lOMoARcPSD| 58605085






𝝅 = 𝑻𝑹 𝑻𝑪














󰉼󰉴󰈖 󰈘 󰈘 󰈨󰉼 󰈨󰈖 󰈘 󰉼󰉴󰈨 󰈖 
󰈜 󰉼󰉴󰈨 󰈖 󰈘 
lOMoARcPSD| 58605085


𝚫 𝐥𝐚𝐛𝐨𝐫













𝐓𝐂
𝐀𝐓𝐂 =
𝐐

𝐅𝐂
𝚫 𝐨𝐮𝐭𝐩𝐮𝐭
𝐌𝐏 =
lOMoARcPSD| 58605085
𝐀𝐅𝐂 =
𝐐

𝐕𝐂
𝐀𝐕𝐂 =
𝐐


𝚫𝐓𝐂
𝐌𝐂 =
𝚫𝐐





-



-
lOMoARcPSD| 58605085

󰉴󰈨 󰉼 
󰈚 

󰉴󰈨 
󰉼 󰈖 󰈚 



lOMoARcPSD| 58605085




- 󰈚 󰉼󰉴 󰈚 󰉼󰉴 
- 󰈖 󰈜 󰈘 
- 󰉼󰈨 󰉴 󰈨󰉼󰉴 
- 󰈘 󰈨󰈨󰉼󰉴 󰈖 󰈖 󰈜 
- 󰈨󰈨󰉼󰉴󰈨 
󰈘 󰈖 󰈖 󰈜 

𝑇𝑅 𝑃𝑥𝑄
𝐴𝑅= = =𝑃
𝑄 𝑄


lOMoARcPSD| 58605085



- 
- 
- 

𝑃 < 𝐴𝑉𝐶


- 
- 
𝑃 < 𝐴𝑇𝐶
𝑃 > 𝐴𝑇𝐶
𝑷𝒓𝒐𝒇𝒊𝒕 = (𝑷 𝑨𝑻𝑪)𝒙𝑸
lOMoARcPSD| 58605085

󰈨󰉼󰉴 󰈨󰈚 󰈖 󰈨󰈖 󰈜 󰈖 󰈜 
󰉼󰉴󰈚 󰈜 󰈘 󰈖 󰈜 
󰈖 󰈘 󰈨󰈖 󰈖 󰈜 
󰈞 󰈘 󰈖 󰉼 
󰈨󰈨󰉼󰉴 󰈚 󰈖 
 󰈘 󰈘 󰈖 󰈘 󰉼󰉴󰈨 󰈠 󰉼 󰉴󰈖 󰈨󰈘 
 󰈖 󰈨󰈚 󰈖 󰈘 󰈨󰈘 
 󰈨󰈜 󰈖 󰈘 󰉴 󰈘 󰉴󰈚 󰉴 
󰈨 
󰈨󰈜 󰈨󰈖 󰈘 󰈨󰉴 󰈘 󰉴

󰈘 󰈘 
󰈨󰉼 󰈖 󰈨󰈨
- 󰈞 󰈘 
- 󰈖 󰈞 󰈘 󰈖   󰈘 
lOMoARcPSD| 58605085
   󰈨 󰈨

- 󰈖 󰈨󰈖 󰈘 󰉴 󰉼󰉴󰈨 󰉴󰈖 󰈖 

- 󰈖 
󰉼󰉴󰈨 󰈨󰈨 󰈜 󰈖 
󰉼󰉼󰈨 󰈘 󰈖 󰈘 󰉆󰉼 󰈜 
󰈚 󰈨󰈜 
󰉼 
󰈨 󰈜 
- 
- 󰈜 󰈨󰈖 

PM

lOMoARcPSD| 58605085
PE
-
󰉼 





󰉴 󰈨󰈘 󰈨󰈚 󰈘 
󰉼 󰈨󰈖 󰈨 󰈨 󰈚 󰈨󰈖 󰉴

󰈨󰈖 󰈜 󰉴 󰉼 󰉼 󰉼󰉴 
󰉼󰈨 󰈢 󰉴󰈘 󰉴 󰉼󰉴 
󰉴
       imperfect competition     


󰈨󰈘 󰈨󰉼󰉴 󰉴 󰈚 󰈖 󰈜 󰉼󰉴󰉼󰈨
󰉼󰈘 󰈨
󰈚 
󰈨󰈞 󰉼󰈨 󰈨󰈚 󰈚 󰈖 󰈜 
󰈨 󰉼󰈨 󰈖 󰈜 󰉼󰉴󰉼󰈨 󰈨 
󰈘 


lOMoARcPSD| 58605085
- 󰈚 󰈨 󰈨

- 󰈖 󰈜 󰈖󰈨󰈖 

- 󰈜 󰉼󰈨 󰈨󰈨󰉴 󰈖 󰈨󰉼󰉴 󰈘 󰈘 󰉼󰉴󰈨 
 󰈜 󰈘 󰈢  
󰈘 󰉴 󰉼󰉴󰈨 󰉴󰈨 󰈨
- 
- 󰈨 󰈞 
- 󰈜  󰈖 󰈘 󰈨 󰈜 
- 󰉼󰈨 󰈜 󰈨
󰈘 󰉴 󰈞 
- 󰈨 󰉴
- 󰈚 󰈘 󰈘 󰈜 󰉼󰉴󰈨 󰈖 󰈘 󰉼 󰈘 󰈜  

