Analyzing Motivation at K&K Fashion | Final Project Report: Organizational Behaviour

lOMoAR cPSD| 47206071
BỘ GIÁO DỤC VÀ ĐÀO TẠO
TRƯỜNG ĐẠI HỌC HOA SEN
KHOA KINH TẾ VÀ QUẢN TRỊ FINAL PROJECT REPORT
ORGANIZATIONAL BEHAVIOUR
ANALYZING WORK MOTIVATION OF
K&K FASHION EMPLOYEES Semester 2133 Number of Group 05 Instructor Nguyen Tran Bao Phuong ID Name of students 2192600 Ngo Thi My Linh 2190185 Ngo Anh Hong 2193263 Le Tam Nhu 2191020 Le Thi Kim Ngan 2190984 Tran Huy Hoang lOMoAR cPSD| 47206071
BỘ GIÁO DỤC VÀ ĐÀO TẠO
TRƯỜNG ĐẠI HỌC HOA SEN
KHOA KINH TẾ VÀ QUẢN TRỊ FINAL PROJECT REPORT
ORGANIZATIONAL BEHAVIOUR
ANALYZING WORK MOTIVATION OF
K&K FASHION EMPLOYEES Semester
2133 Number of Group 05 Instructor Nguyen Tran Bao Phuong ID Name of students 2192600
Ngo Thi My Linh 2190185 Ngo Anh Hong 2193263 Le Tam Nhu 2191020 Le Thi Kim Ngan 2190984 Tran Huy Hoang Le Tam Nhu  Analyze the answers 100% Le Thi Kim Ngan  Motivational concepts 100% II lOMoAR cPSD| 47206071 Tran Huy Hoang  Overview K&K 100%  Presentation ACKNOWLEDGEMENT
We would like to express our sincere thanks to Ms. Nguyen Tran Bao Phuong, lecturer
in organizational behavior, for her dedication in teaching and guiding us to complete this final report.
We would also like to thank Hoang Thuy Thuy Tien, who works at K&K store at 40 Le
Van Sy, ward 11, Phu Nhuan district, staff of K&K fashion company, who agreed to answer
our interview about this issue. questions we ask.
During the process of completing the report, we had some questions while doing the
test, and Ms. Bao Phuong answered all of our questions and gave us a lot of support. III lOMoAR cPSD| 47206071
Our report has not yet analyzed in-depth the aspects that the organization is facing, we
hope you will give us your feedback so that we can improve the report better. Our team sincerely thank you. Sincerely thank you. TABLE OF CONTENTS
WORK ASSIGNMENT................................................................................iii
ACKNOWLEDGEMENT..............................................................................iv
TABLE OF CONTENTS...............................................................................v
LIST OF TABLE..........................................................................................vi
1. K&K FASHION OVERVIEW ..................................................................................................... 1 IV lOMoAR cPSD| 47206071
2. INTERVIEW ............................................................................................................................ 2
3. MOTIVATIONAL CONCEPTS ................................................................................................... 4
3.1 Motivation definition ...................................................................................................... 4
3.2 Theories of motivation .................................................................................................... 5
3.3 The role of motivation .................................................................................................... 5
3.3.1 For employees, workers ........................................................................................... 5
3.3.2 For management ..................................................................................................... 6
3.3.3 For Businesses .......................................................................................................... 6
2.3.4. For society ............................................................................................................... 6
4. ANALYZE INTERVIEW ANSWERS ........................................................................................... 6
4.1 Manager's leadership style ............................................................................................. 6
4.2 Working environment ..................................................................................................... 7
4.3 Relationships in the office .............................................................................................. 7
4.4 Recognition...................................................................................................................... 7
4.5 Salary ............................................................................................................................... 7
4.6 Bonus ............................................................................................................................... 8
4.7 Benefits ............................................................................................................................ 8
4.8 Training and promotion .................................................................................................. 8
5. CONCLUSION ......................................................................................................................... 8
REFERENCES ............................................................................................................................ 10 LIST OF TABLE
Tableau 1: Bonus structure table for employees.........................................4 V lOMoAR cPSD| 47206071 1.
K&K FASHION OVERVIEW
1.1 About the company K&K Fashion Establish
Established in 2010, since its appearance on the market, K&K Fashion has become an
office fashion brand favored by office ladies across the country, because of its highly applicable
designs. , both polite in the office and lovely for walking on the street. Product
K&K Fashion targets female customers, has a delicate combination of office style and
feminine charm but still enhances the youthful dynamism for customers.
