MIS05 E-Business and E-Commerce - Tài liệu tham khảo | Đại học Hoa Sen
MIS05 E-Business and E-Commerce - Tài liệu tham khảo | Đại học Hoa Sen và thông tin bổ ích giúp sinh viên tham khảo, ôn luyện và phục vụ nhu cầu học tập của mình cụ thể là có định hướng, ôn tập, nắm vững kiến thức môn học và làm bài tốt trong những bài kiểm tra, bài tiểu luận, bài tập kết thúc học phần, từ đó học tập tốt và có kết quả cao cũng như có thể vận dụng tốt những kiến thức mình đã học.
Môn: Kinh tế quản trị, Quản trị kinh doanh (TV181)
Trường: Đại học Hoa Sen
Thông tin:
Tác giả:
Thông tin :
Môn:
Kinh tế quản trị, Quản trị kinh doanh (TV181)
Trường:
Tác giả:
Tài liệu liên quan:
Preview text:
Lecture 5 E-Business and E-Commerce Objectives
• Describe the six common types of electronic commerce.
• Describe the various online services of business-to-
consumer (B2C) commerce, providing specific examples of each.
• Describe the three business models for business-to- business electronic commerce.
• Identify the ethical and legal issues related to
electronic commerce, providing examples • Ref.: Chapter 7
Faculty of Information Technology Introduction to MIS 2 Overview of E-Business and E- Commerce
• Some reasons why you want to do business over the Internet using a Web site: • To sell goods and services
• To induce people to visit a physical location
• To reduce operational and transaction costs • To enhance your reputation
Faculty of Information Technology Introduction to MIS 3
• Electronic business (e-business) refers to:
• Buying and Selling of goods and services • Servicing customers
• Collaborating with business partners
• Performing electronic transactions within an organization.
Faculty of Information Technology Introduction to MIS 4
• Brick-and-mortar vs Click-and-mortar
Faculty of Information Technolo 5 • Types of E-Commerce
• Business-to-consumer electronic commerce (B2C):
a business sells a good or service to an individual
consumer from an online retailer.
• Business-to-business electronic commerce (B2B)
• Consumer-to-consumer electronic commerce
(C2C): an individual to sell their assets online e.g.
a car, a house, or a bike to other individuals
• Consumer-to-Business (C2B): a consumer sells
their $63.4 billion products or services to a
business or organization (ex.: a photographer
licenses their photo for a business to use)
Faculty of Information Technology Introduction to MIS 6
• Types of E-Commerce (cont.)
• Business-to-employee (B2E): companies to
provide products and/or services to their employees
• Online insurance policy management • Online supply requests • Special employee offers
• Employee benefits reporting • online loan services • …
• Mobile commerce (m-commerce)
Faculty of Information Technology Introduction to MIS 7 • Others
• E-government (G2B – B2G – C2G)
• Government to Business (G2B): all the information
and services are provided by the Government to the Business Organizations
• Business to Government (B2G): websites are used
by governments to trade and exchange information
with various business organizations.
• Consumer to Government (C2G): consumers to
provide feedback or ask for information about
government authority from the public sector.
Faculty of Information Technology Introduction to MIS 8 • E-Commerce Business Models
Faculty of Information Technology Intro
• Major E-Commerce Mechanisms • Electronic catalogs • Electronic auctions • E-storefronts • E-malls • E-marketplaces
Faculty of Information Technology Introduction to MIS 10