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Principles of Management – homework ch2 – class G11 – your name
“164 seconds” is the average time per customer from point of order to tacos in hand. Taco
Bell measures performance on time and accuracy criteria. Both are linked to standardized
systems for order taking, money handling, food preparation, and order delivery. It’s all carefully
scripted in assembly-line style, where each worker learns the script for his or her station and then
does it over and over again. The whole process is backed by lots of training, and reinforcement is
given for doing things right. Taco Bell is applying scientific management approach in their work procedure.
The basic criticism was that scientific management undermined the human factor in
industry and was the premise for the birth of behavioral management. If the pay is determined
fairly if the employee was shown the best way to do the work, and if employees are allowed to
get a bonus for over-performing, then there is no reason for a man to not behave as a rational
economic being. This, by most accounts, is an oversimplified view of motivation.
A. Explain what you understand about scientific management.
B. Discuss your opinion regarding this critic against Taylor’s sciencetific management theory.