󰉼󰈨 󰈨󰉴 󰈖 󰈖 󰈘 󰈚 󰈚 󰉴󰈖 
lOMoARcPSD| 58605085
- 󰈘 󰉼󰉴󰈨 󰉴󰈨 󰈨󰉼 󰉴 󰈨󰈨󰉼󰉴 󰈖 
󰈖 
- 󰈘 󰈞 󰈨󰈘 󰉴 󰈖 󰈨󰉼󰉴 
- 󰈞 󰈘 

- 
- 
󰈨󰈚 󰈘 󰈘 󰈖 󰉼󰉴 󰈖 󰈘 󰉴
󰈘 󰉼󰈖 󰈘 󰈖 󰈘 
󰈘 󰉼󰉴󰈨 󰈨󰉼󰉴 󰈜 󰈘 󰉼󰉴󰈖 󰉼 󰉼 󰈨󰈨󰈖 
󰉴 
- 󰉼󰉴 󰉼󰉼 󰈨󰉼󰉴󰈨 󰉼 󰈨󰈠 󰈖 󰈜 󰉴 
- 󰈖 󰈞 󰉼󰈨 󰉴 󰈖 󰉼 
󰉴 󰈨󰈨󰉼󰉴 

- 󰉼 󰈨󰈨󰈖 󰈖 󰈜 󰈚 󰈖 󰈚 
- 󰈨󰈦 󰉼󰉴󰈨 󰉴 󰈚 󰈜 󰈨󰈨󰉼󰉴 󰈘 󰈚 󰈘 
󰉼󰉴󰈨 󰈖 󰈜 󰈨󰈨󰈨󰈘 - 󰉼󰈨 
󰈘 󰈘 󰈢 󰈖 󰉴󰈖 󰈘 󰉼󰉴 󰈜 󰈚 󰈢 󰈖 󰈜 
󰈨󰉴󰈚 󰉴󰉴 󰉼󰈨 󰈘
󰈖 󰈨󰈢 󰈜 󰈖 󰈜 

- 󰈘 󰈨󰈘 󰈘 󰉼󰈨 󰈚 󰈨 󰈖 
- 󰉼 󰉼󰉴 󰈚 󰉴󰉴- 󰉼󰈨 

MC
Markup
lOMoARcPSD| 58605085
󰈘 󰈘 󰈢 󰈖 󰉼󰈨 󰈖 󰈨󰈖 󰈖 󰈚 󰈖 󰈚 󰈖 󰉼󰉴󰈖 
󰈖 
󰈖 󰈨󰈚 󰈜 󰈨 󰈨󰉼󰈨 󰈘 󰉼󰉴󰈨 󰈖 󰈜 󰈢 
󰈖 󰈨󰈘 

󰈨󰈘  󰈨󰉼󰉴 󰈚 󰈨󰉼 󰈖 󰈜 󰉼󰉴󰉼󰈨 󰈨󰈘 
󰈨

󰈘 󰈨󰈚 󰈖 󰈨 󰈖 󰉼󰉴󰈖 󰈘 󰉼 󰈘 
󰈨 󰈖 󰉼 󰈨  󰈠 󰉼 󰈖 󰉼 󰈜 󰉼󰉼 󰈘 󰈨󰈘 
󰈨󰈖󰈚 
󰈜 󰉼 󰈨 
󰉼󰉴 󰈖 󰉼 󰈘 󰈘 󰈨
󰉼󰈨 󰈘 󰈘 󰈨󰉼󰉴 󰉼 󰈨󰉼󰉴 󰈚 󰈨󰈨

