Real Eastate Data Analysis (Group 2) - Tài liệu tham khảo | Đại học Hoa Sen

MINISTRY OF EDUCATION AND TRAINING HOA SEN UNIVERSITY
BANKING AND FINANCE DEPARTMENT
REAL ESTATE MARKET DATA ANALYS GROUP PROJECT: McDonald's Tran Hung Dao
Subject: Real Estate Market Data Analys
Lecturer: Nghiem Tan Phong Group members: Ho Nguyen Anh Vu – 22106173 Mai Hoang Khoi – 22122933 Ho Nguyen Khoi - 22112487 Nguyen Thanh Cong - 22117280 Ho Nguyen Tam - 22102925 Ho Chi Minh, June2024
MINISTRY OF EDUCATION AND TRAINING HOA SEN UNIVERSITY
BANKING AND FINANCE DEPARTMENT
REAL ESTATE MARKET DATA ANALYS GROUP PROJECT: McDonald's Tran Hung Dao Ho Chi Minh, June 2024 1 TABLE OF CONTENTS
TABLE OF FIGURES...................................................................................................................1
CHAPTER 1. PROJECT DESCRIPTION AND OVERALL MARKET ANALYSIS............2
1. Overview.................................................................................................................................2
1.1. Location description..........................................................................................................2
1.2. Activities and land uses surrounding the project...............................................................2
1.3. Environmental characteristics...........................................................................................3
1.4. Legal requirements............................................................................................................4
1.5. Traffic................................................................................................................................4
1.6. Overall market analysis.....................................................................................................5
1.7. SWOT Analysis.................................................................................................................6
CHAPTER 2. EVALUATE PROJECT NEEDS AND COMPETITIVENESS......................12
2. Evaluation within the project..............................................................................................12
2.1. Types of customers..........................................................................................................12
2.2. Average income of people...............................................................................................13
2.3. Competitors and Comparison..........................................................................................14
2.4. Mayoral needs.................................................................................................................15
2.5. Threat from substitute products.......................................................................................19
REFERENCE...............................................................................................................................20 2 TABLE OF FIGURES
Image 1. McDonald’s store..............................................................................................................2
Image 2. Surrounding buildings.......................................................................................................3
Image 3. Land planning...................................................................................................................4
Image 4. Traffic of the neighbourhood............................................................................................5
Image 5. Satellite map of the area....................................................................................................6
Image 6. Market price of the neighbourhood..................................................................................8
Image 7. Lotteria store nearby.........................................................................................................8
Image 8. Jollibee store nearby.........................................................................................................9
Image 9. McDonald’s Tran Hung Dao parking lot..........................................................................9
Image 10. Survey results................................................................................................................16
Image 11. Customers purpose classification..................................................................................16
Image 12. Fast food market share..................................................................................................17
Image 13. Revenue of restaurants chain........................................................................................18
CHAPTER 1. PROJECT DESCRIPTION AND OVERALL MARKET ANALYSIS 1. Overview
1.1. Location description
Location: 2-2A D. Tran Hung Dao, Pham Ngu Lao Ward, District 1, Ho Chi Minh City 700000
The location of McDonald's Tran Hung Dao restaurant is located on Tran Hung Dao Street,
District 1, Ho Chi Minh City. This is one of the McDonald's locations with a very convenient
location, located right on the main road and center of District 1, near many tourist attractions and
major commercial centers. This store often attracts a large number of customers, especially
young people and tourists thanks to its convenient location and is sandwiched between Tran
Hung Dao and Pham Ngu Lao streets (next to September 23 park). Image 1. McDonald’s store
1.2. Activities and land uses surrounding the project
Located near many universities and colleges such as Ho Chi Minh University of Economics, Van
Lang University, very suitable for students’ dining needs.
The surrounding area is mainly office buildings, hotels, and shopping centers also including:
Many hotels, restaurants, and shopping centers
Bus stops to serve the transportation needs of customers
Parking for cars and motorbikes to meet customer needs 2
Numbesr of public buildings such as Notre Dame Cathedral and Central Post Office Image 2. Surrounding buildings
1.3. Environmental characteristics
Because it is located on two routes with high traffic
volume and high employee salaries due to its
proximity to office rental areas. Traffic jams often
occur during morning and evening rush hours, so
this area is affected by air pollution and noise pollution. 1.4. Legal requirements
Information about the land is: Belongs to functional cell number S-1
Land use function: Complex land
Located in the subdivision planning: detailed urban
construction planning project at scale 1/2000
(subdivision planning) of the existing central area of Ho Chi Minh City (930ha)
Included in decision No. 6708/QD-UBND
Approving agency: Ho Chi Minh City People's Committee 3
Approval date: December 29, 2012
And Mcdonal's Tran Hung Dao land belongs to 7 plots of 3 with an area of 357m2
Of which traffic land accounts for 10m2 and the remaining 347m2 is complex land
There are 2 roads: Tran Hung Dao 40m2 and Pham Ngu Lao 20m2 (Image 3. Land planning) 1.5. Traffic
Major roads near it such as Nguyen Thai Hoc and Le Loi are roads with a large amount of traffic
and are the main roads connecting with other neighboring areas.
