Vietnam Ecommerce - 2020 - Tài liệu tham khảo | Đại học Hoa Sen
Vietnam Ecommerce - 2020 - Tài liệu tham khảo | Đại học Hoa Sen và thông tin bổ ích giúp sinh viên tham khảo, ôn luyện và phục vụ nhu cầu học tập của mình cụ thể là có định hướng, ôn tập, nắm vững kiến thức môn học và làm bài tốt trong những bài kiểm tra, bài tiểu luận, bài tập kết thúc học phần, từ đó học tập tốt và có kết quả cao cũng như có thể vận dụng tốt những kiến thức mình đã học.
Môn: Econnomics (Econ 101) 78 tài liệu
Trường: Đại học Hoa Sen 5 K tài liệu
Tác giả:
Preview text:
E-COMMERCE IN VIETNAM VIETNAM – A MARKET OF OPPORTUNITIES
Copyright © 2017 The Nielsen Company. Confidential and proprietary.
VIETNAM REMAINS ONE OF THE FASTEST GROWING IN SOUTHEAST ASIA !"# ""$ $ $ $ %$ & & ' ' ( ( " " ' !"# "$ $ "$ $ %$ &' ("' . ry ta rie *! * + + ! ! ( ( p ro p d n l a tia n ) ) ) ) e fid on . C y n a p m o C n e ls ie N e h !"# "$ $ "$ $ %$ & & ' ' ("' T 7 1 0 2 + + , + + - ' ' . . t © h rig y p o & & ' / C • %,.0 % 1
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VIETNAM HAS A YOUNG POPULATION WITH MILLENNIALS DOMINANT &
GEN Z ARE CONSUMERS OF FUTURE 2015 2025 SHARE OF POPULATION MILLENNIALS GEN Z (20-49 y.o) BABY BOOMER (15-19 y.o) (50-64 y.o) 7% 18% 7% 14% 43% 48% . ry ta rie p ro p d n l a tia n e fid on . C y n a p m o C n e ls ie N e h T 7 1
• Super connected with synergy 0 •
Seek for delivery services 2 t © h rig
between Online & Offline activities y •
Willing to try Health supplement p o C •
Seek for greater convenience
• Care about society issues (social products • More going out
responsibility, gender equality, LGBTQ) • Open to new things
• Strong POV & KOL influence •
Go premium but value for money 5
FAST CHANGING PACE OF MODERN “CASH-RICH TIME-POOR”
LIFESTYLE LEADING TO THE BOOMING OF CONVENIENCE SOLUTIONS , , " ' " ' E E F F
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MODERN TRADE IS BOOMING RAPIDLY ACROSS STORE TYPES & DRIVING THE GROWTH OF FMCG TRADITIONAL TRADE MODERN TRADE
Value % contribution – Total Vietnam OFF+ON Premises in 87% 13% MAT Jul’19 5% Growth % vs. YA 19% . Updated: Jul’19 ry
Updated: Universe Update H1’18 ta rie p ro p d 7,968 STORES n (+14% vs Oct’18) l a
~ 1.5 MIL STORES (+0.2% vs. YA) tia n e fid on . C y Hyper/ Supermarket* 717 n a p m o Market Stall 65,248 C n e ls ie Minimart & Food Store* 5,301 N e h T 7 1 ON Premise 675,469 0 2 t © h Convenience Store 889 rig y p o C OFF Premise 811,032 Modern Drug Store** 434 Mom & Kid Store 627
Source: Nielsen Retail Measurement, Nielsen Universe Update, * including independent stores, ** including Health & Beauty store 8
MAT : Moving Annual Total, FMCG includes 37 categories without Cigarette
SMALL FORMAT CONTINUES GAINING IN “PENETRATION”, “FREQUENCY” AND “MOST SPENDING” Wet Markets Traditional Supermarkets Department Health & Convenience Minimarts Grocery Store Beauty Stores Drugstore PENETRATION 86 81 97 14 32 46 51 . ry ta rie p ro p d FREQUENCY 18.7 7.0 2.3 0.7 1.2 4.2 3.7 n l a tia n e fid on . C y n a p m o SPEND MOST AT 36 7 45 0 1 3 2 C n e ls ie N e h T 7 1 0 2 t © h rig y p o C
Base: 2018 (n=1500), 2019 (n=1702)
Ref: Q7a Which of these types of stores have you visited in the past 7 days?
Ref: Q8 On average, how often would you shop at the following type of store? 9
Ref: Q7d Which of these types of stores would be the one where you normally buy most of your food and grocery items?