󰈨󰈨󰈘 󰈘 󰉴 󰉴󰈖 
󰈞 󰈚 󰈨󰉼󰈨 󰈜 󰈨󰉼󰉴 

󰈘 󰈖 󰉼󰉴󰉴 󰈞 󰉼󰉴 󰈨 󰈘 󰉼󰉴󰈨 󰈘 
󰈘 󰈖 󰈨 󰈘 󰉼󰉴󰈨 󰈘 󰈖 󰉼 󰉼󰉴 󰈨
󰈘 󰈨
- 󰈚 
- 󰈚 
󰈨󰉼 󰈖 󰈨󰈖 󰉼󰉴󰈖 󰉴󰈨 󰈨
- 󰈘 
-  󰈘 󰈖 󰈞 󰈘 󰈖 
- 󰈘 󰈘 󰈖 
󰈘 󰈘 󰉼󰉴󰈨 -
󰈖 
- 󰈘 󰉴
- 󰈘 󰈚 󰈘 
- 󰈘 󰈚 󰈘 󰉼 
󰈘 󰉼󰉴󰈨 󰈚 󰉴
󰈨󰉼 󰈖 󰈨 󰈨󰉴󰈨 󰉴 󰈘 
󰈖 󰈚 󰈜 󰉼󰉴󰈨 󰉴󰈨
󰈘 󰉼󰉴󰈨 󰈘 󰈘 󰉼󰉴 󰉼󰉴 󰈨 󰈘 󰉼󰉴󰈨 󰉼 
lOMoARcPSD| 58605085

󰈚 
- 󰈚 
󰈘 󰈨
󰈘 󰈨
󰈨󰈘 󰉴󰈨
󰉼󰈨 󰈨 󰈨
- 󰉼 
󰈘 󰉼󰉴󰈨 
󰈘 󰈨
󰈘 󰉴󰉴 󰈨
󰉼󰈨 󰈨 󰉼󰉴󰈨 
󰈘 󰈨 󰈚  󰈨 󰈖 
󰈚 󰈚 
- 󰈨
󰈘 󰈨
󰈘 󰈨
󰈨󰈘 󰉴󰈨
󰉼󰈨 󰈨 󰈨
- 󰈨󰈖 
󰈘 󰉼󰉴󰈨 
󰈘 󰈨
󰈘 󰉴󰉴 󰈨
󰉼󰈨 󰈨 󰉼󰉴󰈨 
NASH
EQUILIBRIUM
Không chọn vì
self
DOMINAN
T
DOMINAN
T
lOMoARcPSD| 58605085
󰈘 󰈨 󰈚  󰈨 
󰉼󰉴 󰉴󰈨 󰈖 󰉼󰈨 󰈨 󰈖 
󰈚 󰈨
󰈘 󰈘 󰈖 󰈜 󰈖󰈨󰈨 󰈨 
󰈨󰈘 󰉼󰉴󰈨 󰉼 󰈘 󰉴󰈖 󰈘 󰈨 
󰈨 󰉼󰉴 󰉼󰈘 󰈖 󰈚 󰈨


- 󰈖 󰈨󰈨 󰉼󰉴󰈨 
- 󰈚 󰉴󰈚 󰉴
󰈞 󰈜 󰈨 󰈘 󰈘 󰉼 
- 󰈘 󰈘 󰈖 󰈨󰉼󰉴 󰈨󰉼󰉴 󰈘 󰈖 
- 󰈘 󰈖 󰈨
󰈖 󰈖 

 󰈖 󰈘 󰈨󰉴 󰈨 󰉼󰉴 󰈨 󰈜

 󰈖 󰈜 󰈖 󰉼󰈨 󰈨󰈖 󰉴 󰈨󰈘 󰈘 󰈖 󰈨󰈜 
󰈖 󰈨󰉼󰉴 󰈜 
 󰈖 󰈘 󰈘 󰉴󰈨 󰈖 󰈜 󰉴 󰉴 󰈨󰉼 
󰈨󰈖 󰉼󰉴󰈨 󰉴󰈨 󰉴 󰈨󰈚 

󰉼󰉴  󰈘 󰈨
lOMoARcPSD| 58605085
















lOMoARcPSD| 58605085

- 
- 
- 
- 

lOMoARcPSD| 58605085
lOMoARcPSD| 58605085


lOMoARcPSD| 58605085





 
 
 
 P
Pmax=120
P
M
=110
MC=100
 
Q
0










 









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
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
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




DWL
MC
D
MR
CS
PS
0
Q
M
=1
Q
E
=10.9
E
lOMoARcPSD| 58605085



   
  

  
  NE 
 
  
   

