Supply chain management of ZARA - Tài liệu tham khảo | Đại học Hoa Sen
Supply chain management of ZARA - Tài liệu tham khảo | Đại học Hoa Sen và thông tin bổ ích giúp sinh viên tham khảo, ôn luyện và phục vụ nhu cầu học tập của mình cụ thể là có định hướng, ôn tập, nắm vững kiến thức môn học và làm bài tốt trong những bài kiểm tra, bài tiểu luận, bài tập kết thúc học phần, từ đó học tập tốt và có kết quả
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ZARA Supply Chain Management Mona Singh 14868329 AUT UNIVERSITY | MEPM 2015
ZARA Supply Chain Management Table of Contents
1. Introduction....................................................................................................2
2. Supply Chain Model........................................................................................3
2.1 Design and order administration................................................................4-6
2.2 Sourcing and Manufacturing.....................................................................6-9
2.2.1 Suppliers of Zara............................................................................9-11
2.3 Distribution................................................................................................11-13
2.4 Retailing.....................................................................................................14
2.5 Merchandising............................................................................................15
2.6 Store Operations.........................................................................................15
2.7 Contracts......................................................................................................15-16
3. Cultural Aspects.................................................................................................17
3.1 Cultural comparison between countries.......................................................18-20
3.2 Cultural challenges.......................................................................................21
3.3 Key policies for senior management and leadership....................................22
4. Unethical Risk Management in Supply Chain...................................................23
4.1 Supply Chain ethics......................................................................................23
4.2 Unethical activities in supply chain management.........................................23
4.3 Tools for unethical risk management in supply chain...................................24-26
5. References............................................................................................................27
Mona Singh (14868329) MEPM 2015 1
ZARA Supply Chain Management
Zara vertical supply chain
2.1 Design and Order Administration
Zara designs all its products. It has a “commercial team” which consists of designers, market
specialists, and buyers. All of them are involved in detailed designing of the products where
the designers are the key players. Almost 40,000 products are designed every year out of
which 10,000 are selected for production.
The teams work on both next season’s design and simultaneously updating the current
season’s design in order to maintain a competitive edge. There is dynamic atmosphere among
the designers and design inspiration is from global sources which includes catwalk,
magazines, trade fairs, discotheques etc. Zara creates two basic collection each year- one in
fall/winter, other in spring/summer season. The designers take around nine months before the
start of season to make initial sketches. After the sketches are done, the sketches are redrawn
using Computer Aided Design (CAD) and further adjustments are done in order to find the
better matching of weaves, textures and colours. Later, the fabric and other components are
finalised by the designers. Simultaneously the price of the product is determined at which it
will be sold in future. The samples are presented in front of sourcing and product
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