Thuyết trình Mar - Thuyết trình Mar - Tài liệu tham khảo | Đại học Hoa Sen

IV. SWOT  1 slide  1 slide  1 slide  1 slide  1 slide  1 slide  1 slide  1 slide  1 slide  1 slide  1 slide  1 slide  1 slide  1 slide  1 slide  1 slide
Two famous strategies Vietravel uses for its strengths:  1 slide  1 slide  1 slide  1 slide  1 slide  1 slide  1 slide  1 slide  1 slide
Two famous strategies Vietravel uses for its weaknesses:  1 slide  1 slide  1 slide  1 slide V. STP
1. Segmenting the Vietnamese Market
1.1. Segmentation based on geography  1 slide  1 slide  1 slide  1 slide  1 slide  1 slide  1 slide  1 slide
1.2. Segmentation based on the demographic  1 slide  1 slide
1.3. Segmentation based on the product usage Products according to The combo Other products requirements of clients
Historical and cultural tourism
Tour according to requirements of clients TT La Xanh Tourism event Convention tour Asian express Tourism resort Study tour Vietravel training Wellness tourism Travel service in Viet Nam VIMAC Ecotourism
Travel service in other countries Ticket center Adventure travel Visiting relatives tourism Transit travel Sea travel Sports tourim
2. Targeting and selecting segmentations  1 slide 3. Positioning – SCA
3.1. About the proprietary information  1 slide 3.2. About the scale  1 slide
3.3. About the intellectual property  1 slide 3.4. About the location  1 slide  1 slide  1 slide
3.5. About the locked-up supply  1 slide 3.6. About the network effect  1 slide 3.7. About the innovation  1 slide 3.8. About the brand loyalty  1 slide
VI. MARKETING MIX STRATEGIES - THE STRATEGIES – CREATING SUCCESS
FOR VIETRAVEL IN VIET NAM NOWADAYS 1. The values strategy  1 slide
2. The market development strategy  1 slide
3. The products development strategy  1 slide 4. Diversification strategy  1 slide 5. Cost-base pricing strategy
6. Penetration pricing strategy  1 slide 7. Economy pricing strategy 8. Psychology pricing strategy 9. Advertising strategy  1 slide 10. PR and vouchers  1 slide
III) THE 5 IMPORTANT PROPOSALS OF VIETRAVEL  1 slide  1 slide  1 slide