NE  



























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lOMoAR cPSD| 58605085
CHAPTER 13: THE COSTS OF PRODUCTION
Law of supply: firms are willing to produce sell a greater quantity of a good when the price of the good is higher.
(Quy luật cung: người bán sẵn sàng sản xuất và bán nhiều hơn khi giá của sản phẩm cao hơn)
Goal of a firm: maximize profit
PROFIT = TOTAL REVENUE – TOTAL COST
𝝅 = 𝑻𝑹 − 𝑻𝑪
TR: the amount a firm receives for the sale of its output (tổng doanh thu)
TC: the market value of the inputs a firm uses in production (tổng chi phí sản xuất)
Profit: total revenue minus total cost (lợi nhuận)
OPPORTUNITY COST = EXPLICIT COST + IMPLICIT COST
+ explicit costs: input costs that require an outlay of money by the firm (real cost) (chi phí hiện – tính ra
được bằng tiền)
+ implicit costs: input costs that do not require an outlay of money by the firm (forgone opportunity,…) (chi phí ẩn)
Economic profit: total revenue minus total cost, including both explicit and implicit costs (lợi nhuận kinh tế)
= accounting profit – implicit cost
Accounting profit: total revenue minus total explicit cost (lợi nhuận kế toán) Accounting
profit economic profit
Production function: the relationship between quantity of inputs used to make a good and the quantity
of output of that good. (phương trì nh sa n xua t – mo i quan he giư a nguye n lie u sa n xua t va so lươ ng sa n pha m đươ c sa n xua t ra) lOMoAR cPSD| 58605085
Marginal product: the increase in output that arises from an additional unit of input (Sản lượng tăng
thêm khi tăng một đơn vị nhân công) 𝚫 𝐨𝐮𝐭𝐩𝐮𝐭 𝐌𝐏 = 𝚫 𝐥𝐚𝐛𝐨𝐫
- diminishing marginal product: the property whereby the marginal product of an input declines as
declines as the quantity of the input increases (additional units are more expensive). When adding 1
unit of labor, the output increases but not as large a margin as previous units labor. (Sản lượng giảm đi
khi tăng một đơn vị nhân công)

TOTAL COST = FIXED COSTS + VARIABLE COSTS
Fixed costs: costs that do not vary with the quantity of output produced, unaffected by production (chi
phí cố định, vd: chi phí thuê nhà, thuê đất,..)
Variable costs: costs that vary with the quantity of output produced (chi phí biến đổi theo số lượng sản phẩm) + produce nothing: VC = 0
Average total cost: total cost divided by the quantity of output (chi phí sản xuất bình quân từng sản phẩm) 𝐓𝐂 𝐀𝐓𝐂 = 𝐐
Average fixed cost: fixed costs divided by the quantity of output (chi phí cố định bình quân) 𝐅𝐂 lOMoAR cPSD| 58605085 𝐀𝐅𝐂 = 𝐐
Average variable cost: variable costs divided by the quantity of output (chi phí biến đổi bình quân) 𝐕𝐂 𝐀𝐕𝐂 = 𝐐
Marginal cost: the increase in total cost that arises from an extra unit of production (Chi phí sản xuất tăng
thêm khi sản xuất them 1 sản phẩm) 𝚫𝐓𝐂 𝐌𝐂 = 𝚫𝐐 SHAPES:
- Marginal cost: always rising
- Average total cost: u-shaped
- Average fixed cost: always falling
- Average variable cost: always rising
Efficient scale: the quantity of output that minimizes average total cost (quy mô hiệu quả) - MC < ATC: ATC is falling - MC > ATC: ATC is rising - MC = ATC: ATC minimum - lOMoAR cPSD| 58605085
- Economies of scale: the property whereby a long-run average total cost falls as the quantity of
output increases (Tính kinh tế quy mô: chi phí giảm khi tăng số lượng sản phẩm sản xuất ra - Lơ i tư c
ta ng da n theo quy mo .)
- Diseconomies of scale: the property whereby a long-run average total cost rises as the quantity of
output increases (Tính phi kinh tế quy mô: chi phí tăng khi tăng số lượng sản phẩm sản xuất ra - Lơ i
tư c gia m da n theo quy mo )
- Constant returns to scale: the property whereby long-run average total cost stays the same as the
quantity of output changes (Sinh lợi không đổi theo qui mô: chi phí không đổi khi số lượng sản phẩm
sản xuất ra thay đổi)
lOMoAR cPSD| 58605085
CHAPTER 14: FIRMS IN COMPETITIVE MARKET
Competitive market: many buyers and sellers trading identical products so that each buyer and seller is a
price taker (thị trường gồm nhiều người bán và nhiều người mua nên người bán và người mua đều phải chấp
nhận giá chung của thị trường)

