The Supply Chain Revolution - Innovative Sourcing and Logistics for a Fiercely Competitive World - Tài liệu tham khảo | Đại học Hoa Sen

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Praise for The Supply Chain Revolution
Successful companies in every industrial sector have long recognized that competitive advantage comes
not just from the products or services that they offer but from the supply chains that support them. In this
easy-to-read and insightful book, the author explores the opportunities that exist for improving
profitability through supply chain excellence and provides practical guidance on how to achieve that goal.
—Martin Christopher, Emeritus Professor of Marketing & Logistics, Cranfield School of Management, UK
The Ideal Supply Chain Primer for the Time-Pressed CEO or Government Executive
In clear, concise language Suman Sarkar demystifies the complexities of supply chain management. The
key to his process is simplification. In a world of business books full of buzzwords and unnecessary
complications, this is a refreshing approach. Sarkar breaks supply chain management into its component
pieces and succinctly lays out the relationships. If you are getting foggy, conflicting advice from staff and
suppliers, as I frequently did in a career managing large organizations, you will find this short read welcome clarification.
—Richard Connelly, Hall of Fame, Former Budget Leader, Energy Director, Defense Logistics Agency, Department of Defense, USA
Wonderful Book for Supply Chain and Business Leaders
Suman has written a wonderful book for supply chain and business leaders. He has presented examples
that tell the story of the fundamentals in a memorable way. It demonstrates the value of supply chain in
delivering bursts results. I highly recommend him to anyone leading a supply chain.
—Mary Anne Gale, Retired VP of Supply Chain, Procter & Gamble Solid Advice for Busy Leaders
In this quick-read, rich with examples, Suman describes the what and why of supply chain
debottlenecking, providing timeless, tried and true advice on how to simplify and streamline supply
chains in clear and easily understood language. Suman ends with the all important business imperative of
supply chains providing a competitive edge to firms doing this well. Especially relevant in this digital age
of online shopping and rapid product innovation.
—Isabelle Konstantinov, Former Product Supply Associate Director, Procter & Gamble THE SUPPLY CHAIN REVOLUTION
INNOVATIVE SOURCING AND LOGISTICS FOR A FIERCELY COMPETITIVE WORLD SUMAN SARKAR
This book is dedicated to Sahana Rhea Sarkar and Niharika Ramdev for their love, encouragement, and support. ACKNOWLEDGMENTS
THE CONCEPTS IN THE BOOK WERE developed for my clients. They trusted me with their resources
and allowed me to experiment and develop the ideas that are shared in the book. I would like to
acknowledge my profound respect for my clients and their teams.
Two people made the book more readable—Charles Wallace and Alan Farnham. Charles was the
developmental editor and helped with structuring the content. He is an award-winning writer who excels
at translating complex concepts into easy-to-understand prose. His critique of each chapter was
enormously valuable, as he was able to point out where the logic did not flow and how to make technical
concepts simple to follow. Alan helped in the writing of this book. He made it accessible to a broader
audience by making the style less technical.
Several people reviewed each chapter for its content—Niharika Ramdev, Bill Shannon, Randy Hopkins,
and Isabelle Konstantinov. Their industry knowledge, expert understanding of the subjects, and
thoughtful critique helped to ensure that the content was accurate and of value to business readers.
A special thanks to Richard Connelly, who patiently reviewed the grammar in each chapter. His
understanding of the subject and mastery of the language helped make the book more readable.
Also, thanks are due to two marketing experts—Abigail Fisher and Bob Heyman. Abigail is a social
media marketing specialist who pushed me to develop a stronger social media presence. Bob is a digital
marketing expert who helped me think through how to use social media for selling books. Their input on
how to best market the book has been invaluable.
