Speaking 1 Revision Notes: Data Privacy & Business Etiquette | Tiếng anh cơ bản 1 | Học viện Tài chính

REVISION FOR SPEAKING 1
Reading fluently the following texts
Data privacy is important as users leave digital footprints on a daily basis, but using
social media may put your personal data at risk without you knowing it. Privacy
concerns are at the forefront as scandals and data breaches are in the news every day.
Beginning in late 2022, data privacy concerns prompted U.S. state and federal
agencies to ban employees from using TikTok on government-owned devices.
Because TikTok is owned by Chinese company ByteDance, some lawmakers feel the
Chinese government may use TikTok to learn confidential information about the U.S.
government through these devices.
Data management is the practice of collecting, organizing, protecting, and storing an
organization’s data so it can be analyzed for business decisions. As organizations
create and consume data at unprecedented rates, data management solutions become
essential for making sense of the vast quantities of data. Today’s leading data
management software ensures that reliable, up-to-date data is always used to drive
decisions. The software helps with everything from data preparation to cataloging,
search, and governance, allowing people to quickly find the information they need for analysis.
Vietnam has been regarded as one of the best destinations for foreign travelers. The
hospitality of the locals, the vibrant culture, and general affordability attract
foreigners to come and embrace the unique Vietnamese lifestyle. But for foreign
investors and workers, the local work culture can be initially challenging. There’s the
language barrier, which often leads to miscommunication, and the social norms
inside the workplace may confuse new foreign entrants. 1
Japan’s unique culture has been shaped by trends and forces from within and outside
the country. An understanding of these and how they have shaped Japanese society
will help you in your dealings with Japanese people, businesses and society in
general. The Japanese have been very effective at adapting religions and schools of
thought from outside the country. Confucianism and Buddhism came to Japan
through China and Korea, with the Japanese taking these teachings and adapting
them to local conditions and sensibilities.
In the world of business everything tends to happen quickly and there is an
expectation for branding to be the same and deliver quick fixes. Branding takes time.
A dream project will flow smoothly and, create the brand positioning and visual
identity within weeks, but this is a very rare occurrence. It typically takes a couple of
months to do the necessary research and define the strategy, and that is only the
foundation. From there, you need to agree on design solutions and an implementation
plan, then continue to nurture your brand and invest into its growth for years to come.
You can’t determine the success of your social media marketing strategies without
tracking data. Google Analytics can be used as a great social media marketing tool
that will help you measure your most triumphant social media marketing techniques,
as well as determine which strategies are better off abandoned. Attach tracking tags
to your social media marketing campaigns so that you can properly monitor them.
And be sure to use the analytics within each social platform for even more insight
into which of your social content is performing best with your audience.
To be successful, you can't afford to ignore your competitors. Instead, take the time
to study and learn from them. Larger companies devote significant resources to
obtaining this sort of competitive intelligence. How you go about analyzing the
competition can depend on the nature of your business. If you're a restaurant or store
owner, you may simply be able to dine or shop at a competitor's place of business, 2
ask customers what they like or don't like about it, and gain information that way. If
you're in a field with more limited access to your competitors' inner workings, such
as manufacturing, try to keep up with the news in relevant trade publications, speak
with any customers you share in common, and obtain and scrutinize whatever
financial information a competitor makes publicly available.
Only a well-conceived and well-packaged plan can win the necessary investment
and support for your idea. It must describe the company or proposed project
accurately and attractively. Even though its subject is a moving target, the plan must
detail the company’s or the project’s present status, current needs, and expected
future. You must present and justify ongoing and changing resource requirements,
marketing decisions, financial projections, production demands, and personnel needs
in logical and convincing fashion.
A good location can be a critical factor in recruiting the right talent into your
business. If your venture relies on a skilled workforce, then you will need to seek out
a location where there is a healthy source of talent that is proficient in your industry.
This is often transparent in industries such as tech, where areas with high numbers of
software engineers and designers often result in a larger proportion of successful
startups. At the same time, your location determines how accessible you are to your
potential employees, too. For example, if you are located in an out-of-town
commercial space, then effectively, you are restricting your talent pool to only those
who can drive. However, if you are located within a town or city, your staff can easily
commute to your location via public transport.
