Result - Note kết quả - Tài liệu tham khảo | Đại học Hoa Sen
Result - Note kết quả - Tài liệu tham khảo | Đại học Hoa Sen và thông tin bổ ích giúp sinh viên tham khảo, ôn luyện và phục vụ nhu cầu học tập của mình cụ thể là có định hướng, ôn tập, nắm vững kiến thức môn học và làm bài tốt trong những bài kiểm tra, bài tiểu luận, bài tập kết thúc học phần, từ đó học tập tốt và có kết quả
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1. Review of the packaging design of TH True Milk products Packaging reviews Frequency Percent Valid Cumulative frequency No need for 82 80% 82 improvement Needs 12 12% 12 improvement Sum Need for improvement 18% No need for improvement 82% No need for improvement Need for improvement
Figure 1: Showing the evaluation of the packaging design of TH True Milk fresh milk
The percentage of people who review the packaging design of TH True Milk
products is stable and does not need any further adjustment accounting for 82%.=>
TH True Milk's packaging design is good and customers are quite satisfied
Meanwhile, the percentage of people who think TH True Milk needs to change the bag is 12%.
2. Reasons to choose to buy TH True Milk fresh milk. Reason Frequency Percent Valid Cumulative frequency Hobby 35 35% 35 Packaging 5 5% 40 Frequently used 30 30% 70 families and acquaintances Attractive ads 10 10% 80 Others 20 20% 100 Sum 100 Reason Hobby Packaging,models
Frequently used families and acquaintances Attractive ads Others
The percentage of people who choose to buy TH True Milk fresh milk because of preferences accounts for the
%, and at least choose to buy products because highest 3 5 of the beautiful
packaging accounting for 5%. The proportion of people who choose to buy products because of their families
and acquaintances also accounts for a fairly high proportion accounting for 30%. Besides, the
number of people choosing to buy products because they find ads attractive accounts for only 11%, relatively low.
=> TH True Milk's advertising is not good, has not attracted many consumers. 20
% of 100 people choose to buy products for some other reasons, including buying products
because TH True Milk is really delicious.
=> the quality of the product is relatively highly appreciated by students.
In general, consumers have the habit of buying milk according to the preferences and
influences of the family, acquaintances when the family and acquaintances are using a certain type of product.
3. Purpose of using TH True Milk by consumers Intended use Frequency Percent Valid Cumulative frequency Drink 83 83% 83 Cook 14 14 97 Beauty 3 3% 100 Sum 100 Purpose of using 16 4 98 Drink Cook Beauty The chart above shows:
The proportion of users for oral purposes accounted for 83.1% and 3.4% for beauty purposes.
16% of people use it for cooking purposes.
4. What time of day do customers usually use raw milk Timing Frequency Percent Valid Cumulative frequency Bright 54 54% 54 Midday 6 6% 60 Evening 8 8% 68 Night 32 32% 100 Sum 100 Timing 32 54 8 6 Morning Midday Evening Night
54% is a high percentage of customers using milk in the morning, the proportion of
people using it and the evening accounts for 32%.
Meanwhile, the percentage of customers drinking milk at noon and afternoon is 6%
and 8% respectively, which is quite low.
As can be seen, consumers have a habit of drinking milk in the morning to recharge
for the whole day and increase height when used in late the day.
5. The age that customers think is appropriate to choose TH True Milk Age range Frequency Percent Valid Cumulative frequency Under 18 years 48 48% 48 old Ages 19-30 38 38% 86 Ages 31-45 12 12% 98 Over 45 years old 2 2% 100 Sum 100 Age Range 12 2 48 38 Under 18 19-30 31-45 Trên 45
48% of users think that TH True Milk is suitable for under-18s and then 38% of 19-31 years old.
However, only about 14% of respondents think TH True Milk is suitable for ages 31
and up. => TH True Milk has not hit many ages, it is necessary to have a product line for ages 31 and above.
6. The taste of TH True Milk fresh milk is preferred by students Aroma Frequency Percent Valid Cumulative frequency Pure 40 40% 40 Less sugar 48 48% 88 Strawberries and 12 12% 100 others Sum 100 Hương vị 12 40 48 Pure Less sugar Stawberry and others
In general, consumers still prefer to use whole milk flavor and less sugar when
accounting for 40% and 48%. While, only 12% use other milk flavors such as strawberry and banana,..
7. Factors affecting the habit of using TH True Milk Elements Frequency Percent Valid Cumulative frequency Price 26 26% 26 Quality 31 31% 57 Packaging, models 6 6% 63 Taste 28 28% 91 Brand 9 9% 100 Sum 100 Factors affecting 26 9 28 31 6 Price Quality Packaging, Models Tast Brand
Chart shows the factors affecting consumers' choice to buy TH True MilkQuality: Quality is
always the top concern of customers. Due to the growing economy, people are always
concerned about safety and health. Therefore, when choosing to buy a certain product (TH
True Milk), people choose "quality" (accounting for 31% of the 100 survey participants).
In addition, the "taste" factor accounts for a relatively high proportion (accounting for 28%) 2%
higher than the price factor and only 6% of students are affected by packaging and
design. Thereby, the majority of customers are affected by quality and taste when choosing to
buy products. That also shows that the quality of TH True Milk fresh milk is well appreciated by
students and the taste is also quite good.