MINISTRY OF EDUCATION AND TRAINING HOA SEN UNIVERSITY FINAL REPORT
UNILEVER’S TRAINING ACTIVITIES Instructor : Lê Tr n ầ Tu n ấ Anh Class : 1000 Group : GROUP 01 Members : Name Student ID Ta Gia Linh 22122743 Vo Ngoc Nguyen 22114951 Dong Ngoc Thanh Tu 22013656 Nguyen Thi Thuy Vy 22001489 Nguyen Vu Tuong Vy 22114075 Ho Chi Minh City 6/2023 TABLE OF CONTENTS
TABLE OF CONTENTS ..........................................................................................................i
INTRODUCTION .................................................................................................................. i i
TABLE OF FIGURES .............................................................................................................iv
1. Company background........................................................................................................
1.1. Company introduction (website, name, address, phone, logo) ...................................
1.1.1. Website .................................................................................................................
1.1.2. Name .....................................................................................................................
1.1.3. Address .................................................................................................................
1.1.4. Phone ....................................................................................................................
1.1.5. Logo ......................................................................................................................
1.2. Company foundation and development history ..........................................................
1.2.1. Company foundation ............................................................................................ 5
1.2.2. Development history............................................................................................. 5
1.3. Mission, vision and core values ..................................................................................
1.3.1. Mission ................................................................................................................. 7
1.3.2. Vision.................................................................................................................... 7
1.3.3. Core values ...........................................................................................................
1.4. Organizational structure (structure, duties and functions of each department) ..........
1.4.1. Structure................................................................................................................
1.4.2. Duties and functions of each department ........................................................... 1
1.4.3. Structure of five distinct business groups ( NNR, 2022) .................................... 10
1.5. Business situation ( products/ services, partners/ customers/ competitors/ markets
revenue & profits in the last 3 years) ............................................................................... 1
1.5.1. Unilever’s products............................................................................................. 11 i
1.5.2. Unilever's partners and customers ...................................................................... 1
1.5.3. Unilever Competitors ......................................................................................... 12
1.5.4. Unilever's market ................................................................................................ 12
1.5.5. Revenue & profits in the last 3 years .................................................................. 13
2. Enterprise’s HR activity analysis .................................................................................... 16
2.1. Training activities ..................................................................................................... 16
2.2. Training policy .......................................................................................................... 17
2.3. Training process ........................................................................................................ 1
2.4. Training methods ...................................................................................................... 1
2.5. Training budget ......................................................................................................... 2
2.6. Training contents....................................................................................................... 2
2.6.1. Analyze the training need ................................................................................... 22
2.6.2. Design the overall training program ................................................................... 22
2.6.3. Develop the course ............................................................................................. 2
2.6.4. Implement training ............................................................................................. 22
2.6.5. Evaluate the course’s effectiveness .................................................................... 22
2.7. Trainees ..................................................................................................................... 2
2.8. Trainers ..................................................................................................................... 2
3. Assessment, solutions, and recommendations for Unilever’s training activities ............ 25
3.1. Assessment ................................................................................................................ 2
3.2. Solutions.................................................................................................................... 2
3.3. Recommendations ..................................................................................................... 2
REFERENCES ....................................................................................................................... 2 i INTRODUCTION
Being one of the consumer products globally, Unilever has always been dedicated to the
ongoing upskilling and reskilling of its workers to ensure they have the skills needed for the
workforce in the future. Unilever has been continuously modifying its organizational
philosophy and talent management system to meet the issue of learning opportunities
Unilever invests extensively in staff training and development because it understands how
essential it is for the business's expansion. However, the company has nevertheless taken ste
to improve the effectiveness and cost-effectiveness of the training. Before utilizing technology
to improve training delivery and make it more available to all workers, Unilever's employee
training and development program was expensive and inconsistent. As a result, engageme
and activity in Unilever's training programs are growing exponentially. This report aims to
provide a detailed overview of the training activities conducted by Unilever and their impact
on employee performance and development. i i TABLE OF FIGURES
Figure 1: The Unilever logo from 1967 to 2004 ...................................................................... 2
Figure 2: The Unilever logo from 2004 to now ........................................................................ 2
Figure 3: The meaning of each symbol of Unilever logo ......................................................... 4
Figure 4: Sunlight Soap ............................................................................................................