Dubai’s quality of healthcare is exceptional offering excellent medical services and
healthcare to its citizens and residents. Due to its immediate response, strict public
health measures, and quick vaccination roll-out, the city and the whole UAE
remained resilient against the COVID-19 pandemic. Since having medical insurance 3
is mandatory in Dubai, employees benefit from medical insurance provided by their
employers. Health insurance companies offer a flexible range of medical and life
insurance plans for residents with coverage in the UAE and abroad. Recently, the
UAE government has expanded its issuance of 10-year Golden Visas to medical
practitioners with the aim of attracting foreign professionals and encouraging them to stay in the country for long.
In Vietnam, the InterContinental Danang Sun Peninsula Resort can be considered the
first hotel to bring the world’s high-class art resort to Vietnam in 2012. Bringing the
world’s artistic quintessence but still promoting the identity of local culture is the
successful formula helping the hotel to be honored as “The World’s Leading Luxury
Resort” by the World Travel Awards for four consecutive years. The hotel interprets
its own story with the most unique features of traditional Vietnamese architecture and
combines them with factors from wild nature. In there, you’ll find a bar designed by
an “aristocrat monkey”, a banana-yellow cinema, and a toilet that many travel
magazines have appreciated as “the most interesting toilet in the world”
While there are no guarantees that any business will succeed, selling products on the
Internet is similar to a brick-and-mortar business. You must always start with a
business plan. Identify your target customers and determine their needs. Highlight
what products and services you are offering and how they will be displayed -- a
secure shopping cart to process orders is also a key component. Just like a brick-and-
mortar business, advertising is just as important as making a killer website. With the
proper planning and execution, your store will have a chance of succeeding in cyberspace.
Product launches involve several teams, including the sales team, the customer
support team, product teams, product marketing, event management, and even
managers. Each team aligns and works together to maximize launch potential — 4
building anticipation, interest, brand recognition, and momentum in the process.
Some product launches are more memorable and successful than others. When Apple
releases a new iPhone, for example, they distribute several press releases and stories
before unveiling the new design at their annual conference. This creates so much
excitement and hype that would-be users queue overnight at retail stores to get the device.
Answer the questions (related to different topics) in form of a mini presentation
(about 4 minutes of speaking) or in short. 5 Unit 1: Data
1.Surveillance is everywhere in society nowadays. Among governments, companies
and individuals, who benefits the most from surveillance? Suggested answer:
Individuals benefit the most from surveillance because of some reasons. First, if
companies can collect information about customers’ buying habits to develop the
most effective/appropriate/suitable marketing strategies, individuals as consumers
can receive the most suitable offers. Second, if companies can monitor their
employees through electronic systems, such as: emails, voice mails and phone calls,
individuals as employees or workers are motivated to work better, having better
performance so that they can receive higher salary or bonuses and even get promoted.
Finally, if the governments recording people in public places, this can stop criminal
activities and increase security, so individuals as citizens can get benefit as well.
From the reason above, it is obvious that individuals benefit the most from surveillance.
2. Surveillance is everywhere in society nowadays. What are the dangers of having
too much surveillance?
In modern life, we don’t have privacy because of too much surveillance. Surveillance
is the cause of some drawbacks for everyone: -
Privacy invasion. It is not easy to protect our private life in modern time. We may be
recorded by CCTV cameras on the street that make us uncomfortable. 6 -
Risk of information abuse. Information about us can be collected by for another
purposes. Some cyber-terrorists can sell our information in black web or threat us in order to blackmail. - A doubt on public security
3. Privacy invasion is a concern in the Internet society. What are the reasons for this?
Someone somewhere is recording nearly everything we do. Companies conduct
research into people’s buying habits, meanwhile, organizations collect data for surveillance purposes… -
surveillance is everywhere. (online – information is collected by companies
with the use of cookie, offline – con be tracked by phone companies or monitored by our bosses) -
available surveillance technologies (CCTV cameras, satellites, tracking chips)
4. Data management is very important. How do people manage data nowadays?
People can manage data in some following steps.
