What are the advantages and disadvantages for companies of product endorsements? | Học Viện phụ nữ Việt Nam

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Môn: Chủ nghĩa xã hội khoa học (CN)

Trường: Học viện Phụ nữ Việt Nam

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Profile Kim Oanh
What are the advantages and disadvantages for companies of
product endorsements?
1. Advantages
A solid product endorsement can build brand credibility and equity:
(Endorsements reassure customers that the quality of a product will
meet their expectations)
Help your brand be able to stand out and be distinct: (You have the
opportunity to set your business and brand messaging apart from what
your rivals are doing).
It creates a higher retention rate for future customers: (Customers
who convert for you have a higher retention rate when you have a proper
endorsement pitching your goods or services, as opposed to a standard
advertisement)
2. Dis-
Hiring people to endorse products is costly: (If you want to put a
famous face with your product to pitch it, there is going to be a cost
associated with it that some businesses may not be able to afford).
Product eclipsing: (There are times when an advertisement, an
endorsement, or even a celebrity may overcome the brand message that
is being offered to consumers. This occurs when the endorser takes more
time or space in the advertisement from the product or service that is
being promoted).
Risk of reputational trouble: (Companies may also be caught in the
crossfire if one of their endorsing individuals is involved in a scandal. The
resulting negative image may spread to the advertised brand.).
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What are the advantages and disadvantages for companies of product endorsements? 1. Advantages
 A solid product endorsement can build brand credibility and equity:
(Endorsements reassure customers that the quality of a product will meet their expectations)
Help your brand be able to stand out and be distinct: (You have the
opportunity to set your business and brand messaging apart from what your rivals are doing).
 It creates a higher retention rate for future customers: (Customers
who convert for you have a higher retention rate when you have a proper
endorsement pitching your goods or services, as opposed to a standard advertisement) 2. Dis-
Hiring people to endorse products is costly: (If you want to put a
famous face with your product to pitch it, there is going to be a cost
associated with it that some businesses may not be able to afford).
Product eclipsing: (There are times when an advertisement, an
endorsement, or even a celebrity may overcome the brand message that
is being offered to consumers. This occurs when the endorser takes more
time or space in the advertisement from the product or service that is being promoted).
Risk of reputational trouble: (Companies may also be caught in the
crossfire if one of their endorsing individuals is involved in a scandal. The
resulting negative image may spread to the advertised brand.).