Summary unit môn tiếng anh cơ bản 2| Học viện tài chính

lOMoAR cPSD| 49431889
SUMMARIZE UNITS Unit 1: Companies Unit 1 is about companies
The unit looks at different types of companies, such as: multinationals, dotcoms
(online companies) and joint-stock company.
The unit discusses the positive and negative impacts on companies of
developments in technology, growth in the power of consumer groups, expansion
of e-business, increase in shareholders power, financial scandals, transfer of money
and jobs to cheaper countries and weakening trade unions
The focus of the unit is on the structure of joint-stock companies in US’s economy,
which is determined by choices.
Useful phrases for talking about the job are taught in this unit. Unit 2: Leadership
Unit 2 is about leadership, which means the set of characteristics that makes a good leader.
The unit looks at the qualities, skills and experience that effective leaders need.
It also looks at 2 types of management style, including: fear-based management
and performance-based management.
The unit describes fear-based management style, which mangers use to inspire talent.
Useful phrases for getting things done are taught in this unit. Unit 3: Strategy
Unit 3 is about strategy, which means the way in which a business carefully plans
its actions over a period time to improve its position and achieved what it wants.
The unit focuses on the strategy of the companies behind well-known brands like Nike and Harley Davidson
The unit looks at internal and external factors that a company should consider
when it undergoes the strategic planning process.
Unit 3 describes SWOT analysis, including: strengthens, weaknesses, opportunities and threats. lOMoAR cPSD| 49431889
The unit also looks at Nike’s Goddess – a cooperate strategy developed by Nike in
order to click with female customers.
How to make a short presentation is also taught in this unit. Unit 4: Pay
Unit 4 is about pay, which means money earned by an employee as a salary or wage.
The unit looks at pay, specifically executive pay.
The unit also looks at stock options, which is used to motivate managers by
making them part-owners of the company.
The focus of the unit is on executive pay which is the rewards of failure with focus
on a difficult situation at GSK.
How to evaluate performance is covered in this unit. Unit 5: Development
Unit 5 is about development, which means growth or changes that make something become more advanced.
The unit discusses the positive and negative impacts of economic development
The unit looks at the OECD, which provides data and statistics on a wide range of subjects.
The unit also looks at development and the environment with focus on a battle
between environmentalists and supporters of the ED project in Peru.
Useful ways for showing cause and effect are taught in this unit. Unit 6: Marketing
Unit 6 is about marketing, which means the business activity that involves
finding out what customers want, using that information to design products
and services, and selling them effectively
The unit looks at the marketing mix, including 4 Ps: product, price, place and promotion.
The unit also looks at the importance of branding. lOMoAR cPSD| 49431889
The unit discusses the relationship between “marketing” and “seducing the masses”.
The unit emphasizes marketing brands with a focus on how marketers manipulated people into buying brands. Unit 7: Outsourcing
Unit 7 is about outsourcing, which means transferring work to an outside supplier
The unit discusses the purpose of outsourcing. It is used so that a company can
focus on its core operations. It is also used to cut costs on labor, among others
The unit looks at advantages and disadvantages of outsourcing and offshoring
The focus of the unit is on the next round of globalization, including: corporate
downsizing, phases of globalization and the driving forces of offshoring.
How to make and respond to suggestion is taught in this unit.