Culture and its influence on consumer behavior in the context of marketing in case of coca cola company | Đại học Ngoại Ngữ - Tin Học Thành Phố Hồ Chí Minh

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German Internaonal Journal Modern Science 2021 of 7,
ECONOMIC SCIENCES
in case of “Coca Cola” company
according to their social norms and the other function is when an individual is pressured for the phase of “society’s
point of view”. Moreover in this article has been analysed the “Coca Cola” company and it is impact on cultu
Margaret K. Hogg (2006), the book: “consumer behavior”,
John C. Mowen (1994), the book: “consumer behavior”
Marieke de Mooij (2011), the book: “consumer behavior
culture” (second edition) , page 27
December 2011), the research article : “Globalization,
patterns of Lebanese Muslims and Christians”, page 959
German Internaonal Journal Modern Science 7, 2021 of
Cola’s contribution to stability,
Betül Çal, Richard Adams (24 june 2014), the research
pe is “right” and boxes are
Cola‟s Marketing Strategies: Get Them While They‟re
Galiţa Raluca (16 march 2016), the research article:
"America’s cultural changes through Coca
German Internaonal Journal Modern Science 2021 of 7,
Askegaard, Margaret K. Hogg (2006), the book: “con-
sumer behavior”, page 497
John C. Mowen (1994), the book: “consu
behavior” (third edition) , page 477
Marieke de Mooij (2011), the book: “con-
sumer behavior and culture” (second edition) , page 27
Shoham (1 October 2006), the research article: “Hof-
studies”, page 278
Hallab (1 December 2011), the research article : “Glob-
tians”, page
Cola’s contribu-
Betül Çal, Richard Adams (24 june 2014), the
Galiţa Raluca (16 march 2016), the research
article: "America’s Cultural Changes Through Coca
ОСВІТА І САМООСВІТА ДЕРЖАВНИХ СЛУЖБОВЦІВ РЕГІОНУ В КОНТЕКСТАХ
ДЕМОКРАТИЗАЦІЇ ДЕЦЕНТРАЛІЗАЦІЇТА
Безена
доцент, к.філос.н., завідувач кафедри соціально гуманітарної освіти
КЗВО «Дніпровська академія неперервної освіти»
Дніпропетровської обласної ради, Україна, Дніпро
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German Interna onal Journal of Modern Science №7, 2021 ECONOMIC SCIENCES
in case of “Coca Cola” company
according to their social norms and the other function is when an individual is pressured for the phase of “society’s
point of view”. Moreover in this article has been analysed the “Coca Cola” company and it is impact on cultu
Margaret K. Hogg (2006), the book: “consumer behavior”,
December 2011), the research article : “Globalization,
John C. Mowen (1994), the book: “consumer behavior”
patterns of Lebanese Muslims and Christians”, page 959
Marieke de Mooij (2011), the book: “consumer behavior
culture” (second edition) , page 27
German Interna onal Journal of Modern Science №7, 2021
pe is “right” and boxes are
Cola’s contribution to stability, Cola‟s Marketing Strategies: Get Them While They‟re
Betül Çal, Richard Adams (24 june 2014), the research
Galiţa Raluca (16 march 2016), the research article:
"America’s cultural changes through Coca
German Interna onal Journal of Modern Science №7, 2021
Askegaard, Margaret K. Hogg (2006), the book: “con- sumer behavior”, page 497
John C. Mowen (1994), the book: “consu
behavior” (third edition) , page 477
Marieke de Mooij (2011), the book: “con-
sumer behavior and culture” (second edition) , page 27
Shoham (1 October 2006), the research article: “Hof- studies”, page 278
Hallab (1 December 2011), the research article : “Glob- tians”, page Cola’s contribu-
Betül Çal, Richard Adams (24 june 2014), the
Galiţa Raluca (16 march 2016), the research
article: "America’s Cultural Changes Through Coca
ОСВІТА І САМООСВІТА ДЕРЖАВНИХ СЛУЖБОВЦІВ РЕГІОНУ В КОНТЕКСТАХ
ДЕМОКРАТИЗАЦІЇ ТА ДЕЦЕНТРАЛІЗАЦІЇ Безена
доцент, к.філос.н., завідувач кафедри соціально гуманітарної освіти
КЗВО «Дніпровська академія неперервної освіти»
Дніпропетровської обласної ради, Україна, Дніпро