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GROUP 3
11223698 - Pham Dieu Linh
11220971 - Lai Linh Chi
11222169 - Tran Doan Nguyen Hanh
11226388 - Le Thu Trang
11227037 - Vo Thi Chieu Xuan
11221466 - Tran Mai Dung CONTENT
The decision whether to internationalize Introduction
Should the company go global or not ?
External & Internal analysis Firm's SWOT Deciding market to enter
The political and economic environment The sociocultural environment
The international market selection process Target market analysis Objectives Market entry stratergies Entry mode decisions Entry mode strategy
Designing global marketing programs Product Price Place Promotion Implemeting plan INTRODUCTION
Established on June 1st, 1989, at present, Viettel Group is the largest
telecommunications, industrial and technology enterprise in Vietnam, one of the About Viettel group
enterprises with revenue, profits, paying taxes and contributing to the State budget.
In the new development phase, Viettel defines its mission as pioneering and leading
the creation of a digital society with the goal of applying the results of digital
transformation to improve people's lives. #1 #1 Most valuable brands Most valuable in Viet Nam telecommunications brands in the Southeast Asia #18 #227 Most valuable Most valuable brands
telecommunications brands in the world in the world
The Group comprises over 20 subsidiaries operating in diverse sectors such as
telecommunications, investment, real estate, international trade, and technical services.
In 2014, Viettel achieved a revenue of 9.8 billion USD and a profit of 2 billion USD,
solidifying its position as one of Vietnam's leading enterprises in terms of revenue.
Viettel’s operations have gone beyond the national territory, becoming one of the
most valuable global brands, with more than 50,000 employees in 11 countries over 3
continents, indirectly creating jobs for tens of thousands of people. INTRODUCTION
ORGANIZATIONAL STRUCTURE About Viettel Global
BOARD OF GENERAL DIRECTOR
In 2006, Viettel embarked on a global expansion journey, venturing into overseas
markets to tap into new growth opportunities. The establishment of Viettel SUPPORTING PRODUCTION DIVISION
International Investment Joint Stock Company in October 2006 (now Viettel Global AND BUSINESS DIVISION
Investment Corporation) marked a significant milestone in Viettel’s ambition to
transform Viettel into a strong international telecommunications group.
After 18 years of development, Viettel Global - Viettel International Investment Joint P R O F E S S I O - TELECOM - HIGH-TECH IT SOLUTIONS LOGISTICS, E-
Stock Company - is one of the largest foreign investors in Vietnam. Viettel Global has COMMERCE
launched nine telecommunications companies across nine countries in Asia, Africa, N A L A N D MUNICATIONS R&D & DIGITAL
and the Americas, serving a combined population of over 220 million people and 65 OPERATIONAL SERVICES & OTHERS
million customers. In 2023, the total revenue reached 32,165 billion VND. BOARDS V i e t t e l Viettel Viettel Viettel Business Viettel Post Join
Viettel Global has demonstrated their capabilities through the success of its T e l e c o m Construction High Technology Solutions Stock
subsidiaries, with most of these companies leading their respective Corporation Joint Stock Industries Corporation Corporation
telecommunications markets in terms of subscriber numbers, revenue, and Corporation Corporation
infrastructure. Examples include Metfone in Cambodia, Telemor in East Timor, and Viettel Network Viettel Digital Viettel Movitel in Mozambique. Corporation Commerce and Viettel Viettel Services Import-Export Consultancy and Manufacturing Corporation Viettel Global Limited Services Joint Corporation Corporation Company Stock Company Viettel Media Company Viettel Viettel Asset Aerospace Viettel Cyber Management Company Security Company Campha Cement Joint Stock Company Viettel Cyberspace Viettel Sport Center Center Viettel Academy Vietnam Digital Transport Join Stock Company Viettel-CHT Limited Company
Countries with Viettel’s network presence