Figure 5: Development history ................................................................................................. 5
Figure 6: Unilever’s Leadership Executive Team .................................................................... 9
Figure 7: Some Unilever products.......................................................................................... 1
Figure 8: Unilever’s Revenue and Profit in 2020 .................................................................. 13
Figure 9: Unilever’s Revenue and Profit in 2021 .................................................................. 14
Figure 10: Unilever’s Revenue and Profit in 2022 ................................................................ 14 iv 1. Company background
1.1. Company introduction (website, name, address, phone, logo) 1.1.1. Website https://www.unilever.com/ 1.1.2. Name Unilever 1.1.3. Address
Unilever is a start-up consisting of Unilever plc, headquartered in London, and Unilever
NV, headquartered in Rotterdam. The company operates as a sole proprietorship, with
general manager. To explain this, Unilever is the result of a joint venture between Britain's
Lever Brothers and Hong Kong's Margarine Union in 1930.
- Unilever PLC: Unilever House 100 Victoria Embankment LONDON, EC4Y 0DY United Kingdom.
- Unilever NV: Weena 455, PO Box 760, Rotterdam 3000 DK, Netherlands. 1.1.4. Phone
Institutional investor contacts Tel: +44 020 7822 6830 1.1.5. Logo
Unilever was established in 1929, but its first logo wasn't created until 1967, and it was only
once modified, in 2004. This astonishing consistency for such a large firm speaks a lot abou
its stability, underlying philosophy, and quality-centeredness. - 1967 – 2004
As previously stated, the Unilever logo debuted in 1967. Until then, this business is backed
by several consumer product manufacturers' brands. Making a brand image that links th
several firms Unilever owned was one of the key choices made at the time.
The original Unilever logo used a pleasing and stunning blue and white color scheme tha
appeared new, bright, and exceptionally welcoming. Underneath it was a delicate classica 1
logotype had been complemented with a noticeable insignia. The icon's style is eye-catching
it has a stylised U-shape with rising axes that meet in the middle and resemble arrows. Th
"U"'s vertical bars appeared strong and opulent because they resembled two towers.
The logotype, which was written in the title case of a modern, somewhat stretched seri
typeface, gave the design more solidity and self-assurance.
Figure 1: The Unilever logo from 1967 to 2004 - 2004 – Today
Figure 2: The Unilever logo from 2004 to now 2
In 2004, the Unilever brand idea was to be updated by Wolff Olins. Everything else was
redesigned, except for the structure, an extended "U" above the wordmark. Beginning with
the color palette has been up to date, and the blue now has a deeper tone and more brightne
Second, the letter's "U" gets rounded edges, and its body has 24 little images to symboliz
every format the company runs in. The logotype comes in last. It has received a complete
makeover and is currently composed in handwritten cursive with rounded, smooth edges tha
feel comfortable and modern. Detailed information is provided below for each symbol. 3
Figure 3: The meaning of each symbol of Unilever log 4
1.2. Company foundation and development history 1.2.1. Company foundation
William Hesketh Lever, a British entrepreneur who founded the Lever Brothers
multinational company, was born on September 19, 1851. He chose to concentrate on just on
product, household soap, in 1884, mainly because it could be marketed in pre-wrapped ba
under a brand name. By developing the Sunlight Soap, they made a ground-breaking
commercial advancement. Lever became enormously wealthy as a result of his business
success. The first modern multinational was created by William Lever, who developed
Britain's largest corporation. Figure 4: Sunlight Soap 1.2.2. Development history
After William Lever passed away in 1925, Frances D'Arcy Cooper took over as Lever
Brothers' chairman. Cooper provided several benefits to Unilever, but one of his ground-
breaking ideas was to amalgamate the various Anglo-Dutch businesses that Unilever was
member of. Even though an international merger at the time was unprecedented, the Leve
Bros. and Margarine Unie agreed that doing so with their strong global networks would open
up new prospects. This merger took place in 1930. Finally, the firms' combination gave rise to the name "Unilever". Figure 5: Development history 5
The "Special Committee" was founded by Unilever in September 1930 to stabilize
operations and concerns in the United Kingdom and the Netherlands.