Step 1. Decide how to structure your filing system. -
What are the main categories information that you deal with? - What sub-categories?
Step 2. Create files for each kind of material. - Give your files helpful names
Step 3: Arrange your files for easy access. -
Create a short-cut to file that you use often -
Keep most important files at the front of filing area
Step 4: Keep your filing system up-to-date. -
File new information as soon as you get it -
Delete or throw away old material 7 -
Ask your system often: Does it work for you? 5.What is data?
- Data is information or facts about a particular subject that someone has collected
6. Why is it important to manage information well?
- You can store information effectively
 find it again easily and quickly when you want to use it in the future
7. Why do companies collect data? - To improve their marketing
8. What kind of data do companies collect?
- Customers’ name, address, buying habits and other details
- Employees’ information, … Unit 2: Etiquette
1. Many office workers admit being rude. Give examples of bad manner at
workplaces? What are the reasons for these bad manners?
Examples of bad manner at workplaces - Shouting at people -
Using mobile phone in a meeting - Using bad words - Arriving late for a meeting - Ignoring an email/ PEOPLE - Not introducing people
The reasons for these bad manners -
The office workers are bad- mannered/ IMPOLITE/ RUDE because of the
pressure of work and they are in a very informal and busy working environment as well. 8 -
Nowadays, many people think that “It’s stuffy to be polite”
2. Many office workers admit being rude. Give examples of bad manner at
workplaces? What should be done to improve workers’ manner?
Examples of bad manner at workplaces: ( 1 ) Solutions - To organizations:
Some organizations are investing in training courses for junior managers to be polite
and trying to encourage workers to avoid bad manners. -
To individuals/ workers:
Workers should be aware of being polite at work is very important. This can help to
build relationship at work as well as improve the working environment in general.
Workers should find some measures to help them get rid of pressure/ stress
themselves so that they do not forget proper etiquette at work even in a busy working environment.
3. Following the rules is very important to be polite at work. Talk about business
etiquette in Sydney and New York? *Sydney:
- Very easy-going and relaxed about rules >< they work hard.
- Start work pretty early in the morning, at 8am.
- They like to start meetings on time => Important not to be late.
- Men usually wear jacket and tie >< preferred informal clothes when the weather’s hot.
- For lunch, go out for a sandwich.
- Friendly people => talk about sport. 9 * New York:
- Fast and dynamic => they’re rude >< don’t have much time for being polite.
- Work starts early in the morning, at 7am => don’t be late.
- Most people dress in suits => look smart
- Eat at their desk at lunchtime
- Don’t talk about the food >< talk business right through lunch.
- People are very competitive and work always comes first.
Following the rules is very important to be polite at work. Talk about business
etiquette in New York and London? Sydney London New York Breakfast Common – 8a.m. People hate them Start at 7am meetings Punctuality Important not to Important Don’t be late! be late (being on time for meetings is important) Dress Jacket and tie Some wear Most wear suits – usually, but prefer business suits, lots important to look informal clothes wear casual smart when weather is clothes hot Lunch Go out for a Sandwich and Eat at desk or go sandwich coffee to a restaurant What do people Helps if you can At the pub – Business talk about outside talk about sport anything (talk about work? business during lunch)
4. What is etiquette? -
Etiquette is the name we give to the rules for being polite in a social group.
5. What is Business etiquette? Give some examples? 10 -
Business etiquette is the name we give to the rules for being polite in business
situations/ at workplaces -
For examples: not being late for work= arriving on time, wearing suitable
clothes, turning off the mobile phone during the meeting, respect other people ….
6. Why is being polite important in business?
Being polite is important in business because this/ it can help people make contact,
build relationship with others and improve the working environment as well.
7. How to be a polite person at work?
To be a polite person at work, we should follow the rules for being polite at
workplaces. Some cultures and situations are formal, meanwhile some cultures and situations are more informal
8. What is politeness?
Politeness is showing respect for others. It means you think about the other people’s feelings.
