MIS05 E-Business and E-Commerce - Tài liệu tham khảo | Đại học Hoa Sen

Lecture 5 E-Business and E-Commerce Objectives
• Describe the six common types of electronic commerce.
• Describe the various online services of business-to-
consumer (B2C) commerce, providing specific examples of each.
• Describe the three business models for business-to- business electronic commerce.
• Identify the ethical and legal issues related to
electronic commerce, providing examples • Ref.: Chapter 7
Faculty of Information Technology Introduction to MIS 2 Overview of E-Business and E- Commerce
• Some reasons why you want to do business over the Internet using a Web site: • To sell goods and services
• To induce people to visit a physical location
• To reduce operational and transaction costs • To enhance your reputation
Faculty of Information Technology Introduction to MIS 3
• Electronic business (e-business) refers to:
• Buying and Selling of goods and services • Servicing customers
• Collaborating with business partners
• Performing electronic transactions within an organization.
Faculty of Information Technology Introduction to MIS 4
• Brick-and-mortar vs Click-and-mortar
Faculty of Information Technolo 5 • Types of E-Commerce
• Business-to-consumer electronic commerce (B2C):
a business sells a good or service to an individual
consumer from an online retailer.
• Business-to-business electronic commerce (B2B)
• Consumer-to-consumer electronic commerce
(C2C): an individual to sell their assets online e.g.
a car, a house, or a bike to other individuals
• Consumer-to-Business (C2B): a consumer sells
their $63.4 billion products or services to a
business or organization (ex.: a photographer
licenses their photo for a business to use)
Faculty of Information Technology Introduction to MIS 6
• Types of E-Commerce (cont.)
• Business-to-employee (B2E): companies to
provide products and/or services to their employees
• Online insurance policy management • Online supply requests • Special employee offers
• Employee benefits reporting • online loan services • …
• Mobile commerce (m-commerce)
Faculty of Information Technology Introduction to MIS 7 • Others
• E-government (G2B – B2G – C2G)
• Government to Business (G2B): all the information
and services are provided by the Government to the Business Organizations
• Business to Government (B2G): websites are used
by governments to trade and exchange information
with various business organizations.
• Consumer to Government (C2G): consumers to
provide feedback or ask for information about
government authority from the public sector.
Faculty of Information Technology Introduction to MIS 8 • E-Commerce Business Models
Faculty of Information Technology Intro
• Major E-Commerce Mechanisms • Electronic catalogs • Electronic auctions • E-storefronts • E-malls • E-marketplaces
Faculty of Information Technology Introduction to MIS 10