INTERNATIONAL MARKETING
NHU LAN BAKERY’S MARKETING PLAN TO EXPAND TO AUSTRALIA Submitted by: Group 6 Lâm Ngọc Tấn Đức 1821003567 Văn Thị Cẩm Huyền 1821004887 Nguyễn Trần Trúc Linh 1821005437
Phạm Ngô Quỳnh Hương 1821006125 Submitted to: Prof. Ngo Minh Trang Table of Contents
1. EXCECUTIVE SUMMARY....................................................................................1
1.1. Introduce.............................................................................................................1
1.2. Vision................................................................................................................... 1
1.3. Mission................................................................................................................. 2
1.4. Core values.......................................................................................................... 2
1.5. Expanded area abroad.......................................................................................2
2. SWOT......................................................................................................................... 2
2.1. Strength...............................................................................................................2
2.2. Weakness.............................................................................................................3
2.3. Opportunity.........................................................................................................3
2.4. Threats................................................................................................................. 3
3. ANALYSIS OF THE INTERNAL ENVIRONMENT..... ......................................4
3.1. The bread market in Australia:.........................................................................4
3.2. The firm’s competitive:......................................................................................4
4. EXTERNAL ENVIRONMENT:..............................................................................5
4.1. Economy and foreign investment:.....................................................................5
4.2. Political and legal:...............................................................................................5
4.3. Commercial relationship:...................................................................................5
4.4. Language and currency:.....................................................................................6
4.5. Culture:...............................................................................................................6
4.6. Population:.......................................................................................................... 6
4.7. Science and technology:......................................................................................6
4.8. Infrastructure:....................................................................................................7
5. INTERNATIONAL MARKETING GOALS AND OBJECTIVES.......................7
5.1. Business goals:.....................................................................................................7
5.2. Strategic objectives:............................................................................................7
5.3. Measurement objectives:....................................................................................7
6. STP.............................................................................................................................7
6.1. Segmentation.......................................................................................................7
6.2. Target market......................................................................................................8
6.3. Positioning...........................................................................................................9
7. MARKETING MIX................................................................................................10
7.1. PRODUCTS:.....................................................................................................10
7.2. PRICE:.............................................................................................................. 12
7.3. PLACE...............................................................................................................13
7.4. PROMOTION...................................................................................................15
8. SALE FORECAST AND BARRIERS AFTER ENTRY..... ................................16
8.1. Sale forecast for the first 5 years:....................................................................16
8.2. Problems after entry the market:....................................................................16
9. REFERENCE..........................................................................................................17 NHU LAN BAKERY 1. EXCECUTIVE SUMMARY 1.1. Introduce
Born in 1968, from a small bakery in District 5, Ho Chi Minh. After more
than half a century of establishment and development, Nhu Lan Bakery has
affirmed a certain position and role in the hearts of consumers in Saigon in
particular and across 63 provinces in general.
The current types of cakes that the brand is providing include: bread, moon
cake, roast meat, sausage, beef jerky, sausage, sausage ... In the past few years,
Nhu Lan Bakery has expanded the menu. During the day, such as noodles, noodles,
rice, pho, pasta ... for those who want to eat at the store.
In addition to the moon cakes with high sugar and fat content, Nhu Lan
Bakery has also developed a line of healthy, low-sugar moon cakes such as fish
mackerel, lotus green beans, lotus leaf, sesame seeds. Black beans, lotus cheese, Tiramisu.
So far, Nhu Lan Bakery has 3 main stores in the center of District 1 and
District 1, District 3, Ho Chi Minh City.
Nhu Lan Bakery mainly focuses on the segment of customers with medium
and high income, thus, the price of Nhu Lan Bakery’s cakes is also somewhat
higher than other popular brands. For retail cakes, cake prices will range from
75,000 VND / cake - 600,000 VND / cake, weight 200gr - 1.2kg. As for cake
boxes, it will range from 210,000 VND / box - 965,000 VND / box, boxes of 2-6 cakes.