- Many buyers and many sellers: nhie u ngươ i ba n va nhie u ngươ i mua
- Same goods: sa n pha m gio ng nhau
- Free entry and exit the market: tư do tham gia va rơ i thi trươ ng
- Take the price as given (price taken): cha p nha n gia thi trươ ng la m gia ba n cu a sa n pha m
- Little influence or negligible impact on price (no market power): ì t hoa c kho ng co ta c đo ng đươ c đe n gia cu a sa n pha m
Average revenue: total revenue divided by the quantity sold. (doanh thu bì nh qua n) 𝑇𝑅 𝑃𝑥𝑄 𝐴𝑅= = =𝑃 for all types of firms 𝑄 𝑄
Marginal revenue: the change in total revenue from an additional unit sold (Doanh thu cận biên: phần
doanh thu tăng thêm do bán thêm một đơn vị sản phẩm)
lOMoAR cPSD| 58605085
For competitive firms, marginal revenue equals the price of the good
AR = P = MR = MC = constant
Comparing MR and MC: reveal contribution of the last unit in making profit
- MR > MC: should increase Q
- MR < MC: should decrease Q
- MR = MC: profit-maximized -> do nothing
Shut down decisions: quyết định đóng dẹp tiệm 𝑃 < 𝐴𝑉𝐶
Sunk cost: a cost that has already been committed and cannot be recovered (chi phí chìm: chi phí đã xảy ra
và không thể khôi phụ lại được)
- In the short run: FC is sunk
- In the long run: FC is not sunk
Long-run decision to exit or enter a market: 𝑃 < 𝐴𝑇𝐶 Enter if 𝑃 > 𝐴𝑇𝐶
𝑷𝒓𝒐𝒇𝒊𝒕 = (𝑷 − 𝑨𝑻𝑪)𝒙𝑸 lOMoAR cPSD| 58605085 CHAPTER 15: MONOPOLY
Monopoly: mo t co ng ty la ngươ i ba n đo c quye n (sole seller) cu a mo t sa n pha m va kho ng co sa n pha m
tương đo ng na o đe thay the sa n pha m na y (no close substitutes)
Monopoly firm co market power – kha na ng quye t đi nh P cu a sa n pha m
Nguye n do chì nh da n đe n monopolies đo la barriers to entry – ra o ca n nga n như ng co ng ty kha c gia
nha p thi trươ ng. Co 3 nguo n cu a barriers to entry:
1. Monopoly resources: ta i nguye n thie t ye u cho sa n xua t đươ c na m giư bơ i mo t co ng ty duy nha t
2. Government regulation: chì nh phu giao đo c quye n sa n xua t cho mo t co ng ty duy nha t
3. The production process: mo t co ng ty co the sa n xua t vơ i chi phì tha p hơn pha n lơ n ca c co ng ty co n la i
Natural monopoly: mo t co ng ty co the mo t mì nh sa n xua t ra Q cho toa n bo market vơ i ATC tha p hơn ca c co ng ty kha c
Trong monopoly market, MR < P => Demand curve do c xuo ng
2 hie u ư ng cu a vie c ta ng Q (monopoly output) le n thu nha p (revenue):
- Output effect (OE): ta ng Q da n đe n ta ng revenue
- Price effect (PE): ta ng Q la m P gia m da n đe n gia m revenue  MR se a m ne u PE > OE lOMoAR cPSD| 58605085
Monopoly KHO NG CO supply curve vì Q KHO NG phu thuo c va o P Socially efficient quantity:
- Demand curve pha n a nh gia tri cu a ha ng ho a đo i vơ i consumer, đươ c tì nh bơ i willingness to pay cu a consumer
- MC curve pha n a nh costs of the monopolist
 Socially efficient quantity đươ c xa c đi nh ta i đie m giao nhau cu a demand curve va MC curve
Nhưng tre n thư c te , monopolist sa n xua t I T HƠN mư c socially efficient quantity đe maximize profit =>
Đie u kie n đe maximize profit trong monopoly: MR = MC
Co ng thư c tì nh profit: π = (P – ATC) x Q
Ta i đie m monopoly equilibrium: - Quantity = QM
- P > MC => co deadweight loss (Đa y la bie u hie n cu a tì nh inefficiency of monopoly) D.N.V.Khanh – MICRO Final PM lOMoAR cPSD| 58605085 PE -
Co ng thư c tì nh deadweight loss:
DWL = 1/2 x (QE – QM) x (PM – MC)
Public policy towards monopolies: ta ng competition vơ i ca c lua t cho ng đo c quye n (antitrust laws): ca m
như ng ha ng đo ng pha bo ca nh tranh (anticompetitive practices), ta o đie u kie n cho chì nh phu pha vơ monopolies
Price discrimination: ba n cu ng mo t sa n pha m vơ i ca c mư c gia kha c nhau cho như ng ngươ i mua kha c
nhau -> dư a tre n willingness to pay: giu p ta ng profit ba ng ca ch tì nh gia cao hơn đo i vơ i ngươ i mua co WTP