To sustain its expansion, Unilever changed its business strategy in the 1940s, introducing
new business areas such as specialist food and chemical manufacturing. Unilever als
understood that focusing on the relationship between marketing and research was mor
important than merely extending its geographic reach.
Thus, in 1944, Unilever expanded its company by partnering with two big US companies:
the toothpaste brand Pepsodent and the tea producer Thomas J. Lipton. To focus on th
company's main business, in the 1980s, it undertook a significant reorganization that entaile
selling the bulk of its subsidiary companies. Unilever's primary businesses eventually included
groceries, personal care items, detergents, and specialty chemicals. Additionally, this
restructuring facilitated a partnership between Unilever and Chesebrough-Pond in the United
States. The business acquired Brooke Bond, the manufacturer of PG Tips tea, in 1984. As
result of the partnership, Unilever's profit margin increased significantly. In addition,
Chesebrough-Pond was purchased by Unilever in 1987.
Unilever acquired Helene Curtis Industries in 1996, providing the business "a powerful new
presence in the United States shampoo and deodorant market". The company expanded
portfolio of food brands and strengthened its foothold in North America in 2000 by acquiring
the American company Best Foods. It acquired both Slim Fast and Ben & Jerry's in April
2000. The corporation is international, with operations and factories on all continents
(excluding Antarctica). Before assuming the name of the parent firm in the 1990s, the US
division went by the name of Lever Brothers.
The historic building on Park Avenue in New York City known as Lever House is no longer
occupied by the American unit, which now has its headquarters in New Jersey.
According to reports, when it engaged the Rainforest Alliance to certify its tea plantations in
East Africa, Africa, and other regions of the world, it created history by being the first tea
company to commit to sustainably sourcing all of its tea. Based on press coverage in 2007, th 6
service that ranks ethical reputations Unilever received the top ranking from Covalence.
Earned honors in 2008 for "Outstanding Achievement in AdvancedMedia Technology for
Creation and Distribution of Interactive Commercial Advertising Delivered Through Digital
Set Top Boxes" for its program Axe: Boost Your ESP at the 59th Annual Technology & Engineering Emmy Awards.
Nowadays, Unilever is the world's most popular brand of food, personal care, and home car
items. In 2002, Unilever reported global revenues of more than 48,760 million. Unilever is
divided into two primary parent companies: Unilever PLC in London, UK, and Unilever NV in Rotterdam, Netherlands.
1.3. Mission, vision and core values
Unilever is a global company that operates in many industries, including fast-moving
consumer goods (FMCG), and has several blockbuster brands. Their mission, vision, and cor
values are at the heart of what they do and are essential ingredients of their strategy. 1.3.1. Mission
Unilever's mission focuses on sustainability and making a difference in the lives of people
globally. By providing consumers with high-quality brand products, the company aims to offer
a healthier lifestyle that contributes positively to society. Furthermore, their commitment to
sustainability extends their responsibility for managing the environment in which it operates
and its impact on it. As a company with global operations, Unilever strives to promote social
progress by providing innovative services that make life easier for individuals around the
world. These services are based on their mission, vision, and core values of sustainability an
improvement of quality of life. 1.3.2. Vision
They strive to create value for society as well as their shareholders through innovation
sustainability partnerships, and responsible business practices. Their vision is to inspire them
to become more sustainable by connecting people with innovative products that bring health
and hygiene benefits, hygiene equals health. Further, Unilever’s core values support this
mission by upholding high ethical standards in all areas of their business operations such a 7
respect for individuals, fairness in behavior towards each other, and protection of the environment. 1.3.3. Core values
Unilever has three core values: "Respect, Honesty, and Positivity". These values guide th
way Unilever works with each other, with customers, and with the community. These core
values guide the organization's decisions and determine its response to issues like clima
change, sustainability, economic development, and human rights. They help ensure tha
UNILEVER contributes positively to society in addition to making profits for its shareholders,
and aims to create lasting value for customers, shareholders, partners, and society. They striv
to achieve a vibrant balance between economic performance and social responsibility to
provide products that are safe, of good quality, innovative, and designed with care for the environment.
