Research Brief 91 - No description Logs - Tài liệu tham khảo | Đại học Hoa Sen

Research Brief 91 - No description Logs - Tài liệu tham khảo | Đại học Hoa Sen và thông tin bổ ích giúp sinh viên tham khảo, ôn luyện và phục vụ nhu cầu học tập của mình cụ thể là có định hướng, ôn tập, nắm vững kiến thức môn học và làm bài tốt trong những bài kiểm tra, bài tiểu luận, bài tập kết thúc học phần, từ đó học tập tốt và có kết quả

ILRI Research BriefJuly 2019 1
Overview of typical pork value chains in Vietnam
Fred Unger, Nguyen Thi Thinh, Pham Van Hung, Le Thi Thanh Huyen, Nguyen Viet Hung, Dang Xuan Sinh, Nguyen
Thi Duong Nga, Nguyen Thanh Luong, Nguyen Thi Thu Huyen, Tran Thi Bich Ngoc, Pham Duc Phuc, Delia Grace
and Nguyen Thi Quynh Chi
ILRI RESEARCH BRIEF 91 6
July 2019 14
Background
In Vietnam, pork is the most widely consumed meat
representing more than 70% of all the meat consumed and
pig production provides livelihoods for more than 4 million
smallholder farmers (Nga et al. 2015). Yet food hazards
are pervasive, food scares common, trust in food low and
enforcement capacity weak.
Seeking to reduce the burden of food-borne diseases in
informal, emerging and niche markets in the country, the
Market-based approaches to improving the safety of pork
in Vietnam or SafePORK project is a 4.5-year initiative that
started in October 2017. Funded by the Australian Centre
for International Agricultural Research (ACIAR), the project
is implemented by the International Livestock Research
Institute (ILRI) in partnership with national partners in
Vietnam and international partners from Australia and the
United Kingdom.
SafePORK is developing and evaluating light-touch
market-based approaches for improving food safety, while
safeguarding livelihoods in the pork sector.
Because pork is sold in different value chains which target
specific groups of people, the SafePORK project is conducting
research to get a better understanding of existing pork value
chains in Vietnam. This work will contribute to the selection
of pork value chains and the design of feasible interventions
to improve the safety of pork in the countrys value chains.
This brief provides an overview of typical pork value chains in
Vietnam that include traditional markets, street food, canteens,
boutique shops, convenience stores, supermarkets and the
local pig value chain.
This overview will be followed by a series of focus group
discussions and/or key informant interviews with various
actors (producers, slaughterhouses, retailers and consumers)
in each value chain across four provinces of northern Vietnam
to understand their food safety performance better.
Methodology
This overview was done through a broad systematic
literature review of peer reviewed publications and grey
literature (including project reports, books and news on
mass media) on the pig sector in Vietnam. Literature was
sought using web search engines (Google in particular)
and keyword tracking. Key words such as pig and/or pork,
traditional market, supermarket, convenient store, canteen,
street food and local pigs guided the search. In each search,
Vietnam was included to narrow down the search to
the context under investigation. Bibliographic references
in each reviewed paper were also examined to identify
additional papers relevant to the scope of this review.
Traditional markets
Traditional markets dominate Vietnams retail food
landscape with traditional retailers accounting for 94% of
sales in this food retail channel (USDA 2017). Traditional
markets, also known as wet or public markets, can assume
different sizes, shapes, smells and stockpiles depending on
location and management scheme (Giddings 2016). Some
main characteristics of traditional markets, as highlighted
in the Project for Public Space (2003), include (i) upholding
public goals and promoting community engagement,
ILRI Research BriefJuly 20192
(ii) being located in or creating a shared community space
and (iii) being comprised of local owners and operators.
Normally, traditional markets are ideal for small-quantity/
high-frequency food purchases and are competitive with
lower rental and operational costs.
According to Decree No. 02/2003/ND-CP dated 14
January 2003 of Vietnams prime minister, traditional
markets in Vietnam are divided into three groups
depending on quality and scale.