cao hơn => vd: ve ma y bay, ve phim, discount coupons,…
Ở giữa monopoly và perfect competition là imperfect competition, bao gồm monopolistic competition và oligopoly
CHAPTER 16: MONOPOLISTIC COMPETITION
Monopolistic competition: mo t ca u tru c thi trươ ng vơ i nhie u (many) co ng ty ba n ca c sa n pha m tương tư
(similar) nhưng kho ng gio ng he t nhau (NOT identical) =>vd: sa ch, nha ha ng, qua n a o,…
Trong mo t monopolistically competitive market, mo i co ng ty co sư đo c quye n (monopoly) ve sa n pha m ma
co ng ty đo ta o ra, nhưng ca c co ng ty kha c cu ng ta o ra sa n pha m tương tư va cu ng ca nh tranh
(competition) gia nh la y cu ng kha ch ha ng
MONOPOLISTIC COMPETITION = MONOPOLY + PERFECT COMPETITION
Các đặc điểm của monopolistic competition: lOMoAR cPSD| 58605085
- Many sellers: co nhie u co ng ty, ca nh tranh cu ng mo t nho m kha ch ha ng => price maker but facing competition
- Product differentiation: ca c sa n pha m chì kha c nhau mo t chu t => kho ng pha i price taker, co downward-sloping demand curve
- Free entry and exit: ca c co ng ty co the tư do gia nha p hoa c rơ i kho i thi trươ ng, vì the so lươ ng co ng ty
se thay đo i đe n khi economic profit ba ng 0 (zero economic profit)  In short run:
Đo i vơ i co ng ty thu đươ c lơ i nhua n (earn profits):
- Co downward-sloping demand curve - Ta i mo i Q, MR < P
- Đe maximize profit thì co ng ty se sa n xua t Q ta i đie m ma MR = MC
- Co ng ty dư a va o demand curve đe đa t ra price
Đo i vơ i co ng ty thua lo (losses):
- Ta i Q nơi MR = MC, P < ATC
- Đie u to t nha t ma co ng ty co the la m đươ c lu c na y la gia m losses đe n mư c to i thie u  In short run,
firm behaviour is very similar to monopoly
 In long run: sư gia nha p va rơ i kho i cu a ca c co ng ty khie n economic profit da n da n trơ tha nh 0 (zero) lOMoAR cPSD| 58605085 Markup MC
- Ne u thu đươ c lơ i nhua n in short run: như ng co ng ty mơ i gia nha p thi trươ ng => demand gia m =>
price va profit cu ng gia m theo
- Ne u thua lo in short run: mo t so co ng ty rơ i kho i thi trươ ng => demand va price ta ng
- Entry va exit die n ra cho đe n khi P = ATC va profit = 0
Ca c co ng ty tì nh the m phì tre n MC (markup of price over MC):
- Trong monopolistic competition, P > MC
- Co n trong perfect competition, P = MC
Excess capacity: monopolistic competitor va n ha nh tre n pha n do c xuo ng cu a đươ ng ATC, sa n xua t ì t hơn
cost-minimizing output (kho ng gio ng như perfect competition sa n xua t Q sao cho ATC nho nha t)
So lươ ng firms tre n thi trươ ng co the kho ng to i ưu, bơ i vì như ng ta c nha n be n ngoa i tư vie c gia nha p cu a ca c co ng ty mơ i:
- The product-variety externality: ngươ i tie u du ng dư thư a nha n đươ c tư vie c ra ma t sa n pha m mơ i
- The business-stealing externaltity: ga nh pha i lo do sư rơ i đi cu a như ng co ng ty cu khi co co ng ty mơ i gia nha p thi trươ ng Advertising:
- Mư c đo kha c bie t cu a ca c sa n pha m ca ng nhie u => Qua ng ca o ca ng nhie u
- Mo t co ng ty sa n sa ng chi lươ ng lơ n tie n va o ad co the la mo t tì n hie u cho ngươ i tie u du ng bie t ve cha t
lươ ng sa n pha m, ma c ke no i dung ad the na o - Sư tranh ca i xoay quanh ad:
+ Phe cho ng đo i ad: cho ra ng ad ca n trơ competition, khie n ngươ i ta hie u nha m ra ng ca c sa n pha m
kha c bie t nhau hơn, nhie u differentiation hơn so vơ i thư c te
+ Phe u ng ho ad: cho ra ng ad thu c đa y competition va gia m thie u market power Brand names:
- Ad co mo i lie n quan ma t thie t đe n sư to n ta i cu a brand names
- Như ng co ng ty co brand names thươ ng chi nhie u hơn cho ad va cu ng tì nh gia cao hơn - Sư tranh ca i xoay quanh brand names: lOMoAR cPSD| 58605085
+ Phe cho ng đo i: cho ra ng ne n xo a bo sư ba o ve cu a chì nh phu ve trademark => gia m ta m a nh hươ ng
