Topic Group Report FOR Microeconomics - Tài liệu tham khảo | Đại học Hoa Sen

GROUP PROJECT OF MICROECONOMICS
Oligopoly market of Vietnamese Aviation GROUP NO: 3 Student’s Full Name Student’s ID Uông Gia Bảo 22207144 Nguyễn Ngọc Trà My 22206333 Phạm Minh Khôi 22206945 Đặng Trí Hoàng 22206408 Dương Nguyễn Như Quỳnh 22207277 Lý Đổ Nguyên 22206932
Course Code : 1091
Academic Supervisor : Phung The Vinh HCM City, November 10, 2023 COMMITMENT
I have read and understood academic integrity violations. I pledge with personal
honor that this work is self-administered and does not violate academic integrity. HCM city, November 10, 2023
(Full names and signatures of all students in the group) i
TAG ASSIGNMENT OF EACH MEMBER'S CONTRIBUTION Student Code: Assigned tasks Weighting Confirmation implementatio actual signature n contributions according to results Uông Gia Bảo
22207144 1.Theoretical basis 100% of oligopoly market Nguyễn Ngọc 22206333 2.Overview of the 100% Trà My market of aviation industry here in vietnam (2.1-2.5) Phạm Minh 22206945 2.Overview of the 100% Khôi market of aviation industry here in vietnam (2.6-end) 3.Analysis actual operation of vietjet air company details(3.1.1-3.1.2)
Đặng Trí Hoàng 22206408 3.Analysis actual 100% operation of vietjet air company details(3.1.3-3.2)
Dương Nguyễn 22207277 3.Analysis actual 100% Như Quỳnh operation of vietjet air company details (3.3-3.6) Lý Đổ Nguyên 22206932 3.Analysis actual 100% operation of vietjet air company details (3.7-3.8) 4.Command and suggestion (4.1-4.3) ii COMMENTS OF LECTURER
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........................................................................................................................................ iii ABSTRACT
The final report of Microeconomics presents an overview of Vietnam's aviation
industry, the theory of the industry's monopoly market as well as the specific example
of Vietjet Air to clarify the market type. We have researched and learned more about
the knowledge and theory learned in Microeconomics so that we can successfully
complete the report. Journals, books, reference materials and other relevant
information about the industry that I research on the Internet are also collected by us
and included in the report as a secondary source of data. Therefore, in the process of
working and implementing reports, it will be difficult to avoid mistakes and lack of
knowledge. We hope you can give us comments to make our report more completed. iv TABLE OF CONTENTS
COMMITMENT............................................................................................................i
TAG ASSIGNMENT OF EACH MEMBER'S CONTRIBUTION..............................ii
COMMENTS OF LECTURER...................................................................................iii
ABSTRACT................................................................................................................iv
TABLE OF CONTENTS..............................................................................................1
ACKNOWLEDGMENTS.............................................................................................4
LIST OF FIGURES......................................................................................................5
LIST OF ACRONYMS................................................................................................6
1. THEORETICAL BASIS OF OLIGOPOLY MARKET............................................7
1.1 Concept of Oligopoly market.......................................................................7 1.1.1
What is oligopoly?..............................................................................7 1.1.2
Understand oligopoly.........................................................................8
1.2 Oligopoly characteristic................................................................................8
1.3 Demand curve on competitive market..........................................................9 1.3.1
The demand curve graph is kinked.....................................................9 1.3.2
Monopolistic collusion.....................................................................10
1.4 Economies of scale from oligopolies..........................................................10
1.5 Products......................................................................................................11
2. OVERVIEW OF THE MARKET OF AVIATION INDUSTRY HERE IN
VIETNAM..............................................................................................................12
2.1 History of establishment and development process of Vietnam's aviation
industry...................................................................................................................12
2.2 Vietnam’s market characteristics................................................................15
2.3 Why is it such a type of market?................................................................17 1
2.4 The current situation of Vietnam's aviation industry..................................18
2.5 Product characteristics................................................................................19
2.6 Characteristics of supply and demand of the market..................................20
2.7 Advantages and disadvantages of the market.............................................22
2.8 Orientation of market development in the future........................................23
3. ANALYSIS ACTUAL OPERATION OF VIETJET AIR COMPANY DETAILS 24
3.1 Vietjet Air company overview...................................................................24 3.1.1
History of establishment...................................................................25 3.1.2
Products and services.......................................................................25 3.1.3
Organizational structure...................................................................27 3.1.4
Operation Regulation.......................................................................29
3.2 Market research information......................................................................29 3.2.1
What is market research?..................................................................29 3.2.2
Vietjet's market research method......................................................30
3.3 Market development along with Vietjet's development prospects..............32
3.4 Vietjet's business model.............................................................................35 3.4.1
Target customer................................................................................36 3.4.2
Value Propositions...........................................................................36 3.4.3
Core Capabilities..............................................................................37 3.4.4
Financial model................................................................................38 3.4.5
Services............................................................................................38 3.4.6
Value creation..................................................................................39 3.4.7
Customer journey.............................................................................39 3.4.8
Cost structure....................................................................................39 3.4.9
Price mechanism..............................................................................40 2 3.4.10
Revenue model.................................................................................40
3.5 Marketing methods applied........................................................................40 3.5.1
Vietjet's pricing strategy...................................................................40 3.5.2
Vietjet's advertising strategy.............................................................41
3.6 Personnel size.............................................................................................42
3.7 Finance.......................................................................................................44
3.8 Risks...........................................................................................................45
4. COMMAND AND SUGGESTION........................................................................46
4.1 Comments..................................................................................................46
4.2 Review.......................................................................................................47
4.3 Recommendations......................................................................................48
BIBLIOGRAPHY.......................................................................................................50 3 ACKNOWLEDGMENTS
This report is the result of learning about the aviation market that our team gained
after a semester of studying with the extremely enthusiastic and thoughtful guidance
of Mr. Phung The Vinh - lecturer of Microeconomics of Hoa Sen University. In
addition, I would like to thank all team members for contributing ideas and working
together to develop and improve this report as best as possible. 4 LIST OF FIGURES
Figure 1- Kinked Demand Curve Diagram.................................................................10
Figure 2-Collusive Oligopoly......................................................................................11
Figure 3-Economies of scale for Oligopolies..............................................................11
Figure 4 Domestic customer quantity by month and year...........................................22
Figure 5-VietJet's Flight Attendants............................................................................25
Figure 6-VietJet's Organization Structure...................................................................28
Figure 7-Vietjet General Director Dinh Viet Phuong welcomes Indian passengers to
Vietnam on one of the airline's flights.........................................................................35
Figure 8-Business Model Map....................................................................................36
Figure 9- Pilot students at Vietjet Aviation Academy are trained by experienced
teachers.......................................................................................................................44
Figure 10-Vietjet Air's Consolidated Financial Report...............................................45 5