In addition, for customers, businesses or agents wishing to order large
quantities of cakes, Nhu Lan Bakery will receive discounts. Specifically, customers
who order cakes with 5-10 boxes will receive a discount of 8%, 11-20 boxes of 13%... 1.2. Vision
Nhu Lan Bakery's vision is also very clear: providing dishes with traditional
Vietnamese flavors at affordable prices. 1.3. Mission
Nhu Lan Bakery brand always takes "Prestige - Quality - Creativity" as the
principle of operation, thereby providing users with products that are not only
delicious, quality but also in line with modern trends. 1.4. Core values
Over the past 50 years, Nhu Lan Bakery has made a mark in the hearts of
consumers because the cakes have always been meticulously and meticulously
invested, from the selection of raw materials to the processing process, which are
strictly tested. . Here are the core values that have helped Nhu Lan Bakery to be trusted by many people so far:  Customer-focused  Variety of flavors
 Brand development and protection  Product quality
 Innovative and innovative culinary arts
 Modern technology improvement 1.5. Expanded area abroad
The area Nhu Lan Bakery chooses to bring to the overseas market is Sydney
city (in New South Wales) of Australia. Currently there are many Vietnamese
communities living and studying abroad to Australia, especially the Sydney area.
This is a famous bustling and bustling "port city" and is Australia's leading
financial center. There are many tourist destinations for international visitors with
beautiful beaches. Nhu Lan Bakery's target customers when bringing the brand
abroad are Australian overseas Vietnamese, international students, tourists and
discouraged people. Realizing that the Sydney market is a convergence of target
customers, Nhu Lan Bakery decided to expand her business in this area. 2. SWOT 2.1. Strength
 Established for a long time
 Products with typical flavors of Vietnam, especially typical flavors of Nhu Lan Bakery
 Awarded the title "High Quality Vietnamese Goods" for many years
 The stores are located in prime locations
 Becoming one of the culinary brands favored by many domestic and foreign customers in the past 50 years
 Products are diversified, of quality, meeting international standards, ensuring food hygiene and safety
 The production stage is a closed line in an absolutely sterile environment,
processed with ultraviolet rays before packaging.
 Shop owners directly sell and communicate with customers
 Nhu Lan Bakery tries to regulate a reasonable price; Even now, Nhu Lan
Bakery cake price is considered to be the lowest in the market. 2.2. Weakness
 The store has an uneven distribution system, currently the stores are
concentrated in the center of Ho Chi Minh City
 The store does not have much marketing concern, no brand promotion activities
 The store's founders do not use social networking sites or technology equipment 2.3. Opportunity
 A store selling cakes, traditional foods combined with on-site food sales are not popular in Vietnam.
 International economic integration trends and export promotion policies
 Export market is promising as tariff barriers are gradually removed
 The people's income is increasing, the demand for food and beverage products is increasing
 Agreement on trade and economic cooperation between Vietnam and Australia signed in 1990 2.4. Threats
 More and more competitors appear, especially when Vietnam joins the
World Trade Organization (WTO).
 The competitive intensity of businesses in the industry will be even higher,
especially in the F&B industry
 The export market is increasingly difficult because countries have many
physical and chemical standards for food.
3. ANALYSIS OF THE INTERNAL ENVIRONMENT 3.1.
The bread market in Australia:
 Bread, which is a traditional dish of Vietnamese people, has now spread to
other countries in the world, especially in Australia, and has become a very
popular brand among indigenous people.
 In Sydney Australia, there are many Vietnamese people who own very
famous bakery shops, where people have to line up to enjoy this essence Vietnamese dish.
 Australians are often quite busy, they like something light and return to work
because usually their lunch break is not long.The food they take away is
very diverse, but often common and easy to warm microwave => So bread is one of their top choices 3.2.