cu a brand names => lower prices
+ Phe u ng ho : ca n brand names đe ta o đo ng lư c cho ca c co ng ty duy trì cha t lươ ng sa n pha m nha m ba o ve danh tie ng CHAPTER 17: OLIGOPOLY
Oligopoly: mo t ca u tru c thi trươ ng go m mo t va i (a few) sellers ba n như ng sa n pha m tương tư hoa c gio ng
he t nhau (similar or identical) => vd: banh tennis (Wilson, Penn, Dunlop,…), smartphones (Samsung, Apple, Sony…)
Trong oligopoly market, quye t đi nh ve P va Q cu a mo t co ng ty se a nh hươ ng đe n như ng co ng ty kha c, khie n
ho pha n ư ng la i. Sau đo , co ng ty đo se ca n nha c như ng pha n ư ng na y đe đưa ra như ng quye t đi nh tie p theo.
Duopoly: mo t oligopoly chì go m 2 co ng ty
Game theory: study of how people behave in strategic situations -> du ng “game” đe nghie n cư u ca ch mo i
ngươ i pha n ư ng trong ca c tì nh huo ng nha t đi nh
Collusion: sư tho ng nha t, hie p ươ c giư a ca c co ng ty tre n thi trươ ng ve vie c ba n ra bao nhie u (Q) hay đa t gia bao nhie u (P)
Cartel: mo t nho m ca c co ng ty ha nh đo ng tho ng nha t vơ i nhau => trơ tha nh monopolies
Self-interest: mo i co ng ty đe u co đo ng lư c (incentive) đe bo i ươ c => vì thế nên rất khó để oligopoly hình thành
cartel và tuân theo hiệp ước
Nash equilibrium: tì nh huo ng xa y ra khi ca c ca nha n tương ta c vơ i nhau, mo i ngươ i cho n chie n lươ c to t
nha t cu a ho tu y va o chie n lươ c ma ta t ca như ng ngươ i kha c đa cho n
Khi firms quye t đi nh maximize profit:
- Ve Q: Competitive > Oligopoly > Monopoly
- Ve P: Monopoly > Oligopoly > Competitive
2 hie u ư ng cu a vie c ta ng Q (output) a nh hươ ng le n lơ i nhua n (profits):
- Output effect (OE): ne u P > MC, khi Q ta ng thì profit cu ng ta ng
- Price effect (PE): khi ta ng Q se khie n P gia m da n đe n profit gia m
- Ne u OE > PE thì ne n ta ng Q, co n ne u OE < PE thì ne n gia m Q
Ne u so lươ ng firms ta ng: - PE gia m
- Oligopoly tro ng gio ng competitive market hơn - P tie n ga n đe n MC
- Market Q tie n ga n đe n mư c socially efficient quantity
Một lợi ích khác của international trade: ta ng so lươ ng oligopoly firms -> Q ta ng -> P ga n MC hơn
Prisoner’s dilemma: mo t “game” giư a 2 tu nha n -> gia i thì ch ta i sao vie c hơ p ta c vơ i nhau ra t kho du cho
ca hai đe u co the đươ c lơ i
Dominant strategy: chie n lươ c to t nha t cho 1 ngươ i, du cho ngươ i kha c cho n chie n lươ c gì đi nư a lOMoAR cPSD| 58605085 NASH EQUILIBRIUM DOMINAN T Không chọn vì self DOMINAN T Giải thích:
 Ve phì a Bonnie: (xem ma u xanh)
- Nếu Clyde chọn confess: (ha ng đa u tie n)
+ Ne u Bonnie confess -> nha n 8 na m tu
+ Ne u Bonnie silent -> nha n 20 na m tu
 Chi u 8 na m tu to t hơn la chi u 20 na m
 Lư a cho n confess va nha n 8 na m tu
- Nếu Clyde chọn silent: (ha ng thư hai)
+ Ne u Bonnie confess -> đươ c free
+ Ne u Bonnie silent -> nha n 1 na m tu
 Free to t hơn so vơ i chi u 1 na m tu
 Lư a cho n confess va đươ c free
Ta tha y du Clyde cho n gì , Bonnie đe u se cho n confess => Bonnie co dominant la confess (ma u đo )
 Ve phì a Clyde: (xem ma u ho ng)
- Nếu Bonnie chọn confess: (co t be n tra i)
+ Ne u Clyde confess -> nha n 8 na m tu
+ Ne u Clyde silent -> nha n 20 na m tu 
Chi u 8 na m tu to t hơn la chi u 20 na m
 Lư a cho n confess va nha n 8 na m tu
- Nếu Bonnie chọn silent: (co t be n pha i)
+ Ne u Clyde confess -> đươ c free
+ Ne u Clyde silent -> nha n 1 na m tu
 Free to t hơn so vơ i chi u 1 na m tu
 Lư a cho n confess va đươ c free lOMoAR cPSD| 58605085
Ta tha y du Bonnie cho n gì , Clyde đe u se cho n confess => Clyde co dominant la confess (ma u tì m)
Nash equilibrium: trươ ng hơ p ca 2 co cu ng lư a cho n => Confess la Nash equilibrium (khi đo ca Bonnie
va Clyde đe u nha n 8 na m tu )
 Ta tha y vo n dì ca 2 co the silent va chì nha n 1 na m tu -> Ta i sao kho ng cho n?
