UNIT 2 CASE STUDY: DINO CONTI ICE CREAM ANALYSIS & DISCUSSION

UNIT 2 DINO Conti ICE Cream
Thực hành động cơ ô tô (Đại học Đồng Nai)
UNIT 2 CASE STUDY: DINO CONTI ICE CREAM
In your presentation, you should include:
1. Vocabulary (new word, pronunciation, definition, example, visual aids)
Rapidly, novelty products, iced-fudge, remarkable, exotic, fleet of trucks, capacity, potential, awareness.
2. Summarize the company company products based in sold in most famous products sales problems
3. Listening (CD1.24, the audio file is on LMS)
You can design a listening exercise (ex: listen and fill in the blanks, listen and answer) TAPE SCRIPT
Then put this summary in your slide Reasons for falling profits
Prices: Looking high, as two main competitors have cut theirs
Products: Not a very wide range of flavors; packaging not very exciting; need more new,
exciting products; more health-conscious products (e.g. fat-free flavors, natural ingredients, no additives)
Equipment: Needs upgrading, especially fleet of trucks
Environment: Recycle containers; take fat out of waste products; give pure water to local communities
Outlets: Need more, in addition to supermarkets and ice-cream stores
Present Chart 1: Dino Conti’s main products (p.20)
Mention the future of the company and the CEO intends to invest $3m in the company.
Present Chart 2: Investment options (p.20)
4. Discussion (every member needs to join in the discussion)
Student 1: Chairperson of the meeting
Student 2: Paolo Conti – the CEO Student 3: Manager A Student 4: Manager B Student 5: Manager C
Document Outline

• UNIT 2 CASE STUDY: DINO CONTI ICE CREAM
• 1. Vocabulary (new word, pronunciation, definition, example, visual aids)
• 2. Summarize the company
• Then put this summary in your slide