Survey Result - kinh tế vĩ mô - Tài liệu tham khảo | Đại học Hoa Sen

Survey Result - kinh tế vĩ mô - Tài liệu tham khảo | Đại học Hoa Sen và thông tin bổ ích giúp sinh viên tham khảo, ôn luyện và phục vụ nhu cầu học tập của mình cụ thể là có định hướng, ôn tập, nắm vững kiến thức môn học và làm bài tốt trong những bài kiểm tra, bài tiểu luận, bài tập kết thúc học phần, từ đó học tập tốt và có kết quả

8 4 lượt tải Tải xuống
Chia sẻ Báo cáo tài liệu

Môn: Kinh tế vi mô (QT 101DE01)

Trường: Đại học Hoa Sen

Thông tin:

7 trang 4 ngày trước

Tác giả:

Profile Kim Oanh
Q1. Customer’s gender
15,6% male
84,4% female
Q2. Assess the awareness of Mcdonald's
12,5% people used to eat at mcdonald
87,5% haven’t
Q3. Customer’s income
Q4. How much does the average customer spend per time they go out
to eat
Q5. How did customers know about mcdonald
68,8 % people have the same answers: from magazine, TV, internet
18,8% through flyers, poster
50% everyone's recommendation
15,6% Marketing staff, saler’s introduce
Q6. Do customers tend to look for McDonald's product information before
purchasing?
Q7. If a customer "Does" search for McDonald's product information
before buying, how does they search?
8% Call the hotline to ask staff
92% Hear reviews on social media from everyone who have used mcdonald
0% Chat with staff through apps
Q8. How often do customers eat McDonald's fast food?
0% use everyday
18,8% sometimes, less than 4 times/month
81,3% Rarely, or only when necessary
Q9 Who do they often eat with?
6,3% with family
15,6% alone
78,1% with friends, co-workers...
10. On what occasions do customers usually use McDonald's?
12,5% when dating
3,1% for work
46,9% when there are promotions
40,6% when holidays, days off
84,4% have someone invited
40,6% because they want to’
3,1% their favorite KOL PR for brand
11. Why do they choose McDonald's instead of other fast food brands?
0% Delicious and beautiful food
28,1% Diverse choices
0% Youthful and modern space
12,5% Have many incentive programs
0% Been used to using McDonald's for a long time
21,9% Location near major centers, convenient for transportation
Others: PR from KOL,...
Q12 When ctomer go to McDonald's, do you usually choose a combo
menu or order separate dishes?
75% combo
25% Order separate dishes
13. Do you often use side dishes in addition to main dishes such as
fried chicken or hamburgers?
14. What do you care about when choosing McDonald's fast food?
68,8% Price
71,9 Flavor, taste
50% Service quality of staff and brands
25 Space
56,3 Promotional programs and discounts
65,6 Food quality
15. What factors influence your choice of fast food brand McDonald's?
(Rate on a scale of 1 to 5: 1. Absolutely no influence; 2. No influence;
3. No opinion; 4. Influence; 5. Most influence)
16. Do you intend to recommend the fast food brand McDonald's to
others?
17. Do you have any ideas to contribute so that the McDonald's brand
can be more perfect?
| 1/7
| | Tải xuống

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Preview text:

Q1. Customer’s gender 15,6% male 84,4% female
Q2. Assess the awareness of Mcdonald's
12,5% people used to eat at mcdonald 87,5% haven’t Q3. Customer’s income
Q4. How much does the average customer spend per time they go out to eat
Q5. How did customers know about mcdonald
68,8 % people have the same answers: from magazine, TV, internet 18,8% through flyers, poster 50% everyone's recommendation
15,6% Marketing staff, saler’s introduce
Q6. Do customers tend to look for McDonald's product information before purchasing?
Q7. If a customer "Does" search for McDonald's product information
before buying, how does they search?
8% Call the hotline to ask staff
92% Hear reviews on social media from everyone who have used mcdonald
0% Chat with staff through apps
Q8. How often do customers eat McDonald's fast food? 0% use everyday
18,8% sometimes, less than 4 times/month
81,3% Rarely, or only when necessary
Q9 Who do they often eat with? 6,3% with family 15,6% alone
78,1% with friends, co-workers...
10. On what occasions do customers usually use McDonald's? 12,5% when dating 3,1% for work
46,9% when there are promotions 40,6% when holidays, days off 84,4% have someone invited 40,6% because they want to’
3,1% their favorite KOL PR for brand
11. Why do they choose McDonald's instead of other fast food brands?
0% Delicious and beautiful food 28,1% Diverse choices 0% Youthful and modern space
12,5% Have many incentive programs
0% Been used to using McDonald's for a long time
21,9% Location near major centers, convenient for transportation Others: PR from KOL,...
Q12 When ctomer go to McDonald's, do you usually choose a combo menu or order separate dishes? 75% combo 25% Order separate dishes
13. Do you often use side dishes in addition to main dishes such as
fried chicken or hamburgers?
14. What do you care about when choosing McDonald's fast food? 68,8% Price 71,9 Flavor, taste
50% Service quality of staff and brands 25 Space
56,3 Promotional programs and discounts 65,6 Food quality
15. What factors influence your choice of fast food brand McDonald's?
(Rate on a scale of 1 to 5: 1. Absolutely no influence; 2. No influence;
3. No opinion; 4. Influence; 5. Most influence)
16. Do you intend to recommend the fast food brand McDonald's to others?
17. Do you have any ideas to contribute so that the McDonald's brand can be more perfect?