Overall, Unilever's mission, vision, and core values reflect its commitment to sustainability
and responsible business practices. The company recognizes that it has a role to play
creating a better world, and it is dedicated to making a positive difference through its products services, and operations.
1.4. Organizational structure (structure, duties and functions of each department) 1.4.1. Structure
Unilever was previously an organizational structure by product type. Segments are broke
down by the following key points: Product Type Segment, Business Operations Group,
Geographic Segment. This division of the organization is based on their product focus (Young, 2018).
Until January 2022 Unilever decided to simplify the organization, aiming to make Unilever
a simpler, more category-focused business (Unilever Global, 2022). Change the
organizational structure to a matrix structure, which combines elements of both functional and
divisional structures. This structure allows departments to have a common decentralized
decision-making process while maintaining a centralized structure. (PhD Essay, 2023). 8
Unilever's new organizational model will revolve around five distinct business groups:
Beauty & Health, Personal Care, Home Care, Nutrition and Ice Cream. Each Business Grou
is fully accountable for its own strategy, growth and profit distribution globally (Organimi).
Figure 6: Unilever’s Leadership Executive Team 9
1.4.2. Duties and functions of each department
1. Non-executive directors - Nils Andersen
Use their experience and expertise to provide independent advice and objectivity, and the
usually have a role in monitoring executive management.
2. Chief Executive Officer (CEO) - Alan Jobe
Is the top-level manager who runs the activities in an enterprise, responsible for the growth
operation, ups, and downs, success and failure of the business, setting goals, mapping out t
right direction to lead and orient the organization to develop and succeed. The CEO also act
as the face of the enterprise in communication and external activities (Hub, Pace Institute o Management). 3. The board of directors
Is a group of individuals elected by shareholders to represent them. They are responsible fo
setting company policy and overseeing the company's managers (Hub).
- Outside Director: Without participating in the day-t -d
o ay operations of the organization,
outside directors will often give their independent opinions and views on issues within the company.
- Inside Director: Including the Chairman or executive directors such as CEO, CCO, CFO,
CMO,... Internal directors are appointed thanks to their experience and expertise, bringing
many achievements to the company during their working time.
4. Chief Operating Officer (COO) - Nitin Paranjpe
Will take on a new role as Chief Transformation Officer & Chief People Officer, leading
the business transformation, and heading the HR function.
5. Chief Supply Chain Officer - Reginaldo Ecclissato
Will lead the Supply Chain and Unilever Business Operations as Chief Business Operation Officer.
1.4.3. Structure of five distinct business groups ( NNR , 2022) 10
1. EVP Latin America - Fernando Fernandez
Has been appointed President of Beauty & Wellbeing, which includes Hair Care, Skin Care
as well as Vitamins, Minerals, Supplements, and Unilever Prestige.
2. President North America - Fabian Garcia
Has been appointed President of Personal Care, responsible for Skin Cleansing, Deodoran and Oral Care.
3. President Home Care - Peter ter Kulve
Responsible for Fabric Care, Home & Hygiene, and Water & Air.
4. President Foods & Refreshment - Hanneke Faber
Has been appointed President of Nutrition, which will be home to Scratch Cooking, Healthy
Snacking, Functional Nutrition, Plant-Based Meat, and Food Solutions. 5. EVP Ice Cream - Matt Close
Has been appointed President of Ice Cream.