K&K Fashion brings to customers products that are delicately cut, unique color scheme,
use high-quality materials, with sophisticated sewing techniques, elaborate shape treatment to
help highlight attractive curves. woman's charm.
Regularly updating new products every week helps customers to choose the most
suitable outfits to work without being boring. Client
Focusing on shopping space, customer service, warranty, K&K Fashion always tries to
become a close friend of customers, listening to product sharing to continue to produce
products. Better products make the wearer the most satisfied.
There are also objects that are difficult to please and some male customers buy things
for their lovers, relatives but with the experience and skills of the staff, everyone will be
satisfied walking out of the store with a few bags clothes in hand with a delightful smile Work
The company is in the fashion industry, so it requires a spirit of enthusiasm, a positive attitude and a passion for fashion.  Fashion design  Stylish  Photo model  Customer care consultant Work Environment
K&K Fashion has a large scale including 1 operating company and 12 showrooms in the South  Cool working environment
 Friendly colleagues, helping each other in developing the company
 Meeting many customers to promote their abilities
 Experience many new products of the company to make photo models
1.2 About the mission & vission Mission 1 lOMoAR cPSD| 47206071
"Bringing exquisite designs that are meticulously invested from tailoring, choosing colors,
materials, and handling elaborate shapes to help highlight the seductive curves of women"
Design products, will be collected once a month with different designs. Especially, will
be edited according to the needs of customers (shoulder or waist to fit the customer's shape),
fix the puzzle. Lifetime no matter how long the product is, the company still supports it and does not charge any costs.
Because this is a design product and the products here range from 400-600 to suit the
customers that the company has identified. Vission
“Becoming a fashion brand that is loved by many ladies across the country”
Currently, the company has only allocated 12 showrooms in Ho Chi Minh City, Binh
Duong and Tien Giang. But in the future, the company wants to bring its brand to foreign countries.
The company is having a change in fashion design to distribute customers more widely.
It can be suitable for 25-year-olds and even middle-aged people can still wear it. 2. INTERVIEW
In order to better understand the behavior of employees and managers in the company, we
conducted an interview with Tien, a part-time employee at K&K.
Introduce yourself and what you do?
A: Currently working a part time job in customer consulting at K&K fashion in Phu Nhuan
district. Tien has been working here for a year.
Introduce the work you do in it?
A: The main job is to advise customers to bring the right clothes to the needs that customers
are targeting. Also, be a cashier and check the inventory and report which products are the
customer's favorite products and which models are the fastest selling models
Why are you working so hard here? A:
Firstly: Salary + bonus is reasonable, open and fair
Second: Training communication skills and handling quickly with difficult situations and
satisfactorily resolved for customers.
Why do you work in K&K company and not another company? What makes you want to stay and work here? A:
Firstly: The part-time job here has a stable salary compared to other jobs outside. 2 lOMoAR cPSD| 47206071
Second: Cultivate employees' knowledge on how to convince customers to buy that product.
It is relatively easy for you to convince a young person to buy a product, but when you work
again at K&K, they will usually be middle-aged people, so convincing and giving them reasons
to buy that product is relatively difficult. Even how to mix products to suit the customer's
workplace or the customer's style is something I need to learn a lot.
What difficulties have you experienced during your work?
How do you get over it? A: Consulting for customers. -
Not all customers are easy-going or can arrange their own clothes, so sometimes they
will meet difficult customers who will carefully consider the product as well as the fabric and place of production. -
In addition, when the store is crowded, it is inevitable that customers will wait a long
time to try on clothes or need help with size. Especially on Sale days, the store will be quite
crowded and employees like me are inevitably tired, so sometimes they are not enthusiastic
about customers, which leads to customer dissatisfaction and undervalues employees. member at that store. -
The store manager here is the person who helps me to overcome that difficulty:
motivates, guides, trains how to behave and always gives everyone the opportunity to correct
mistakes so that they can improve themselves. me. And not only rely on those words of
encouragement, but also have to be yourself who has to work hard to learn and try to improve yourself.
