Đề tài Nhóm Thảo Luận: Chiến lược Quản lý Nestlé môn Principle of Management | Trường Đại học Quốc tế, Đại học Quốc gia Thành phố Hồ Chí Minh

Phần 1. Giới thiệu & Giới thiệu tổ chức (Trâm) Background
1866: Henri Nestlé, a Swiss pharmacist, invented a food for babies who could not
breastfeed, laying the foundation for the Nestlé empire that would follow.
Early 20th century: Nestlé merged with other companies, expanding its size and diversifying its products.
Mid-20th century:Nestlé became one of the world's largest food companies, with a global presence.
Today:Nestlé continues to grow and expand, becoming one of the most recognized brands in the world.
Scale and scope of operations: -
Extensive Geographic Reach: With operations spanning over 180 countries, Nestlé
has a truly global presence. This allows them to tap into diverse consumer markets
and cater to a wide range of cultural preferences. -
A Global Workforce: Employing hundreds of thousands of people globally, Nestlé
provides employment opportunities and contributes to local economies in numerous
countries. This diverse workforce brings a wealth of cultural perspectives and expertise to the company. -
Revenue Powerhouse: Nestlé consistently ranks among the world's largest food and
beverage companies by revenue, generating billions of dollars annually. This
financial strength allows the company to invest in research and development, expand
its operations, and navigate challenging market conditions.
Nestlé's Mission and Vision
Nestlé's mission and vision statements provide a framework for the company's operations
and guide its strategic direction.
Mission: "Improving the quality of life and contributing to a healthier future."
This goes beyond simply producing and selling food. It emphasizes Nestlé's commitment to
providing products that are not only tasty but also nutritious and contribute to a balanced
diet. Addressing societal needs and contributing to a healthier future for individuals and
communities. This includes initiatives related to nutrition education, sustainable agriculture,
and community development. Minimizing the environmental impact of their operations and
promoting sustainable agricultural practices.
Vision: "To be the world's leading food and beverage company, trusted and chosen by consumers."
This vision statement outlines Nestlé's aspirations for global leadership in the food and
beverage industry. Highlights the importance of building strong consumer trust. Ensuring the
highest quality and safety standards in all their products.
These statements serve as guiding principles for all Nestlé employees, influencing decision-
making at all levels of the organization. By aligning their actions with these core values,
Nestlé aims to achieve long-term success while making a positive impact on society and the environment.
Phần 2. Phân tích phong cách lãnh đạo & cơ cấu tổ chức (Khôi) I. Current Structure:
In 2021, Nestlé reorganized into five geographical zones to enhance regional
growth focus and customer proximity:
-Zone North America (USA, Canada) -Zone Latin America -Zone Europe
-Zone Asia, Oceania, and Africa -Zone Greater China II.
Leadership Style at Nestlé - Decentralized Leadership :
Nestlé employs a distributed decision-making model, empowering
regional and local managers with significant autonomy to tailor strategies to their markets - Focus on Collaboration
: Leadership prioritizes a culture of cross-
functional teams and open communication to drive innovation and operational efficiency. III.
Strengths and Weaknesses of Nestlé's Structure -Strengths :
-Agility: Quick adaptation to local market demands due to regional autonomy.
-Customer Focus: Enhanced responsiveness to local tastes and preferences.
-Innovation: Collaboration across zones fosters diverse ideas and solutions. -Weaknesses :
-Coordination Challenges: Potential misalignment between
regional goals and global strategies.
-Resource Duplication: Decentralization can lead to
inefficiencies in resource allocation. IV. Visual Aids - Example Organizational Chart : - Illustrative Example :
- The success of Maggi in India highlights how empowering local
teams with decision-making authority can lead to innovative, market-specific products.
- It reinforces Nestlé’s ability to combine global strategies with local
execution, a hallmark of its corporate governance and organizational structure. ●Nhiệm vụ: ○
Mô tả phong cách lãnh đạo của Nestlé (ví dụ: phong cách lãnh đạo phân quyền, trao quyền cho các bộ phận). ○
Phân tích cách phong cách lãnh đạo phù hợp với cơ cấu tổ chức của công ty. ○
Nêu bật điểm mạnh và điểm yếu của cơ cấu tổ chức (ví dụ: sự tự chủ theo khu vực, đội ngũ liên chức
năng, quy trình ra quyết định).
●Kết quả cần hoàn thành: ○
3–4 slide với ví dụ minh họa và sơ đồ (ví dụ: sơ đồ tổ chức hoặc case study).
Phần 3. Phân tích quy trình ra quyết định & thách thức hiện tại (Như)
Nestlé, as a multinational corporation, integrates several strategic components into its decision-making process:
1. Market-Based Decisions: Nestlé adapts its product offerings based on local
consumer needs, leveraging data and market analysis. An example of
Market-Based Decisions at Nestlé is its product adaptation in India. Nestlé
reformulated its Maggi noodles to cater to local tastes by reducing the sodium
content and introducing region-specific flavors, such as masala. This market-
driven approach ensures that the product resonates with Indian consumers
while maintaining the global brand identity.
2. Stakeholder Engagement: Nestlé's decision-making process incorporates
feedback from many stakeholders, including consumers, shareholders,
governments, and NGOs. Regular interaction with these groups informs its
strategies, especially in sustainability and ethical sourcing.