Grade 1 are markets with more than 400 business
slots constructed in a modern style and that are
open regularly (daily or weekly). These markets are
often located in the centre of provinces/regions
and can be wholesale markets. There have spaces
for accompanying services such as car/motorbike
parking, loading/unloading areas, warehousing,
inspection of goods, inspection of food safety and
other services.
Grade 2 are markets with more than 200 business
slots constructed in a modern style and often
located at the centre of a region and work regularly
or irregularly. There have spaces for accompanying
services such as car/motorbike keeping, loading/
unloading area, warehousing, inspection of the quality
of goods, inspection of food safety and other services.
Grade 3 contains markets that comprise less than
200 business slots or those that are not built
modernly (they have a simple roof and floor). These
markets mainly provide services for local people in a
commune and its vicinity.
By 2016, Vietnam had approximately 8,500 traditional
markets with grade 3 dominating with 7,373 markets
(Figure 1). Around 30% of traditional markets are located in
the north central and central coast regions of the country
(Figure 2).
Most Vietnamese consumers prefer fresh warm meat,
which is predominantly channeled through traditional/wet
markets. Addressing food quality and traceability issues
remains a big concern in these markets (Nga et al. 2015).
Street food
In Vietnam, street food is part of the culture of almost all
of the big cities including Hanoi, the capital, as it offers
consumers quick access to cheap and convenient food. It
is estimated that Hanoi has 26,609 food facilities includ-
ing restaurants, food stalls and fast food stores. There are
5,218 street food shops in the city and it is very challenging
to manage the food safety in these shops (Tuyet 2017). Ac-
cording to the Ministry of Health, food poisoning by street
food represented 5% of the total cases reported in Vietnam
(Tuyet 2017).
The main challenges in managing the safety of street food
include unhygienic conditions and practices and poor
infrastructure that might lead to food poisoning. A recent
study of 1,760 participants involved in the street food sec-
tor in Hanoi showed that only 25.9% and 38.1% of partici-
pants used caps and masks, respectively, and 12.8% of food
processors reported direct hand contact with food. The
findings suggest a need for continuous training to improve
food hygiene and safety knowledge and practices among
food processors and sellers (Tran et al. 2018).
Many women are involved in the street food value chain
and it plays an important role in the social economic status
of the poor. In 2005 in Hanoi, 30% of street vendors were
women (Sharit 2005). This figure should be much higher
now as recent studies have observed 72% women street
vendors in Ho Chi Minh City (Tran 2015) and 95% in the
Mekong region (Minh 2017).
Canteens
Canteens are the food and drink service establishments
that serve over 30 meals at a time and are often located
within factories, schools, universities, hospitals and other
facilities. Canteen operations are required to adhere to the
food safety management requirements of the Ministry of
Health. Canteens are also required to comply with specific
legislation on facilities condition certification; staff health
checks; preparation, processing and storage of food; water
sourcing and waste management among other regulations.
The number and the location of canteens in a province
largely depends on the density of companies, schools,
universities and hospitals in the province.
Figure 1. Total number of traditional markets in Vietnam by grade, 2016
Source: General Statistics Office of Vietnam, 2018
Figure 2. Distribution of wet/public markets in Vietnam by region, 2016
Source: General Statistics Office of Vietnam, 2018
ILRI Research BriefJuly 2019 3
For example, in Hanoi, Bac Ninh and Vinh Phuc provinces
in 2016 there were 3,200 (Xuan 2017), 3,400 (Sub Food
Safety Administration, Bac Ninh n.d.) and 411 (Quynh
2016) canteens, respectively. In many canteens, meals are
served by contracted food service suppliers while other
canteens, especially in schools and hospitals, have staff
employed to prepare and cook meals. Canteens can be
inspected with at least a days notice, but not more than
two and three times a year for canteens supervised by
the provincial and district administration, respectively. But
inspections can be carried out without notice if there is suspicion
of food safety violation. In 2014, more than 5,541 people were
affected by food poisonings, of which 42% were derived from
canteens (Phuong 2014).
