Topic: the sale pkan of pholimex- Tài liệu tham khảo | Đại học Hoa Sen

MINISTRY OF EDUCATION & TRAINING HOA SEN UNIVERSITY
FACULTY OF ECONOMICS & MANAGEMENT FINAL REPORT Topic:
THE SALE PLAN OF CHOLIMEX Class: 1093 Semester: 2232 Lecturer: PHAM MINH TUAN Group 5: Name Student ID Trần Tuyết Như 22013928 Phan Hồ Tú Quyên 22012104 Lê Thị Minh Phương 22009464 Nguyễn Thị Kim Ngân 22004557 Công Thị Ngọc Anh 22001257 Lê Hoàng An 22003152 Trương Tấn Sang 22008314
MINISTRY OF EDUCATION & TRAINING HOA SEN UNIVERSITY
FACULTY OF ECONOMICS & MANAGEMENT FINAL REPORT Topic:
THE SALE PLAN OF CHOLIMEX Class: 1093 Semester: 2232 Lecturer: PHAM MINH TUAN Group 5: Name Student ID Trần Tuyết Như 22013928 Phan Hồ Tú Quyên 22012104 Lê Thị Minh Phương 22009464 Nguyễn Thị Kim Ngân 22004557 Công Thị Ngọc Anh 22001257 Lê Hoàng An 22003152 Trương Tấn Sang 22008314 ASSIGNMENT TABLE Name Student ID Work Completion - Summary of articles - Revenue - Sales targets - Numbers of Trần Tuyết Như 22013928 salesperson A - Design PPT - Microeconomics Phan Hồ Tú Quyên 22012104 - Macroeconomic A - Chili Sauce Market - Resources at the company
Lê Thị Minh Phương 22009464 - Implement word A - Business strategy - Distribution system
Nguyễn Thị Kim Ngân 22004557 - Implement word A - Marketing support - Budget - Evaluate Công Thị Ngọc Anh 22001257 - Check turnitin A - Recruitment - Distribution Lê Hoàng An 22003152 - Check turnitin A - Company overview - Vision, mission - SWOT Trương Tấn Sang 22008314 - Design PPT A i
RECOMMENDATION OF LECTURER
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Mục lục
ACKNOWLEDGEMENTS ............................................................................... iv
LIST OF TABLE ............................................................................................... v
LIST OF FIGURES .......................................................................................... vi
INTRODUCTION .............................................................................................. 1
1. COMPANY OVERVIEW ............................................................................ 2
1.1. General introduction................................................................................. 2
1.2. Product ..................................................................................................... 2
1.3. SWOT ...................................................................................................... 3
2. ANALYSIS OF BUSINESS ENVIRONMENT ............................................. 5
2.1. Macroeconomic (PEST) ............................................................................ 5
2.2. Microeconomic ......................................................................................... 7
3. BUSINESS ACTIVITY ................................................................................ 8
3.1. Business strategy ....................................................................................... 8
3.2. Distribution ............................................................................................ 10
3.3. Revenue .................................................................................................. 12
4. BUILDING A SALE PLANS ...................................................................... 16
4.1. Build sales goals ...................................................................................... 16
4.2. Execution of sales activities ..................................................................... 24
5. EVALUATE .............................................................................................. 33
CONCLUSION ................................................................................................ vii
REFERENCES ................................................................................................ viii iii ACKNOWLEDGEMENTS
First of all, our team would like to express our sincere thanks to the member of Sales
Management - Phan Minh Tuan. He wholeheartedly supported us from the first weeks
to the last day of the course. Thanks to that, this subject is a bit easier for us. With a
teaching method that is easy to understand and often interacts with students, the
knowledge he imparts helps us to relate and apply it in practice, helping us in our future work.