An example of Stakeholder Engagement is Nestlé’s collaboration with NGOs and
governments to improve its sustainable palm oil sourcing. Nestlé engages with
groups like the Rainforest Alliance and the Roundtable on Sustainable Palm Oil
(RSPO) to ensure ethical sourcing practices and reduce environmental impact.
3. Sustainability Goals: Nestlé has made sustainability central to its business
strategy. The company uses the UN's Sustainable Development Goals
(SDGs) as a framework to drive decisions on reducing carbon emissions,
water conservation, and improving product sourcing practices.
Current challenges Nestlé faces
One of Nestlé's current challenges is balancing growth with sustainability
goals, particularly in reducing its environmental impact. As a major global
food and beverage company, Nestlé faces pressure to reduce plastic
waste, carbon emissions, and deforestation linked to its supply chains. For
instance, despite efforts like the Nestlé Cocoa Plan and commitments to
net-zero emissions by 2050, the company still struggles with issues such
as plastic pollution, full traceability in sourcing, and ensuring living wages
for farmers. Additionally, the complexity of global supply chains and the
need for more robust sustainable practices remain key hurdles in achieving its sustainability goals. Plastic Waste
Example: Despite efforts to reduce plastic packaging, Nestlé still faces
criticism for its use of single-use plastics, with over 1.5 million tons of
plastic waste generated annually. Carbon Emissions
Example: Nestlé has committed to achieving net-zero emissions by 2050,
but reducing carbon footprints across its vast global supply chain remains a significant challenge. Deforestation
Example: Nestlé is working to eliminate deforestation in its supply chain,
particularly in its palm oil and cocoa supply, but the company still faces
scrutiny over land use practices that contribute to environmental
degradation. It has been particularly hard hit by the boycott and
condemnation following the cancellation of its membership in the RSPO.
Sustainable Sourcing and Traceability
Example: While the Nestlé Cocoa Plan improves farmer livelihoods and
reduces child labor, full traceability of cocoa and other raw materials
remains difficult to achieve, making it harder to ensure all sourcing
practices are fully sustainable.
Farmer Income and Livelihoods
Example: Nestlé has committed to improving farmer incomes through
premium payments, but poverty in cocoa and coffee-growing regions still
drives issues like child labor and unsustainable farming practices.
Phần 4. Giải pháp & Đề xuất chiến lược (Khoa)
Challenges Nestlé faces today: Digital transformation: - Utili
zing technology : Nestlé must invest in technology to
improve production efficiency, manage customer data, and optimize the supply chain. - Informatio
n security : Risks related to cybersecurity and
customer personal data are a major issue.
Human resource management: - Recru
iting and retaining talent : To maintain a competitive
advantage, Nestlé must attract and retain high-quality
personnel in a fiercely competitive environment. - Multin
ational working culture : Ensuring a harmonious, diverse,
and inclusive working environment for employees from different cultures.
Adapting to changing consumer needs: - Hea
lth trends : Consumers are increasingly concerned about
health and demand natural, organic, low-sugar, low-salt products. - Cha
nging local tastes: Nestlé must tailor products to each
market to meet consumer preferences and cultures. Solution strategy: Invest in technology: - Invest in d
eveloping technical platforms : Develop machines to
improve and speed up the production process of goods,
develop computer software (AI) to manage customer data as well as predict market trends. - Deve
lop software : to protect organizational data,
organizational websites and customer data.
Invest in human resources:
- Need to have policies to retain talent in a competitive market
situation: attractive salary regime, healthy internal competition
environment, reasonable leave regime.
- Build a friendly working environment, no racial discrimination, multinational recruitment.
Research and develop new products:
- Develop new products with many healthy nutritional ingredients.
- Develop a variety of products to suit consumer preferences and culture. Benefits of strategies:
Development of science and technology:
1. Improve product quality.
2. Increase production efficiency. 3. Product innovation.
Effective HR Management:
1. Increase efficiency and quality of work.
2. Build a strong leadership team.
3. Increase employee satisfaction and engagement. Meet user needs:
1. Increase customer loyalty. 2. Expand market share.
3. Increase revenue and profits. 4. Improve brand image. ●Nhiệm vụ:
○ Đề xuất các chiến lược để giải quyết thách thức hoặc
cải thiện thực tiễn quản lý.
○ Đưa ra các giải pháp thực tế và khả thi (ví dụ: tăng
cường minh bạch chuỗi cung ứng, thúc đẩy sự gắn kết của nhân viên).
○ Nêu rõ cách các chiến lược này mang lại lợi ích cho
hiệu quả tổ chức, danh tiếng hoặc lợi nhuận của Nestlé.
●Kết quả cần hoàn thành:
○ 3–4 slide với chiến lược và kết quả mong đợi.
○ Kết thúc bài thuyết trình với kết luận ấn tượng và lời kêu gọi hành động.
Lưu ý quan trọng cho nhóm
● Mỗi người nên chuẩn bị nói 3–4 phút để chia đều 15 phút.
● Chuẩn bị sẵn 2–3 câu trả lời cho các câu hỏi mà reviewers có thể đặt ra.
● Tránh đi muộn hoặc thiếu vai trò vì điều này ảnh hưởng lớn đến điểm nhóm.
Cách phân chia này giúp từng thành viên tập trung vào phần
nhiệm vụ cụ thể, đảm bảo đáp ứng đủ yêu cầu của bài phân tích tổ chức.