Task sheet 2 - Paraphrasing - Bussiness (BUS123) | Đại học Hoa Sen

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Business Decision Making
Module 2: Data & Assessment Tools
Week 5: Data Insights
Extracting insights
from data
2
RMIT Classification: Trusted
Overview
In this topic, we will explore how to extract
insights from data to aid decision-making
You will learn how to:
extract data insights from data
use data visualisation techniques
create powerful reports that effectively
communicate data insights through
visualisations and inform sound business
decision making
RMIT Classification: Trusted
Activities
By the end of this topic, you’ll be able to:
understand what makes a good report
apply descriptive statistics to help analyse
and communicate
enhance the communication of results by
applying visualisation of data
demonstrate the role of infographics and
dashboards in the decision making process
RMIT Classification: Trusted
Extracting insights
from data
Extracting the right insights from
data is important for effective
business decision-making
In this video, we explore how to
prepare data and generate insights
Preparing data
Data downloaded from a database is often not ready
for analysis
Data preparation process of cleaning and is the
transforming a raw dataset to make it ready for
analysis
Crucial step that, if overlooked, can result in
nonsensical analysis or, worse, incorrect analysis
Can be a time-consuming task!
Data preparation methods
Filtering: Focusing only on a subset of data from a large
dataset
Validation: Ensuring data is reported in a consistent and
“expected” manner
Shaping: Consolidation and transformation of the
structure of the data
Joining: Combination of different datasets based on a
relationship
Deletion: Deletion of data that is either a duplicate or an
error
Aggregation: Summarisation of data into descriptive
statistic measures
Data insights
Data insights:
start from raw data that has been cleansed, interrogated
and prepared for analysis
refers to identifying patterns or relationships in data
that may not have previously been known
A will use a range of quantitative and data analyst
qualitative techniques to “ ” from a data settell a story
Data insights can be used to:
draw conclusions which are applied to a business problem
generate powerful reports and dashboards
Generating insights
Insights can be generated via several different methods
including:
descriptive statistics
data visualisations
predictive modelling (such as regression analysis)
data optimisation
outlier identification
key performance indicator (KPI) generation
In the next video, we explore descriptive statistics as an
example of how this can be used to generate insights
Leveraging descriptive
statistics
10
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Preview text:

Business Decision Making
Module 2: Data & Assessment Tools Week 5: Data Insights Extracting insights from data 2 RMIT Classification: Trusted Overview
• In this topic, we will explore how to extract
insights from data to aid decision-making • You will learn how to:
• extract data insights from data
• use data visualisation techniques
• create powerful reports that effectively
communicate data insights through
visualisations and inform sound business decision making RMIT Classification: Trusted Activities
By the end of this topic, you’ll be able to:
• understand what makes a good report
• apply descriptive statistics to help analyse and communicate
• enhance the communication of results by
applying visualisation of data
• demonstrate the role of infographics and
dashboards in the decision making process RMIT Classification: Trusted Extracting insights from data •
Extracting the right insights from
data is important for effective business decision-making •
In this video, we explore how to
prepare data and generate insights Preparing data
• Data downloaded from a database is often not ready for analysis
• Data preparation is the process of cleaning and
transforming a raw dataset to make it ready for analysis
• Crucial step that, if overlooked, can result in
nonsensical analysis or, worse, incorrect analysis
• Can be a time-consuming task! Data preparation methods
• Filtering: Focusing only on a subset of data from a large dataset
• Validation: Ensuring data is reported in a consistent and “expected” manner
• Shaping: Consolidation and transformation of the structure of the data
• Joining: Combination of different datasets based on a relationship
• Deletion: Deletion of data that is either a duplicate or an error
• Aggregation: Summarisation of data into descriptive statistic measures Data insights • Data insights:
• start from raw data that has been cleansed, interrogated and prepared for analysis
• refers to identifying patterns or relationships in data
that may not have previously been known
• A data analyst will use a range of quantitative and
qualitative techniques to “tell a story” from a data set
• Data insights can be used to:
• draw conclusions which are applied to a business problem
• generate powerful reports and dashboards Generating insights
Insights can be generated via several different methods including: • descriptive statistics • data visualisations
• predictive modelling (such as regression analysis) • data optimisation • outlier identification
• key performance indicator (KPI) generation
In the next video, we explore descriptive statistics as an
example of how this can be used to generate insights Leveraging descriptive statistics 10