Assumptions /
Beliefs
Context What the
manager
does (A
causes)
Employee
behaviour
changes (B
effects)
Maslow’s
Hierarchy
of Needs
- Employees are
motivated by a
hierarchy of
needs, from
basic needs to
higher
psychological
and self-
fulfillment
needs.
- Once a lower-
level need is
met, higher-
level needs
become
stronger
motivators.
Ms. Trang
supervises
a café
where staff
feel
stressed
due to
unstable
income,
lack of
teamwork,
and no
opportuniti
es for
growth
- Provides
stable
minimum
monthly
income and
fair shift
distribution
(physiologica
l & safety).
- Organizes
short after-
shift
gatherings
every
weekend
(social).
- Creates a
Best Service
Attitude”
award
(esteem).
- Allows
passionate
baristas to
design new
seasonal
drink recipes
(self-
actualization)
.
- Staff show
up more
regularly
because
financial
stability
reduces
stress.
- Team
bonding
sessions
increase
cooperation
during busy
hours.
- Awards
boost
confidence
and motivate
employees to
treat
customers
better.
- Baristas
involved in
creating new
drinks show
more
initiative and
creativity
during work.
2.
Alderfers
ERG Theory
(Existence
Relatednes
s Growth)
- Employees
can pursue
multiple needs
at the same
time.
- If higher-level
needs (growth)
are blocked,
employees may
Mr. Khánh
manages a
warehouse
team that
feels
discourage
d because
career
advanceme
- Improves
break-room
facilities and
provides
bottled water
during hot
shifts
(Existence).
- Sets up
- Employees
feel
physically
more
comfortable
and show
fewer
complaints.
- Team
focus back on
lower-level
needs
(existence,
relatedness).
nt is slow. weekly team
discussions
to improve
communicati
on
(Relatedness
).
- Lets
interested
employees
shadow
supervisors
to develop
leadership
skills
(Growth).
discussions
reduce small
conflicts,
making
operations
smoother.
- Job-
shadowing
opportunities
reignite
motivation,
making
employees
more
proactive and
reducing
frustration
from slow
promotion
cycles.
3.
McClelland’
s Acquired
Needs
Theory
- Employees
differ in
dominant
needs:
+ nAch =
achievement
+ nPow =
power
+ nAff =
afÏliation
- Matching
tasks to the
dominant need
increases
motivation and
performance.
Ms. Thảo
leads a
customer
service
center with
staff who
perform
differently
depending
on their
personalitie
s.
- Gives the
achievement
-focused
employee
challenging
cases and
target-based
bonuses
(achievemen
t).
- Assigns the
power-
focused
employee to
mentor new
trainees and
lead weekly
briefings
(power).
- Pairs the
afÏliation-
focused
employee to
handle
customer
- The
achievement-
driven
employee
solves cases
faster and
exceeds
targets
consistently.
- The power-
driven
employee
becomes
more
confident
and
organized,
improving
team
discipline.
- The
afÏliation-
driven
employee
maintains
satisfaction
calls and
follow-ups
(afÏliation).
warm
communicati
on with
customers,
boosting
satisfaction
ratings.
4.
Herzberg’s
Two-Factor
Theory
(Hygiene
Factors &
Motivators)
- Hygiene
factors prevent
dissatisfaction
but do not
create true
motivation.
- Motivators
(achievement,
recognition,
responsibility)
generate higher
satisfaction and
better
performance.
Mr. Quân
manages a
small
graphic
design
team that
recently
complained
about
outdated
software
and
repetitive
tasks.
- Updates
design
software and
clarifies
workload
policies to
reduce
complaints
(hygiene).
- Assigns
designers to
different
types of
creative
projects and
highlights
outstanding
designs in
monthly
meetings
(motivators).
- Lets senior
designers
propose new
design
guidelines for
upcoming
campaigns,
giving them
autonomy.
- Complaints
about
equipment
and workflow
decrease
immediately.
- Designers
become
more
engaged and
enthusiastic
due to varied
assignments.
- Recognition
boosts pride,
leading to
more
innovative
and higher-
quality
design work.
- utonomy
strengthens
commitment
and
encourages
designers to
contribute
new ideas.

Preview text:

Assumptions / Context What the Employee Beliefs manager behaviour
does (A changes (B causes) – effects) Maslow’s - Employees are Ms. Trang - Provides - Staff show Hierarchy motivated by a supervises stable up more of Needs hierarchy of a café minimum regularly needs, from where staff monthly because basic needs to feel income and financial higher stressed fair shift stability psychological due to distribution reduces and self- unstable (physiologica stress. fulfillment income, l & safety). - Team needs. lack of - Organizes bonding - Once a lower- teamwork, short after- sessions level need is and no shift increase met, higher- opportuniti gatherings cooperation level needs es for every during busy become growth weekend hours. stronger (social). - Awards motivators. - Creates a boost “Best Service confidence Attitude” and motivate award employees to (esteem). treat - Allows customers passionate better. baristas to - Baristas design new involved in seasonal creating new drink recipes drinks show (self- more actualization) initiative and . creativity during work. 2. - Employees Mr. Khánh - Improves - Employees Alderfer’s can pursue manages a break-room feel ERG Theory multiple needs warehouse facilities and physically (Existence at the same team that provides more – time. feels bottled water comfortable Relatednes - If higher-level discourage during hot and show s Growth) needs (growth) d because shifts fewer are blocked, career (Existence). complaints. employees may advanceme - Sets up - Team focus back on nt is slow. weekly team discussions lower-level discussions reduce small needs to improve conflicts, (existence, communicati making relatedness). on operations (Relatedness smoother. ). - Job- - Lets shadowing interested opportunities employees reignite shadow motivation, supervisors making to develop employees leadership more skills proactive and (Growth). reducing frustration from slow promotion cycles. 3. - Employees Ms. Thảo - Gives the - The McClelland’ differ in leads a achievement achievement- s Acquired dominant customer -focused driven Needs needs: service employee employee Theory + nAch = center with challenging solves cases achievement staff who cases and faster and + nPow = perform target-based exceeds power differently bonuses targets + nAff = depending (achievemen consistently. afÏliation on their t). - The power- - Matching personalitie - Assigns the driven tasks to the s. power- employee dominant need focused becomes increases employee to more motivation and mentor new confident performance. trainees and and lead weekly organized, briefings improving (power). team - Pairs the discipline. afÏliation- - The focused afÏliation- employee to driven handle employee customer maintains satisfaction warm calls and communicati follow-ups on with (afÏliation). customers, boosting satisfaction ratings. 4. - Hygiene Mr. Quân - Updates - Complaints Herzberg’s factors prevent manages a design about Two-Factor dissatisfaction small software and equipment Theory but do not graphic clarifies and workflow (Hygiene create true design workload decrease Factors & motivation. team that policies to immediately. Motivators) - Motivators recently reduce - Designers (achievement, complained complaints become recognition, about (hygiene). more responsibility) outdated - Assigns engaged and generate higher software designers to enthusiastic satisfaction and and different due to varied better repetitive types of assignments. performance. tasks. creative - Recognition projects and boosts pride, highlights leading to outstanding more designs in innovative monthly and higher- meetings quality (motivators). design work. - Lets senior - utonomy designers strengthens propose new commitment design and guidelines for encourages upcoming designers to campaigns, contribute giving them new ideas. autonomy.