Đề cương ôn tập | Thương mại điện tử | Đại học Tôn Đức Thắng

TON DUC THANG UNIVERSITY
SOCIALIST REPUBLIC OF VIETNAM
FACULTY OF BUSINESS ADMINISTRATION
Independence – Freedom – Happiness
DIVISION OF DEPARTMENT OF MANAGEMENT
Ho Chi Minh City, January 13, 2020 COURSE SYLLABUS E-COMMERCE COURSE CODE: 702054 1. Information: No of credits: 3(3,0) Time allocation: Theory 45 Practice 0 Self-study (hours): 90 (hours): (hours): Prerequisite: No Prerequisite code: No
Prior-Completion: Principles of Marketing (7340101N),
Prior-Completion code: 704024 (7340101N), 704024 (7340120),
Principles of Marketing (7340120), 704024 (7340115)
Principles of Marketing (7340115) Co-requisite:
Principles of Marketing (7340115) Co-requisite code: 704024 (7340115) Programme: Have 3 programs Programme code: 7340115, 7340101N, 7340120 2. Course objectives: No. Course Objectives (COs) 1
Understand concepts related to e-commerce, online business models, methods of integrating e-commerce in business;
Apply knowledge learned to develop a process for implementing specific e-commerce in enterprises. Through the form of 2
assessment during the learning process, help students develop skills: presentation, writing reports and presentations.
Assessment, flexible handle of situations in the context of integration so that it is possible to build and adjust an e-commerce 3 plan.
Master in study, study subject, approach and solve modern marketing problems; have a good sense of recognition and 4
evaluation of an e-commerce strategy of a business.
3. Course learning outcomes (CLOs): No. CLOs ELOs
Understand the concepts of e-commerce and related concepts; online business 7340120-ELO2,7340101N- 1
models; integrated methods of e-commerce planning in business; ecommerce ELO1,7340115-ELO4
website development strategies;
Remember the processes of analysis, planning and implementation of e- 7340120-ELO2,7340101N- 2 commerce projects; ELO3,7340115-ELO4
Apply e-commerce activities into the activities of different organizations; 3 7340120-ELO4,7340101N-
identify the opportunities of e-commerce; ELO9,7340115-ELO5 7340120-ELO4,7340101N- 4
Analyse e-commerce activities in different organizations; ELO9,7340115-ELO5 7340120-ELO5,7340101N- 5
Evaluate the effectiveness of e-commerce activities; ELO5,7340115-ELO5 7340120-ELO6,7340101N- 6
Create and improve the plan for implementing e-commerce activities. ELO6,7340115-ELO5
4. Brief course content: 
E-commerce is the application of general knowledge of applied business management to the online business environment, how to integrate
the online business model into an existing business organization or Establish a new online business organization. Specifically: 
Provide basic knowledge about e-commerce, business models, profit model, business processes; identify the opportunities of e-commerce;
the international nature of e-commerce. 
Provide integrated methods of e-commerce planning in business; ecommerce website development strategies; management of e-commerce project implementation. 5. Student’s tasks:  Attendance: 
Attend at least 80% of attendance. Two classes are counted as one day off. Exceeding 20% of attendance will be banned. 
Research of textbooks, home study materials; Serious attitudes during school hours. 
Required for participation in class activities: 
Be active and cooperative in group work; Participating in presentations, discussions and performing all the requirements of the group. 
Be Positive, self-talk, answer questions or debate the lesson.  Complete homework assignments: 
Complete assignments delivered on time. 
Read the required documents and refer to the guidelines; Advanced reading to expand knowledge. 
Participate in midterm exams, final exams. 6. Teaching materials:  Textbook:
[1]. Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C Turban, [2015], Electronic Commerce: A Managerial and
Social Networks Perspective 8th edition, Springer, Switzerland.  Supplementary Readings:
[2]. Gary Schneider, [2011], Electronic Commerce 11
th edition, Course Technology - Cengage Learning, USA.
[3]. Dave Chaffey, [2009], E-business and e-commerce management: strategy, implementation and practice 4th edition, Prentice Hall, USA.  Additional readings:
[4]. Kenneth C. Laudon, Carol Guercio Traver, [2017], E-Commerce 2017: Business, Technology, Society 13th Edition, Pearson Education, USA.
[5]. S. Benson, C. Standing, [2008], Information Systems: A Business Approach, 3rd edition, John Wiley & Sons, Australia.
