1. THEORETICAL BASIS (HALIN + MOON)
1.1. What is business operation management? What
does a business operate?
Operations management (OM) is the set of activities that create
value in the form of goods and services by transforming inputs into outputs.
Business operations refer to the activities and tasks that
organizations use to produce goods and services. This includes
planning, organizing, staffing, leading, and controlling various aspects of organization Essential functions: 
Marketing: identify the needs and wants of the market, and
find the most suitable marketing methods. 
Production/Operations: transform inputs into outputs (or
create products) for the purpose of creating added value to provide to customers. 
Finance/Accounting: collect, process and report financial activities of the Enterprise.
1.2. Administrator need to do?
Managers must apply management processes to be able to operate
well organizations and businesses. To do this successfully, managers need to:  Planning  Organizing  Staffing  Leading  Controlling
1.3. Importance of Operations Management
Operations management refers to the discipline of overseeing and
controlling the various activities within an organization. It ensures
efficient production processes, optimal resource utilization, and,
ultimately, the achievement of desired business goals.
Additionally, operations management involves planning,
organizing, and supervising the entire production timeline, from
input to output.*(https://emeritus.org/in/learn/what-is-operations- management/) 
Operations management is one of three major functions of any
organization, we want to study how people organize
themselves for productive enterprise. 
We want and need to know how goods and services are produced. 
We want to understand what operations managers do.
1.4. The main influence of business operation in the organization
Operational issues include production scheduling and control,
inventory management, quality control and inspection, traffic and
materials handling, and equipment maintenance policies. Build a
management operation, launched the product line of coca cola
company. Operations management focuses on carefully managing
the processes to produce and distribute products and services.
Usually, small businesses don’t talk about “operations
management”, but they carry out the activities that management
schools typically associate with the phrase “operations
management.” Major, overall activities often include product
creation, development, production and distribution
(https://www.ukessays.com/essays/business/project-report-
operation-management-in-coca-cola-company-business- essay.php)
Strengthening a consumer-centric portfolio through strategic acquisitions
Transforming and modernizing marketing through one
global marketing network partner:After an extensive review in
2021, the company named WPP as its global marketing network
partner. WPP will play a key role in executing a new marketing
model to drive long-term growth for the company’s global portfolio of brands.
Further embedding sustainability into the business,
including a new packaging target:*The company’s
environmental, social and governance (ESG) goals are embedded
in operations and serve as key drivers of growth.
PROCESS STRATEGY (chap 7) (HALIN)
1. Product focus strategy
The Coca-Cola Company sells the products form of soft drinks
include beverage concentrates and syrups, with major beverage
products. Business has more than 300 beverage brands all over
the world with a major to be Coke, Fanta, Lift, Sprite, Frutopia
100% Fruit Juice, and Powerade. The Coca-Cola Company
Beverages its packages into plastic bottles of sizes 2 liters, 1.25
liters, 600ml and 300ml. these are also available in aluminium
cans of 375ml. Coca-Cola is the most well-known trademark,
recognized by 94 percent of the world population. Business was
very successful and has an excellent reputation.
*In all our processes we minimize our environmental impact and
consider sustainability in our value chain - from sourcing raw
materials and manufacturing the end product to distributing it to our customers.
Coca-Cola employed CSC (a consultancy firm) to outsource a large
portion of their production to modern streamlined supplier.
To produce our products, we use water, sweeteners, sugar,
beverage concentrate and glass, aluminium, PET resin or carton
packaging plus energy for the overall manufacturing process.
The transformation process for Coca-Cola is highly multi-faceted
due to the high variety of products being offered by Coca-Cola and
the vastness of the company's operations. Some of the inputs
required include ingredients or materials such as water, colourant,
acidulous, sweeteners, preservatives, flavouring and caffeine.
Material for packing is also part of the inputs for Coca-Cola; these
include glass. plastics bottles, bottle tops, bottle caps and rubber
for the inside of bottle caps. Other inputs include information and
clients such as consumer knowledge of what the demands are and
which products will satisfy these needs. There is a lot of research
that must be done beforehand regarding market trends and needs
for specific products before the manufacturing process begins. In
"Analysis Of The Transformation Process For Coca-Cola: Summary
Essays" we will research and analyze of process, trends and needs of market.