The firm’s competitive:
 Competitive advantage :
- While KFC and McDonald's are causing storms in Vietnam. In Australia,
a country which is full of fast food, Vietnamese bread are taking the throne.
- Nhu Lan Bakery bread is made from an old family recipe so it has its
own characteristic with a strong Vietnamese flavor, so when Vietnamese
people eat it, they will bring back the taste of the homeland as well as
foreigners will enjoy this new taste.
- In addition to selling bread, Nhu Lan Bakery also has a variety of dishes
with bold Vietnamese characteristics such as pho, beef noodle, banh
chung, spring roll, dried beef, and moon cake, so users have many choices.
- Ingredients used for Nhu Lan Bakery's dishes are committed to no
additives, and quality assurance. Although using direct ingredients in
Australia, still retains the same taste in Vietnam.
- In addition to the variety of flavors of bread, Nhu Lan Bakery also has
many flavors of moon cake, satisfying any preferences of consumers.
 Current competitors:
- Vietnamese traditional bakery shops in the Australian market such as
Hong Ha Bakery, Marrickville Pork Roll, Viet Hoa Hot Bread, ...
- Fast food restaurants like KFC, McDonald's, Subway,… Those are global
famous fast food brands with delicious and attractive sandwiches.
- The restaurants in addition to selling bread are also diverse with main
dishes such as grilled meat vermicelli, Pho, Nam Bo beef noodle soup,
broken rice, spring rolls ... such as Great Aunty Three, Yellow Fever,…
 Potential compertitors:
- Today's life is in a hurry, so Australians often choose fast food to save
time. In addition to direct competitors, a series of convenience store
chains will be potential competitors of Nhu Lan Bakery. They may find
convenience stores on the street, which are more convenient to buy than to the main store.
- Supermarkets are also a potential competitor because supermarkets often
have a wide variety of items. When people go to the supermarket to buy
food, they can also conveniently buy bakery products and there are
usually discounts on items in supermarkets.
4. EXTERNAL ENVIRONMENT: 4.1.
Economy and foreign investment:
 Australia has one of the highest levels of GDP per capita in the world.
 Although Australia accounts for only 0.3% of the world's population
 Australia's nominal GDP is estimated at $ 1.5 trillion. USD (nearly 2 trillion
Australian Dollars) and accounts for 1.7% of the global economy.
 Sound economic management and growth and low rates of inflation. 4.2. Political and legal:
 Australia’s political, legal and tax systems present a high degree of
transparency. It also has a quality of life that is rated among the best in the world.
 A high degree of economic freedom and market stability, Australia is an
attractive destination for business and investment.
 In addition, Australian consumers set very high quality standards and these
are supported by a wide range of consumer protection regulations in all states. 4.3.
Commercial relationship:
 Australia is a strong supporter of reductions to trade barriers as well as the
concept of open and multilateral trading systems . With no import quotas and
most import duties of 5% (general tax rate) and 0% for underdeveloped countries.
 Australia has entered into free trade agreements with a number of countries.
 The Australian market offers opportunities for foreign suppliers due to their
high dependence on imported goods for production and consumption. 4.4. Language and currency:
 Australia’s Indigenous population comprises around 3% of the total
population. Australia is one of the most multicultural countries in the world.
 Australia’s official language is English and its official currency is the Australian dollar.
 Its currency is based on a floating exchange rate system and the Australian
dollar is one of the most traded currencies in the world. 4.5. Culture:
 Australia is a multicultural country so you will be able to find all sorts of
cuisines here. Australian cuisine is very rich, varied and always changing.
 The indigenous Australian culinary culture was formed based on British
cuisine when they settled here, including cakes, large or chopped steaks, and meats accompanying vegetables.
 Australians are often quite busy, they like something light and return to work
because usually their lunch break is not long.The food they take away is
very diverse, but often common and easy to warm microwave. Common
dishes are bread and cold meat. Especially Australia is a country where
people care about health and eating style. 4.6. Population:
 Australia is situated in the Asia-Pacific region, with neighbouring countries
including Indonesia to the north and New Zealand to the south-east.