Boutique shops
The network of boutique shops was born to meet the
needs for safe food products amid the rising concerns
over food safety in Vietnam. The boutique shops trade
and promote the so-called safe agricultural products
including pork. In recent years, hundreds of shops have
mushroomed in the country driven by high profit, but
only a few have survived and developed into sustainable
businesses. In 2016, the Ministry of Agriculture and Rural
Development registered 69 shops nationwide as part of
the Green outlets safe farm products program among
other safe manufacturing units that were certified to
provide food products that meet safety requirements. This
move was meant to raise consumer trust in food safety and
encourage safe food production and distribution (Vietnam
News 2016).
Due to limited finance and small daily sales volume, at
the first stage, these shops often sign farming contracts
with reliable suppliers. For vegetables and fruits, they
contract with commercial-scale farms, farmer groups
or cooperatives which apply agricultural standards such
as the Vietnamese Good Animal Husbandry Practices
(VietGAHP) and Global Good Animal Husbandry Practices
(GlobalGAHP). For meat and fishery products, the key
suppliers are smallholder producers with backyard
production systems driven by consumers preference for
organically grown meat and agricultural products. Increasing
sale volumes have led some shop owners to develop their
own farms for self-supply.
The prices of the products provided in this channel are
normally 1.5 to 2 times higher than those in wet markets.
As such, boutique shops target high- and middle-income
customers who care about food safety and can afford
to pay the higher prices. To gain customers trust on
the quality of the products provided, these shops have
implemented a wide range of marketing strategies using
printed, multimedia and social media channels.
Supermarkets
Supermarkets are large stores which sell foods, household
goods and sometimes nutritional supplements and wine.
Self-service is the major characteristics of supermarkets
(MBASkool.com 2018). The number of supermarkets in
Vietnam has risen quickly from 385 in 2005 to 869 in 2016
(GSO 2017) with 28% of all outlets in Hanoi and Ho Chi
Minh City. Top brands of supermarkets in Vietnam include
Big C, Coop Mart, Lotte Mart, Metro, Emart, Vinmart,
Aecon Fivimart, Maximark, Satra mart, Fivimart. Coop Mart
leads in the number of stores (83 in 2016, mostly in Ho
Chi Minh City); Big C has about 34 stores nationwide in
more than 20 provinces/cities (USDA 2017). A number of
supermarkets directly import fresh and frozen products
(perishable food products), and some of them pack and
sell their own branded food products such as Big C, Coop
Mart (USDA 2017). According to Maruyama and Trung
(2007), supermarkets are perceived as providing safety
advantages related to processed food and drinks as well as
non-food items, compared to traditional retail markets.
Convenience stores
Convenience stores are the small retail shops, usually
located in a popular residential area or close to a business
hub, which sell everyday items such as groceries, toiletries
and soft drinks. These stores are generally small in size,
and keep limited stock compared to supermarkets or a
grocery stores (MBASkool.com 2018). The Vietnam retail
market has seen an increase of convenience stores over
the years stemming from the growing purchasing power
of consumers and retail shopping demand. The number
of convenience stores has increased from 150 in 2012
to 1,000 in 2015, and to 1,600 in 2016 nationwide with
some outstanding brands including Vinmart+, Circle K, Bs
Mart, Family mart (USDA 2017). Despite the presence of
a number of international players, local players dominate
including the leading VinGroup, which owns the VinMart+
chain. It had around 1,000 stores across the country in
2017 and is projected to have 4,200 stores by 2020 (HSC
Company Report 2017). Young people prefer these stores
for their convenience, product availability and variety, and
good services.
Local pig value chain
Ban or local pigs are mainly raised by smallholders in the
northern uplands of Vietnam. Local pork is perceived to be
tastier, more tender and healthier than pork from exotic
breeds (Phuong 2014). Ban pigs only serve local markets
and a small segment of customers due to the small volume
of supply and high price. Only a small number of Ban pigs
are marketed in the cities in the lowlands as a specialty
dish in restaurants (Huong et al. 2009). Ban pork is rarely
found in wet markets due to its high cost (Phuong 2014).
Small Ban pigs (1015 kg) are preferred as a specialty dish
in restaurants and food stores in Hanoi, while heavier Ban
pigs (4080 kg) are more in demand in local open markets.
Ban pigs are sold at the highest price in Hanoi (USD5 per
kg), and at the lowest price in Son La province (USD2.5 per
kg) (Muth et al. 2017).