Next, we also thank Hoa Sen University for creating a dynamic and practical learning
environment that helps us cultivate more useful knowledge and prepare for the future. iv LIST OF TABLE
Table 1: Cholimex sales target for 3 months in HCMC .......................................... 24
Table 2: Cholimex sales target by week in HCMC ................................................ 24
Table 3: Event process........................................................................................ 32
Table 4: Event budget......................................................................................... 33 LIST OF CHARTS
Chart 1: Cholimex Food revenue results 2015 - 2021 (source: VnExpress) .............. 13
Chart 2: Cholimex revenue in 2022 (source: Cholimex Food financial statement) ... 22 LIST OF DIAGRAMS
Diagram 1: Cholimex's distribution ..................................................................... 11 v LIST OF FIGURES
Figure 1: Frozen food of Cholimex ........................................................................ 3
Figure 2: Sauces of Cholimex ............................................................................... 3
Figure 3: Cholimex's competitor ............................................................................ 8
Figure 4: Cholimex hot chilli sauce ..................................................................... 12
Figure 5: Cholimex revenue and profit in 2021 (source: Cholimex Food's 2021 annual
report) ............................................................................................................... 14
Figure 6: Cholimex business results in the first quarter of 2022 (Source: Cholimex's
financial statements for the first quarter of 2022) .................................................. 15
Figure 7: Cholimex business results in the second quarter of 2022 (Source: Cholimex's
financial statements for the second quarter of 2022) .............................................. 15
Figure 8: Cholimex business results in the third quarter of 2022 (Source: Cholimex's
financial statements for the third quarter of 2022) ................................................. 16
Figure 9: Growth of the world chili sauce market (Global Chili Sauce Market, 2020)
......................................................................................................................... 17
Figure 10: Cholimex recruitment poster ............................................................... 19
Figure 11: Cholimex export market ..................................................................... 20
Figure 12: Financial statements for the Third quarter of 2022 (BÁO CÁO TÀI
CHÍNH QUÝ III NĂM 2022, 2022) .................................................................... 21
Figure 13: Cholimex recruiment announcement (CholimexFood tuyển dụng, 2022) . 25
Figure 14: Cholimex recruiment anouncement on vieclam24 (Tìm việc làm, 2023) .. 26
Figure 15: Cholimex product advertise from Bach Hoa Xanh ................................. 28
Figure 16: Cholimex exclusive distribution links for restaurants ............................. 29
Figure 17: Cholimex cooperate with TV show ...................................................... 30 vi INTRODUCTION
In order to bring success to a business, it is necessary to coordinate in harmony between
many different departments: Production, Packaging, Shipping,... Especially, Sales
Management plays an extremely important role. Sales Management - a course that
complements future managers in planning, directing and controlling personal selling,
setting sales goals and how to lead everyone achieves that goal.
After 15 lessons, under the guidance of Mr. Phan Minh Tuan, our group chose Cholimex
to do the final project. It will include: Overview of Cholimex company, Analysis of the
business environment of the enterprise, Business activities, Development of future sales plans,... 1 1. COMPANY OVERVIEW
1.1. General introduction
Cholimex Food Joint Stock Company was established on April 15, 1981 with the
predecessor company being a direct import-export joint-stock company in District 5.
After nearly 42 years of establishment and development, Cholimex has become a
leading producer, processor, and distributor of sauces, condiments and value-added
frozen foods with a diversified product chain that meets the needs of customers, fully
meeting national and international food safety and hygiene standards. In line with the
widespread consumption needs of the domestic and export markets. ❖ Vision
- Become the leading and prestigious food store of consumers in Ho Chi Minh City.
- Efforts to diversify civilized and modern retail models.
- Strengthen strong ties with users and the community. ❖ Mission
- Meeting the needs of consumers for clean food.
- Bringing customers convenience, safety and added values.
- Contributing to improving the quality of life. ❖ Core value
- Always create and innovate to achieve professionalism and perfection.
- All activities are always towards the social community. 1.2. Product
In Vietnam, not only professional chefs but also family meals are very familiar with
Cholimex products. In addition to natural raw materials, distilling essences from fresh
agricultural products along with building quality management systems that meet
international standards: ISO 9001, ISO 22000, BRC…, Cholimex Food always upholds
Focusing on the taste of users, the Company has continuously researched and developed
a variety of spices, sauces to meet the needs of all customers.
Cholimex's products include 2 main lines: frozen products and sauces. 2
Usually sauces and dipping products include chili sauce, ketchup, black sauce, fish
sauce, soy sauce, oyster sauce, etc. Each type has diverse and rich flavors, making it
easy for diners to choose products. favorites for each dish. For example, chili sauce with
pungent, sweet and sour taste, soy sauce, ginger or chili sauce for typical Vietnamese
noodle soup, fish sauce has a pure type of 40 protein, 35 protein, 12 protein, water.
vegetarian fish sauce, instant fish sauce ... meet all the needs of dipping, mixing,
cooking in the processing of savory dishes as well as vegetarian dishes.
Figure 1: Frozen food of Cholimex Figure 2: Sauces of Cholimex 1.3. SWOT ● Strengths
- The company has created a solid and positive right with lots of experience. 3