 Australia’s population is over 24 million. Almost 40% of Australia’s
population reside in Sydney or Melbourne.
 There are many immigrants with Italian, German, Chinese, Indian, Greek
and Dutch origins. Australia’s Indigenous population comprises around 3% of the total population.
 There are 350,000 Vietnamese people living all over the country of
kangaroos, from big cities to rural areas. They play an important role in
promoting Vietnamese culture and cuisine in Australia.In addition, Australia
is also one of the countries chosen by many Vietnamese students. 4.7. Science and technology:
 Being one of the countries with developed science and technology.
 Creates opportunities for businesses to have access to new technologies =>
increase production output, increase product quality, reduce production
costs, and enable creation of new products.
 It also brings many challenges: it requires constant technology updates and
innovation to meet the increasing needs of customers 4.8. Infrastructure:
 Australia's transport and communications infrastructure has developed
rapidly in close conjunction with the expansion of the country's main industries.
 The development of transport infrastructure in Australia has been almost
entirely related to moving commodities for sale in cities or to gaining access to seaports and airports.
5. INTERNATIONAL MARKETING GOALS AND OBJECTIVES 5.1. Business goals:
 Increase profit by 25% compared to the first year
 Achieve the average number of visits to 100 people per day 5.2. Strategic objectives:
 Open 1 more branch in Melbourne
 Achieve 99% customer satisfaction at the restaurant
 Achieving the contest on the total Vietnamese food market in Sydney is 15% 5.3. Measurement objectives:
 Top 3 famous Vietnamese restaurants in Sydney
 Achieve the number of online shoppers of 19,000 per year 6. STP 6.1. Segmentation Overseas Vietnamese Tourists student people Native SEGMENT at from living in people Sydney other Sydney countries Income 12.000 AUD per year Demographics Vietnamese segmentation Nationalit All of All of and Australian y countries countries Australian Psychographic Light Light Light Nutritious s segmentation meals and meals and meals and Lifestyle meals
Nutritious nutritious Nutritious meals meals meals Interests Love to eat Explore Explore Explore dishes with foreign foreign foreign home flavor culinary culinary culinary culture. culture culture. and like the dishes from the bread. Geographic Region Sydney segmentation Enjoy home-
Enjoying traditional foreign food Benefit segmentation flavored dishes. 3 to 5 2 to 5 4 to 7 times Once in Usage Segmentation times a times a a week each trip week week 6.2. Target market
Nhu Lan Bakery's target market when doing business in Sydney is the group
of Vietnamese living in Sydney - Australia (including Australian overseas
Vietnamese and Vietnamese international students) and native Australians.
Expatriates always remember their homeland's dishes. Therefore, when they
live in a foreign country and have a culinary culture like the West, they definitely
want to enjoy the dishes of their homeland. Especially for international students,
they are far away from home has been a very difficult thing, the time living abroad
is not too long to be able to adapt to the food here. That is why they are always
looking for Vietnamese stores, the purpose is to both eat and drink and find their
familiar place while living in a distant country.
There are many factors that make Vietnamese cuisine not only highly
appreciated but also become familiar to many Australians even though they have
not once been to Vietnam. Vietnamese cuisine has many advantages: a lot of
vegetables, especially raw vegetables, each dish comes with seasoned vegetables,
less fried, mostly rice starch and almost no dairy. Australians love sports, outdoor
activities, so they pay great attention to the nutritional content and quality of daily
meals. The modern Australian eating trend is that meals must always contain green
vegetables, less fat, less flour, and less dairy products while ensuring meat, starch and flavor. 6.3. Positioning
Doing business here, Nhu Lan Bakery brand always takes the criteria of
diversity, quality and bold Vietnamese. Nhu Lan Bakery wants to bring to
customers products full of nutrients and bold Vietnamese flavor. From sandwiches
to bowls of pho, vermicelli, rice, ... to cha dishes ... All are made directly at the
restaurant from a recipe similar to Vietnam with fresh ingredients.
