lOMoAR cPSD| 49431889 UNIT1
1. Who is an economist? (Nhà kinh tế học)
An economist is a person who studies economics.
2. What is the advantage of using email to communicate with colleagues from different countries?
Using email to communicate with colleagues from different countries is very
simple and fast. Email makes it possible to work across borders and time zones.
3. What is the disadvantage of using email to communicate with colleagues from different countries?
There is a big risk of misunderstanding, small problems can become big problems. 4. What is a virtual team?
A virtual team is an international team which communicates mainly by emails.
5. What are Shoot – em -ups?
Shoot-em-ups is violent games where people shoot and kill each other. 6. Who is a founder?
A founder is someone who establishes an organization or starts a new business.
7. Who is a financial analyst? (Chuyên gia phân tích tài chính)
A financial analyst is someone who analyses /a nơ lai/ the financial markets.
8. Who is a financial advisor? (Cố vấn tài chính)
A financial advisor is someone who gives advice about financial services.
9. Who is a sales representative? (Đại diện bán hàng)
A sales representative is someone who represents their company and sells their products.
10. Who is an assistant manager? (Phó giám ốc)
An assitant manager is someone who assists the manager (Hỗ trợ người quản lý) 11. What does partner mean?
Partner means one of a number of people who own a business together.
12. What is a manufacturing company? lOMoAR cPSD| 49431889
A manufacturing comapny is a company that produces large quantities of goods
for sale using machinery. (Sản xuất 1 số lượng lớn hàng hóa ể bán bằng cách sử dụng máy móc) 13. What is a retail company?
A retail company is a company that sells goods to the general public.
14. What is a diversified company?
A diversified company operates in many markets and produces many range of goods or services. lOMoAR cPSD| 49431889 UNIT2
1. Why is it important to manage information well?
It is important to manage information well because if you have a good filling
systems, you can save a lot of time.
2. What 4 advantages of surveillance technology are mentioned in society?
4 advantages of surveillance technology are:
Firstly: security against terrorists/te rơ rớt/ (Khủng bố) and crimminal (Tội phạm)
Secondly: higher productivity at work
Thirdly: a wider selection of products Finally: more convenience
3. What do most people think about having so much surveillance?
Most people hate having so much surveillance but they don’t know how to stop it. lOMoAR cPSD| 49431889 UNIT3
1. What is etiquette? (Phép lịch sự)
Etiquette /e ơ kớt/ is the formal rules for polite behavior in a group of people.
2. Can you name some examples of bad manners?
Bad-maner is socially incorrect in behavior, for examples: arriving late for
a meeting, using bad language, ignoring emails, shouting an order at someone.... 3. What is politeness?
Politeness means thinking about other people’s feelings.
4. What reasons do office workers give for their bad manners?
Office workers give for their bad manners because of presuring of work.
5. Why is it impolite to answer a mobile phone during the meeting?
It is impolite to answer a mobile phone during the meeting because It could
mean that you think the meeting is not important. 6. What are the benefits
of avoiding bad manners at work?
Avoiding bad manners at work can have a dramatic impact on improving
your working environment and your relationships with others.
7. Why is it better if managers show respect for their workers?
It is better if managers show respect for their workers because workers are
more willing to work hard,to help and to cooperate.
1. What is a loss leader? (Sản phẩm bán lỗ ể kích thích tiêu dùng)
A loss leader is a product that is sold at a loss to encourage people to buy more
profitable products from the same company. 2. What are luxury goods?
Luxury goods are something that is expensive with high quality and not really
necessary, but pleasing and enjoyable.
3. What is an haute couture dress? (Thời trang cao cấp, chủ yếu dùng cho nữ) lOMoAR cPSD| 49431889 UNIT4
An haute couture /âu cơn triu ờ/ dress is expensive high quality clothes of
original design, especially for women.
4. What is an off-the-peg dress? (Quần áo may sẵn)
An off-the-peg dress is clothes that made in a factory, not specially for one person. 5. What is a fashion house?
A fashion house is a company that designs, makes and sells fashionable clothes.