Almost all trade in Ban pigs is made through oral
agreement. People pay cash at the farm gate when
purchasing these pigs. In certain villages, the traders have
a relationship with Ban pig keepers. Whenever farmers
have pigs available, they call traders to buy the pigs. In
some cases, the traders visit villages to find pigs or use a
middle man in the village who informs them when pigs are
available.
Contact
Fred Unger
ILRI, Vietnam
f.unger@cgiar.org
Photo credit: ILRI/Hanh Le
Fred Unger, Nguyen Viet Hung, Delia Grace, Nguyen Thi Thinh and Nguyen Thi
Quynh Chi all work for the International Livestock Research Institute. Pham Van
Hung, Nguyen Duong Nga, Nguyen Thi Thu Huyen work for the Vietnam National
University of Agriculture and Pham Duc Phuc, Dang Xuan Sinh, Nguyen Thanh Lu-
ong work for Hanoi University of Public Health, and Le Thi Thanh Huyen and Tran
Bich Ngoc work for National Institute of Animal Science.
The pigs are priced using different methods: (i) the sellers
can give the price first, the buyer bargains and then a
common price is agreed based on the weight or (ii) the
market price and/or the age of the pig and feeding system
used.
References
Giddings, C. 2016.
Traditional fresh markets and the supermarket revolution: A case
study on Châu Long Market
. Independent Study Project (ISP) Collection. 2366.
(Available from http://digitalcollections.sit.edu/isp_collection/2366)
General Statistics Office of Viet Nam. 2017. Statistical data. (Available from https://
www.gso.gov.vn/default_en.aspx?tabid=780).
Government of Vietnam. 2003.
Decree No. 02/2003/ND-CP dated January 14
2003 on development and management of marketplaces
. Hanoi, Vietnam.
(Available from https://luatminhkhue.vn/en/decree-no-02-2003-nd-cp-dated-
january-14--2003-of-the-government-on-development-and-management-of-
marketplaces.aspx)
HSC company report. 2017. Vingroup JSC outperform. (Available from http://
vingroup.net/Uploads/0_Information%20Release/2017/12/HSC_VIC_
Nov%2023%202017.pdf).
Huong, P. T. M., Hau, N. V., Kaufmann, B., Valle Zárate, A. and Mergenthaler, M. 2009.
Emerging supply chains of indigenous pork and their impacts on small-scale farmers
in upland areas of Vietnam
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conference of the International Association
of Agricultural Economists (IAAE), August 1622, 2009. Beijing, China.
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(Accessed 8 July 2019).
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slaughter weight of indigenous Vietnamese Ban pigs for the requirements of
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Unger, F. and Lapar, L. 2015.
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prices for indigenous pork in Vietnam to promote sustainable utilization of
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post154686.info).
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upward mobility.
(Available from http://www.pps.org/pdf/Ford_Report.pdf).
Quynh, H. 2016.
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đáng lo ngại.
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thc phẩm
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toan-thuc-pham.htm).
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Vietnam_3-7-2017.pdf).
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ILRI thanks all donors and organizations which globally support its work through their contributions to the CGIAR Trust Fund.
Patron: Professor Peter C Doherty AC, FAA, FRS
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ILRI RESEARCH BJuRlyIE 2F0 1991 1 4 6
Overview of typical pork value chains in Vietnam
Fred Unger, Nguyen Thi Thinh, Pham Van Hung, Le Thi Thanh Huyen, Nguyen Viet Hung, Dang Xuan Sinh, Nguyen
Thi Duong Nga, Nguyen Thanh Luong, Nguyen Thi Thu Huyen, Tran Thi Bich Ngoc, Pham Duc Phuc, Delia Grace and Nguyen Thi Quynh Chi Background
In Vietnam, pork is the most widely consumed meat
This overview wil be fol owed by a series of focus group
representing more than 70% of al the meat consumed and
discussions and/or key informant interviews with various
pig production provides livelihoods for more than 4 mil ion
actors (producers, slaughterhouses, retailers and consumers)
smal holder farmers (Nga et al. 2015). Yet food hazards
in each value chain across four provinces of northern Vietnam
are pervasive, food scares common, trust in food low and
to understand their food safety performance better. enforcement capacity weak. Methodology
Seeking to reduce the burden of food-borne diseases in
informal, emerging and niche markets in the country, the
This overview was done through a broad systematic
‘Market-based approaches to improving the safety of pork
literature review of peer reviewed publications and grey
in Vietnam’ or SafePORK project is a 4.5-year initiative that
literature (including project reports, books and news on
started in October 2017. Funded by the Australian Centre
mass media) on the pig sector in Vietnam. Literature was
for International Agricultural Research (ACIAR), the project
sought using web search engines (Google in particular)
is implemented by the International Livestock Research
and keyword tracking. Key words such as pig and/or pork,
Institute (ILRI) in partnership with national partners in
traditional market, supermarket, convenient store, canteen,
Vietnam and international partners from Australia and the
street food and local pigs guided the search. In each search, United Kingdom.
