1. Business Plan Idea:
The project aims to provide high-quality fast food and confectionery, rich in
flavor, at reasonable prices. Products are made from clean ingredients and
ensure food hygiene and safety, aiming to serve the diverse needs of
customers, from children to adults. Vision, Mission, Core Values:
• Vision: To become the leading confectionery and fast food brand in
Vietnam, standing out with excellent product quality and service.
• Mission: To bring joy and convenience to customers through delicious,
safe and convenient confectionery and fast food products. • Core values:
Quality: Committed to bringing the best products to customers.
Creativity: Continuously innovating in flavors and packaging to meet customer tastes.
Customer-centric: Putting customer satisfaction first in all business activities.
Social Responsibility: Ensure sustainable and environmentally friendly production. Business Objectives: • Short-term (1-2 years):
Build brand and increase brand awareness in the market.
Expand distribution network in major cities.
Achieve revenue of VND 50 billion in the first year. • Long-term (3-5 years):
Become a popular confectionery and fast food brand nationwide.
Achieve a market share of 15% in the Vietnamese confectionery industry.
Expand to international markets, starting from ASEAN countries. Business Fields and Products:
• Business Field: Production and trading of confectionery and fast food. • Main products:
Biscuits and sweets (hard candy, soft candy, chewing gum).
Snacks of all kinds (chips, chips).
Baked goods (bread, cakes, biscuits).
Fast food such as sandwiches, hamburgers, hotdogs. Market Analysis:
• Conduct a detailed analysis of the five largest stores:
Store 1: ABC Bakery - leading the confectionery market in Ho Chi Minh
City with a variety of products and loyal customers.
Store 2: Kinh Do - a famous confectionery brand with a wide distribution system.
Store 3: Vinmart - a large supermarket chain, providing a variety of confectionery products.
Store 4: Big C - focusing on mass customers with low-priced products.
Store 5: Coopmart - a domestic supermarket with a large network and trusted customers. • Market size:
Estimation method: Use data from industry reports, customer surveys and
consumer trend analysis to determine the market size. The total value of the
Vietnamese confectionery market is estimated to reach about 1.2 billion
USD in 2023, with an annual growth rate of 5%. Revenue Model:
• Main revenue: Direct sales at stores and online channels.
• Secondary revenue: Advertising and marketing cooperation with other
brands, developing new products according to customer requirements.
Comprehensive BMC (Business Model Canvas), SWOT and Value Chain:
• BMC (Business Model Canvas):
Customer Segments: Children, youth, adults.
Value Propositions: Quality, safe and convenient products.
Channels: Retail stores, supermarkets, online channels.
Customer Relationships: Loyalty program, 24/7 support.
Revenue Streams: Product sales, advertising cooperation.
Key Resources: Raw materials, production technology, human resources.
Key Activities: Production, distribution, marketing.
Key Partnerships: Raw material suppliers, distribution partners.
Cost Structure: Raw materials, labor costs, operating costs. • SWOT:
Strengths: Diverse products, high quality raw materials, strong brand.
Weaknesses: Fierce competition, high advertising costs.
Opportunities: Expanding market, convenient consumption trend.
Threats: Fluctuating raw material prices, changing legal regulations.
• Value chain: From raw material import, production, distribution to
marketing and sales, each stage is optimized to ensure product quality and minimize costs. Job Division:
• Executive Director: Manages all business operations.
• Production Director: Ensures production processes and product quality.
• Marketing Director: Develops marketing and advertising strategies.
• CFO: Financial and budget management.
• Human Resources Manager: Recruitment and human resource management. Technology Solutions:
• Production tools: Use modern machinery to optimize production processes and minimize waste.
• Management platform: Apply ERP business management software to
effectively manage resources, warehouses, and orders.
• Online sales channels: Develop websites and mobile applications for online
sales, integrating diverse and secure payment methods.