Tìm hiểu về lý thuyết mô hình - Tài liệu ôn tập | Học Viện Phụ Nữ Việt Nam

Tìm hiểu về lý thuyết mô hình - Tài liệu ôn tập | Học Viện Phụ Nữ Việt Nam  được sưu tầm và soạn thảo dưới dạng file PDF để gửi tới các bạn sinh viên cùng tham khảo, ôn tập đầy đủ kiến thức, chuẩn bị cho các buổi học thật tốt. Mời bạn đọc đón xem

45 23 lượt tải Tải xuống
Chia sẻ Báo cáo tài liệu

Môn: Truyền thông marketing tích hợp (MKT)

Trường: Học viện Phụ nữ Việt Nam

Thông tin:

1 trang 3 tháng trước

Tác giả:

Profile Kim Oanh
SWOT
* Strength:
The product has a variety of designs such as cans or plastic bottles, easy to store and also
easy to carry out.
With abundant raw materials in the country, Ben Tre is famous as the land of coconuts.
There will be no need to worry about the source of raw materials anymore, in addition,
coconut is also grown in many places, so the price of input materials will be lower, the
price of finished products will also be more competitive.
Product quality 100% pure from nature with production lines and technology meeting
international quality standards.
* Weak:
The product has difficulty when it has not changed the habit of using fresh coconuts for
consumers. Many people still prefer to use fresh coconut because they think that canned water
will no longer be as healthy as natural products. Because the source of raw materials is located
far from the city, the product can only be consumed in the city, leading to high transportation
costs and difficulty in distributing to consumers.
* Opportunity:
This is a product that attracts the attention of consumers because of its convenience. The density
of population and households in cities is very large, the demand will be very large if the product
is successful. The price is competitive, at the same time the product has a lot of nutrients and is
good for health, the product also feels safer and more hygienic. In addition, this is an opportunity
for Vietnam's coconut industry from the "non-dairy" demand of the West
* Threat:
Vietnamese people currently do not have the habit of using coconut water as a daily
drink, although the use of coconut water for health and beauty has been proven.
Another challenge is the unstable coconut material area.
In addition, Coco Winx has many strong competitors such as Cocoxim, Vietcoco,
Cocofresh.
| 1/1
| | Tải xuống

Có thể bạn quan tâm:

Preview text:

SWOT * Strength:
The product has a variety of designs such as cans or plastic bottles, easy to store and also easy to carry out.
With abundant raw materials in the country, Ben Tre is famous as the land of coconuts.
There will be no need to worry about the source of raw materials anymore, in addition,
coconut is also grown in many places, so the price of input materials will be lower, the
price of finished products will also be more competitive.
Product quality 100% pure from nature with production lines and technology meeting
international quality standards. * Weak:
The product has difficulty when it has not changed the habit of using fresh coconuts for
consumers. Many people still prefer to use fresh coconut because they think that canned water
will no longer be as healthy as natural products. Because the source of raw materials is located
far from the city, the product can only be consumed in the city, leading to high transportation
costs and difficulty in distributing to consumers. * Opportunity:
This is a product that attracts the attention of consumers because of its convenience. The density
of population and households in cities is very large, the demand will be very large if the product
is successful. The price is competitive, at the same time the product has a lot of nutrients and is
good for health, the product also feels safer and more hygienic. In addition, this is an opportunity
for Vietnam's coconut industry from the "non-dairy" demand of the West * Threat:
Vietnamese people currently do not have the habit of using coconut water as a daily
drink, although the use of coconut water for health and beauty has been proven.
Another challenge is the unstable coconut material area.
In addition, Coco Winx has many strong competitors such as Cocoxim, Vietcoco, Cocofresh.