Câu trả lời ngắn - Quản trị chiến lược | Trường Đại Học Duy Tân

I. Short answer
1. Managers in all types of businesses must address the central strategic question______
Answer: How are we going to get there
2. A company achieves sustainable competitive advantage when_____
Answer: a sufficiently large number of buyers have a lasting preference for its products or
services as compared to the offerings of competitors.
3. A company’s business model__________-
Answer: clarifies (1) how the business will provide customers with value, and (2) why the
business will generate revenues suffcient to cover costs and produce attractive profits
4. A company’s strategic vision concerns________________-
Answer: a company’s directional path and future product-customer-market-technology focus
5. A company’s mission statement typically addresses_______
Answer: Who we are, what we do, and why we are here
6. A company’s values concern____________
Answer: the beliefs, traits, and behavioral norms that company personnel are expected to display in conducting busi the company’s
ness and pursuing its strategic vision and mission.
7. A strategic group______________
Answer: is a cluster of industry rivals that have similar competitive approaches and market positions
8. Industry conditions change__________
Answer: because forces create pressures or incentives for industry participants (competitors,
customers, suppliers) to alter their actions in important ways.
9. The payoff of good scouting reports on rivals is improved ability to_______
Answer: predict what strategic moves rivals are likely to make next, thereby allowing a company
to prepare defensive countermoves and develop strategies to exploit rivals’ missteps.
10. The key success factors in an industry________
Answer: are the strategy elements, intangible assets, and competitive capabilities that most affect industry
members’ abilities to prosper in the marketplace
11. A resource-based strategy_________
Answer: uses a company’s valuable and rare resources and competitive capabilities to deliver
value to customers that rivals have difficulty matching
12. Two analytical tools useful in determining whether a company’s prices and costs are competitive are___
Answer: value chain analysis and benchmarking.
13. A company’s competitive strength scores_______
Answer: determine whether a company has a cost-effective value chain
14. The generic types of competitive strategies include_____
Answer: low-cost provider, broad differentiation, focused low-cost, focused differentiation, and best-cost provider strategies.
15. A low-cost leader’s basis for competitive advantage is_____
Answer: lower overall costs than competitors II. Essay
1. Vietcombank (VCB) is the first bank in Vietnam to allow every customer can send money in
one place and make withdrawals at any point in the system transactions .
From 2001, customers can use the service with VCB – ibanking by information retrieval
functionality through collaborating with service providers, VCB increase advantage for
customers utility VCB-iBanking with transfers, payment of travel services , telephone charges /
internet , airfare , etc. .. .
Besides, in 2005 VCB has provided automatic Investment Services when the deposit payment on
account of your business beyond a certain level called the floor level , the excess amount will be
automatically transferred to a special account Special - automatic investment account . When the
balance of the deposit account payment is lower than the floor level, the money will be
automatically transferred from investment accounts on deposit accounts paying your enterprise .
With the use of these services can help businesses reduce costs are a significant number of
customer service. Thereby reducing the cost of doing business increases the competitiveness of enterprises in the market. Question: 1. Wha
t is VCB’s strategy in 2001? Explain
2. What is VCB’s strategy in 2005? Explain
2. Enjoy is one of famous company that specialize in cake, biscuit, cookies. Enjoy’s target
market is major domestic market. In recent years, the company’s sale is good, this result is from
regularly releasing many products that are suitable with taste of customer. However, beginning
of 2012, a problem that affect to operation of company is the quantity and quality of eggs that
were provided by famers went down continuously. These famers had offered reasons that were
low-margin industry and poor. In order to deal with this situation, Enjoys have established mass
chicken farm so as to prepare amount of eggs for cake manufacture in 2012. Beside that, Enjoy
also has made an investment to real-estate project in Ho Chi Minh city and Hanoi city
Question: a. What was the strategy of Enjoy in 2012? Explain
b. What was the strategy of Enjoy in 2013? Explain