‘Vietnam’ was included to narrow down the search to
the context under investigation. Bibliographic references
SafePORK is developing and evaluating light-touch
in each reviewed paper were also examined to identify
market-based approaches for improving food safety, while
additional papers relevant to the scope of this review.
safeguarding livelihoods in the pork sector.
Because pork is sold in dif erent value chains which target Traditional markets
specific groups of people, the SafePORK project is conducting
Traditional markets dominate Vietnam’s retail food
research to get a better understanding of existing pork value
landscape with traditional retailers accounting for 94% of
chains in Vietnam. This work wil contribute to the selection
sales in this food retail channel (USDA 2017). Traditional
of pork value chains and the design of feasible interventions
markets, also known as wet or public markets, can assume
to improve the safety of pork in the country’s value chains.
dif erent sizes, shapes, smel s and stockpiles depending on
This brief provides an overview of typical pork value chains in
location and management scheme (Giddings 2016). Some
Vietnam that include traditional markets, street food, canteens,
main characteristics of traditional markets, as highlighted
boutique shops, convenience stores, supermarkets and the
in the Project for Public Space (2003), include (i) upholding local pig value chain.
public goals and promoting community engagement,
ILRI Research Brief—July 2019 1
(i ) being located in or creating a shared community space
Figure 2. Distribution of wet/public markets in Vietnam by region, 2016
and (i i) being comprised of local owners and operators.
Normal y, traditional markets are ideal for smal -quantity/
high-frequency food purchases and are competitive with
lower rental and operational costs.
According to Decree No. 02/2003/ND-CP dated 14
January 2003 of Vietnam’s prime minister, traditional
markets in Vietnam are divided into three groups
depending on quality and scale. •
Grade 1 are markets with more than 400 business
slots constructed in a modern style and that are
open regularly (daily or weekly). These markets are
often located in the centre of provinces/regions
and can be wholesale markets. There have spaces
for accompanying services such as car/motorbike
Source: General Statistics Office of Vietnam, 2018
parking, loading/unloading areas, warehousing,
inspection of goods, inspection of food safety and Street food other services.
In Vietnam, street food is part of the culture of almost al •
Grade 2 are markets with more than 200 business
of the big cities including Hanoi, the capital, as it of ers
slots constructed in a modern style and often
consumers quick access to cheap and convenient food. It
located at the centre of a region and work regularly
is estimated that Hanoi has 26,609 food facilities includ-
or irregularly. There have spaces for accompanying
ing restaurants, food stal s and fast food stores. There are
services such as car/motorbike keeping, loading/
5,218 street food shops in the city and it is very chal enging
unloading area, warehousing, inspection of the quality
to manage the food safety in these shops (Tuyet 2017). Ac-
of goods, inspection of food safety and other services.
cording to the Ministry of Health, food poisoning by street •
Grade 3 contains markets that comprise less than
food represented 5% of the total cases reported in Vietnam
200 business slots or those that are not built (Tuyet 2017).
modernly (they have a simple roof and floor). These
markets mainly provide services for local people in a
The main chal enges in managing the safety of street food commune and its vicinity.
include unhygienic conditions and practices and poor
infrastructure that might lead to food poisoning. A recent
Figure 1. Total number of traditional markets in Vietnam by grade, 2016
study of 1,760 participants involved in the street food sec-
tor in Hanoi showed that only 25.9% and 38.1% of partici-
pants used caps and masks, respectively, and 12.8% of food
processors reported direct hand contact with food. The
findings suggest a need for continuous training to improve
food hygiene and safety knowledge and practices among
food processors and sel ers (Tran et al. 2018).
