1
Principles of Management
Schermerhorn
Management Fundamentals - Chapter 14 2
Planning Ahead — Chapter 14 Study Questions
ØWhat is motivation?
ØWhat are the different types of individual needs?
ØWhat are the process theories of motivation?
ØWhat role does reinforcement play in motivation?
ØWhat are the challenges of motivation in the new
workplace?
Management Fundamentals - Chapter 14 3
Study Question 1: What is motivation?
ØBasic motivational concepts
¡Motivation—the forces within the individual that
account for the level, direction, and persistence of
effort expended at work.
¡Reward—a work outcome of positive value to the
individual
¡Extrinsic rewards—valued outcomes given to
someone by another person.
¡Intrinsic rewards—valued outcomes that occur
naturally as a person works on a task.
Management Fundamentals - Chapter 14 4
Study Question 1: What is motivation?
ØTo achieve maximum motivational potential in
linking rewards to performance,, we should:
¡Respect diversity and individual differences to best
understand what people want from work.
¡Allocate rewards to satisfy the interests of both
individuals and the organization.
Management Fundamentals - Chapter 14 5
Study Question 1: What is motivation?
ØTypes of motivation theories
¡Content theories
lHuman needs and how people with different needs may
respond to different work situations.
¡Process theories
lHow people give meaning to rewards and make decisions
on various work-related behaviors.
¡Reinforcement theory
lHow people’s behavior is influenced by environmental
consequences.
Management Fundamentals - Chapter 14 6
Study Question 2: What are the different types of
individual needs?
ØNeeds
¡Unfulfilled physiological and psychological desires of an
individual.
¡Explain workplace behavior and attitudes.
¡Create tensions that influence attitudes and behavior.
¡Good managers and leaders facilitate employee need
satisfaction.
2
Management Fundamentals - Chapter 14 7
Study Question 2: What are the different types of
individual needs?
ØTypes of content theories:
lHierarchy of needs theory
lERG theory
lTwo-factor theory
lAcquired needs theory
Management Fundamentals - Chapter 14 8
Study Question 2: What are the different types of
individual needs?
ØHierarchy of needs theory
¡Developed by Abraham Maslow.
¡Lower-order and higher-order needs affect workplace
behavior and attitudes.
¡Lower-order needs:
lPhysiological, safety, and social needs.
lDesires for physical and social well being.
¡Higher-order needs:
lEsteem and self-actualization needs.
lDesire for psychological growth and development.
Management Fundamentals - Chapter 14 9
Study Question 2: What are the different types of
individual needs?
ØHierarchy of needs theory
¡Deficit principle
lA satisfied need is not a motivator of behavior. Need
for which, a deficit exists.
¡Progression principle
lA need at one level does not become activated until
the next lower-level need is satisfied.
Management Fundamentals - Chapter 14 10
Figure 14.1 Opportunities for satisfaction in
Maslow’s hierarchy of human needs.
Management Fundamentals - Chapter 14 11
Study Question 2: What are the different types of
individual needs?
ØERG theory
¡Developed by Clayton Alderfer.
¡Three need levels:
lExistence needs — desires for physiological and
material well-being.
lRelatedness needs — desires for satisfying
interpersonal relationships.
lGrowth needs — desires for continued psychological
growth and development.
Management Fundamentals - Chapter 14 12
Study Question 2: What are the different types of
individual needs?
ØERG theory
¡Any or all needs can influence behavior at one
time.
¡Frustration-regression principle.
lAn already satisfied lower-level need becomes
reactivated when a higher-level need is frustrated.
3
Management Fundamentals - Chapter 14 13
Study Question 2: What are the different types of
individual needs?
ØTwo-factor theory
¡Developed by Frederick Herzberg.
¡Hygiene factors:
lElements of the job context.
lSources of job dissatisfaction.
¡Satisfier factors:
lElements of the job content.
lSources of job satisfaction and motivation.
Management Fundamentals - Chapter 14 14
Figure 14.2 Herzberg’s two-factor theory.
Management Fundamentals - Chapter 14 15
Study Question 2: What are the different types of
individual needs?
ØAcquired needs theory
¡Developed by David McClelland.
¡People acquire needs through their life
experiences.
¡Needs that are acquired:
lNeed for Achievement (nAch)
lNeed for Power (nPower)
lNeed for Affiliation (nAff)
Management Fundamentals - Chapter 14 16
Study Question 2: What are the different types of
individual needs?
