Chapter 3: Current Trends in Children's Media Use and Impact Analysis môn Principle of Management | Trường Đại học Quốc tế, Đại học Quốc gia Thành phố Hồ Chí Minh

NEW TRENDS IN CHILDREN’S MEDIA USE L
isten to the lecture and complete the summary notes. Write N
O MORE THAN 3 WORDS f or each blank.
A. LEAD-IN (BACKGROUND INFORMATION): KEY CHANGES IN MEDIA USE
- U.S mid. 20th cent –only TV, radio, records, movies, and (1) __print media__________________.
- Early 21st cent, more devices: VCRs, DVRs, CDs, DVDs, computers, & (2) __online
activities_____________________ such as email, gaming, music streaming, etc.
- Technology is (3) _________constantly changing_________________, faster and faster.
- Technology is (4) _______cheaper_______________ and more (5) ___portable_______________________
(carry around and use in more places)
- People have more sources of entertainment and (6) __information__________________ thanks to the Internet and cable/ satellite.
⇨Media is more convenient. Children are now brought up in a (7) ___________media-rich
environment_____________________.
Topic: New trends in media use and (8) __________most surprising results_____________________.
B. MAIN IDEA: NEW TRENDS IN MEDIA USE
Trend 1: Multitasking
Overall amount of media exposure and use:8
2004 study: kids b/w 8 & 18 spend ~ (9) ________6.5____hours________ /day, > adults with a
(10) _________ful-time job ________________.
They are exposed to (11) ______8.5 hours______________ hours of media/ day.8 This is because
they use several types of media (12) _____concurrently___________________. ⇨multitasking.8
Example: - listening to music and playing video game or reading at the same time.
- surfing the Internet while watching TV Inferences:
(+) today’s youth are better at (13) ____paying attention___________________ to more than one thing at a time.
(-) it’s harder for children to focus on one thing.
Interesting: spend same amt. of time with media as 5 yrs ago.
⇨ They’ve hit a (14) _________media-time ceiling_______________________ but still can use more media by increasing their multitasking.
Trend 2: Media in Bedrooms Statistics: In the US: 1999: media in room : 36% 2004
: (15) ___54__________% (dramatic increase)
Example: Children have TVs in their bedroom spend (16) __________3.5__________ /day.
Children don’t have TVs in their bedroom spend (17) ________2____________ /day.
⇨Big difference: (18) ___________10.5_________ hrs more/week.
C. CONCLUSION ABOUT THE INCREASED INTENSITY OF MEDIA USE BY CHILDREN Negative:$$
- Have lower test scores and (19) ________shorter attention stand________________________.
- Be too dependent on visual media
- Lack (20) ___patience_________________ to read long texts ⇨ influence badly performance in (21)
_______schoolls and collegse_________________. Positive:$
- Prepare them for real life: full of (22) ______media and images_____________________________.
- Be good at (23) _______shifting their attention_____________________ from one thing to another.
- Monitor and coordinate more than one task at a time and (24) ______ignore______________ what isn’t important.
Ex: managers and CEOs – supervise many pp, many projects at a time.
⇨ Combine multitasking skills with (25) _____confidence_________________w/ different media tools:
essential skills for future workplace.
⇨ Something to ponder: continue study the changes and consider how to help our kids in
(26) ________the long run._______________________.