Hoa Sen University – Micro economics LOGISTICS AND TRADE INTERNATIONAL TRADE MICRO-ECONOMICS THEME:
APPLE ELECTRONICS ESSAY IN THE US MARKET (IPHONE 2020)  Instructor : NGO DUY MANH Execution team : Group 6&7 Class : 0100 No. MSSV Member name 1 2184134 Tran Nhat Huy 2 22013320 Truong Dien Thu
Ho Chi Minh City, December 20, 2021 1
Hoa Sen University – Micro economics BEGIN
First of all, my team would like to express our sincere thanks to Mr.Ngo Duy Manh for
accompanying and teaching so that the group can complete the report. He conveyed
his knowledge to each member of the team in particular and the class in general.
From there, my team is fully equipped with the knowledge of the subject. At the same
time, we would like to thank Hoa Sen University for bringing a useful subject (KTVM)
into the curriculum of students of Logistics and International Trade. A subject that we,
we will definitely apply to the reality of our discipline after graduation. For the first
time, the team was given a paper applying practice, analysis and research. As a
result, the report does not avoid shortcomings and will likely be flawed. I hope you
can give guidance and guidance so that the team can fix and correct in the following articles. TABLE OF CONTENTS 1. Introduction 4 1.1
Reason for implementation..............................................................................4 1.2
Implementation objective................................................................................4 1.3
Scope of implementation.................................................................................4 1.4
Method of implementation...............................................................................4 2
THE SUPPLY AND THE FACTORS THAT AFFECT THE SUPPLY 5 2.1
Apple’s supply.................................................................................................5 2.2
Factors that affect the supply...........................................................................7 2.2.1
Malformations...........................................................................................7 2.2.2
Politics...................................................................................................... 7 2.2.3
Suppliers...................................................................................................8 3
DEMAND AND FACTORS AFFECT THE DEMAND8 3.1
Demand...........................................................................................................8 2
Hoa Sen University – Micro economics 3.2
Factors affecting the demand of Iphone market:..............................................8 3.2.1
Income change:.........................................................................................8 3.2.2
Replacement commodity prices:...............................................................9 3.2.3
Additional commodity prices:...................................................................9 3.2.4
Number of consumers:..............................................................................9 3.2.5
Consumer tastes (preferences):...............................................................10 3.2.6
Expectations:...........................................................................................10 3.2.7
Earning expectations:..............................................................................10 3.3
Government policy:.......................................................................................10 3.4
Marketing size varies:....................................................................................10 4
SMARTPHONE MARKET: IPHONE AND SAMSUNG 11 4.1
Iphone............................................................................................................ 11 4.1.2
Focus on customer experience................................................................15 4.1.3
Advertising content focuses on customer................................................15 4.2
The typical competitor on the market compare to Apple (Samsung).............15 4.2.1
Production and supply capacity...............................................................17 4.2.2
Supply chain management strategy.........................................................17 4.3
General humane(SWOT):..............................................................................19 4.3.1
Strength:..................................................................................................19 4.3.2
Weakness:...............................................................................................19 4.3.3
Opportunities:.........................................................................................19 4.3.4
Threats:...................................................................................................19 5
POTENTIAL AND DEVELOPMENT ORIENTATION OF THE INDUSTRY
– SUGGEST SOLUTIONS PROPOSED DEVELOPMENT OF THE INDUSTRY 20 5.1
The evolution of the iPhone...........................................................................20 5.2
The potential for the iPhone in 2040..............................................................20 6
SUGGESTIONS FOR INDUSTRY DEVELOPMENT PROPOSALS 21 7
CONCLUDE………………………………………………………………... 22 3
Hoa Sen University – Micro economics 1. INTRODUCE
1.1 Reasons for implementation
Referring to smartphone models, we can not ignore the name Apple (iPhone) is a
brand extremely famous in the world and has high preference in the world market in
general and the US market in particular. Apple's brand values and iPhone presence not
only in the U.S. and around the world include: brand, innovative design, security,
good links to other services, creative advertising. Not only impressed by the
aforementable numbers in the market, the way Apple has invested in the iPhone line
makes users want to understand more about it. From the small details that are subtle to
the big elements that make up success, it gives each person questions to ask about
many aspects, perspectives in learning about this smartphone.