ØAcquired needs theory
¡Need for Achievement (nAch)
lDesire to do something better or more efficiently, to
solve problems, or to master complex tasks.
¡People high in (nAch) prefer work that:
lInvolves individual responsibility for results.
lInvolves achievable but challenging goals.
lProvides feedback on performance.
Management Fundamentals - Chapter 14 17
Study Question 2: What are the different types of
individual needs?
ØAcquired needs theory
¡Need for Power (nPower)
lDesire to control other persons, to influence their
behavior, or to be responsible for other people.
lPersonal power versus social power.
¡People high in (nPower) prefer work that:
lInvolves control over other persons.
lHas an impact on people and events.
lBrings public recognition and attention.
Management Fundamentals - Chapter 14 18
Study Question 2: What are the different types of
individual needs?
ØAcquired needs theory
¡Need for Affiliation (nAff)
lDesire to establish and maintain friendly and warm
relations with other persons.
¡People high in (nAff) prefer work that:
lInvolves interpersonal relationships.
lProvides for companionship
lBrings social approval.
4
Management Fundamentals - Chapter 14 19
Study Question 2: What are the different types of
individual needs?
ØQuestions for summarizing the content
theories of motivation:
¡How many different individual needs are there?
¡Can a work outcome or reward satisfy more
than one need?
¡Is there a hierarchy of needs?
¡How important are the various needs?
Management Fundamentals - Chapter 14 20
Figure 14.3 Comparison of Maslow’s, Alderfer’s, Herzberg’s, and
McClelland’s motivation theories.
Management Fundamentals - Chapter 14 21
Study Question 3: What are the process theories of
motivation?
ØProcess theories of motivation …
¡How people make choices to work hard or not.
¡Choices are based on:
lIndividual preferences.
lAvailable rewards.
lPossible work outcomes.
ØTypes of process theories:
¡Equity theory.
¡Expectancy theory.
¡Goal-setting theory.
Management Fundamentals - Chapter 14 22
Study Question 3: What are the process theories of
motivation?
ØEquity theory
¡Developed by J. Stacy Adams.
¡When people believe that they have been
treated unfairly in comparison to others, they try
to eliminate the discomfort and restore a
perceived sense of equity to the situation.
lPerceived inequity.
lPerceived equity.
Management Fundamentals - Chapter 14 23
Figure 14.4 Equity theory and the role of social
comparison.
Management Fundamentals - Chapter 14 24
Study Question 3: What are the process theories of
motivation?
ØEquity theory
¡People respond to perceived negative inequity
by changing …
lWork inputs.
lRewards received.
lComparison points.
lSituation.
5
Management Fundamentals - Chapter 14 25
Study Question 3: What are the process theories of
motivation?
ØManagerial implications of equity theory—
¡Underpaid people experience anger.
¡Overpaid people experience guilt.
¡Perceptions of rewards determine motivational
outcomes.
¡Negative consequences of equity comparisons should
be minimized, if not eliminated.
¡Do not underestimate the impact of pay as a source of
equity controversies in the workplace.
lGender equity.
lComparable worth.
Management Fundamentals - Chapter 14 26
Study Question 3: What are the process theories of
motivation?
ØExpectancy theory
¡Developed by Victor Vroom.
¡Key expectancy theory variables:
lExpectancy — belief that working hard will result in
desired level of performance.
lInstrumentality — belief that successful performance
will be followed by rewards.
lValence value a person assigns to rewards and
other work related outcomes.
Management Fundamentals - Chapter 14 27
Figure 14.5 Elements in the expectancy theory of
motivation.
Management Fundamentals - Chapter 14 28
Study Question 3: What are the process theories of
motivation?
ØExpectancy theory
¡Motivation (M), expectancy (E), instrumentality
(I), and valence (V) are related to one another
in a multiplicative fashion:
M = E x I x V
¡If either E, I, or V is low, motivation will
be low.
Management Fundamentals - Chapter 14 29
Study Question 3: What are the process theories of
motivation?
ØManagerial implications of expectancy
theory—
¡To maximize expectancy, managers should:
lSelect workers with ability.
lTrain workers to use ability.
lSupport work efforts.
lClarify performance goals.
Management Fundamentals - Chapter 14 30
Study Question 3: What are the process theories of
motivation?
