Building brand community 2 môn Bussiness (BUS123) p2 | Đại học Hoa Sen

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Môn: Bussiness (BUS123)

Trường: Đại học Hoa Sen

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Profile Kim Oanh
See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/230873898
Building Brand Community
Article in Journal of Marketing · January 2002
DOI: 10.1509/jmkg.66.1.38.18451
CITATIONS
2,523
READS
24,558
3 authors:
James H Mcalexander
Oregon State University
36 6,776 PUBLICATIONS CITATIONS
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John Schouten
Memorial University of Newfoundland
51 7,657 PUBLICATIONS CITATIONS
SEE PROFILE
Harold F. Koenig
Oregon State University
27 4,364 PUBLICATIONS CITATIONS
SEE PROFILE
All content following this page was uploaded by on 31 May 2014.John Schouten
The user has requested enhancement of the downloaded file.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Building brand community
James H McAlexander; John W Schouten; Harold F Koening
Journal of Marketing; Jan 2002; 66, 1; ABI/INFORM Global
pg. 38
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/230873898 Building Brand Community
ArticleinJournal of Marketing · January 2002
DOI: 10.1509/jmkg.66.1.38.18451 CITATIONS READS 2,523 24,558 3 authors: James H Mcalexander John Schouten Oregon State University
Memorial University of Newfoundland
36 PUBLICATIONS6,776 CITATIONS
51 PUBLICATIONS7,657 CITATIONS SEE PROFILE SEE PROFILE Harold F. Koenig Oregon State University
27 PUBLICATIONS4,364 CITATIONS SEE PROFILE
All content following this page was uploaded by John Schouten on 31 May 2014.
The user has requested enhancement of the downloaded file. Building brand community
James H McAlexander; John W Schouten; Harold F Koening
Journal of Marketing; Jan 2002; 66, 1; ABI/INFORM Global pg. 38
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.