Many women are involved in the street food value chain
and it plays an important role in the social economic status
of the poor. In 2005 in Hanoi, 30% of street vendors were
women (Sharit 2005). This figure should be much higher
now as recent studies have observed 72% women street
vendors in Ho Chi Minh City (Tran 2015) and 95% in the Mekong region (Minh 2017).
Source: General Statistics Office of Vietnam, 2018 Canteens
By 2016, Vietnam had approximately 8,500 traditional
Canteens are the food and drink service establishments
markets with grade 3 dominating with 7,373 markets
that serve over 30 meals at a time and are often located
(Figure 1). Around 30% of traditional markets are located in
within factories, schools, universities, hospitals and other
the north central and central coast regions of the country
facilities. Canteen operations are required to adhere to the (Figure 2).
food safety management requirements of the Ministry of
Most Vietnamese consumers prefer fresh warm meat,
Health. Canteens are also required to comply with specific
which is predominantly channeled through traditional/wet
legislation on facilities condition certification; staff health
markets. Addressing food quality and traceability issues
checks; preparation, processing and storage of food; water
remains a big concern in these markets (Nga et al. 2015).
sourcing and waste management among other regulations.
The number and the location of canteens in a province
largely depends on the density of companies, schools,
universities and hospitals in the province. 2
ILRI Research Brief—July 2019
For example, in Hanoi, Bac Ninh and Vinh Phuc provinces
Minh City. Top brands of supermarkets in Vietnam include
in 2016 there were 3,200 (Xuan 2017), 3,400 (Sub Food
Big C, Coop Mart, Lotte Mart, Metro, Emart, Vinmart,
Safety Administration, Bac Ninh n.d.) and 411 (Quynh
Aecon Fivimart, Maximark, Satra mart, Fivimart. Coop Mart
2016) canteens, respectively. In many canteens, meals are
leads in the number of stores (83 in 2016, mostly in Ho
served by contracted food service suppliers while other
Chi Minh City); Big C has about 34 stores nationwide in
canteens, especial y in schools and hospitals, have staf
more than 20 provinces/cities (USDA 2017). A number of
employed to prepare and cook meals. Canteens can be
supermarkets directly import fresh and frozen products
inspected with at least a day’s notice, but not more than
(perishable food products), and some of them pack and
two and three times a year for canteens supervised by
sel their own branded food products such as Big C, Coop
the provincial and district administration, respectively. But
Mart (USDA 2017). According to Maruyama and Trung
inspections can be carried out without notice if there is suspicion
(2007), supermarkets are perceived as providing safety
of food safety violation. In 2014, more than 5,541 people were
advantages related to processed food and drinks as wel as
af ected by food poisonings, of which 42% were derived from
non-food items, compared to traditional retail markets. canteens (Phuong 2014). Convenience stores Boutique shops
Convenience stores are the smal retail shops, usual y
The network of boutique shops was born to meet the
located in a popular residential area or close to a business
needs for safe food products amid the rising concerns
hub, which sel everyday items such as groceries, toiletries
over food safety in Vietnam. The boutique shops trade
and soft drinks. These stores are general y smal in size,
and promote the so-cal ed ‘safe agricultural products’
and keep limited stock compared to supermarkets or a
including pork. In recent years, hundreds of shops have
grocery stores (MBASkool.com 2018). The Vietnam retail
mushroomed in the country driven by high profit, but
market has seen an increase of convenience stores over
only a few have survived and developed into sustainable
the years stemming from the growing purchasing power
businesses. In 2016, the Ministry of Agriculture and Rural
of consumers and retail shopping demand. The number
Development registered 69 shops nationwide as part of
of convenience stores has increased from 150 in 2012
the ‘Green outlets – safe farm products program’ among
to 1,000 in 2015, and to 1,600 in 2016 nationwide with
other safe manufacturing units that were certified to
some outstanding brands including Vinmart+, Circle K, B’s
provide food products that meet safety requirements. This
Mart, Family mart (USDA 2017). Despite the presence of
move was meant to raise consumer trust in food safety and
a number of international players, local players dominate
encourage safe food production and distribution (Vietnam
including the leading VinGroup, which owns the VinMart+ News 2016).