Nhu Lan Bakery's products are very diversified, in addition to popular types such
as bread, pho... Nhu Lan Bakery also focuses on trading a variety of moon cakes.
More specifically, the moon cakes are made and sold all year round for tourists or
Vietnamese to use at any time. This is a highlight when compared to the
competitors here. The packages are examined very closely by Nhu Lan Bakery.
Use paper packaging to increase environmental protection. In addition, Nhu Lan
Bakery also aims at an average price and not too high, but the quality of the
product is still guaranteed. The purpose is for Vietnamese people to fully enjoy the
taste of Vietnam while living away from their homeland Positioning Map Diverse menu NHƯ LAN Not Vietnamese Vietnamese flavor 7. MARKETING MIX 7.1. PRODUCTS:
Nhu Lan Bakery is a bakery store, restaurant and the products Nhu Lan Bakery
will bring to Australia are baked goods, rice, noodles and handmade food like sour
meat pie, pork bologna, etc. The main product of Nhu Lan Bakery is baked good,
especially Banh Mi and moon cake which we have our own recipe with good
material. With our recipe, our products have the taste that represent Vietnamese
food, which we have done in Vietnam. All of our products are made directly in our
packing plant by our own staffs. From the first day of establishing, Nhu Lan
Bakery’s baked goods always receive good reviews about quality, price and taste
from our customers. Also, Nhu Lan Bakery always warranties to customers about the food safety.
Beside our main products, some handmade foods have their own position in Asian
heart. Our staffs make these from pork, meat with advanced food processing machine.
All Nhu Lan Bakery’s products have good quality control, from choosing materials to packaging.
Nhu Lan Bakery’s product line included:
 Baked goods like sandwiches, Banh Mi, moon cake,etc.  Handmade food  Rice and noodles
 All Nhu Lan Bakery’s bakery products are convenience products
Packaging and lableing: Australia has strict laws that govern the labelling and
packaging you use to sell products. According to Australian rules, packaging must
conform to national legislation on the prevention of risks to consumer health and
the protection of the environment, especially as regards the treatment of waste, so:
 Package: the baked goods like Banh Mi or sandwich will be package in
bakery bag made from paper. For the some foods that need to maintance like
moon cake, we still use paper box, but add a little plastic insidee the box to
keep the food in good condition. For handmade food, we still keep it in the
traditional way, use banana leaves.
Nhu Lan Bakery’s bakery must ensure that our food labelling complies with the food standards code (FSC).
 Label: there will be “Nhu Lan Bakery” in the middle front of the package.
The product information, contact number, date mark, advisory statement and
the country of origin will be put on the side of the package in either English or Vietnamese.
We also launch the new product when we join the Australian market. It is fairy
bread which is Australian traditional bread. It is sliced sandwich spread with butter
and covered with nonpareils and is typically cut into triangles. When Nhu Lan
Bakery launch this product, it can attract Australian or Vietnamese customers to
make it be a dessert for their meal in Nhu Lan Bakery. 7.2. PRICE:
About pricing, Nhu Lan Bakery will combine cost-based pricing and comeptition-
based pricing method to price our products.
Nhu Lan Bakery has a simple type of doing business, so cost-based pricing suit it very well.
 Under cost-based pricing system, Nhu Lan Bakery will price our products
based on the costs for producing, distributing and selling the product.
Competiors is one of the most impedient factors for Nhu Lan Bakery because
people here have their own reference bakery, restaurant and Nhu Lan Bakery is just
a new one in Australia market. Therefore, Nhu Lan Bakery would also base the
price on the competitor like Hong Ha bakery, Great Auty Three,etc. to made the
price fit to the market. The marketing team would most likely look at our pricing
vs domestic and foreign competitors combined.
