Week 9 DM Plan - SMM, DA, DPR - Tài liệu tham khảo | Đại học Hoa Sen

Week 9 DM Plan - SMM, DA, DPR - Tài liệu tham khảo | Đại học Hoa Sen và thông tin bổ ích giúp sinh viên tham khảo, ôn luyện và phục vụ nhu cầu học tập của mình cụ thể là có định hướng, ôn tập, nắm vững kiến thức môn học và làm bài tốt trong những bài kiểm tra, bài tiểu luận, bài tập kết thúc học phần, từ đó học tập tốt và có kết quả

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Môn: Marketing (MK191P1)

Trường: Đại học Hoa Sen

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Tác giả:

Profile Kim Oanh
RMIT Classification: Trusted
MKTG1420 Digital Business Development
Week 9 Digital Marketing Action Plan – SMM, DA, DPR
Marketing Action Plan
SOCIAL MEDIA MARKETING
1. . Social Media Action Plan Complete the table below. The first three steps are provided for you.
(Actual) Action Step Task Owner Timeline Resources Budget
What to do? Who will do it? When? What resources are needed? How much is the cost?
1. Create Ad copies for Facebook
and Instagram
2. Create a social media content
calendar
3. Perform A/B testing of ad copies
2. . Social Media Ad copy Create a compelling organic/paid social ad cop(ies) with content themes
aligned with your marketing goals and target audience. A sample paid social post is given below.
3. . Social Media Content Calendar Create a content calendar that includes the channel/platform, date
and time, content theme, ad copy, and other relevant information. A sample calendar is given below.
1
Headline:
Copy:
Call-to-Action (CTA):
RMIT Classification: Trusted
MKTG1420 Digital Business Development
Week 9 Digital Marketing Action Plan – SMM, DA, DPR
Image source: https://www.semrush.com/blog/social-media-calendar/
DIGITAL ADVERTISING
4. Digital Ads Action Plan. Complete the table below. The first three steps are provided for you.
(Actual) Action Step Task Owner Timeline Resources Budget
What to do? Who will do it? When? What resources are needed? How much is the cost?
1. Evaluate potential advertising
platforms.
2. Identify the native ad format: in-
feed ads, sponsored content,
recommended content, etc.
3. Create a native ad copy
5. Native Ad copy. Create a compelling native ad cop(ies) aligned with your marketing goals and target
audience. A sample native ad copy is given below.
Image source: https://www.wordstream.com/blog/ws/2014/07/07/native-
advertising-examples
DIGITAL PR
2
Headline:
Copy:
Call-to-Action (CTA):
RMIT Classification: Trusted
MKTG1420 Digital Business Development
Week 9 Digital Marketing Action Plan – SMM, DA, DPR
6. Guest Blog Action Plan. Complete the table below. The first three steps are provided for you.
(Actual) Action Step Task Owner Timeline Resources Budget
What to do? Who will do it? When? What resources are needed? How much is the cost?
1. Identify reputable blogs in your
niche or industry that accept guest
contributions.
2. Identify potential guest bloggers
3. Selecting a topic that is relevant,
informative, and likely to resonate
with the blog’s audience.
7. Guest Blog Ad copy. Create a compelling guest blog post aligned with your marketing goals and
target audience. A sample guest blog ad copy is given below
3
Headline:
Copy:
Call-to-Action (CTA):
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RMIT Classification: Trusted
MKTG1420 Digital Business Development
Week 9 Digital Marketing Action Plan – SMM, DA, DPR Marketing Action Plan SOCIAL MEDIA MARKETING
1. Social Media Action Plan. Complete the table below. The first three steps are provided for you.
(Actual) Action Step Task Owner Timeline Resources Budget What to do? Who will do it? When? What resources are needed? How much is the cost?
1. Create Ad copies for Facebook and Instagram
2. Create a social media content calendar
3. Perform A/B testing of ad copies
2. Social Media Ad copy. Create a compelling organic/paid social ad cop(ies) with content themes
aligned with your marketing goals and target audience. A sample paid social post is given below. Copy: Headline: Call-to-Action (CTA):
3. Social Media Content Calendar. Create a content calendar that includes the channel/platform, date
and time, content theme, ad copy, and other relevant information. A sample calendar is given below. 1 RMIT Classification: Trusted
MKTG1420 Digital Business Development
Week 9 Digital Marketing Action Plan – SMM, DA, DPR
Image source: https://www.semrush.com/blog/social-media-calendar/ DIGITAL ADVERTISING
4. Digital Ads Action Plan. Complete the table below. The first three steps are provided for you.
(Actual) Action Step Task Owner Timeline Resources Budget What to do? Who will do it? When? What resources are needed? How much is the cost?
1. Evaluate potential advertising platforms.
2. Identify the native ad format: in- feed ads, sponsored content, recommended content, etc. 3. Create a native ad copy
5. Native Ad copy. Create a compelling native ad cop(ies) aligned with your marketing goals and target
audience. A sample native ad copy is given below. Headline: Copy: Call-to-Action (CTA):
Image source: https://www.wordstream.com/blog/ws/2014/07/07/native- advertising-examples DIGITAL PR 2 RMIT Classification: Trusted
MKTG1420 Digital Business Development
Week 9 Digital Marketing Action Plan – SMM, DA, DPR
6. Guest Blog Action Plan. Complete the table below. The first three steps are provided for you.
(Actual) Action Step Task Owner Timeline Resources Budget What to do? Who will do it? When? What resources are needed? How much is the cost?
1. Identify reputable blogs in your
niche or industry that accept guest contributions.
2. Identify potential guest bloggers
3. Selecting a topic that is relevant,
informative, and likely to resonate
with the blog’s audience.
7. Guest Blog Ad copy. Create a compelling guest blog post aligned with your marketing goals and
target audience. A sample guest blog ad copy is given below Headline: Copy: Call-to-Action (CTA): 3