7. Description of Evaluation: Evaluation categories Weight (%) Types of questions
CLOs (Recorded as [1], [2], ...) Process evaluation 1 20 Presentation [1], [2], [3], [4] Kiểm tra giữa kỳ 30 Constructed response test [1], [2], [3], [4], [5] Kiểm tra cuối kỳ 50 Report [1], [2], [3], [4], [5], [6]
Note: Kiểm tra giữa kỳ đề mở 8. Schedule: Organization of Self- Session Content teaching CLOs Requirement Student's tasks study T E P D
Chapter 1: Introduction to E-Commerce 4 2 0 0 12 01 1.1. Definitions and concepts 2 1 0 0 6 704024:1 At class
1.2. The development of E-Commerce At class:
1.3. The Benefits of E-Commerce -Listen to hear
1.4. E-Commerce 2.0: From Social lectures. Commerce to Virtual World - Group registration -Choose topic Teaching methods: -Make a question
Answer questions, and situations -Answer the
Analyzing the revolutionary role of e- question commerce in business. After class At home: Read [1]: Chapter 1 (pages 03-38) [2]: Chapter 1 (pages 04-43) [3]: Chapter 1 (pages 04-45) [4]: Chapter 1 (pages 06-49) [5]: Chapter 9 (pages 254-276) 02
1.5. Society and the Digital World: 2 1 0 0 6 704024:1 At class
Economics, Business, and the Community -Submit group list
1.6. Changes in the business environment, -Make a question
the response of organizations, the support -Answer the of IT and E-commerce question
1.7. Limitations, Impact and Future of E- -Discussion groups Commerce. After class Teaching methods: [1]: Chapter 1
Answer questions, and situations (pages 03-38)
Discuss changes in trade activity over the next [2]: Chapter 1 5-10 years. (pages 04-43) [3]: Chapter 1 (pages 04-45) [4]: Chapter 1 (pages 06-49) [5]: Chapter 9 (pages 254-276)
Chapter 2: Basic E-commerce Platform 2 1 0 0 6 3 2.1. E-commerce environments 2 1 0 0 6 [1],
2.2. The position of the transactions on the [2], market [3], At class 2.3. Ecommerce business models [4], -Make a question
2.4. Study of auction business models [5], -Answer the
2.5. Research start-up companies in the [6] question internet field -Discussion groups
Answer questions, and situations After class
Analyze successful startup and failure At home: Read
scenarios to derive lessons learned. [3]: Chapter 2 Teaching methods: (pages 51-99)
Answer questions, and situations
Analyze successful startup and failure
scenarios to derive lessons learned.
Chapter 3: Retailing in E-Commerce: 0 0 0 0 0 Products and Services
Chapter 3: Retailing in E-Commerce: 4 1 0 0 12 Products and Services 04
3.1. Internet Marketing and B2C: Retailing 2 1 0 0 6 704024:4 At class electronics E01029:1 -Make a question
3.2. Business Model: Online Retail (E- -Answer the Tailing) question
3.3. Travel Services - Hotel Online -Discussion groups
3.4. Jobs and job market online
3.5. Real Estate, Insurance, Securities and After class Online Trading At home: Read
Answer questions, and situations
Analyzing the change of business [1]: Chapter 3
activities, services under the impact of e- (pages 106-156) commerce. [2]: Chapter 3 (pages 108-154) Teaching methods: [4]: Chapter 2
Answer questions, and situations (pages 58-101)
Analyzing the change of business activities,
services under the impact of e-commerce. 05
3.6. Online Banking and Personal Finance 2 0 0 0 6 3.7. Product supply, digital, Entertainment and online games
3.8. Other B2C services: from online
dating services to wedding planning
3.9. The competition between traditional At class retailers and online retailers
3.10. Issues in Online Retailing (E-Tailing) After class and Lessons Learned Teaching methods:
Answer questions, and situations
Analyzing the role of online retailing, the current state of Vietnam.
Chapter 4: Business-to-Business E- 4 2 0 0 12 Commerce 06
4.1. Concept, characteristics, and model 2 1 0 0 6 704024:4 At class B2B E-Commerce -Make a question
4.2. One-to-Many: Sell to the online -Answer the marketplace question
4.3. Sell via Online Auctions (E-Auctions) -Discussion groups
4.4. One-From-Many: Electronic purchases: Buy online After class
4.5. Reverse Auctions in the Online At home: Read Market: E-Tendering [1]: Chapter 4 (pages 161-198) Teaching methods: Read more
Answer questions, and situations [1]: Chapter 5
Analysis clarifies the type of B2B suitable for (pages 209-241) Vietnam situation today. [2]: Chapter 5 (pages 217-252) [4]: Chapter 2 (pages 58-101) 07
4.6. Other Electronic Procurement Methods 2 1 0 0 6 704024:4 At class (E-Procurement) -Make a question
4.7. B2B Exchange (Online Market): -Answer the Definitions and concepts question
4.8. B2B Portals and Directories -Discussion groups
4.9. B2B in Web 2.0 and social networking
4.10. Some B2B support mechanisms After class At home: Read Teaching methods: [1]: Chapter 4
Answer questions, and situations (pages 161-198)
Analyze the role of B2B activities for Read more businesses [1]: Chapter 6 (pages 257-296) [4]: Chapter 2 (pages 58-101)
Chapter 5: Social Commerce: Foundations, 2 1 0 0 6
Social Marketing, and Advertising 08
5.1. Social Trade: Definition and 2 1 0 0 6 -Make a At class Revolution question -Make a question
5.2. Content of Social Commerce -Answer the -Answer the
5.3. Benefits and Limitations of Social question question Commerce -Discussion -Discussion groups
5.4. Social Shopping: concepts, benefits, groups and models After class
5.5. Social Advertising: From word of At home: Read
mouth advertising to location-based [1]: Chapter 7 Advertising / Marketing (pages 309-360)
5.6. Social Customer Service and CRM [1]: Chapter 8 (pages 367-394) Teaching methods: [2]: Chapter 6
Answer questions, and situations (pages 261-295)
Analyze the role of social networks impacting [4]: Chapter 7 consumer behavior (pages 414-476)