 Under competition-based pricing, the marketing team would price our
services either at the industry average
 By doing this we would be able to know how to price our services in relation
to services that are already offered in Sydney
With the combination of 2 pricing methods, we decide to sell our products at 8-10
AUD for Banh Mi, 15-20 AUD for Noodles and rice, 15-40 AUD for moon cake
and 15-30 AUD for handmade food.
For our new products which is fairy bread, we use penetration pricing in
competition-based pricing method to price that. Because our business is new to the
market and known as a Vietnamese bakery, we use the penetration pricing to attract
customers to buy this product more frequently beside our main ones. With the
method of placing this product at the lowest pricen, penetration pricing helps our
business quickly build sales figures and provides time for consumer to develop
brand loyalty. The price is just 1 AUD a piece. Discount:
To attract customers in Australia to eat out food, Nhu Lan Bakery would expect to
offer discounts on on some products
The first discount method is quantity discounts. Because it can attract customers
buy our food more frequently. Some discounts will be buy 3 bread get 1 bread, buy
50 boxes of mooncake will discount 5% of the receipt and freeship. For retailer,
there will be discounts from 5% to 30% based on the amount of products they buy from us.
The secound method is sesonal discounts. When there is mid-autumn offseason,
Nhu Lan Bakery will discount the price of mooncakes to 50%. 7.3. PLACE
Upstream: In terms of raw materials, we have surveyed the market and selected
the best quality companies to partner with us.
 For baking ingredients, we will choose sunshine food group as the supplier
for the company. “Sunshine Food Group is an Australian company located in
Sydney, Australia and Ho Chi Minh City, Vietnam. We manufacture high
quality premix products and supply bakery ingredients to the bakery and
food service markets. Our goal is to provide the best quality and service to
satisfy our customers' needs. We believe in the reliability, stability and
quality of our products when it meets HACCP food management standards and ISO quality standards.
 Pork : The company chooses Wilmeat as its supplier. “Based in Sydney,
Wilmeat is 100% Australian family owned and operated, sourcing only the
freshest Australian prime quality pork, from Aussie farmers.”
 Beef: We choose AWM as the supplier. “AWM source an extensive range of
tender, flavoursome grass fed and grain fed beef from the highest quality
producers in Australia, including niche product such as cattle processed
under Halal certification and light pasture fed yearling veal (both certified
organic and non-organic). We take pride in the stress free environments and
quality animal husbandry practices of our producers.” Downstream: Consumer channels: Direct Channel: Producer Consumer Indirect Channel: Producer Retailer Consumer Direct Channel: 
Supply at the store: Start with one bakery combined with restaurant in
Sydney city we sell products directly in the store and have space for
customers want to sit in place. 
Online platform store: Launch Nhu Lan Bakery website in two languages:
Vietnamese and English. Customers will be able to shop, send complains
and suggestions, and ask for explanation. Payment is through debit or
credit cards or special payment cards like gift cards. Indirect Channel
 Distribution at Asian supermarkets, especially Vietnam supermarkets in Sydney and neighboring cities
 Distribution at food delivery apps such as Menulog, Uber Eats, DooDash,
… Customers can choose from a variety of products of Nhu Lan Bakery,
then can request according to their preferences and finally customers can
choose different forms of payment.
ASIAN MARKET in Sydney and neighboring cities  SYDNEY
 Dong Nam A & Co (Retail shop supplying Vietnamese & Asian groceries & products)
 Thuc pham A Chau Duc Loi (Retail shop supplying Vietnamese & Asian groceries & products)
 White Lotus Asian food market (Retail shop supplying wide range of Asian groceries)  MELBOURNE
 TANG Asian Food Emporium (They claim to be Melbourne's premier
speciality store for Asian foods, snacks and beverages, priding themseves on
offering the best quality food and products at the absolute best prices in Melbourne.)  PERTH
 Thai Mart (Thai Mart Australia aims to be the best Thai grocery and Asian
grocery in Perth. Come in store and experience their friendly service, or try
their online shopping so you can order directly from home. Whether you are
just wanting that one special product, or are ordering wholesale for your
restraurant or shop, they deliver all across Australia) Transportation company
We choose “Good chain” as partner on the transportation with slogan
“Better be good than fake perfection” 7.4. PROMOTION Method of communication
The advertising program: Promotion includes four parts public relation,
advertising, personal selling and sales promotion. In legal injury of product life
cycle, Nhu Lan Bakery is in the introduction stage in Australia market.
