Floria not only offers popular and affordable products but also keeps up with customerdemands to introduce high-end products

4P Sản phẩm (Product):
Floria not only offers popular and affordable products but also keeps up with customer
demands to introduce high-end products.
Apart from the existing high-end cosmetic brands available in the Vietnamese market,
Floria also introduces new high-end product lines recognized in the market and
distributed by the original manufacturers. Giá cả (Price):
We provide competitive prices to customers in the online market in Vietnam compared
to our competitors, ranging from 100,000 to 500,000 Vietnamese Dong for popular
cosmetics suitable for low-income customers.
Additionally, premium products will range from 1 million Vietnamese Dong and
above. This gives customers more choices when shopping on our website.
Kênh phân phối (Place):
Floria concentrates on building our brand website called Floria.
Additionally, we enhance (in hen’c) our marketing campaigns through social media
platforms such as Facebook, and Instagram.
We strongly emphasize the development of online sales channels and improve
packaging processes, and customer care to provide the best experience for customers on these platforms.
Quảng cáo và xúc tiến bán hàng (Promotion):
Floria utilizes advertising and sales promotion activities to enhance brand awareness
and attract customers. Here are some methods they can employ: Online advertising:
Online advertising channels such as Google Ads, advertising on beauty and cosmetic-
related websites, Facebook Ads and Instagram Ads.
Influencer marketing campaigns:
Collaborating with well-known individuals or beauty experts to promote their products
through influencer marketing campaigns. Promotions and events:
Organizing promotional campaigns, offering significant discounts during special
events like Black Friday, or launch events for new product releases. EXAMPLE ( SLIDE 39 )
For example, we have a discount code for new customers purchasing products on our website.
1. Define Your Target Audience:
Age: A wide range of ages from various generations, from 27 to 50.
Gender: Mainly targeting women and catering to the consumer
psychology of the female market. However, you also incorporate products for men.
Income: Your sales system offers a diverse range of products at
different price segments, ranging from average-priced options for
students to higher-end products for those with higher incomes.
Lifestyle: Your products are constantly updated to align with market
trends in the country, aiming to meet customer demands based on current trends and seasons.
Customer Insight when choosing cosmetics
When customers buy cosmetics, several key factors often influence their
decision-making process. Here are some customer insights to consider:
•Skin Type and Concerns: Customers often consider their skin type,
concerns (such as acne, aging, sensitivity), and desired outcomes
(hydration, oil control, anti-aging) when purchasing cosmetics.
Understanding their specific needs can help you tailor your product
offerings and marketing messages.
•Ingredient Preferences: Many customers are increasingly conscious of the
ingredients used in cosmetics. They may look for natural, organic products,
and avoid certain chemicals or allergens ( e lơ giần). This can be a valuable selling point.
•Brand reputation: Customers often care about brand reputation and
reliability when purchasing cosmetics. Positive reviews, endorsements (in
đo si’s mờn) from influencers, and recommendations from friends can
affect their purchasing decisions.
•Product Performance: Customers want cosmetics that deliver on their
promises. They look for long-lasting products, easy to apply, and provide
the desired results. Providing clear and accurate (ắc kiu rết t) product
information, including before-and-after visuals or customer testimonials
(tets ti mo ni ồ), can help build confidence in your offerings.
•Personalization and Customization: Many customers appreciate (ơ pri ci
ết) personalized recommendations and customizable options. Offering
personalized consultations, beauty quizzes, or customizable product bundles
can create a more tailored shopping experience.
Chúng tôi đẩy mạnh marketing cá nhân hóa cho từng khách hàng nhằm mục
đích tạo cảm giác an toàn và được chú ý hơn. Từ đó, họ sẽ có khả năng cao sẽ mua hàng tại website.
•Price and Value: Customers consider the price point of cosmetics about the
perceived value and quality. They may be willing to invest in high-end
products for certain categories while seeking affordability for everyday
essentials (ơ sen sồ). Communicating the value proposition of your products is crucial (cru sồ).
Khi khách hàng đã xác định được sản phẩm mà phù hợp với họ, họ sẽ bắt đầu so sánh giá giữa các cửa hàng cũng như nhiều nền tảng khác nhau. Cũng
như mong muốn có được sản phẩm đến từ nhà bán hàng uy tín. Vì vậy, xác định giá phù hợp và cạnh tranh là rất cần thiết. Đồng thời, cửa hàng chúng
tôi luôn quảng bá hình ảnh cửa hàng uy tín với các sản phẩm có nguồn gốc xuất xứ rõ ràng. Với các loại mỹ phẩm high-end dành cho khách hàng có thu
nhập cao, họ dường như có khả năng bỏ ra số tiền ngang hoặc cao hơn thị trường nhằm đảm bảo được chất lượng sản phẩm.
