Business Plan Overview & Analysis | Lập kế hoạch kinh doanh | Trường Đại học Kiến trúc Đà Nẵng

10/5/2025 Introduction Business Plan TS. Đặng Hữu Phúc 1 INDUSTRY ANALYSIS 1 10/5/2025 Porter's Five Forces Pestel Analysis 2 10/5/2025
Blue Ocean Strategic Canvas
Blue Ocean Strategic Canvas 3 10/5/2025 RESOURCE BASED VIEW
The resources themselves can be a
competitive advantage, as rivals may not
have access to the same resources and may
not be able to duplicate or substitute the
resources employed by a particular business. RESOURCE BASED VIEW 8 TS. Đặng Hữu Phúc 4 10/5/2025 VRIO analysis TS. Đặng Hữu Phúc CORE COMPETENCE TS. Đặng Hữu Phúc 5 10/5/2025
KEY DIFFERENTIATORS AND UNIQUE SELLING POINTS TS. Đặng Hữu Phúc 6 10/5/2025 Competitor Analysis
Competitor ranking by key success factors
David Aaker proposed a model to rank a business against its competitors based on key success
factors (ksf). He suggested that no more than ten ksfs should be used for which adequate
information is available 7 10/5/2025 STRATEGIC PLA P NNI LA N NNI G N SWOT Analysis
❑ What do you do well?
❑ What could you improve?
❑ What unique resources can
❑ Where do you have fewer you draw on? resources than others?
❑ What do others see as your
❑ What are others likely to see as strengths? S W weaknesses?
❑ What opportunities are open to O T you?
❑ What threats could harm you?
❑ What trends could you take
❑ What is your competition doing? advantage of? 8 10/5/2025 SWOT Analysis
Elements of a Business Plan 1. Executive Summary 2. Company Description 3. Products and Services 4. Market Analysis 5. Marketing & Sales Plan 6. Operations Plan 7. Organization & Management 8. Financial Plan 9.
Risk Assessment and Mitigation Strategies 10. Appendices 18 TS. Đặng Hữu Phúc 9 10/5/2025 1 Executive Summary
❖ General information about the project
❖ Issues related to current products/services that do not yet satisfy customers
❖ Technological solutions proposed by the project to address these issues
❖ Estimated timeline for launching the product/service to the market
❖ Budget for the business project
❖ Description of business operations
❖ Description of the management and professional team
❖ Value proposition and business model
❖ Objectives and development plan TS. Đặng Hữu Phúc 2 Company Description ❖ For Startups
✓ Company description (Business model) ✓ Vision and mission ✓ Founding team information
❖ For Established Enterprises
✓ History of establishment and development
✓ Key advisors and core personnel ✓ Investors ✓ Capital scale ✓ Revenue figures 20 TS. Đặng Hữu Phúc 10 10/5/2025 3 Product and Services
Describe the benefits of the final products/services
❖ Identify Customers’ unmet customer/ pain point
✓ Identify customers’ pain point or the market gap
✓ How is the problem currently being solved?
❖ Proposed technologies/products/services
✓ Proposed solutions and their relevance to the identified problem
✓ Contexts and scenarios of application 21 TS. Đặng Hữu Phúc 4. Market Analysis
❖ Macro Environment Analysis (Optional) ✓ Economic factors ✓ Socio-cultural dynamics ✓ Technological changes
✓ Legal and regulatory environment
❖ Target Market Data & Insights ✓ Overall market size
✓ Competitive landscape and market structure ✓ Key customer segments
✓ Emerging trends and growth patterns Key Evaluation Question:
→ Does the proposed product/service meet current market needs? Why or why not? 22 TS. Đặng Hữu Phúc 11 10/5/2025
5. Marketing & Sales Plan
❖ Brand Positioning Strategy
✓ Define how the brand is positioned in the minds of target customers ❖ Marketing Channels
✓ Online: social media, website, SEO, email marketing, …
✓ Offline: events, physical stores, trade shows, …
✓ Partnerships: affiliates, KOLs, distributors, … ❖ Pricing Strategy
✓ Value-based, competitive, or cost-plus pricing
✓ Promotional campaigns and discount policies
❖ Sales and Customer Care Plan
✓ Sales model: direct sales, agents, e-commerce platforms
✓ Customer relationship management and loyalty-building programs 23 TS. Đặng Hữu Phúc 6. Operations Plan
❖ Core Operational Processes
✓ Key steps in delivering products or services
✓ Quality standards and operational efficiency
❖ Infrastructure, Technology, and Location
✓ Site selection and physical facilities
✓ Equipment and technologies used
✓ Level of automation and scalability
❖ Supply Chain and Vendor Management ✓ Key suppliers and partners
✓ Strategies for ensuring supply reliability and cost control
❖ Implementation Timeline ✓ Major milestones
✓ Resource allocation across phases 24 TS. Đặng Hữu Phúc 12 10/5/2025
7. Organization & Management
❖Organizational Structure
✓ Overview of the company’s structure (functional, divisional, geographic, etc.)
❖Founding Team and Key Management
✓ Founders and their background
✓ Executive leadership and senior management team 25 TS. Đặng Hữu Phúc 8. Financial Plan
❖Financial Forecast (3–5 years)
✓ Projected revenue, operating costs, and net profit ❖Break-even Analysis
✓ Break-even point in terms of revenue and volume
❖Capital Requirements and Funding Strategy ✓ Total capital needed
✓ Funding structure (equity, debt, investors)
✓ Capital allocation and utilization plan 26 TS. Đặng Hữu Phúc 13 10/5/2025
9. Risk Assessment and Mitigation Strategies Impact \ Risks Solutions Likelihood 1 2 3 4 5 27 TS. Đặng Hữu Phúc 10. Sponsorship
✓ Plan to search for sponsors ✓Benefits for sponsors ✓Sponsorship levels ✓ ………. 28 TS. Đặng Hữu Phúc 14 10/5/2025 11. Appendix ❖Market research data
❖Letters of intent / distribution agreements
❖Lease contracts or supply agreements ❖………. 29 TS. Đặng Hữu Phúc www.website.com TS. Đặng Hữu Phúc 30 15