 Bi self-interest thao tu ng, mong muo n đươ c free chư kho ng muo n ơ tu , the ne n cho n confess va hy
vo ng ngươ i kia silent. Nhưng vì ai cu ng nghì the ne n tha nh ra ca hai đe u confess va nha n 8 na m tu
(lì do cooperation is difficult)
Noncooperative oligopoly equilibrium:
- Bad for oligopoly firms: nga n ca n vie c đa t đươ c monopoly profits
- Good for society: P ga n MC hơn, Q ga n socially efficient output hơn
Tuy nhie n, va n co the đa t đe n cooperation ne u la m theo như ng ca ch sau:
- Ne u đo i thu bo i ươ c trong 1 vo ng, thì mì nh cu ng bo i ươ c trong ta t ca ca c vo ng sau
- “Tit-for-tat”: đo i thu la m gì trong vo ng na y thì vo ng sau mì nh la m y he t
Vai tro cu a policymakers trong oligopoly market: ta ng competition va gia m cooperation 3 common practices:
1. Resale price maintenance (“fair trade”): nha sa n xua t đa t ra giơ i ha n dươ i cho P ma đa i ly co the thu
2. Predatory pricing: co ng ty gia m P đe nga n ca n sư gia nha p cu a co ng ty mơ i hoa c khie n đo i thu bi đa y
ra kho i thi trươ ng, sau đo no co the thu monopoly price
3. Tying: nha sa n xua t ke t hơ p 2 sa n pha m chung vơ i nhau va cu ng ba n vơ i mo t mư c P => vd: trì nh
duye t web cu a Microsoft đươ c tì ch hơ p vơ i he đie u ha nh Microsoft
CHAP 21: THE THEORY OF CONSUMER CHOICE
How consumers make decisions about what to buy (ca ch ngươ i tie u du ng quye t đi nh ne n mua ca i na o) lOMoAR cPSD| 58605085
Budget constraint : the limit on the consumption bundles that a consumer can afford ( Chế ước ngân sách :
là giới hạn ngân sách có thể chi vào việc mua hàng hóa tiêu dung ) H, G: can’t consume E, F: spend all
C, D: not spend the entire consume
Slope of the budget constraint = the relative price of 2 goods (the price of one good compared to the price of the other)
Ex: A pizza costs 5 times as much as a liter of Pepsi => The opportunity cost of a pizza is 5 liters of Pepsi.
The budget constraint’s slope = 5 => the trade-off the market is offering the consumer: 1 pizza for 5 liters of Pepsi
Indifferent curve: a curve that shows consumption bundles that give the consumer the same level of satisfaction lOMoAR cPSD| 58605085 D: preferred to others
- Higher indifference curves are preferred to lower ones
- Indifference curves are downward sloping
- Indifference curves do not cross
- Indifference curves are bowed inward
The optimum represents the best combination of 2 goods available to the consumer lOMoAR cPSD| 58605085 lOMoAR cPSD| 58605085 PRACTICE EXERCISES:
Exercise 1: Consider a market with: lOMoAR cPSD| 58605085 QD = 120 - P TC = 10 + 5Q2
1. Find quantity and price if the firm is a monopoly one 2. Find deadweight loss 3. Find PS, CS, TS  Solution: P DWL Pmax=120 MC CS PM=110 E PS D MC=100 MR 0 Q M =1 Q E =10.9 Q 1. MC = dTCdQ = (TC)’= 10Q 0
QD = 120 – P => P = 120 – Q
=> TR = PxQ = (120 – Q)xQ = 120Q – Q2
=> MR = dTRdQ = (TR)’= 120 – 2Q
Monopoly firms sell where: MR = MC 120 – 2Q = 10Q
QM = 10 => PM = 120 -10 = 110
2. At E, MC ∩ D => P = MC 120 – Q = 10Q QE = 10.9 MC = 10QM = 100
 DWL = 1/2 x (PM – MC)x(QE – QM) = 1/2 x(110 – 100)x(10.9 – 10) = 4.5
3. When QD = 0 => Pmax = 120
CS = 1/2 x(Pmax – PM)xQM = 1/2 x(120 – 110)x 10 = 50
PS = QMx(PM – MC) + 1/2 x MC x QM = 10 x (110 – 10) + 1/2 x100x10 = 600 TS = CS + PS = 650
Exercise 2: Suppose there are two oligopoly firms. Each has 3 different plans to generate different profits for
the firm as follow. Find all Nash equilibriums and dominants available! B lOMoAR cPSD| 58605085 Plan (1) (2) (3) $50 $40 $100 (1) $50 $40 $70 A $70 $30 $70 (2) $60 $50 $80 $80 $20 $60 (3) $70 $30 $40  Solution: B Plan (1) (2) (3) $50 $40 $100 (1) $50 $40 $70 $70 $30 NE $70 A (2) $60 $50 $80 (3) $80 $20 $60 $70 NE $30 $40
 There is no dominant strategy