9. Who do you often show respect/ politeness to in working environment? Give two examples?
We often show politeness to new contacts, customers or people from other
companies. We are also more politeness to people above us in the organizational
hierarchy. If you are a manager, you should also show respect for your workers,
which makes the workers be more willing to work hard, help and corporate. 11 Unit 3: Image
1. Marketing is important on the path to grow of any businesses. How do fashion
companies create and promote brand image?
In general, fashion houses/ companies can create and promote brand image in many ways. -
The first and the foremost way is to organize a fashion show. The high cost of
fashion show is worth every penny to the industry/ Although organizing a
fashion show is expensive, the publicity it generates is huge. -
Second, / Besides, advertising in glossy fashion magazines is an effective
way to create and promote the brand image for fashion brands. -
Third/ Moreover, fashion companies use haute culture products as loss-
leaders to create the image of the brand, so they can sell the off-the-peg
products under the same label. -
Forth, brands can use celebrity endorsement to attract attention from the
public. They can be well-known/ famous singers, movie stars, athletes and so on. 12 -
Finally, companies can promote an image of the kind of person their
customers want to be through advertising campaigns. For example, Ray-ban a …….
In short, / In summary, / To summarize, fashion brands can create interest among the
public in different ways as mentioned above.
2. To sell a product successfully, you need to find a good way to describe it. How to
describe a product effectively? Describe a product you bought recently. -
In order to introduce/ describe a product successfully, it is necessary to include the
following information: Function, User, Space/ location, Special features, Design,
Material, Opinion (Advantages/ Risks) - Describe a product: ….
3. What is “image”? 13
Image is the most general opinion people have of a company or a product
4. What is “brand”? -
Brand (n): A brand has a name, a logo (symbol) or a design which helps
people to recognize and identify it. -
Brand (v): to apply a name or identity for something (Oxford dictionary.)
To make a product/ an organization/ a person or place easy to recognize as different
from by connecting it with a particular name, design, symbol or set of qualities. (Cambridge dic.)
5. What is “brand image”?
Brand image is the opinion people have of a brand.
6. What is “branding process”?
Is a process which makes a product/ an organization easy to recognize as different
from by connecting it with a particular name, design, symbol or set of qualities.
Or Is a process in which marketing experts create brands and promote the brand
image through advertising campaign.
7. What is “advertising campaign”?
Advertising campaign is a series of advertisements that work together to promote a product or service.
8. Why is branding important?
Branding is important because most customers feel happier buying a famous brand
than a product they don’t know.
9. What elements should be considered when organizing in a fashion show?
There are some main elements involved in a show, for examples: -
Location - Models - Music (sound system) -
Theme - Staging and lighting - … 14 Unit 4: Success
1. While success may look different in various businesses and industries, all
organizations want to succeed. What makes a company successful? - Ability to make a profit -
Available demand for its products/ services -
Ability to control the market (high competitiveness/ having bigger/biggest market share) -
Willingness to make changes to develop.
2. There is a small number of start-ups succeed. How to set up a new business successfully?
There are things should be done to start up a business successfully. -
Have a good business idea and passion for being an entrepreneur - Prepare a good business plan - Conduct market research - Raise finance - Build customer base - Compete with the rivals - Make a profit
3. Starting up a business involves a lot of considerations. What are steps to
start up a business? Which one is the most important? Why?
There are five important steps to set up a new business successfully
1. Develop a new product idea => one of the most important step (not existing before / special features)
2. Conduct market research ( find a demand for your product or service – who are your competitors ) 15 3. Make a good business plan 4. Get finance
5. Build a customer base => most important step (get information of loyal customers)
4. Many businesses go bankrupt due to a number of reasons. What makes a
business failure?