6. Do you like to buy luxury goods if you are rich? Why?
If I’m rich, I will buy luxury goods because It can make me more stylish and
confident. Buying luxury goods can be considered as an investment ( the price
of Hermes’s bag is increasing every year ).
7. Is fashion important to you? Why?
No, fashion isn’t important to me. Because I usually wear comfortably. I don't
usually care about name brands or anything like that. I just go with what looks
best on me. I know what I like and I dress the way I like. 8. What is designer label?
Designer label is the company’s name on the clothes they have designed.
9. What is the capital of fashion in the world? List some luxury brands.
The capital of fashion in the world is Paris. Some luxury brands are YSL, Versace, LV, Mec....
1. What is demand? (Nhu cầu)
Demand is the total amount of a type of goods or services that people or companies want to buy.
2. Who is an entrepreneur? (Doanh nhân)
An entrepreneur /an trơ pờ rơ niu ờ/ is someone who starts a company, arranges
business deals and takes risks (Chấp nhận rủi ro) in order to make a profit.
3. What is market share? (Thị phần)
Market share is the percentage of sales that a company or product has in a market. lOMoAR cPSD| 49431889 UNIT5
4. What is market leader? (Thị trường dẫn ầu)
Market leader is a company that has the biggest sales or the best selling product in the market. 5. What is profit?
Profit is money that you make from selling something or doing business in a
particular deal (Một thỏa thuận cụ thể) or problem. 6. What is a start-up?
A start-up is a new company that has started to do business recently (Mới ây).
7. Is having a top job the success to you? Why?
No, it isn’t. Because when I have a top job, I can earn much money. But maybe
I have to face with a lot of pressure, don’t have time with family, hang out with
my friends, enjoy the breath.....With me successful means find a lot of love, a lot
of happy. Without happy, love my job will be worst.
8. Is being your own boss the success to you? Why?
Yes, it is. Because I will have the greater control and flexibility over my working
schedule. I also feel a greater sense of satisfaction (Hài lòng) and fulfilment (Sự
hoàn thành) in my job, knowing I am working for my own business.
9. Is Earning a lot of money the success to you? Why? lOMoAR cPSD| 49431889
Yes, earining a lot of money is the success to me. Money makes my life easier.
Money can buy almost all materialistic things, I ever wished.
10. Is being happy a success to you? Why?
Yes, being happy is a success to me. Because this society is getting more
competitive and I’m just like everyone has to compete so hard with other to
achieve what I want. This is a reason why people feel pressured these days.
Therefore, feeling happy is a success in the field of enjoying life.
11. What can a company do to make more profit?
A company has to keep costs as low as possible to make more profit.
12. Why do so many start-up company fail?
Many start-up company fail because they don’t understand the market.
13. What are five important steps for setting up a business?
Five important steps for setting up a business are:
-Step 1: Develop a new product idea
-Step 2: Conduct to market research (Tiến hành nghiên cứu thị trường)
-Step 3: Prepare a good business plan -Step 4: Getting finance
-Step 5: Build a customer base 14. What is domestic market?
Domestic market is the market for buying and selling products and services
offered by companies within their own country. 15. What is a business plan?
A business plan is a document which produced by a new company giving
details of expected sales (dự kiến bán hàng) and costs, how the company
can be financed and why it can expect to make money.(công ty có thể cung
cấp tài chính ntn và tại sao công ty có thể kiếm tiền)
16. What is bankrupt? (Phá sản)
Bankrupt is not having enough to pay your debts (Nợ nần) and so not
allowed to continue any business activities.
17. What is competition? (Sự cạnh tranh) lOMoAR cPSD| 49431889
Competition is a situation in which businesses are trying to be more
successful than others by selling more goods and services and making more profit. 18. What is brand image?
Band image is the opinon people have of a brand lOMoAR cPSD| 49431889 UNIT6 1. What is a budget?
A budget is a detailed plan prepared by an organisation of how much money
it will receive, how much it intends to spend and how much it will spend the money.