What motivates you to work hard to achieve the organization's goals as well as to achieve your goals? A: -
There are many different salary and bonus levels here: (this is a hotbonus every day,
promoting work motivation as well as achieving the goals set by the organization)  Part time 5 hours: 
Store sales reached 7 million: 40k  Store sales reached 12
million : 80k  Part time 8 hours: 
Store sales reached 7 million: 60k  Store sales reached 12 million: 120k  Full time: 
Store sales reached 7 million: 100k 3 lOMoAR cPSD| 47206071 
Store sales reached 12 million : 200k
In addition, the store will reward more if the store achieves the target set by the company:
Tableau 1: Bonus structure table for employees Level Target 20 % % 35 % 50 5 hour 200 .000 400.000 600 .000 800 .000 8 hour 300.000 600 .000 900 .000 1 . 200 .000
What is your manager like? How does a manager usually motivate people? A:
Caring for employees, sharing, motivating as well as connecting people with each other
by small things such as: eating together, having team meetings or resolving conflicts between employees.
How does the company motivate people to actively work and be creative at work? A:
 There are staff training sessions on how to mix products.
 Training in communication skills, in addition, when working in the field of marketing,
the company will invite people who are good at imparting more experience as well as
new ways of advertising today.  Annual travel trip.  Team Building
 Salary, bonus and fair treatment. 3. MOTIVATIONAL CONCEPTS
3.1 Motivation definition
Motivation means like motivating a certain individual to get success. Like a schoolboy,
when he reads a book, he can only read for about 5 minutes and feel bored, but when it comes
to comic books, he can read for a whole day without getting bored. The difference here is the situation.
The concept of motivation is understood as the degree of motivation that varies
between individuals and at different times within those individuals. The definition of
motivation is considered as the processes that show the intensity, direction and persistence
of an individual's efforts to achieve a goal. 4 lOMoAR cPSD| 47206071
Meanwhile, the general motivation is referred to here as understood as is the
determination and effort of an individual to work towards a certain goal, we will focus on the
organization's goals on employee behavior related to work. Intensity is considered to describe
the level of effort, ability to complete one's work. When it comes to motivation, most of us talk about these things.
However, unless the efforts at work are conveyed to the benefit of an organization,
high work intensity is unlikely to lead to favorable job results. Therefore, we need to review
and evaluate the quality of each employee's effort and its intensity. We should look for effort
that has effort, striving, determination in work and is consistent with the goals of the organization.
Ultimately, motivation is a long-term component. This determines how long a person
can sustain the effort. Motivated employees or individuals stick with a task long enough to complete it.
3.2 Theories of motivation
Early Theories of Motivation: Maslow 's hierarchy of Needs, Theory X & Theory Y, Two-
Factor Theory, McClelland's Theory of Needs
Contemporary Theories of Motivation: Self-determination Theory, Goal-Setting
Theory, Self-Efficacy Theory, Equity Theory/Organizational Justice, Expectancy Theory
3.3 The role of motivation
3.3.1 For employees, workers
Every employee or worker has needs that need to be satisfied both physically and
mentally. When they work and meet the necessary needs, that employee will have a mentality
that is always ready and comfortable to work with higher productivity and efficiency.
When the employee and employee are not motivated to work, the work and
completion level are still on time, but the work productivity is not effective, the feeling of
interest in the work is no longer, the creativity is still there. Creation also becomes limited
Motivation helps each employee to improve themselves. When an employee is
motivated, the job becomes easier for them, they can be ready to give their best effort at
work, increase creativity, and have professional qualifications to complete the job. fast when delivered 5 lOMoAR cPSD| 47206071 3.3.2 For management
Employees are motivated, managers are also motivated to give effective management skills
Motivation makes employees work effectively, so management also reduces the burden at work. 3.3.3 For Businesses
Motivating employees to be excited to work is an important role in the development
of the company. When motivated, employees will work well, thereby bringing high efficiency,
efficiency and profit to the company. In addition, the employee will try to stick to the long-
term, loyal to the company when it is difficult. Thus, the company can save on the cost of
recruiting and training new employees 3.3.4 For society
The spirit of life of employees is comfortable and rich, forming values and cultural lifestyles for society.
Motivation helps employees stick with the company for a long time, the society also
reduces unemployment or other evils. 4.
ANALYZE INTERVIEW ANSWERS
Analyze and evaluate the factors that managers apply to motivate employees to work
A manager who wants to motivate and motivate employees to work hard must first have
a certain understanding of their employees as well as know how to choose and apply
motivational methods. most appropriate and effective motivation.
