' pasts. It was said
that the candidate will be notified of the results between three and seven days after the
interview, which may last 20 minutes. 
Candidates who are not selected will usually receive notification of the decision via
email, although phone calls may also be used. 
2.3. Recruitment sources (external and internal sources)
Apple utilizes both external and internal sources for recruitment. Here's a breakdown: A. Eternal Source: 
Advertisement: Apple advertises its job openings through various channels. One of the
most popular channels is Apple's job website, where the company posts job positions and
allows candidates to apply online. In addition, Apple also uses job websites of
employment agencies and social networks such as LinkedIn and Glassdoor to promote its
job openings. Furthermore, Apple may also use direct advertising on other websites and
mobile apps to attract potential candidates. Finally, Apple may also use recruitment
events and job fairs to introduce the company and its job openings to potential candidates 
Employment Agency:Apple may use employment agencies to find suitable candidates for
their job openings. These employment agencies can be recruitment companies or partners
of Apple, or government or private recruitment organizations. These employment
agencies will help Apple promote their job openings to a larger pool of potential
candidates and attract more qualified applicants. If you're interested in job openings at
Apple through employment agencies, you can search on the recruitment websites of these
agencies or contact them directly for more details. Apple uses a recruitment agency to
find candidates is ManpowerGroup Solutions. In 2018, Apple signed a contract with
ManpowerGroup Solutions to provide recruitment services for positions at their customer
service centers in Austin, Texas and Elk Grove, California. ManpowerGroup Solutions
helped Apple to search and recruit thousands of employees for various positions,
including technical support specialists, customer care specialists, and finance specialists.
This shows that Apple may use recruitment agencies to help them find suitable candidates
for their job openings. Apple using recruitment agencies is Adecco Group, one of the
largest staffing firms in the world. Adecco Group helped Apple to search and recruit
employees for various positions, including technical roles, sales specialists, and finance
specialists. Adecco Group also provided recruitment consulting services to Apple, helping
the company to identify the most effective recruitment methods to attract potential candidates. 
Educational institution: Apple often conducts recruitment programs at universities to find
potential candidates. These programs include presentations, workshops, interviews, and
similar events to introduce the company and Apple's job openings to students.
Additionally, Apple also has internship programs and new employee recruitment
programs at universities, allowing students to participate in real projects and have the
opportunity to be hired after graduation. The universities where Apple conducts
recruitment programs may vary depending on the company's hiring needs. B. Internal Sources:
Apple prefers to recruit from within the company. They have a dedicated program called
the "Apple University" that provides training to employees and prepares them for leadership
roles within the organization. They have a policy of promoting from within, which allows current
employees to advance their careers. 
Promotion: Apple has clear standards and professional processes for evaluating and
promoting employees within the company. Apple evaluates employees based on various
factors, including job performance, contributions to the organization, skills, and
leadership abilities. Employees may be nominated for promotion through performance
evaluation processes, or by applying for management or senior-level expert positions.
Apple's promotion process is carried out in a transparent and fair manner, and is governed
by the company's policies and regulations. 
Referrals: Apple also encourages its employees to refer candidates for open positions.
This provides a cost-effective option for the company and also ensures that the candidate
has been recommended by someone who knows the company and the work culture.
file:///C:/Users/HP/Downloads/ACriticleAnalysisofApple.pdf 2.4. Selection methods
Apple uses various selection methods in their HRM process to hire the best candidates for their
organization. Some of the methods used by Apple are:  Resume s
creening: The HR team at Apple reviews the resumes of the applicants to assess
their qualifications and relevant experience.  Behavioral
interviews: Behavioral interviews are conducted to understand the behavior
and thought process of the candidate. Apple uses this to evaluate how the candidate
would handle different situations.  T
echnical interviews : Technical interviews are conducted to test the technical skills of the
candidate. Apple uses this to evaluate the proficiency of the candidate in specific fields.  Assessment
centers: Assessment centers are used to evaluate the skills of the candidate,
including problem-solving, teamwork, and communication skills.  Reference
checks : Reference checks are conducted to verify the candidate's work
experience, achievements, and character references  Online tests:
Apple also uses online tests to assess the technical and cognitive skills of the candidate.
3. ASSESSMENT/SOLUTIONS/RECOMMENDATIONS
After conducting a thorough assessment of the recruitment and selection practices of Apple Inc.,
there are several solutions and recommendations that can be made to enhance the company's hiring process.
Firstly, Apple could implement a more diverse and inclusive recruitment strategy to attract a
wider pool of candidates from different backgrounds and experiences. This could be achieved by
partnering with organizations that focus on promoting diversity and inclusion in the workplace.
Secondly, Apple could improve their selection process by incorporating more objective and
standardized assessment methods, such as behavioral interviews and cognitive ability tests. This
would ensure that candidates are evaluated based on their skills and abilities, rather than
subjective factors such as personal biases or preferences.
Lastly, Apple could invest in employee referral programs and internal mobility initiatives to
encourage internal employees to refer qualified candidates for open positions and provide
opportunities for career growth within the company.
Overall, by implementing these solutions and recommendations, Apple can continue to attract and
hire top talent, while also promoting diversity and inclusion in their workforce.
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