chain. It had around 1,000 stores across the country in
2017 and is projected to have 4,200 stores by 2020 (HSC
Due to limited finance and small daily sales volume, at
Company Report 2017). Young people prefer these stores
the first stage, these shops often sign farming contracts
for their convenience, product availability and variety, and
with reliable suppliers. For vegetables and fruits, they good services.
contract with commercial-scale farms, farmer groups
or cooperatives which apply agricultural standards such Local pig value chain
as the Vietnamese Good Animal Husbandry Practices
‘Ban’ or local pigs are mainly raised by smal holders in the
(VietGAHP) and Global Good Animal Husbandry Practices
northern uplands of Vietnam. Local pork is perceived to be
(GlobalGAHP). For meat and fishery products, the key
tastier, more tender and healthier than pork from exotic
suppliers are smal holder producers with backyard
breeds (Phuong 2014). Ban pigs only serve local markets
production systems driven by consumers’ preference for
and a smal segment of customers due to the smal volume
organical y grown meat and agricultural products. Increasing
of supply and high price. Only a smal number of Ban pigs
sale volumes have led some shop owners to develop their
are marketed in the cities in the lowlands as a specialty own farms for self-supply.
dish in restaurants (Huong et al. 2009). Ban pork is rarely
found in wet markets due to its high cost (Phuong 2014).
The prices of the products provided in this channel are
normal y 1.5 to 2 times higher than those in wet markets.
Smal Ban pigs (10–15 kg) are preferred as a specialty dish
As such, boutique shops target high- and middle-income
in restaurants and food stores in Hanoi, while heavier Ban
customers who care about food safety and can af ord
pigs (40–80 kg) are more in demand in local open markets.
to pay the higher prices. To gain customers’ trust on
Ban pigs are sold at the highest price in Hanoi (USD5 per
the quality of the products provided, these shops have
kg), and at the lowest price in Son La province (USD2.5 per
implemented a wide range of marketing strategies using kg) (Muth et al. 2017).
printed, multimedia and social media channels.
Almost al trade in Ban pigs is made through oral Supermarkets
agreement. People pay cash at the farm gate when
Supermarkets are large stores which sel foods, household
purchasing these pigs. In certain vil ages, the traders have
goods and sometimes nutritional supplements and wine.
a relationship with Ban pig keepers. Whenever farmers
Self-service is the major characteristics of supermarkets
have pigs available, they cal traders to buy the pigs. In
(MBASkool.com 2018). The number of supermarkets in
some cases, the traders visit villages to find pigs or use a
Vietnam has risen quickly from 385 in 2005 to 869 in 2016
middle man in the vil age who informs them when pigs are
(GSO 2017) with 28% of al outlets in Hanoi and Ho Chi available.
ILRI Research Brief—July 2019 3
The pigs are priced using dif erent methods: (i) the sel ers
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Vietnam National University of Agriculture. Photo credit: ILRI/Hanh Le
Fred Unger, Nguyen Viet Hung, Delia Grace, Nguyen Thi Thinh and Nguyen Thi Contact
Quynh Chi al work for the International Livestock Research Institute. Pham Van Fred Unger
Hung, Nguyen Duong Nga, Nguyen Thi Thu Huyen work for the Vietnam National ILRI, Vietnam
University of Agriculture and Pham Duc Phuc, Dang Xuan Sinh, Nguyen Thanh Lu- f.unger@cgiar.org
ong work for Hanoi University of Public Health, and Le Thi Thanh Huyen and Tran
Bich Ngoc work for National Institute of Animal Science.
ILRI thanks al donors and organizations which global y support its work through their contributions to the CGIAR Trust Fund.
Patron: Professor Peter C Doherty AC, FAA, FRS
Animal scientist, Nobel Prize Laureate for Physiology or Medicine–1996
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