lOMoARcPSD|47206521
lOMoARcPSD|47206521
P
Biên
ThS.
www.hutech.edu.vn
lOMoARcPSD|47206521
*1.2021.LAW157*
- :
tailieuhoctap@hutech.edu.vn
lOMoARcPSD|47206521
I
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c ngoài ................................................................ 45
lOMoARcPSD|47206521
II
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BÀI 4: .............................................. 85
4.1 KHÁI QUÁ ................................... 85
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4.2.3 Vi .................................. 87
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4.3
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lOMoARcPSD|47206521
III
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c
- Bài 3:
-
lOMoARcPSD|47206521
IV
m và
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-
lOMoARcPSD|47206521
BÀI 1: 1
BÀI 1: KHÁI QUÁT
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1.1KHÁINI MV NT
1.1.1 Khái ni m
là Electronic commerce (EC or E.Commer
lOMoARcPSD|47206521
2 BÀI 1:
nâng
1
-
-
-
1
lOMoARcPSD|47206521
BÀI 1: 3
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1.1.2 n t
- ng khác
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-
lOMoARcPSD|47206521
4 BÀI 1:
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1.1.3 L i ích c i n t
1.1.3.1 i v i doanh nghi p
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- T
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-
lOMoARcPSD|47206521
BÀI 1: 5
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khách hàng thông qua các ho
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1.1.3.2 i v i tiêu dùng
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gian.
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1.1.3.3 i v i xã h i
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lOMoARcPSD|47206521
6 BÀI 1:
1.1.4 ng c n t
1.1.4.1 Ho ng Marketing
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-
tiêu dùng.
-
-
1.1.4.2 Ho ng s n xu t, kinh doanh
lOMoARcPSD|47206521
BÀI 1: 7
1.1.4.3 Tình hình tài chính
VND.
1.1.4.4 o ngu n nhân l c
1.1.5 n t
1.1.5.1 B ng hi u
1.1.5.2 Trang vàng Yellow pages
1.1.5.3 n ph m qu ng cáo Brochure
lOMoARcPSD|47206521
8 BÀI 1:
1.1.5.4 Qu ng cáo Advertising
1.1.5.5 Subscription
ký làm thành
1.1.5.6 C a hàng o
1.1.5.7 u giá
1.1.5.8 Liên k t - Affiliate
lOMoARcPSD|47206521
BÀI 1: 9
1.1.5.9 C ng thông tin Portal
,
1.2 HÌNH TH M N T
1.2.1 T n t gi a doanh nghi i tiêu dùng
1.2.1.1 Khái quát
B2C Business to
Consumer-
1.2.1.2 m
lOMoARcPSD|47206521
10 I 1:
DELL computer, phía công ty có
1.2.1.3 Phát tri n t B2C
-
brick-and-mortar- Brick and clik-
lOMoARcPSD|47206521
BÀI 1: 11
1.2.1.4 Giao d ch B2C t phía khách hàng
1. Khách
2.
lOMoARcPSD|47206521
12 I 1:
1.2.1.5 Giao d ch B2C t phía doanh nghi p
1.
2.
bán.
lOMoARcPSD|47206521
BÀI 1: 13
hay là
1.2.1.6 n t B2C m ng xã h i e-Social network
lOMoARcPSD|47206521
14 I 1:
- Transaction broker
- Transaction portal
- Provider of digital content product
- Retail market maker
- Provider of online Trading Service
1.2.1.7 Các công c h tr khi khách hàng mua tr c tuy n
Shopping portal
shopper.cnet.com
Robot mua hàng Shopbot
Autovantage.com
Gomez.com
Bizrate.com

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lOMoARcPSD|47206521 lOMoARcPSD|47206521 P Biên ThS. www.hutech.edu.vn lOMoARcPSD|47206521 *1.2021.LAW157* - :
tailieuhoctap@hutech.edu.vn lOMoARcPSD|47206521 I
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c ngoài ................................................................ 45 lOMoARcPSD|47206521 II
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.............................................. 85 4.1 KHÁI QUÁ
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4.3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88
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................................................. 89 4.3.3
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............................................................................................ 93 lOMoARcPSD|47206521 III - - c - Bài 3: - lOMoARcPSD|47206521 IV m và - - lOMoARcPSD|47206521 BÀI 1: 1 BÀI 1: KHÁI QUÁT - - - - 1.1KHÁINI MV NT 1.1.1 Khái ni m
là Electronic commerce (EC or E.Commer lOMoARcPSD|47206521 2 BÀI 1: nâng 1 - - - 1 lOMoARcPSD|47206521 BÀI 1: 3 - - - 1.1.2 n t - ng khác - - - lOMoARcPSD|47206521 4 BÀI 1: - - - - 1.1.3 L i ích c i n t 1.1.3.1 i v i doanh nghi p - - - - T - - - - - lOMoARcPSD|47206521 BÀI 1: 5 -
khách hàng thông qua các ho - - 1.1.3.2 i v i tiêu dùng - gian. - - - - - - 1.1.3.3 i v i xã h i - - - lOMoARcPSD|47206521 6 BÀI 1: 1.1.4 ng c n t 1.1.4.1 Ho ng Marketing - - - tiêu dùng. - - 1.1.4.2 Ho ng s n xu t, kinh doanh lOMoARcPSD|47206521 BÀI 1: 7
1.1.4.3 Tình hình tài chính VND. 1.1.4.4 o ngu n nhân l c 1.1.5 n t 1.1.5.1 B ng hi u 1.1.5.2 Trang vàng Yellow pages
1.1.5.3 n ph m qu ng cáo Brochure lOMoARcPSD|47206521 8 BÀI 1: 1.1.5.4 Qu ng cáo Advertising 1.1.5.5 Subscription ký làm thành 1.1.5.6 C a hàng o 1.1.5.7 u giá
1.1.5.8 Liên k t - Affiliate lOMoARcPSD|47206521 BÀI 1: 9 1.1.5.9 C ng thông tin Portal , 1.2 HÌNH TH M N T 1.2.1 T n t gi a doanh nghi i tiêu dùng 1.2.1.1 Khái quát B2C Business to Consumer- 1.2.1.2 m lOMoARcPSD|47206521 10 BÀI 1:
DELL computer, phía công ty có 1.2.1.3 Phát tri n t B2C - brick-and-mortar- Brick and clik- lOMoARcPSD|47206521 BÀI 1: 11
1.2.1.4 Giao d ch B2C t phía khách hàng 1. Khách 2. lOMoARcPSD|47206521 12 BÀI 1:
1.2.1.5 Giao d ch B2C t phía doanh nghi p 1. 2. bán. lOMoARcPSD|47206521 BÀI 1: 13 hay là 1.2.1.6
n t B2C m ng xã h i e-Social network lOMoARcPSD|47206521 14 BÀI 1: - Transaction broker - Transaction portal -
Provider of digital content product - Retail market maker -
Provider of online Trading Service
1.2.1.7 Các công c h tr khi khách hàng mua tr c tuy n Shopping portal shopper.cnet.com Robot mua hàng Shopbot Autovantage.com Gomez.com Bizrate.com