ØManagerial implications of expectancy
theory—
¡To maximize instrumentality, managers should:
lClarify psychological contracts.
lCommunicate performance-outcome possibilities.
lIdentify rewards that are contingent on performance.
6
Management Fundamentals - Chapter 14 31
Study Question 3: What are the process theories of
motivation?
ØManagerial implications of expectancy
theory—
¡To maximize valence in a positive direction,
managers should:
lIdentify individual needs.
lAdjust rewards to match individual needs.
Management Fundamentals - Chapter 14 32
Figure 14.6 Managerial implications of expectancy
theory.
Management Fundamentals - Chapter 14 33
Study Question 3: What are the process theories of
motivation?
ØGoal-setting theory
¡Developed by Edwin Locke.
¡Properly set and well-managed task goals can be highly
motivating.
¡Motivational effects of task goals:
lProvide direction to people in their work.
lClarify performance expectations.
lEstablish a frame of reference for feedback.
lProvide a foundation for behavioral self-management.
Management Fundamentals - Chapter 14 34
Study Question 3: What are the process theories of
motivation?
ØKey issues and principles in the goal-
setting process:
¡Set specific goals.
¡Set challenging goals.
¡Build goal acceptance and commitment.
¡Clarify goal priorities.
¡Provide feedback on goal accomplishment.
¡Reward goal accomplishment.
Management Fundamentals - Chapter 14 35
Study Question 3: What are the process theories of
motivation?
ØGoal-setting theory
¡Participation in goal setting …
lUnlocks the motivational potential of goal setting.
lManagement by objectives (MBO) promotes
participation.
lWhen participation is not possible, workers will
respond positively if supervisory trust and support
exist.
Management Fundamentals - Chapter 14 36
Study Question 4: What role does reinforcement play in
motivation?
ØFundamentals of reinforcement theory …
¡Reinforcement theory focuses on the impact of external
environmental consequences on behavior.
¡Law of effect — impact of type of consequence on future
behavior. Behavior that results in a pleasant outcome is
likely to be repeated. Behavior that results in unpleasant
outcome is not likely to be repeated.
¡Operant conditioning:
lDeveloped by B.F. Skinner.
lApplies law of effect to control behavior by manipulating
its consequences.
7
Management Fundamentals - Chapter 14 37
Study Question 4: What role does reinforcement play in
motivation?
ØFour operant conditioning strategies:
¡Positive reinforcement
lIncreases the frequency of a desirable behavior
through the contingent presentation of a pleasant
consequence.
¡Negative reinforcement
lIncreases the frequency of a behavior through the
contingent removal of an unpleasant consequence.
Management Fundamentals - Chapter 14 38
Study Question 4: What role does reinforcement play in
motivation?
ØOperant conditioning strategies:
¡Punishment
lDecreases the frequency of a behavior through the
contingent presentation of an unpleasant
consequence.
¡Extinction
lDecreases the frequency of a behavior through the
contingent removal of an pleasant consequence.
Management Fundamentals - Chapter 14 39
Study Question 4: What role does reinforcement play in
motivation?
ØSuccessful implementation of positive
reinforcement is based on …
¡Law of contingent reinforcement —
lReward delivered only if desired behavior
is exhibited.
¡Law of immediate reinforcement —
lMore immediate the delivery of a reward,
the more reinforcement value it has.
Management Fundamentals - Chapter 14 40
Study Question 4: What role does reinforcement play in
motivation?
ØGuidelines for using positive
reinforcement:
¡Clearly identify desired work behaviors.
¡Maintain a diverse inventory of rewards.
¡Inform everyone about what must be done to
get rewards.
¡Recognize individual differences when
allocating rewards.
¡Follow the laws of immediate and contingent
reinforcement.
Management Fundamentals - Chapter 14 41
Figure 14.7 Applying reinforcement strategies:
case of total quality management.
Management Fundamentals - Chapter 14 42
Study Question 4: What role does reinforcement play in
motivation?
ØSchedules of reinforcement:
¡Continuous reinforcement administers a reward each
time a desired behavior occurs.
¡Intermittent reinforcement rewards behavior only
periodically.
¡Acquisition of behavior is quicker with continuous
reinforcement.
¡Behavior acquired under an intermittent schedule is
more permanent.
8
Management Fundamentals - Chapter 14 43
Study Question 4: What role does reinforcement play in
motivation?
