Spokesperson Briefing BOOK - Tài liệu tham khảo | Đại học Hoa Sen

SPOKEPERSON BRIEFING BOOK I - ACTIVITY OVERVIEW
On December 3, 2014, while taking a 350ml bottle of Number 1, a product of Tan
Hiep Phat Trading and Service Co., Ltd. to sell to customers, Mr. Minh
discovered that there was a dead fly in the water bottle, so he hid it. The press
conference aims to make a commitment to the production process and the
assurance of food safety and hygiene.
II - KEY MESSAGING / TALKING POINTS UMBRELLA MESSAGE:
Tan Hiep Phat learns from mistakes and ensures to build a production process to
ensure food safety and hygiene. Key Messages 1:
The statement states that the company will have an audit and change to remove
the negative impact on retailers.
Apologies to retailers for the impact on sales as well as a sense of disappointment.
Make sure to have an audit to find a solution. Key Messages 2:
Corporate ethics statement is always a top priority.
Tan Hiep Phat apologizes to the public for his behavior that has caused anger
and a feeling of distrust towards Tan Hiep Phat.
The company always puts experience and satisfaction first. Key Messages 3:
Committed to listening and changing for consumers to bring satisfaction and quality products
Tan Hiep Phat is always ready to listen, learn and change for customers, bringing
customers the best products. Hope customers will forgive and continue to be by
Tan Hiep Phat's side during this difficult time
Willing to change processes to deliver better products.
III - OVERVIEW OF RELEVANT TOPICS AND RECENT COVERAGE
In 2015, the agricultural sector focused on strengthening and improving the
efficiency of the management of agricultural material quality (NNW) and food safety
(food safety). This is also the year that the industry considers the year of food hygiene and safety.
According to Minister of Agriculture and Rural Development (MARD) Cao Duc
Phat, in 2015, the agricultural sector will focus on solving the problem of food safety
and hygiene. "We have produced enough food to supply consumers, now it's time
to take drastic and stronger solutions to improve the quality of agricultural
products," the Minister shared.
2014: Quality management, food safety and hygiene made a positive change
In 2014, the strengthening of water quality management, ensuring food safety
continued to be identified as a key task of the whole industry. Therefore, many
tasks have been accomplished, creating a positive change in the management of
water quality, food safety and hygiene.
Mechanisms and policies on quality management and food safety are basically
fully and synchronously built; propaganda, dissemination, education, training and
retraining to improve professional qualifications have received more attention in
various forms; maintaining and well implementing monitoring programs; especially
strengthen inspection, assessment and classification of establishments producing
and trading agricultural materials according to Circular 14/2011/TT-BNNPTNT;
inspection, inter-sectoral inspection, irregular inspection of a number of food
products at risk of containing toxic substances in violation of regulations on food
safety; promptly provide accurate information and warnings to consumers about
tested products; quality control and food safety of imported agricultural products
according to Circular 25/2011/TT-BNNPTNT and Circular 13/2011/TT-BNNPTNT.
By the end of 2044, there were 1,589 establishments producing products of
terrestrial animal origin and 3,199 foreign aquatic product production
establishments allowed to export to Vietnam; 40 countries (of which 34 are officially
recognized, 2 are on the temporary list and 4 are only allowed to export certain
items according to regulations) are allowed to export to Vietnam products of plant
origin. . At the same time, it has promoted the application of good manufacturing
processes to production, and strengthened inspection work.
The organizational system, quality management apparatus, food safety for
agriculture, forestry and fishery from central to local levels continued to be
consolidated and consolidated. Continue to evaluate and designate laboratories
for quality testing of agricultural materials and food safety. There have been 116
laboratories inside and outside the industry designated as testing laboratories for food safety and hygiene.
However, the operation of the whole system of quality management, food hygiene
and safety is not uniform, many localities have not paid due attention. There are
still many production and trading establishments of agricultural materials and
agricultural products that have not met the requirements, and it is still slow to
overcome weaknesses after inspection. Many cases of food safety loss and the
high risk of violating food safety and hygiene are still pressing issues in society.