1.5. Business situation ( products/ services, partners/ customers/ competitors/ markets/
revenue & profits in the last 3 years)
1.5.1. Unilever’s products - Personal Care - Nutrition - Beauty & Wellbeing - Home Care - Ice cream
Figure 7: Some Unilever products 11
1.5.2. Unilever's partners and customers - Raw material supplier
Unilever works with approximately 52,000 supplier partners in 150 countries, spending
about €41 billion on raw materials and services. To provide consumers with the best goods,
Unilever always chooses suppliers of raw materials that ensure quality and fully meet the
conditions according to Unilever's supplier selection policy. As a global company with global
goals, Unilever not only produces quality products but also always commits to protecting
environmental issues and paying attention to labor safety as the top priorities. - Distributors and agents
Unilever distributes its products through two types of trade channels: general trade and
modern trade. General trade or retail channel includes distributors (small merchants), sub
distributors (large stores, small and medium supermarkets), and small retail stores. Moder
trade includes wholesale supermarkets and supermarkets. 1.5.3. Unilever Competitors
The company faces many competitors such as Procter & Gamble (P&G), Nestlé, and Nivea
These are mostly big competitors with strong financial potential. It can be seen that the
existing competition in the industry is putting pressure on Unilever in such aspects as:
- The number of competitors is high, and the number of competing products is very large, no
to mention counterfeit and imitation Unilever products flooding the market, affecting market share.
- The level of competition is increasingly fierce, the parties are willing to use many policies
to dominate the distribution system and get closer to customers.
- Specialty, local, and domestic factors of domestically produced goods are increasingly focused. 1.5.4. Unilever's market
Unilever's markets in the following regions:
- The Europe Region includes operations in Western Europe and Central Europe. 12
- The Americas region includes North America and Latin America.
- The Africa-Asia region includes the Middle East, Turkey, Africa, Asia, and Australia.
Unilever has around 500 logistics warehouses globally and Unilever products are available
in more than 190 countries globally. The company has brought its products to all store shelves
covering a large amount of the general market. Through leading retailers like Walmart, Tesco
Alho, and other smaller retailers.
Every day around the world, millions of consumers buy Unilever products from independent
agents, stores, kiosks, or microbusinesses that sell on the street or from house to house. A
about 180 million small shops are selling Unilever products, with 4.5 billion daily customers around the world.
1.5.5. Revenue & profits in the last 3 years
- Unilever’s Revenue and Profit in 2020
Figure 8: Unilever’s Revenue and Profit in 2020
In a volatile and unpredictable year of Covid-19, Unilever also had certain achievements
Base revenue grew by 1.9%, with a volume of 1.6% and price of 0.3%, dividend only year-
over-year, fourth-quarter derivatives rose 4% to €0.4268 per share, unifying the group's legal
structure under a single parent company.
Unilever achieves sustainability goals and ambitious actions, aiming for a just, inclusive
society. Unilever lays out plans to drive long-term growth through strategic choices making
and outlines a multi-year financial framework. While volatility and unpredictability will
continue into 2021, Unilever is beginning to adapt to a rapidly changing environment. 13
- Unilever’s Revenue and Profit in 2021
Figure 9: Unilever’s Revenue and Profit in 2021
This is Unilever's breakthrough year with the fastest revenue growth in 9 years – 4.5% for
the whole year, with 1.6% from volume. The priority markets of China, India, and the US
grew by 14.3%, 13.4%, and 3.7%, respectively.
Along with that are prominent components such as dividend growth and the adoption of
simpler portfolio-focused organizational models. 2021 is a challenging year, because after th
epidemic, the price of input materials increased, but the company has made very good move
to solve the problem. Along with that is setting development goals for 2022, a promising year in developing countries.
- Unilever’s Revenue and Profit in 2022
Figure 10: Unilever’s Revenue and Profit in 2022
This has been a year of strong revenue growth for Unilever. Reaching €60.1 billion in
revenue by 2022 with 59% in emerging markets. 14
Unilever had a strong year of revenue growth amid challenging macroeconomic conditions
Core revenue growth was 9.0%, driven by disciplined pricing action in response to high input
cost inflation. Despite the sharp increase in raw material costs, Unilever still prioritizes
investing in branding and marketing.
Set a target of strong sales growth in 2023 as well as exploit many new markets and alway
balance cautiously with price increases. 15