ØGuidelines for using punishment:
¡Tell the person what is being done wrong.
¡Tell the person what is being done right.
¡Match the punishment to the behavior.
¡Administer punishment in private.
¡Follow laws of immediate and contingent
reinforcement.
Management Fundamentals - Chapter 14 44
Study Question 4: What role does reinforcement play in
motivation?
ØEthical issues in reinforcement:
¡Ignores individuality.
¡Restricts freedom of choice.
¡Ignores the possibility of other types of motivation.
ØKey concern is whether it is ethical to not control
behavior well enough to serve both individual
and organizational goals.
Management Fundamentals - Chapter 14 45
Study Question 5: What are the challenges of motivation
in the new workplace?
ØIntegrated model of motivation
¡Motivation leads to work effort that, when combined with
appropriate individual abilities and organizational
support, leads to performance accomplishment.
¡The motivational impact of any rewards received for this
performance accomplishment depends on equity and
reinforcement considerations.
¡Ultimately, satisfaction with rewards should lead to
increased motivation to work hard in the future.
Management Fundamentals - Chapter 14 46
Figure 14.8 An integrated approach to motivational
dynamics.
Management Fundamentals - Chapter 14 47
Study Question 5: What are the challenges of motivation
in the new workplace?
ØPay for performance
¡Paying people for performance is consistent with:
lEquity theory.
lExpectancy theory.
lReinforcement theory.
¡Merit pay
lAwards a pay increase in proportion to individual
performance contributions.
lProvides performance contingent reinforcement.
lMay not succeed due to weakness in performance
appraisal system or lack of consistency in application.
Management Fundamentals - Chapter 14 48
Study Question 5: What are the challenges of motivation
in the new workplace?
ØIncentive compensation systems:
¡Skill-based pay.
lLinks pay to the number of job-relevant skills an
employee masters.
¡Bonus pay plans.
lOne-time or lump-sum payments based on the
accomplishment of specific performance targets
or some extraordinary contribution.
9
Management Fundamentals - Chapter 14 49
Study Question 5: What are the challenges of motivation
in the new workplace?
ØIncentive compensation systems:
¡Profit-sharing plans.
lSome or all employees receive a proportion of net
profits earned by the organization.
¡Gain-sharing plans.
lGroups of employees share in any savings realized
through their efforts to reduce costs and increase
productivity.
¡Employee stock ownership plans.
lEmployees own stock in the company that employs them.
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Preview text:

Study Question 1: What is motivation?
Planning Ahead — Chapter 14 Study Questions ØWhat is motivation? ØBasic motivational concepts Principles of Management
¡Motivation—the forces within the individual that
ØWhat are the different types of individual needs?
account for the level, direction, and persistence of effort expended at work.
ØWhat are the process theories of motivation?
¡Reward—a work outcome of positive value to the
ØWhat role does reinforcement play in motivation? individual
¡Extrinsic rewards—valued outcomes given to
ØWhat are the challenges of motivation in the new someone by another person. Schermerhorn workplace?
¡Intrinsic rewards—valued outcomes that occur
naturally as a person works on a task.
Management Fundamentals - Chapter 14 2
Management Fundamentals - Chapter 14 3
Study Question 1: What is motivation?
Study Question 1: What is motivation?
Study Question 2: What are the different types of individual needs? ØTypes of motivation theories
ØTo achieve maximum motivational potential in ØNeeds ¡Content theories
linking rewards to performance,, we should:
lHuman needs and how people with different needs may
¡Unfulfilled physiological and psychological desires of an
respond to different work situations. individual.
¡Respect diversity and individual differences to best ¡Process theories
¡Explain workplace behavior and attitudes.
understand what people want from work.
lHow people give meaning to rewards and make decisions
on various work-related behaviors.
¡Create tensions that influence attitudes and behavior.
¡Allocate rewards to satisfy the interests of both ¡Reinforcement theory
¡Good managers and leaders facilitate employee need
individuals and the organization.
lHow people’s behavior is influenced by environmental consequences. satisfaction.
Management Fundamentals - Chapter 14 4
Management Fundamentals - Chapter 14 5
Management Fundamentals - Chapter 14 6 1
Study Question 2: What are the different types of
Study Question 2: What are the different types of
Study Question 2: What are the different types of individual needs? individual needs? individual needs? ØHierarchy of needs theory ØTypes of content theories: ØHierarchy of needs theory ¡Developed by Abraham Maslow.
