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Câu hỏi 1
If you want to determine the size of your Web site's audience, the metric you will use for
the most accurate measurement will be: a unique visitors b. page views C. reach d. hits Câu hỏi 2
All of the following are online communications that are used to support the evaluation of
alternatives stage of the consumer decision process except: a social networks b. online catalogs c. search engines d targeted banner ads Câu hỏi 3
Amazon's Associates program is an example of which of the following? a. lead generation marketing b. affiliate marketing c. viral marketing d. local marketing Câu hỏi 4
E-commerce is available just about everywhere and anytime. This is known as a. reach b. ubiquity c. information density d. richness Câu hỏi 5
Which of the following is an example of an online privacy violation?
a. your computer being used as part of a botnet
b. your e-mail being read by a hacker X
c. your online purchasing history being sold to other merchants without your consent
d. your e-mail being altered by a hacker
Câu hỏi 6 Which of the following is not a variation of the e-tailer business model? a. market creator b. bricks-and-clicks c. Virtual merchant d manufacturer-direct Câu hỏi 7
Which system functionality must your Web site have in order to be able to personalize or
customize a product for a client?: a. customer on-site tracking
b. an inventory management system
c. a site tracking and reporting system d. an ad server Câu hỏi 8
Which of the following is an example of C2C e-commerce? a Lazada b. Chotot с. Тiki d. Sendo Câu hỏi 9
Which of the following is not one of the basic business objectives for an e-commerce site? a. execute a transaction
b. provide production and supplier links c. display goods
d. optimize system architecture Câu hỏi 10
Which of the following is a physical place you visit in order to transact? a. social network b. marketspace C. marketplace d. the Internet Câu hỏi 11
A strategy designed to compete within a narrow market or product segment is called a strategy a. differentiation b. cost C. scope d. focus Câu hỏi 12
The Web runs in which layer of Internet architecture?
a. Network Technology Substrate layer b. Applications layer
c. Transport Services and Representation Standards layer d. Middleware Services layer Câu hỏi 13
The cost of hardware, software, and telecommunications services needed to build a Web site have over the last decade a. increased dramatically b. decreased slightly c. increased moderately d. decreased dramatically Câu hỏi 14
Which of the following is an example of B2B e-commerce? D a. Aliexpress b. Airbnb c. Facebook d. Groupon Câu hỏi 15
Which of the following is the best definition of transaction cost?
a. the cost of participating in a market
b. the cost merchants pay to bring their goods to market
c. the expense of changing national or regional prices
d. the cost of finding suitable products in the market Câu hỏi 16
Which of the following basic system functionalities is used to display goods on a Web site? a. product database b. customer database system C. shopping cart system d. digital catalog Câu hỏi 17
Which of the following is the most popular use for mobile devices? a shopping
b. performing tasks, such as finances C. entertainment d. socializing Câu hỏi 18
Which of the following is currently the most popular Web browser? a. Safari b. Chrome C. Firefox d. Microsoft Edge Câu hỏi 19
In general, the key to becoming a successful content provider is to:
a. provide online content for free
b. provide other services as well as online content
c. own the technology by which content is created, presented, and distributed
d. down the content being provided Câu hỏi 20
A digital certificate contains all of the following except the:
a digital certificate serial number
b. digital signature of the certification authority C. subject's private key d. subject's public key Câu hỏi 21
Which of the following statements about the Internet's impact on marketing is not true?
a. The Internet has expanded the information intensity of the marketplace
b. The Internet has increased the richness of marketing communications
C. The Internet has broadened the scope of marketing communications
d. The Internet has decreased the impact of brands Câu hỏi 2 2
PayPal is an example of what type of payment system? a. digital checking system b. accumulating balance system
c. online stored value payment system d. digital credit card system Câu hỏi 23 Đúng
All of the following statements about cookies are true except:
a. cookies make shopping carts possible by allowing a site to keep track of a user's actions
b. the data typically stored in cookies includes a unique ID and e-mail address
c. cookies can be used with Web bugs to create cross-site profiles of users
d. the more cookies are deleted, the less accurate ad server metrics become Câu hỏi 24
a. Identify and describe the facts
b. Define the conflict or dilemma and identify the higher-order values involved
C. Identify the options you can reasonably take
d. Identify the potential consequences of your opinions Câu hỏi 25
All of the following use an advertising revenue model except: a. Twitter b. Google c. Amazon d. Yahoo Câu hỏi 26
Which of the following is an example of e-business?
a. Amazon's inventory control system b. The Amazon.com Web site c. An Amazon mobile app d. Amazon's Pinterest page Câu hỏi 27.
All of the following are basic functionality provided by e-commerce merchant server software except: b. a shopping cart c. a product catalog d. marketing software Câu hỏi 28
Which of the following is the first step in the social marketing process? a engagement b. fan acquisition C. amplification d. community Câu hỏi 29
A _______specifically details how you plan to find customers and to sell your product. a sales analysis b. market strategy C. competitive strategy d. business plan Câu hỏi 30
Accessing data without authorization on Dropbox is an example of which of the following? a. cloud security issue
b. social network security issue
c. mobile platform security issue d. sniffing Câu hỏi 31
Which of the following is the leading cause of data breaches? a. accidental disclosures b. hackers c. DDoS attacks d theft of a computer Câu hỏi 32
Google's AdSense is an example of which of the following? a. viral marketing b. context advertising c. programmatic advertising d. Automation marketing Câu hỏi 33
Which of the following factors is not a significant influence on a company's competitive environment?
a. the availability of supportive organizational structures
b. how competitors price their products
C. what the market share of each competitor is
d. how many competitors are active Câu hỏi 34 a. TLS b. TCP/IP c. FTP d. Telnet Câu hỏi 35
Which of the following involves getting customers to pass along a company's marketing
message to friends, family, and colleagues? a. lead generation marketing b . viral marketing c. affiliate marketing d. native advertising Câu hỏi 36
Downloading music tracks owned by record companies without paying for them is an example of a violation of a. trademark law b. patent law c. copyright law d. privacy law Câu hỏi 37
Which of the following protects original forms of expression in a tangible medium? a. trademark law b. trade secret law C. copyright law d. patent law Câu hỏi 38
Which of the following are the two main components of a systems design?
a. front-end systems and back-end systems
b. logical design and physical design
c. business objectives and technology requirements
d. behavioral design and technological design Câu hỏi 39
Linden Dollars, created for use in Second Life, are an example of a. virtual currency b. EBPP
c. peer-to-peer payment systems d. digital cash. Câu hỏi 40
Encouraging users to click a Like button is an example of which step in the social marketing process? a community b. brand strength c. fan acquisition d. amplification