A business may fail because of some reasons as followings: -
It doesn’t find new market and opportunities to grow. -
it is unable to beat competition (compete with the rivals). -
It does not have a strong brand image/ a popular brand name. -
It has limited resources (financial resource and human resource). - It has inadequate equipment. - …
5.Having a good business plan is important. What should be included in a business plan? - type of business - the goals -
The product/ service and its key selling point -
Information to show that you know how to run a business, for example: the
information about staff, management, production, marketing and finance 16
6. Tell a story about a successful business you learnt - PJ Smoothies
PJ Smoothies- a successful start-up in healthy drink industry was founded by
Harry Cragoe who turned his passion for healthy eating into a multi-million
pound company . (2) First, Harry Cragoe travelled to LA and observed that
smoothies is a healthy drinks which was unavailable in Britain then he identified that
there was a real business opportunity in fresh drinks industry here. (3) Next, he
financed his start-up by selling his car, his house and all investments and then asked
his best friend Patrick for help so that they could founded PJ Smoothies. (4) At first,
they just imported finished products but then they decided to set up production in
Britain as they did not have the stock to meet demand and although there have been
problems along the way, Harry never lost his confident in his concept, which helps PJ
smoothies become the market leader fresh drinks sector. (5) In short, it is obvious that
you must have fun and be passionate about what you are doing if you want to be successful.
7. What is “success”/ “a business success”? -
Success is achieving the results which you want or you hope for. -
A Business success or a successful business is making profits from doing/
carrying out business activities.
8. What is passion? -
Passion is a strong desire to have/ achieve smth.
9. What lesson you learnt from the text “Passion into profit”? -
If you want to be successful, you must have fun, never lose your confidence
and be passionate about what you are doing. 17 Unit 5: Location
1. Having a good business location is a key to success. What factors should be
considered when choosing a business location? - Infrastructure - Economy -
Favorable conditions (taxes, legal supports, etc., …) - Climate - …
2. Setting up an office in another country needs a lot of research. What keys element
should be considered to locate a new office? - Infrastructure -
Living environment (for staff and their children) -
Business environment (growth economy/ strong economy, successful
businesses, favorable conditions)
3.Setting up a business in another country needs a lot of research. What factors
should be considered when setting up a business abroad? - Nearer the regional market - Adequate Infrastructure - Stable Economy -
Favorable conditions/ Incentives (taxes, legal supports, Climate, available
resources, free- trade zones, etc., …) -
Positive attitude of local people towards foreigners/ expatriates -
Culture clashes and language barriers 18
4.Some governments in the world develop a service- oriented economy. What
facilities should a region have to become a tourist resort and a business center? -
Good accommodation (apartment blocks, hotels, villas, …) -
Adequate infrastructure (airport, port, road links, network, …) -
Attractions (beaches, shopping malls, theme park, events, …)
5.What’s “business location”?
- Business location is a place or position of a particular company or activity of
selling or buying goods or services
6.What is “premises”?
- Premises is the land and buildings owned by someone, especially by a company or organization.
7.What is “a free-trade zone”? -
A free-trade zone is a special area within a country where foreign companies can
import materials, manufacture goods, export products, etc. without being limited
by the usual rules and taxes / business locations for international companies in
which no local partner is required.
8.How do understand the saying “Field of dreams” about Dubai?
It means that Dubai is a good business location for companies to arrive to set up business/ offices. 19 Unit 6: Selling
1. Companies do marketing in many ways. What is Guerrilla marketing? Give an example?
Guerrilla marketing is a marketing tactic in which a company uses surprise and/or
unconventional interactions in order to promote a product or service. Guerrilla
marketing is different from traditional marketing in that it often relies on personal
interaction, has a smaller budget, emanates from an original idea to engage the
target audience, and focuses on smaller groups of promoters that are responsible for
getting the word out in a particular location or locations rather than through
widespread uniform marketing campaigns. Example:
One of Coca-Cola's most successful guerrilla marketing campaigns was the Share a
Coke campaign. The campaign encouraged customers to find bottles of Coke with
their name on them or the names of their friends and family, and then share photos of
themselves with the bottles on social media.
2. The challenge for all companies is to sell. How do companies sell their products and services? -
A dvertising media (the most effective way to advertise to large number of customers): -
TV, radio, press (newspaper, magazines, the cinema), internet. -
Personal selling: employing representatives to make regular sale visit to customers and regular customers -
Sales promotions: special offers, discounts, free gifts and competition to encourage people to buy -
Public relations: create news and getting information about the company or its
products in the press or on TV 20