Therefore, promotion requires heavy advertisings and public relations to build
brand awareness and guide customers on products benefits. Advertising program
 Outdoor advertisement: We use various ground-breaking outdoor
advertisement such as posters of core products such as bread, moon cakes
with Nhu Lan Bakery's logo in supermarket
 Social Media: As we know Australia is "The capital" of social networks,
The study found that the social web, which made up 82% of the world's
visitors in 2009, was used by about 9.9 million Australians out of 22 million
people in the country. An estimated 80% of Australia's population now have
high-speed broadband access and Internet access. so it is a shortcoming if
not including Internet advertising and social media. Nhu Lan Bakery can
make use of online advertisements in social media and websites related to
food, online newspaper. Using internet in many ways to reach its target
audience, Nhu Lan Bakery can create its own website, exclusive digital
content where one can all information about the company including
company back ground, products, sales, new launches etc. The objective of
using internet marketing was to attract the youngsters who spends more time online than watching TV.  Campaigns:
- On the first week of store opening, we will have promotions such as the
first 200 visitors to the store will receive a 50% discount on the total bill.
In addition, customers who visit the store in the opening month will
receive a 5% discount if they upload photos on stories with hashtag
#banhmiNhuLan. And 10% off if you post pictures on social networking
sites with the hashtag #banhmiNhuLan
- During the Mid-Autumn Festival season, we will have offers such as
buying from 4 boxes of moon cakes or more will get an additional 1 box.
In addition, the bakery will support the shipping fee if customers cannot buy directly at the store
 Membership card: Nhu Lan Bakery builds a customer member list to build
loyalty and resonance, then email members beneficial information such as
new product launches and special offers. like 5% discount on birthdays or
cute gifts to introduce new customers to the store
8. SALE FORECAST AND BARRIERS AFTER ENTRY 8.1.
Sale forecast for the first 5 years: Year 1 Year 2 Year 3 Year 4 Year 5 Bakery 104,000 116,000 146,000 172,000 170,000 AUD AUD AUD AUD AUD Handmade 56,000 66,000 91,000 102,000 96,000 food AUD AUD AUD AUD AUD Rice & 30,000 25,000 43,000 48,000 48,000 Noodles AUD AUD AUD AUD AUD Total 190,000 207,000 280,000 322,000 314,000 AUD AUD AUD AUD AUD 8.2.
Problems after entry the market:
 There are many competitors, Nhu Lan has difficulty in capturing market share in the industry
 It is difficult to attract customers' attention in the first stage
 It is difficult to recover capital in the first half year
 The covid-19 epidemic is still ongoing, making it difficult for people to travel, especially tourists. Solution:
We solve these problems with we has mentioned on Price and Promotion part.
But for the covid-19 problems, while the Covid epidemic has not decreased, in
order to ensure the safety and health of our customers, we have many policies to support delivery costs. For example
 Free shipping to customers who first order in-store products
 Free delivery to customers within 10km
 5-10% discount on delivery charges for customers who order a large quantity of products 9. REFERENCE
[1] Moore Stephens (2018), Doing business in Australia
[2] Mordor Intelligence, Australia foodservice market - growth, trends, and forecast (2020 - 2025).
[3] Toàn Trần Minh, The Australian Baking Industry A Profile.
[4] Silvia Estrada-Flores, Overview of the Australian Food Industry