INSTRUCTIONS TO STUDENTS -
This group project has been delivered and explained to students since the first week of lecture -
Students are required to upload the powerpoint of your assignment to the google drive for
lecturer’s material assessment. PROJECT SCENARIO
Student will be arranged into groups of 6-7 members. No
Type of assessment /activities Weighting Detailed instruction 1 Group presentation 30% Appendix 1 &4
Students are required to do the
presentation and divided into 02 groups. Each group will do a
presentation and answer the below questions. 2 Individual assignment 20% Appendix 2
Each student is required to write the
followings and select one of these options :
1. Write 10 facebook status with SEO keywords and hashtags
2. Write 01 PR Articles (2,500 words)
3. Write a press release to solve out the crisis (minimum 01 page)
Student is freely select the company as your favourite. 3 Social media plan 50% Appendix 3&4
Your group is required to do select
one corporate crisis. Then apply the following model and prepare a
presentation. You are required to do
social media plan to solve out the crisis.
APPENDIX 1: GROUP PRESENTATION Group 1-
1. What is social media ? What is organic and paid media?
2. Provide the examples of different audiences that are attracted to Facebook, Linkedin, and
Twitter. What are the benefits and limitations of organization utising facebook, linkedin, Twitter social media channel.
3. What is content marketing plan? With your content plan, how to create a customer engagement plan. Group 2
1. What is social media metrics? List out some metrics that you have researched and
advantages and disadvantages of each metric
2. How many types of content on social media? List out each popular content that are
available on Facebook, Youtube, and Instagram.
3. How to build social community ? how to increase the engagment of social community? Group 3
1. List out the basic steps to build social commerce?
2. Explain how social media can increase traffic to your company website?
3. What is social media analytics? List out some software examples of social media
analytics and what variables need to be shown on social media analytics. Group 4
1. What is SEO? What is internal and external SEO? Understand the role that landing pages
and microsites play in social media. How it helps to your SEO?
2. What is storytelling? List out 03 examples of story telling
3. What is omni channel? explain how it works and how it is useful for social media strategy? Group 5
1. What is facebook chatbot? Please deliver example of chatbot content that helps to
increase the traffic and leads of your social media strategy
2. What is Reddit? What is social consumers of Reddit? Do you think Reddit relevant to
social media marketing strategy in Asia or Vietnam?
3. What is social games? How many types of social games? Please brainstorm the social games for any corporate. Group 6
1. What is native ads? What is retargeting and remarketing?
2. Please list out the social media metrics ? Give the examples of one marketing campaign
with specific social media metrics
3. What are the zones of social media? How does web 2.0 different from 1.0? How does
web 3.0 different from 1.0 ? How does web 4.0 different from 1.0? Group 7
1. What is KOLs? What is KOCs? What differences between them?
2. How does social media value chain explain the social media landscape? Give the example
3. What does marketing objectives can brands meet using social media marketing? Requirement: 
No short jeans, No crop top, No Ripped jeans 
All of the members of the groups have to be on time and fully presented. If someone
missing, there is no mark for them. 
The Introduction slide should be included ID members Content:
The powerpoint is required to be well prepared, from 10 to 15 slides. You are required to select one
company and one specific product. Then, you fully apply the marketing theory into your specific product. The recommended structure: 1. Group introduction
2. Apply the theory and answer the questions 3. Conclusion Reference guide: 
How to create a reference : https://chuayeucon.files.wordpress.com/2012/11/bai-3-apa- style.pdf 
How to citate: http://www.vnulib.edu.vn/wp-content/uploads/trich-dan_apa.pdf
ORAL PRESENTATION EVALUATION FORM
Group:.........................................................................
Chapter:.......................................................................
Date:........................................................................... Full Student ID nam e CRITERIA MARK LECTURER’S (%) MARKS CONTENT Research 10
Organised Content. Good Picture 5 Good content, Answer well 5 Apply into the real world. 10 MARK 30 LAYOUT
Clear structure, logic structure, 5 PRESENTATION easy to follow Font, size, beautiful layout 5 Video clip, good figure 5 Grammar, spelling mistake 5 MARK 20 PRESENTATION Attractive, self- confident, 10 flexible Fully understand and easily 5 answers the questions Storyboard clearly and 10
completely outlines the project
Oral presentation includes many 5 details Group members help each other 5 as needed Be on time 5 All group members participate 10 equally MARK 50 TOTAL 100
APPENDIX 2- INDIVIDUAL ASSIGNMENT
Each student is required to write the followings and select one of these options :
4. Write 10 facebook status with SEO keywords and hashtags
5. Write 01 PR Articles (2,500 words)
6. Write a press release to solve out the crisis (minimum 01 page)
Student is freely select the company as your favourite. ARTICLES RUBRICS MARKS Needs Improvement Criteria Above & Beyond -1 mark for PR articles Structure without summary/
Opening Paragragh grab the reader’s attention and conclusion
establish the context of the story -1 mark not logical
The story follows a logical plot sequence that structure
includes some kind of rising action, climax, falling Sub- total: 3 action or resolution.
Closing paragragh ties back to the opening to the
opening and uses either the explicit, implicit, or unresolved style. 3 mark -2 mark for idea not Idea development relevant to the topics
The story contains enough exposition about the Sub-total :2 mark
characters, setting, and situation so that no important questions are left unanswered
The story clearly explains the ‘’larger issue ‘’ being
illustrated and provides enough background
knowledge to help the reader understand the topic -1 mark for wrong Language and craft grammar
Use specific , descriptive language to develop the -1 mark for without APA
relevant events, characters, situations, and settings, reference
Use dialogues to develop a character, make a Sub-total :3 marks
moment more vivid, or add variety to a scene
Use transition words and phrases to indicate the
sequence of events, and signal shifts in time or settings
APPENDIX 3- GROUP PROJECT
Your group is required to do select one corporate crisis. Then apply the following model and prepare a presentation No Detailed Mark (%) 1 Situation Analysis 10 2 Where do we want to be 10 3 How do we get there 20 4 How exactly do we get there 30 Social media plan Content plan 5 The details of the tactics 20 6 How do we monitor 10 performance
APPENDIX 4: CONTRIBUTION RUBRICS MARKS FOR INDIVIDUAL IN GROUP Beginning Developing Accomplished Exemplary (0%) (25%) (75%) (100%) Content  He/she  He/she  He/she  He/she delivers the contribute contribute contribute (30%) content not s the s about s about matching content 75% 100% the group about 25%  Content is  Content is leader’s  Content is fine, very good, requiremen not good, follow the follow the ts. not follow APA APA  Content is APA citation citation. very poor, citation copy paste the content on the website , not follow APA citation. Cooperation  He/she  He/she  He/she  He/she does not contribute contribute contribute (25%) cooperate s about s about s about with leader 25% 75% 100% , as well as  Rarely  Offer  Consistent other offer ideas ideas and ly offer member and ask ask ideas and  Never offer questions questions ask ideas and in group questions ask which for further questions help to explanatio clarify n. discussion  Excellent for all group  Very good work skill group work skill On task  He/she  He/she  He/she  He/she does not does the does the does the (25%) submit the job late job late job very task on about 2-3 about 1 on time time times. time. and  He/she responsibl does not go e for the to group job meeting Communicat  He/she  He/she  He/she  He/she ion & does not communic communic communic listening listen to ates fine ates well ates others, be excellent (20%) aggressive or ignore all the communica tion  He/she does not communica te to others. Good luck for the assignment!