lOMoAR cPSD| 49431889
1. Fill in the gaps in the reading texts by using words/ phrases in the box. different vary retailers served service sale Farther Come regular buyers every depends further Sophisticated
Is the customer always right?
Is the customer always right? The answer, it seems,(1) depends on which country you are in.
Shopping is very much a part of a country's culture, and attitudes to shopping and consumers
(2)different from country to country just as much as climate or taste in food. From the air-
conditioned order of American malls to the anarchy of African bazaars, the way we shop
shows the way we see ourselves and our relationships with other people.
Recent economic hardship has given the consumer increased power in Europe as
(3) ……………. fight to win their share of reduced disposable income. This has meant falling
prices, plenty of special offers and a re-examination of what customer service really means.
People often point to America as an example of (4)sophisticated customer service. In
restaurants in the south of the USA, for example, waiters compliment you on your clothes, ask
about your day, compliment you on the wisdom of your order and then return (5)further ten
minutes to refill your glass and make sure that everything is to your satisfaction.
Anyone who has waited 30 minutes to be (6) served in a restaurant might well dream of such
attention, but do Europeans really want US style (7) service? As a friend of mine once told me,
"By the end of the evening I had spent as much time talking to the waiter as to my wife." It is
a question of expectations. Different nationalities expect different types of service.
A Chinese-American friend loves telling people about how her Chinese mother shops for
clothes: "First of all she waits until they are on (8), then she haggles until she gets an even
better price and then she finds some small fault with the product and demands a (9) sale
reduction. She never buys anything at the (10) regular price." Could you imagine trying such
tactics in a department store in your country?
1……………. 2……………. 3…………….. 4……………. 5………………….
6……………. 7……………. 8……………. 9…………. 10………………….
2. Read the text again and answer the questions briefly.
1. What can they know through your shopping way?
………………………………………………………………………………………
2. How is American customer service?
…………………………………………………………………………………………
3. What do the waiters in USA restaurants praise you?
………………………………………………………………………………………………
4. How long did the author’s friend spend time talking to the waiter lOMoAR cPSD| 49431889
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5. How can the Chinese mother get the best price for clothes?
...................................................................................................................................................... 2. Disasters 4. Rich 6. Telecommunca 琀椀 on 7. Insurance 8. Stockmarket 9. owner lOMoAR cPSD| 49431889 I.
Choose the best answers to fill in the blanks 1.
We are trying to ……….. improvement to the system of registering. A. do B. make C. get D. be 2.
At what time do you plan to …………… the conference A. close B. shut C. complete D. finish 3.
She ………… attention to what I told her and started working harder. had A.B. paid C. pay D. will pay paid
4. Last year I got a new job and started ……….. a lot of money A. losing B. winning C. achieving D. making 5.
Between May and June, the sales of the company decreased ……………. very A. strongly B. dramatically C. deeply D. rapidly 6.
She is ………. depressed when she lost this contract. A.B. much C. deeply D. terribly 7.
We need to………. money for the new club house A. bring up B. rise C. raise D. increase 8.
How long have you been ………. business with Japan for? A. making B. doing C. running D. getting 9.
We are willing to supply the goods ……………a discount of 5%. A. in B. afterC. at D. over 10.
It’s good idea to keep a ……… copy of all important documents. A. hard B. fast C. dense D. firm
II. Translation Vietnamese – English
1. Các điều khoản của hợp đồng bảo hiểm có thể được thay đổi hàng năm bởi một số các doanh nghiệp bảo hiểm.
2. Thị phần của công ty của chúng tôi tăng lên 30% và tăng khoảng 10% so với năm ngoái. lOMoAR cPSD| 49431889 English – Vietnamese
Bởi vì truyền thông đang ngày càng trở nên ảnh hưởng, người 琀椀 êu dùng sẽ có nhiều lựa chọn
hơn. Quảng cáo sẽ là 1 lựa chọn – vì thế nó sẽ cần trở nên tốt hơn, có ích hơn và liên quan tới đời
sống. Nhưng quảng cáo truyền thông đại chúng truyền thống vẫn sẽ 琀椀 ếp tục có 1 vai trò, ít nhất
là trong tương lai gần.hf