Coca-Cola uses mass production for their products. Many would
argue that Coca- Cola uses continuous production, however
continuous implies that there is little variety in the type of
products. Coca-Cola actually make over 3500 different products.
The volume of products produced by Coca-Cola rival the
production capacity of most companies (with over 1. 8billion
drinks consumed per day) but the vast variety is why their
production is deemed to be mass rather than continuous.
Due to the high variety of products offered, Coca-Cola cannot
make use of Fixed- position layout nor line flow layout as all the
different products have different ingredients and packaging. Since
the products are all beverages, process layout does not make
sense as products are not grouped together. The only viable
option is therefore the cellular or hybrid layout. This also makes
sense as products can be classified by ingredients required or by
packaging design. Items with similar ingredients will be made
together whilst products will similar packaging will be packaged together.
The mantra “Fewer, focused and future-minded” is guiding The
Coca-Cola Co.’s approach to new product innovation.
1.5. Value stream mapping
https://www.internationaljournalssrg.org/IJME/2018/Volume5- Issue1/IJME-V5I1P101.pdf
The lean method has the potential to increase Coca-Cola’s
production by shortening lead times and increasing profitability
(Milewski, 2022). An increase in productivity might be
accomplished by reducing waste and any other inefficiencies
which are likely to occur when the bottler and the retailer phases
related to supply chain management system interacts, which is
now under investigation within the Company. The combination of
this factor with the excellent quality of the Company’s goods
results into maximum efficiency and profitable organization.
Coca-Cola system and value chain. (The Coca-Cola Company, 2018). Customer Order:
Identify the starting point of the value stream, which is typically a
customer order for Coca-Cola products. Order Processing:
Map the steps involved in processing the customer order,
including order entry, verification, and communication. Raw Material Acquisition:
Outline the steps in obtaining raw materials required for
production, such as water, sweeteners, flavorings, and packaging materials. Manufacturing Process:
Detail the steps in the production process, from mixing ingredients to bottling and packaging. Quality Control:
Identify points in the process where quality checks and inspections
are performed to ensure product quality. Distribution:
Map the steps involved in transporting finished goods from the
manufacturing facility to distribution centers. Inventory Management:
Include information on how inventory is managed throughout the
process, from raw materials to finished goods. Retailer Distribution:
Highlight the steps involved in delivering products from
distribution centers to retailers. Customer Delivery:
Map the final steps in delivering products to the end customer,
which may involve distributors, retailers, or direct delivery. After-Sales Service:
Include any post-sales activities, such as customer support,
returns, and recycling initiatives.
1.6. Equipment & Technology 1. Equipment Vending machine Fountains Coca cola freestyle Cooler Technology:
Technology is an important part of the transformation process of
any product and Coca-Cola is no different. The Coca-Cola
Company are constantly looking to improve their products through
the integration of the newest technology. This comes in the form
of trying to reduce energy consumption, trying to be more
environmentally conscious and of course constrain costs.
“We have been working with technology partners for many years
to develop the right technologies to create a bottle with 100%
plant-based content—aiming for the lowest possible carbon
footprint—and it’s exciting that we have reached a point where
these technologies exist and can be scaled by participants in the value chain,”
The second breakthrough technology, which The Coca-Cola
Company co-owns with Changchun Meihe Science & Technology,
streamlines the bMEG production process and also allows for
flexibility in feed stock, meaning more types of renewable materials can be used.
1.7. Crossover chart (math)
Our system operates through multiple local channels.
The primary way that our products reach the marketplace starts
with Coca-Cola, which manufactures and sells concentrates,
beverage bases and syrups to bottling operations. Coca-Cola also
owns the brands and is responsible for consumer brand marketing
initiatives. Our Coca-Cola bottling partners manufacture, package,
merchandise and distribute final branded beverages to our
customers and vending partners, who then sell our products to consumers.
A. 7.000 tỷ -> 350 tỷ (China)
B. 3.000 tỷ -> 900 tỷ (Vietnam)
C. 1.000 tỷ -> 740 tỷ (UK) A - B 7000 + 350.V1 = 3000 + 900.V1 => V1 = 7.27 B - C 3000 + 900.V2 = 1000 + 740.V2 => V2=-12.5