Finally, I would like to thank Michael Snell, agent, and Tim Burgard, editor at AMACOM, for trusting
and believing in this author. It is difficult for a first-time author to get an agent and a publisher. Without
Michael’s guidance and support, this book would not have been widely distributed. Tim provided great
suggestions on getting the book ready for publication. CONTENTS Introduction Steve Jobs and Supply Chain
Need for Supply Chain Revolution
Zara’s Supply Chain Advantage TJX’s Sourcing Advantage About the Author’s Work The Book Change Management PART 1
INCREASE REVENUE WITH HELP FROM SUPPLY CHAIN AND SOURCING
1 Drive Customer Satisfaction—Through Excellent Service
Benefiting From Excellent Service
Amazon’s Customer Service Advantage
Best Buy’s Challenges with Customer Service Increasing Service Levels
Tailoring Service Level by Customer Segment Developing a Competitive Edge
Getting Customers to Pay for Increased Service
Improving Service with the Help of Supply Chain
2 Boost Revenue with Supply Chain
The Airbus Supply Chain Advantage The Rise of Boeing Innovation and Supply Chain Airbus Enters the Market Boeing Plays Catch-Up Making Customization a Reality
Influence Upstream R&D Process
Segment Supply Chain by Demand Pattern Enabling Global Sourcing
Moving to Demand-Driven Planning
Boosting Revenue with Supply Chain
3 Amplify Alliance Performance with Sourcing
Alliances Can Make or Break a Company
Art of Alliance—Starbucks Style
Nokia’s Failure to Embrace Alliances
Sourcing’s Involvement in Alliances
Making Alliances Successful with Sourcing PART 2
REDUCE BUSINESS RISK THROUGH EFFICIENT OPERATIONS
4 Debottleneck the Supply Chain and Reduce Risk
Business Risks from Supply Chain
Benefits of Debottlenecking Supply Chain
Supply Chain Challenges at the Department of Defense (DoD) Supply Chain Complexity Reducing Nonmoving Inventory Simplifying Ordering Streamlining the Supply Chain Simplifying Delivery Simplifying Planning
Simplifying New Product Introduction
Simplifying Internal Organization Alignment
Simplifying Engagement with Suppliers
Fixing Supply Chain Bottlenecks
5 Increase Retail Success by Managing Store Investment
Store Investment and Retail Success Retail Industry Evolution Store Investment
Macy’s Challenges with Store Investment Costco’s Approach Evaluating Store Investment Reducing Store Costs Simplifying Store Development
Driving Retail Success with Sourcing PART 3
IMPROVE PROFITABILITY FROM AREAS THAT ARE CURRENTLY OUT OF SCOPE FOR SOURCING ORGANIZATIONS 6 Enhance Marketing Efficiency
Evolving Expectations from Marketing Marketing by Coca-Cola
Sourcing Organizations’ Challenges with Marketing
Lever Brothers’ vs. Procter & Gamble’s Approach to Marketing Efficiency
Measuring Marketing Performance Marketing—Complex Services Creative Agencies Media Buying Direct Marketing Market Research
Implementing Marketing Efficiency Program
7 Smart Real Estate Outsourcing Need for Smart Outsourcing
Facilities Outsourcing at Procter & Gamble
Cost Savings vs. Cost Reduction Trends
Facilities Outsourcing: Transitioning Toward Full Service
Failing to Achieve Cost Reductions Evolving Customer Expectations
Swinging of the Pendulum: Decline of IFM
Disrupting Industry—Short- and Long-Term Trends
Enabling Cost Reduction with Technology
Making Smart Outsourcing a Reality PART 4
DRIVE BUSINESS EXCELLENCE WITH HELP FROM SOURCING 8 Source Excellence
Excellence—Utopia or Reality?
Apple Helping AT&T Wireless Achieve Excellence Other Examples
Involving Sourcing in Excellence Defining Excellence 360 Triangulation Supplier Workshops Sourcing Excellent Solutions Making Excellence a Reality Conclusion HP’s Struggle
Private Equity Industry Challenges
Sustainable Competitive Advantage for Diversified Companies Improving Lives A Final Word Glossary Notes Index
Free Sample from Supply Chain Excellence About AMACOM