Ngân sách là một kế hoạch chi tiết do một tổ chức lập về số tiền sẽ nhận (
ược, dự ịnh chi bao nhiêu và số tiền sẽ tiêu)
2. What is a venture project? (Công cuộc làm ăn mạo hiểm)
A venture project is a new business activity or project that involves taking
risks (Liên quan ến việc chấp nhận rủi ro)
3. What is a joint venture? (Sự liên doanh)
A joint venture is a business activity in which two or more companies have invested together.
4. What is a payback period? (Giai oạn hoàn vốn)
A payback period is the period of time needed to get back the cost of an investment .
(Thời gian hoàn vốn là khoảng thời gian cần thiết ể nhận lại chi phí ầu tư.)
5. What does ROI stand for? (Định suất ầu tư-lợi nhuận bạn kiếm ược
từ một hoạt ộng liên quan ến số tiền bạn bỏ vào)
ROI stands for return on investment.
6. Who is a venture capitalist? (Một nhà ầu tư mạo hiểm) A venture
capitalist is someone who invests money in new businesses. 7. What is start-up cost?
Start-up cost is the expense (Chi phí) of setting up (Thiết lập) a new business or new project. UNIT7
1. What is accommodation? (Nhà ở)
Accommodation is a place to live or stay, especially on holiday such as: apartment blocks, villas, hotel.. lOMoAR cPSD| 49431889
2. What is infrastructure ? (Cơ sở hạ tầng)
Infrastructure is the basic systems and services that makes economic activity
possible, for example airport, road links, port…
3. What is attraction ?
Attraction is something that makes people want to go to place or do a particular thing.
4. What do people in the capital market do ? (Thị trường tài chính/ Thị trường vốn)
People in the capital market can deal in stocks and shares, raise finance and make investment.
5. What do service companies do ? / What do companies in service sector do ?
Service conpanies don’t manufacture anything, but provide services such as
banking, insurance and tourism.
6. What does an investment bank/company specialize in ? (Ngân hàng ầu
tư hoạt ộng trên thị trường vốn)
An investment bank specializes in buying stocks anf shares, and also gives financial advice to business.
7. How do countries attract foreign business?
Countries offer low tax, improve good infrastracture, provide good policies,
offer low labour cost….to attract foreign business.
8. Would you like to live in Dubai? Why?
I’d like to live in Dubai because Dubai is open to foreigners so I will have a lot
of job opportunities with national companies. Beside the standard of living in
Dubai is very high, the crime rate is very low.
9. What factors are important when a company set up a new office inanother country?
The location, economy, infation, currency, infrastructure, cost of renting
office space, taxation,…. are important factors when a company set up a new office in another country
10. Why do some governments offer low taxes? lOMoAR cPSD| 49431889
Because they want to attract foreign business.
11. Why do many companies want to set up office in Dubai?
Many companies want to set up office in Dubai because Daubai has good
infrastucture, free-trade zones attracting multinational companies, good
policies, no need local partners, offer low taxes… lOMoAR cPSD| 49431889 UNIT8
1. Who are offered job by employers ?
People who have the right qualifications and experience are offered job by employers.
2. What does HR department do ? / What do people in HR dept do ?
HR dept deals with recruitment and hiring employees and also manges career
development within the company.
( HR dept recruits and hires employees and also manges career development within the company )
3. What is the main contribution of Monster.com?
The main contribution of Monster.com is to speed up hiring and vastly increase
the accuracy of the job-search process.
4. Which are losing money because of Monster’s success?
Newspapers and headhunting firm
5. What is a headhunting firm? (Công ty tuyển dụng)
A headhunting firm is a company that persuades someone to leave their job and
go to work for another company in a similar position.
6. What is work placement? (Thực tập)
Work placement is a limited period of time when students often take temporary
job during their studies- for little or no pay- because they want to get experience.
7. What is graduate trainee scheme?(chương trình thực tập sinh tốt nghiệp)
Graduate trainee scheme means that Big companies accept a number of newly
qualified people to work for one year. They get general experience by working in
different deparments. They may or may not get a permanent job at the end.
8. What does apprenticeship mean? (Sự học việc/Thời kì học nghề)
Apprenticeship means that A young person learns a skill or trade by working
under supervision in a company. They have a contract to work there for a fixed number of years. 9. What is an applicant?