2015: Focus on strengthening and improving efficiency
According to the assessment of Minister Cao Duc Phat, the food hygiene and
safety situation in the past year has not deteriorated, but the quality has not been
significantly improved. discovered, affecting the reputation of Vietnamese
agricultural products and reducing consumer confidence. Therefore, in this year
2015, the industry is determined to well implement the content of material quality
management and food safety, considering 2015 as the year of food hygiene and safety.
Minister Cao Duc Phat said that the problem of pesticide residues is causing
headaches for the functional sector because it directly affects the daily life of
consumers. Therefore, in 2015, the Ministry will work aggressively to limit this
situation, especially in vegetable, fruit and tea products.
Notably, in 2015, the industry will continue to perfect the legal basis system for
quality management and food safety and hygiene activities and build a force,
strengthen management capacity to improve work efficiency. quality management
and food safety and hygiene to remove barriers and facilitate the export and
consumption of agricultural products; better solve the pressing problems of society
on food safety, protect production and consumers.
At the same time, organize the implementation of food safety monitoring programs
for agricultural and aquatic products as planned; implementing the Circular No.
45/2014/TT-BNNPTNT dated December 3, 2014 regulating the inspection of
establishments producing and trading agricultural materials and inspecting and
certifying agricultural production and business establishments. Forestry and
aquatic products meet food safety conditions for all groups of agricultural and
forestry products and aquatic products, with priority given to products that are
causing pressing problems in terms of quality and food safety.
In addition, implementing the Project on capacity building for quality management
of agriculture, forestry, fishery and salt in the 2011-2015 period, issued together
with Decision No. 809/QD-TTg dated May 30, 2011 of the Prime Minister.
Government; Project "Strengthening professional training and retraining for quality
management of agriculture, forestry and fishery and salt in the period 2011-2015"
according to Decision 1165/QD-BNN-TCCB dated May 21, 2012 of the Ministry of
Agriculture and Rural Development and Construction Project and
develop a model of a safe food supply chain nationwide.
In particular, strengthen the capacity of the system of inspection, testing and
inspection of food quality, safety and hygiene for agro-forestry-fishery products and
salt production; focus on managing the quality of input materials such as seeds,
fertilizers, specialized and specialized preparations, ensuring the interests of
consumers. Upgrade a number of testing laboratories and build testing and
verification centers to meet the requirements of the region and advanced countries in the world.
In addition, will proactively assess and provide timely food safety information to
consumers. Continue to resolve technical barriers related to the export of agro-
forestry-fishery products and strictly control imported goods of animal and plant
origin in order to prevent the situation of poor quality and unsafe imported goods. and circulation in Vietnam.
IV- ANTICIPATED MEDIA QUESTIONS
1. Does the water bottle with flies speak to Tan Hiep Phat's food safety problem?
Tan Hiep Phat affirmed that he always ensures the food hygiene and safety
regulations of the Ministry of Health and will always be transparent in his work.
The production stages are controlled extremely strictly.
2. Why does Tan Hiep Phat's number one drink product have flies?
Tan Hiep Phat initially contacted to recover the water bottle and submitted it to
the authorities for investigation coordination. At the same time, we are ready to
coordinate with the authorities to check the production process.
3. How will Tan Hiep Phat handle the retailer who found a water bottle with flies?
Tan Hiep Phat will recover the water bottle and compensate the retailer for
damage after cooperating with the police to investigate the incident. However, I
believe that we always strictly follow the regulations on food hygiene and safety.
4. What does Tan Hiep Phat do to assure consumers of product quality?
Tan Hiep Phat always strictly follows the regulations of the Ministry of Health.
Always put the health of the customer first. Always ready to coordinate
investigations and bring trust to customers.
5. What does Tan Hiep Phat think about products with flies?
Tan Hiep Phat is still coordinating with competent authorities to investigate the
case. And will always be ready to accept any outcome. Always willing to open and transparent processes.
6. Will Tan Hiep Phat take specific measures to ensure that this incident will not happen again in the future?
We will always be strict in the production process, train carefully to avoid errors.
Carefully check the product before sending it out of stock or transporting it to distributors and resellers.
7. Does Tan Hiep Phat plan to change the production process to ensure the quality of its products
Tan Hiep Phat always innovates technology, develops human resources