For employees, salary is the thing that they care about the most and have the most
motivation in the process of working at the company. In addition, other factors such as working
environment, benefits, promotion, etc. also contribute to promoting the motivation of
employees in the office environment.
A favorable working environment is also a factor that helps employees at K&K to work
comfortably, enthusiastically and without pressure. Understanding the aspirations of
employees, managers as a mediator help reduce pressure in the workplace through seemingly
small but very effective things:
4.1 Manager's leadership style
 Show a friendly, sometimes tough attitude so that employees can be serious as well as
pressure to help employees try harder to achieve better results. 6 lOMoAR cPSD| 47206071
 The gentleness from the manager also affects the employees' emotions, positive
emotions will help them be more motivated to work, improve work performance.
4.2 Working environment 
Allowing employees to choose and decorate their own working corner according to
their preferences: Having a desired desk corner also helps employees feel more
comfortable and closer when sitting and working. 
Hang posters of goals in the workplace to promote employee morale. 
Set up rules to keep the workplace hygiene, a clean, fragrant and airy working space
will help employees feel comfortable throughout the working time. 
Provide employees with a flexible working environment during working hours, arrange
reasonable lunch breaks to ensure employees are healthy enough to work comfortably,
employees can register to work schedules. work at will so that they can actively arrange private time.
4.3 Relationships in the office 
Develop certain rules in the workplace for employees to avoid unfortunate arguments
and when resolving conflicts, the manager will keep a neutral, impartial attitude among employees. 
Organizing meetings between employees to create cohesion, working together happily
is also a way to promote work spirit. 4.4 Recognition 
Listen, encourage, motivate employees, give comments and evaluations. This will help
employees have a more positive view of the manager, making them more motivated to work. 
Recognize the efforts of employees. When employees receive recognition, they will feel
respected as well as satisfy their desire to express themselves, so they will be motivated to contribute more at work. 4.5 Salary 
Regarding the working salary of employees, the manager of K&K Fashion has agreed
with the employee and fixed a reasonable and satisfactory salary from the very
beginning when he started working. Having a stable salary will make employees feel
more secure, have confidence in their work and superiors, and work with a relaxed spirit. 7 lOMoAR cPSD| 47206071 
Managers will also consider employees and individuals who are active, hard-working
in their work and work long enough to receive a hard salary increase. Increasing salary
is also an action of managers to help promote employee motivation, and work
performance is more guaranteed. 
Pay salary in full and on time 4.6 Bonus 
Store manager will be the one to follow up the employees at the store, record the
employee's sales achievements to reward individuals or groups that achieve enough and exceed
sales. In addition, set a revenue target and there will be daily hot bonuses for employees to
motivate them to work harder. It is more important to reward clearly and clearly. 
In addition, management also considers to decide to reward longtime employees,
employees who work diligently during the month. The additional reward for such individuals
will increase the incentive for employees who achieve the reward as well as set an example for
other employees to follow, they will want to work and contribute more to the company. Be
more diligent, go to work on time 4.7 Benefits 
Benefit is also an important part of motivating employees. For employees at K&K
Fashion, employees will be supported with lunch and parking costs, which will help them
reduce the cost pressure when going to work. At the end of the year, based on the summary of
revenue and profit, more or less, the store manager will promote to the superiors for employees
the vacation trips corresponding to their efforts. 
Every employee has health insurance, and this is also a benefit that many employees
care about and they often appreciate with these companies. Employees will feel more secure
at work when their superiors care about their health.
4.8 Training and promotion 
Organize periodic training sessions on professional skills on the job. This helps
motivate employees to work better and at the same time helps managers attract and retain good employees. 
Create conditions for employees to develop at work. Management considers elite employees to promote them. 5. CONCLUSION
Through the process of interviewing employees at K&K and analyzing, we found that
the company and management have very good motivation for employees in the working 8 lOMoAR cPSD| 47206071
process. The manager at the store is very understanding of the staff, always listening and accompanying the staff.
As for the company, the company has reasonable salaries, commissions and incentives
for employees. Besides, the company also regularly organizes team building for employees.
The way the company and management motivate and lead employees is very good. 9 lOMoAR cPSD| 47206071 REFERENCES
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