¡Lower-order and higher-order needs affect workplace ¡Deficit principle lHierarchy of needs theory behavior and attitudes.
lA satisfied need is not a motivator of behavior. Need ¡Lower-order needs: lERG theory for which, a deficit exists.
lPhysiological, safety, and social needs.
lDesires for physical and social well being. ¡Progression principle lTwo-factor theory ¡Higher-order needs:
lA need at one level does not become activated until
lEsteem and self-actualization needs. lAcquired needs theory
the next lower-level need is satisfied.
lDesire for psychological growth and development.
Management Fundamentals - Chapter 14 7
Management Fundamentals - Chapter 14 8
Management Fundamentals - Chapter 14 9
Figure 14.1 Opportunities for satisfaction in
Study Question 2: What are the different types of
Study Question 2: What are the different types of
Maslow’s hierarchy of human needs. individual needs? individual needs? ØERG theory ØERG theory
¡Developed by Clayton Alderfer. ¡Three need levels:
¡Any or all needs can influence behavior at one
lExistence needs — desires for physiological and time. material well-being.
lRelatedness needs — desires for satisfying
¡Frustration-regression principle. interpersonal relationships.
lAn already satisfied lower-level need becomes
lGrowth needs — desires for continued psychological
reactivated when a higher-level need is frustrated. growth and development.
Management Fundamentals - Chapter 14 10
Management Fundamentals - Chapter 14 11
Management Fundamentals - Chapter 14 12 2
Study Question 2: What are the different types of
Study Question 2: What are the different types of individual needs?
Figure 14.2 Herzberg’s two-factor theory. individual needs? ØTwo-factor theory ØAcquired needs theory
¡Developed by Frederick Herzberg.
¡Developed by David McClelland. ¡Hygiene factors:
¡People acquire needs through their life lElements of the job context. experiences.
lSources of job dissatisfaction. ¡Needs that are acquired: ¡Satisfier factors: lNeed for Achievement (nAch) lElements of the job content. lNeed for Power (nPower)
lSources of job satisfaction and motivation. lNeed for Affiliation (nAff)
Management Fundamentals - Chapter 14 13
Management Fundamentals - Chapter 14 14
Management Fundamentals - Chapter 14 15
Study Question 2: What are the different types of
Study Question 2: What are the different types of
Study Question 2: What are the different types of individual needs? individual needs? individual needs? ØAcquired needs theory ØAcquired needs theory ØAcquired needs theory ¡Need for Achievement (nAch) ¡Need for Power (nPower) ¡Need for Affiliation (nAff)
lDesire to do something better or more efficiently, to
lDesire to control other persons, to influence their
behavior, or to be responsible for other people.
lDesire to establish and maintain friendly and warm
solve problems, or to master complex tasks.
lPersonal power versus social power. relations with other persons.
¡People high in (nAch) prefer work that:
¡People high in (nPower) prefer work that:
¡People high in (nAff) prefer work that:
lInvolves individual responsibility for results.
lInvolves control over other persons.
lInvolves interpersonal relationships.
lInvolves achievable but challenging goals.
lHas an impact on people and events. lProvides for companionship
lProvides feedback on performance.
lBrings public recognition and attention. lBrings social approval.
Management Fundamentals - Chapter 14 16
Management Fundamentals - Chapter 14 17
Management Fundamentals - Chapter 14 18 3
Study Question 2: What are the different types of
Study Question 3: What are the process theories of individual needs?
Figure 14.3 Comparison of Maslow’s, Alderfer’s, Herzberg’s, and motivation?
McClelland’s motivation theories.
ØQuestions for summarizing the content
ØProcess theories of motivation … theories of motivation:
¡How people make choices to work hard or not. ¡Choices are based on:
¡How many different individual needs are there? lIndividual preferences. lAvailable rewards.
¡Can a work outcome or reward satisfy more lPossible work outcomes. than one need? ØTypes of process theories:
¡Is there a hierarchy of needs? ¡Equity theory.
¡How important are the various needs? ¡Expectancy theory. ¡Goal-setting theory.
Management Fundamentals - Chapter 14 19
Management Fundamentals - Chapter 14 20
Management Fundamentals - Chapter 14 21
Study Question 3: What are the process theories of
Figure 14.4 Equity theory and the role of social
Study Question 3: What are the process theories of motivation? comparison. motivation? ØEquity theory ØEquity theory ¡Developed by J. Stacy Adams.