An applicant is a person who apply for a job in a company. lOMoAR cPSD| 49431889
10. What is “benefit package”? (Phụ cấp)
Benefit package is something you get in addition to your salary. 11. What is CV?
CV ( Curriculum Vitae ) is resume which summary of your education and
previous jobs, use when you are looking for a job.
12. What information should be included in CV?
CV should include personal details/contacts, education and qualifications, work
experience, personal interests, skill ( foreign language skill, communication skill, computer skill,…). 13. What is salary?
Salary is money that you receive as payment for your work, usually every month.
14. What ways do you know of finding a job?
Newspaper or journals, networking in social market, online job-search site,
recommendations (relatives or contacts), career fairs at universities, recruitment
agencies, intership or work placement.
15. In your opinion, what is the most effective way to find a job?
In my opinion, the most effective way to find a job is online job-search site.
Because, It is free and convenience. A job-seeker can access thousands of job
opening in the blink of eyes at this convenient time and place (Truy cập hàng
ngàn cơ hội và việc làm trong chớp mắt và thời iểm và ịa iểm thuận tiện này). UNIT9
1. What is sponsorship? (là một hình thức Marketing tiếp thị trong ó một
công ty trả cho tất tần tật hoặc một số chi phí liên quan ến một bản kế
hoạch hoặc chương trình ể ổi lấy sự công nhận ngược lại. Các tập oàn
lớn hoàn toàn có thể hiển thị logo và Brand Name của họ trong kế hoạch của ối phương).
Sponsorship is where a company pays to have its name linked to an event or a person.
2. Give some examples of direct marketing lOMoAR cPSD| 49431889
Direct marketing includes all sales activities where consumers can buy the
product immediately. For ex: direct mail, catologues, telephone selling, TV, internet shopping…
3. List some examples of sales promotion (Khuyến mãi)
Sales promotion is an activity to increase the consumer demand. These includes
special offer, discount, compettition, free gifts..
4. What is sales pitch? ( Chào hàng)
Sales pitch is what a salesperson says something about a product to persuade people to buy it. 5. What is discount?
Discount is a reduction in the cost of a product or service, usually to encourage people to buy.
6. What is a consumer? (Người tiêu dùng)
A consumer is a person that buys goods or sevices from a shop or a company for
their own use, not for business or to re-sell. 7. Who is a customer ?
A customer is a person or organisation that buys goods or services from a shop or a company.
8. What is personnal selling? (Bán hàng cá nhân)
Personal selling is the activity of speaking to people, either directly or on the
phone , to try and persuade them to buy something, for ex: emloying, sales
representatives(Đại diện bán hàng)..
9. Name some methods of selling
There are 6 methods of selling: Advertising media, Personal selling, Sales
promotions, Direct marketing, Sponsorship, Public realtions.
10. Why are students an important market in the UK?
Because student market in the UK is estimated (Ước lượng) to be worth (Đáng
giá) 13 billion Euro of spending power in a year. It is a market no company should
ignore. Marketers are desperate (tranh ấu) to get student’s attention before they
turn into high-earning graduates.
11. How can companies attract attention when they launch a new product? lOMoAR cPSD| 49431889
Companies can attract attention when they launch a new product by:
Advertising on the internet, TV, radio, and newspapers; Holding events;
Giving free gifts and entertainment to people;
Offering discounts for their products;
Distributing ( Phân phát) samples.
12. Who is a potential customer?
A potential customer is a person who can buy products or services of the company in the future. UNIT 10 1. What is the trend?
The trend is the general way in which a particular situation (Tình
huống/sự kiện cụ thể) is changing or developing. 2. What is the profit margin?
The profit margin is the difference between the price a product or service
is sold for and the cost of producing.
3. Why have prices fallen in the food business?
Prices have fallen in the food business because of advances in food
production and distribution technology.
4. What kinds of products and services are getting cheaper? Why?
Food, household equipment, laptop, smartphone, TV, clothing….. these
products and services are getting cheaper because it is becoming more
and more popular and more choices .
5. Where do Vietnamese people shop?
Vietnamese people shops in open air market, supermarket, department stores,
stores, shopping mall, online shopping…..