Chapter 6: Marketing and Advertising in 4 0 0 1 12 eCommerce 09
6.1. Learn about Online Consumer 2 0 0 0 6 704024: At class Behavior 4,5,6,7,9 -Make a question
6.2. Decide the consumer purchasing -Answer the process question
6.3. Loyalty, satisfaction and trust in e- -Discussion groups commerce -Exchange of
6.4. Mass Marketing, Mass Marketing, assignments.
Market Segmentation and Relationship Marketing After class
6.5. Behavioral and personalized marketing At home: Read [1]: Chapter 9 Teaching methods: (pages 407-446)
Answer questions, and situations [2]: Chapter 4
Analyzing the role of personalization in mass (pages 163-207) media at the enterprise [3]: Chapter 8 (pages 412-475) [4]: Chapter 6 (pages 328-404) 10
6.6. Market research for e-commerce 2 0 0 1 6 704024: At class 6.7. Web Advertising 4,5,6,7,9 -Make a question
6.8. Online Advertising: From E-Mail to -Answer the SEO and Video Ads question
6.9. Mobile Advertising and Marketing -Discussion groups
6.10. Advertising and promotion strategies After class Teaching methods: At home: Read
Answer questions, and situations [1]: Chapter 9
Highlight the change from digital consumer (pages 407-446)
behavior to changing advertising, marketing [2]: Chapter 4 methods. (pages 163-207) [3]: Chapter 8 (pages 412-475) [4]: Chapter 6 (pages 328-404)
Chapter 7: Customer Relationship 2 1 0 0 6 Management (e-CRM) 11
7.1. The Marketing Applications of CRM 2 1 0 0 6 At class 7.2. Marketing conversion -Make a question
7.3. The process of online shopping -Answer the
7.4. Customer acquisition management question
7.5. Customer retention management -Discussion groups
7.6. Focus on perfection in quality e- commerce services After class 7.7. Expand the customer At home: Read
7.8. Technology Solutions for CRM [3]: Chapter 9 (pages 481-552) Teaching methods:
Answer questions, and situations Read more
Analyze the role of relationship management [2]: Chapter 7 in today's business context (pages 301-341
Chapter 8: E-commerce Payment Systems 2 1 0 0 6 12 8.1. The payment revolution 2 1 0 0 6 8.2. Use online payment card At class 8.3. Smart Cards -Make a question 8.4. Micropayments -Answer the 8.5. E-checking question 8.6. Mobile payments -Discussion groups
8.7. B2B and International Electronic Payment After class
8.8. E-commerce payment system and At home: Read issues posed [1]: Chapter 11 (pages 524-550) Teaching methods: [2]: Chapter 11
Answer questions, and situations (pages 493-521)
Clarify the key to e-commerce development from online payment.
Chapter 9: Planning and Implementing E- 6 1 2 2 18 Commerce Projects 13
9.1. Benefit analysis and initial cost 2 1 0 0 6 At class estimates for deployment -Make a question
9.2. Website development strategies -Answer the e-commerce question -Discussion groups Teaching methods: After class
Answer questions, and situations At home: Read
Analyze the role of Planning and [1]: Chapter 16
Implementing E-Commerce Projects (pages 733-759) [2]: Chapter 12 (pages 532-553) Read more [1]: Chapter 13 (pages 602-641) [1]: Chapter 15 (pages 691-726) [3]: Chapter 5 (pages 256-225) [5]: Chapter 10 (pages 281-304) 14 2 0 1 1 6
9.3. Managing the implementation process At class of e-commerce After class Teaching methods: - Read [1]; [2]; [3]
Answer questions, and situations Scenarios in
Analyze the role of Planning and chapters for use in
Implementing E-Commerce Projects presentations. 15 2 0 1 1 6 At class
9.4 Group presentations on e-commerce - Presentations as projects assigned
- Each group gave a presentation of 15 Ask questions for minutes the presentation groups -Answer the Teaching methods: question
Answer questions, and situations -Discussion groups
Analyze the role of Planning and
Implementing E-Commerce Projects After class - Prepare slide presentations - Complete group report Total 30 10 2 3 90
9. Date of first approval: January 13, 2020 Course designer Head of Division Phạm Ngọc Bảo Duy Võ Thế Sinh Reviewer Dean of faculty Võ Thế Sinh Phạm Thị Minh Lý
10. Date and Up-to-date content Head of Undergraduate Dean of faculty Instructor Studies Department