¡People respond to perceived negative inequity
¡When people believe that they have been by changing …
treated unfairly in comparison to others, they try lWork inputs.
to eliminate the discomfort and restore a lRewards received.
perceived sense of equity to the situation. lComparison points. lPerceived inequity. lSituation. lPerceived equity.
Management Fundamentals - Chapter 14 22
Management Fundamentals - Chapter 14 23
Management Fundamentals - Chapter 14 24 4
Study Question 3: What are the process theories of
Study Question 3: What are the process theories of
Figure 14.5 Elements in the expectancy theory of motivation? motivation? motivation.
ØManagerial implications of equity theory— ØExpectancy theory
¡Underpaid people experience anger. ¡Developed by Victor Vroom.
¡Overpaid people experience guilt.
¡Perceptions of rewards determine motivational
¡Key expectancy theory variables: outcomes.
lExpectancy — belief that working hard will result in
¡Negative consequences of equity comparisons should desired level of performance.
be minimized, if not eliminated.
lInstrumentality — belief that successful performance
¡Do not underestimate the impact of pay as a source of will be followed by rewards.
equity controversies in the workplace.
lValence — value a person assigns to rewards and lGender equity. lComparable worth. other work related outcomes.
Management Fundamentals - Chapter 14 25
Management Fundamentals - Chapter 14 26
Management Fundamentals - Chapter 14 27
Study Question 3: What are the process theories of
Study Question 3: What are the process theories of
Study Question 3: What are the process theories of motivation? motivation? motivation? ØExpectancy theory
ØManagerial implications of expectancy
ØManagerial implications of expectancy
¡Motivation (M), expectancy (E), instrumentality theory— theory—
(I), and valence (V) are related to one another
¡To maximize expectancy, managers should: in a multiplicative fashion:
¡To maximize instrumentality, managers should: lSelect workers with ability. M = E x I x V
lClarify psychological contracts. lTrain workers to use ability.
¡If either E, I, or V is low, motivation will
lCommunicate performance-outcome possibilities. lSupport work efforts. be low.
lIdentify rewards that are contingent on performance. lClarify performance goals.
Management Fundamentals - Chapter 14 28
Management Fundamentals - Chapter 14 29
Management Fundamentals - Chapter 14 30 5
Study Question 3: What are the process theories of
Figure 14.6 Managerial implications of expectancy
Study Question 3: What are the process theories of motivation? theory. motivation?
ØManagerial implications of expectancy ØGoal-setting theory ¡Developed by Edwin Locke. theory—
¡Properly set and well-managed task goals can be highly
¡To maximize valence in a positive direction, motivating. managers should:
¡Motivational effects of task goals:
lProvide direction to people in their work. lIdentify individual needs.
lClarify performance expectations.
lAdjust rewards to match individual needs.
lEstablish a frame of reference for feedback.
lProvide a foundation for behavioral self-management.
Management Fundamentals - Chapter 14 31
Management Fundamentals - Chapter 14 32
Management Fundamentals - Chapter 14 33
Study Question 3: What are the process theories of
Study Question 3: What are the process theories of
Study Question 4: What role does reinforcement play in motivation? motivation? motivation?
ØKey issues and principles in the goal- setting process: ØGoal-setting theory
ØFundamentals of reinforcement theory …
¡Reinforcement theory focuses on the impact of external ¡Set specific goals.
¡Participation in goal setting …
environmental consequences on behavior. ¡Set challenging goals.
lUnlocks the motivational potential of goal setting.
¡Law of effect — impact of type of consequence on future
¡Build goal acceptance and commitment.
behavior. Behavior that results in a pleasant outcome is
lManagement by objectives (MBO) promotes
likely to be repeated. Behavior that results in unpleasant ¡Clarify goal priorities. participation.
outcome is not likely to be repeated.
¡Provide feedback on goal accomplishment.
lWhen participation is not possible, workers will ¡Operant conditioning: ¡Reward goal accomplishment.
respond positively if supervisory trust and support lDeveloped by B.F. Skinner. exist.
lApplies law of effect to control behavior by manipulating its consequences.
Management Fundamentals - Chapter 14 34
Management Fundamentals - Chapter 14 35
Management Fundamentals - Chapter 14 36 6
Study Question 4: What role does reinforcement play in
Study Question 4: What role does reinforcement play in
Study Question 4: What role does reinforcement play in motivation? motivation? motivation?