2. Product Differentiation: Floria always ensures the origin of products for
customers, and the supply of authentic items while maintaining competitive
prices. We also keep our product offerings updated according to market
trends. Additionally, we provide customers with a 30-day return policy.
3. Branding and Messaging: We define our brand values and communicate beauty messages
to women. Convey messages and commitments about product origin. Genuine
products at affordable prices. A website targeting everyone. Convenient
shopping with diverse options on the website and other platforms.
4. Omni-Channel Presence: we combine social media, influencer
partnerships, e-commerce platforms, and traditional retail outlets media
platforms to promote the brand.
5. Content Marketing: Update beauty blogs on the website and social media
platforms. Continuously update trends and product offerings. Invest in marketing
staff to create instructional videos, product reviews, product comparisons, beauty tips, and tricks on platforms like
Facebook. Personalized marketing through email marketing. Provide relevant information about products and promotions
that customers are interested in through personalized emails to enhance the customer experience with the brand.
To establish brand recognition, we publish blog posts on beauty-related
topics such as sharing tips for choosing cosmetics, product comparisons,
usage guides, and other beauty tips on social media and our website to
attract customers to shop on our website. 6. Measure and Adapt
Market Research: Conduct thorough market research to understand the
current trends, customer preferences, and competitive landscape in the
cosmetics industry. Identify your target market segments and their buying
behavior. Therefore, it is easier for us to know more about customers and
trending products in the market.
In-Store Experience: Create an inviting and visually appealing in-store
experience that showcases your cosmetics products effectively. Consider
factors such as store layout, product displays, and interactive elements to engage customers.
Online Presence: Develop a strong online presence through an e-commerce
website or online marketplace. Ensure that your online platform is user-
friendly, visually appealing, and optimized for mobile devices. Moreover,
we mostly sell products online, so we invest more in our website, and more
promotions on online shopping. Ensure customers experience our website
by driving traffic to our website
Community Engagement: Engage with the local community by
participating in local events, sponsorships, or partnerships with other
businesses. This can help build brand awareness and establish your retailer
cosmetics company as a part of the community. Especially the environmental community,...
These are 10 popular brands used by many customers in the market, so we
import products from the above 10 brands so that customers have many choices when purchasing. The marketing funnel 1. Awareness Stage:
To establish brand recognition, we publish blog posts on beauty-related
topics such as sharing tips for choosing cosmetics, product comparisons,
usage guides, and other beauty tips on social media and our website to
attract customers to our online shopping platform.
Furthermore, we stay updated with market trends, import new authentic
products, and apply different discount codes for each product when customers make purchases.
Marketing cá nhân hóa thông qua email-marketing. Cung cấp các thông tin
liên quan về sản phẩm cũng như khuyến mãi mà khách hàng đang quan tâm
đến thông qua email cá nhân. Nhằm tăng trải nghiệm khách hàng đến với thương hiệu. 2. Interest Stage:
- Influencer Partnerships: Collaborate with beauty influencers to create
sponsored content featuring your products. This can expose your brand to
their engaged audience and drive traffic to your website through their endorsements.
- Email Marketing: Offer a lead magnet, such as a beauty guide or a
discount on the first purchase, to capture email addresses and nurture leads
through targeted email campaigns. Include links to relevant product pages on your website.
After making a purchase, our system will update customers' email to track
their online orders. We will also send product advertisements, and discount
codes for other items, and suggest similar products based on the keywords customers have searched for.
In addition, each customer will receive a referral code via (vi ơ) email after
making a purchase. This code can be shared with new friends, and in return,
we will send them various discount codes when they make a purchase. 3. Consideration Stage:
- Product Reviews and Testimonials: Encourage satisfied customers to
leave reviews and testimonials on your website and third-party review
platforms to build trust and credibility.
- Search Engine Optimization (SEO): Optimize your website for relevant
keywords and phrases related to cosmetics, skincare, and beauty products.
This can help improve your organic search rankings and drive traffic from
users actively seeking such products.
- Content Partnerships: Collaborate with beauty and lifestyle websites or
blogs to publish guest posts or sponsored content that includes links back to
your website. This can drive referral traffic from their audience.
We use Google Ads and SEO to buy keywords and when customers search
for products based on keywords, our blog post will be posted on the search page. 4. Purchase Stage:
- Special Offers and Promotions: Provide limited-time discounts, bundle
deals, or free samples to incentivize customers to make a purchase,
especially for first-time buyers.