Near major shopping centers such as:
Bitexco is about 500m from McDonald's Tran Hung Dao
Saigon center is located about 1km away
Parkson Saigon is about 1.5km away
And within a radius of 1-2km around McDonald's, there are many other commercial
centers, offices, and hotels such as Landmark, AB Tower.
(Image 4. Traffic of the neighbourhood) 4
1.6. Overall market analysis 1.6.1.Population
The district has an area of 7.72km2, population in 2019 is 142,625 people, population density
reaches 18,475 people/km². The district has an area of 7.72km2, population in 2024 is 204,899
people, population density reaches 26,541 people/km².
District 1: This is where many office buildings for rent in Ho Chi Minh City are concentrated,
many luxury hotels and busy shopping centers. In addition, District 1 also
is home to many historical and cultural relics. Area: 7.73 km2
Population (June 2023): Approximately 204,899 people
Currently District 1 has a total of 10 wards:
Ben Nghe Ward: area of 2.48 km2, population of about 11,454 people.
Ben Thanh Ward: has an area of 0.93 km2, population of about 11,747 people.
Co Giang Ward: has an area of 0.36 km2, population of about 11,574 people.
Cau Kho Ward: has an area of 0.34 km2, population of about 13,686 people.
Cau Ong Lanh Ward: has an area of 0.23 km2, population of about 10,527 people.
Nguyen Cu Trinh Ward: has an area of 0.77 km2, population of about 20,878 people.
Thai Binh Ward: has an area of 0.49 km2, population of about 9,908 people.
Pham Ngu Lao Ward: has an area of 0.50 km2, population of about 15,017 people.
Tan Dinh Ward: has an area of 0.63 km2, population of about 22,238 people.
Da Kao Ward: area of 0.63 km2, population of about 14,673 people. 1.6.2. Household
To estimate the number of households in District 1 in 2019, we need more information
about the average ratio of people per household in that locality. If we assume each
household has an average of 3 people.
Then the number of households in District 1 in 2019 will be 142,625: 3, about 47,541 households.
The number of households in Quanaj in 2024 will be 204,899: 3, about 68,299 households. 5 1.7. SWOT Analysis 1.7.1.Strengths
Central Location: Located on Tran Hung Dao Street, District 1, one of the most central and
bustling areas of Ho Chi Minh City, this location is close to major office buildings, bustling
shopping centers, and famous tourist attractions.
(Image 5. Satellite map of the area) -
Convenient Transportation: This area boasts a modern and developed transportation
network, easily accessible by various means such as motorcycles, cars, buses, and even
taxi and Grab services. Especially with the support of technology applications, moving
around this area has become easier than ever. -
High Customer Traffic: District 1 is densely populated with local residents, tourists, and
office workers, providing a large potential customer base for business activities. The
diversity in age and customer needs also helps businesses expand the market and develop products flexibly. -
Abundant Nearby Amenities: With proximity to convenience stores, cafes, and diverse
restaurants, this location creates a varied and attractive business environment.
Additionally, the presence of amenities such as Ben Thanh Market, Metro station, cafes,
parks, and pedestrian streets is also a factor that attracts customers, especially the youth. -
Franchise Business: McDonald's provides the right to individuals or businesses to open
and operate stores under the McDonald's brand. The franchisee is responsible for funding
the cost of building, leasing, or purchasing business premises, and daily operations.
Meanwhile, McDonald's provides staff training, operational support for the store, and the
right to use the McDonald's brand, a globally recognized brand. 6
“The world's leading fast food corporation, McDonald's (USA), has just announced that it has
selected Mr. Nguyen Bao Hoang, founder of Good Day Hospitality and CEO of IDG Ventures, as
its franchise partner in Vietnam.” (Source: VnExpress McDonald’s enters the Vietnamese market) 1.7.2.Weaknesses
High Rental Costs: When it comes to doing business in a prime location like District 1, the first
thing to understand is the high cost of renting premises. Due to the central location, rental costs
here are often very high. This not only increases operating costs but also poses financial challenges.
(Image 6. Market price of the neighbourhood)
High Competition Level: This area is also home to many major food brands and famous stores.
Competing with wellestablished and customerfamiliar brands such as KFC, Lotteria, and Jollibee
can be challenging. Although there are opportunities to learn and improve, it is also necessary to face fierce competition. 7