ØFour operant conditioning strategies:
ØOperant conditioning strategies:
ØSuccessful implementation of positive reinforcement is based on … ¡Positive reinforcement ¡Punishment
¡Law of contingent reinforcement —
lIncreases the frequency of a desirable behavior
lDecreases the frequency of a behavior through the
through the contingent presentation of a pleasant
contingent presentation of an unpleasant
lReward delivered only if desired behavior consequence. consequence. is exhibited. ¡Extinction ¡Negative reinforcement
¡Law of immediate reinforcement —
lDecreases the frequency of a behavior through the
lIncreases the frequency of a behavior through the
contingent removal of an pleasant consequence.
lMore immediate the delivery of a reward,
contingent removal of an unpleasant consequence.
the more reinforcement value it has.
Management Fundamentals - Chapter 14 37
Management Fundamentals - Chapter 14 38
Management Fundamentals - Chapter 14 39
Study Question 4: What role does reinforcement play in
Figure 14.7 Applying reinforcement strategies:
Study Question 4: What role does reinforcement play in motivation?
case of total quality management. motivation?
ØGuidelines for using positive ØSchedules of reinforcement: reinforcement:
¡Continuous reinforcement administers a reward each
¡Clearly identify desired work behaviors.
time a desired behavior occurs.
¡Maintain a diverse inventory of rewards.
¡Intermittent reinforcement rewards behavior only
¡Inform everyone about what must be done to periodically. get rewards.
¡Acquisition of behavior is quicker with continuous
¡Recognize individual differences when reinforcement. allocating rewards.
¡Behavior acquired under an intermittent schedule is
¡Follow the laws of immediate and contingent more permanent. reinforcement.
Management Fundamentals - Chapter 14 40
Management Fundamentals - Chapter 14 41
Management Fundamentals - Chapter 14 42 7
Study Question 4: What role does reinforcement play in
Study Question 4: What role does reinforcement play in
Study Question 5: What are the challenges of motivation motivation? motivation? in the new workplace?
ØGuidelines for using punishment:
ØEthical issues in reinforcement:
ØIntegrated model of motivation
¡Tell the person what is being done wrong. ¡Ignores individuality.
¡Motivation leads to work effort that, when combined with
appropriate individual abilities and organizational
¡Tell the person what is being done right. ¡Restricts freedom of choice.
support, leads to performance accomplishment.
¡Match the punishment to the behavior.
¡Ignores the possibility of other types of motivation.
¡The motivational impact of any rewards received for this
¡Administer punishment in private.
ØKey concern is whether it is ethical to not control
performance accomplishment depends on equity and reinforcement considerations.
¡Follow laws of immediate and contingent
behavior well enough to serve both individual
¡Ultimately, satisfaction with rewards should lead to reinforcement. and organizational goals.
increased motivation to work hard in the future.
Management Fundamentals - Chapter 14 43
Management Fundamentals - Chapter 14 44
Management Fundamentals - Chapter 14 45
Figure 14.8 An integrated approach to motivational
Study Question 5: What are the challenges of motivation
Study Question 5: What are the challenges of motivation dynamics. in the new workplace? in the new workplace? ØPay for performance
ØIncentive compensation systems:
¡Paying people for performance is consistent with: ¡Skill-based pay. lEquity theory. lExpectancy theory.
lLinks pay to the number of job-relevant skills an lReinforcement theory. employee masters. ¡Merit pay ¡Bonus pay plans.
lAwards a pay increase in proportion to individual performance contributions.
lOne-time or lump-sum payments based on the
lProvides performance contingent reinforcement.
accomplishment of specific performance targets
lMay not succeed due to weakness in performance
or some extraordinary contribution.
appraisal system or lack of consistency in application.
Management Fundamentals - Chapter 14 46
Management Fundamentals - Chapter 14 47
Management Fundamentals - Chapter 14 48 8
Study Question 5: What are the challenges of motivation in the new workplace? COPYRIGHT
ØIncentive compensation systems:
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lGroups of employees share in any savings realized
damages caused by the use of these programs or from the use of
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through their efforts to reduce costs and increase productivity.
¡Employee stock ownership plans.
lEmployees own stock in the company that employs them.
Management Fundamentals - Chapter 14 49 9