1.2 Implementation objectives -
It always makes us want to learn, analyze and learn. -
Analysis and data collection of iPhone in 2020
1.3 Scope of implementation -
Scope of implementation in the US market in 2020 4
Hoa Sen University – Micro economics
1.4 Method of implementation - Analysis and synthesis
2 THE SUPPLY AND THE FACTORS THAT AFFECT THE SUPPLY 2.1 Apple's supply
Apple is known to own a world-leading supply system. With the same size and
extremely large coverage, this big man always wants to sign with any supplier that can
produce its source in the best way and has strict requirements for its products. There
are still many businesses that want to become suppliers, with about 800 businesses
involved in Apple's supply chain located across 30 different countries. Some big names
such as Luxshare, Qualcomm, Foxconn, Petragon or even its big rival Samsung.
However, only 200 businesses considered by Apple to account for 97% of the supply
chain value, while the remaining 3% of enterprises for the other 600 enterprises
accounted for 97% of the supply chain value.
There are already 200 businesses in Apple's supply chain. Apple's dependence on
China has grown year-on-year, even though some businesses see better manufacturing
value in countries like India and Vietnam, shifting factories to their own countries.
Meanwhile, manufacturing plants in the U.S. and Japan tend to decline.
 Here are nine big companies that helped make Apple the world's largest supplier.
1. Hon Hai Precision Industry (Foxconn) 5
Hoa Sen University – Micro economics
In Apple's portfolio of supply deadlines, Taiwan is one of the stand out suppliers, with
Foxconn being a long-time company in the science and technology component
manufacturing industry. With more than 35 supply locations that meet Apple's China,
Taiwan, Vietnam and U.S. markets. In China alone, there are 29 providers of 4. 2. Pegaton
The last trio in Apple's Taiwanese supply
chain is none other than Pegatron. There is
only one supplier in Taiwan, but they have
17 other factories scattered across other
areas such as Singapore, China, South
Korea, Japan, the Czech Republic and the
United States. Pegatron. Unlike Foxconn,
Pegatron is in charge of assembling components. 3. Goertek
Goertek is one of Apple's domestic
suppliers in China. Especially here Goertek
has a Vietnamese factory to help produce
airpods efficiently. There is also a factory in China. 4. Luxshare
Luxshare is also a supplier of Apple in addition to
airpod production, recently thanks to the agreement
with Apple, it is allowed to produce some iPhone models. 5. Qualcomm
Qualcomm is a major partner of Apple,
which is a leader in the production of
mobile, semiconductors, services and
telecommunications products. Apple is
supplied with semiconductor devices here
such as energy management modules, base band processors, GSM/CDMA emitr or modem technologies. 6
Hoa Sen University – Micro economics 6. Intel
In July 2019, Intel resold a large amount of
intel's modular business. The acquisition
allows Apple's patent rights to be expanded
and 5G technology research is conducted.
However, because of Intel's lagging, Apple
announced in November that three new
products - the MacBook Air, 13-inch
MacBook Pro and Mac Mini - are all powered by Apple's M1 chip instead of Intel.
Cooperation for 15 years must be divided. 7. Samsung electronics
It seems hard to believe that Samsung is on
the list because it is also a big rival to Apple.
Samsung is responsible for providing a
number of components such as flash memory
for storing data content, glowing diode
(OLED) panels and mobile DRAM.
The supply chain depends largely
internationally, and the U.S. remains a market Apple relies on a lot. Prominent
suppliers are 3M, Broadcom, Qualcomm, Intel,... Having such a good supply network
makes it possible for Apple to focus on diverse product design, producing quality products.
2.2 Factors that affect the supply 2.2.1 Malformations
As we know that much of Apple's supply chain is located in China, the dependence on
China, when the impact of the U.S.-China trade struggle and the 2019 Covid outbreak
made Apple realize it needed to diversify its supply chain to prevent supply chain bottlenecks. 2.2.2 Politics
In 2018, tariffs on U.S. imports to China will be 25 percent on nearly $300 billion
worth of used goods, which would make big tech manufacturers like this one,
including Apple, and they quickly proposed sending it to state offices. Authority to deal with it. 7
Hoa Sen University – Micro economics
Items such as phones, televisions or computers are on the sanctions list. The news
worries Apple's supply chains because it will be eliminated from Apple's supply cycle,
which makes Apple very worried about its future revenue, so in 2020 it rushes to find
new suppliers less dependent on China. 2020 is a year heavily affected by Covid-19.
And Apple hasn't avoided the difficulty of one of its largest suppliers being based near
or in the center of the epidemic. They face a shortage of workers due to the travel ban
and the lack of input materials because of the closure, stopping all operations and
transport is almost halted or in moderation. 2.2.3 Supplier
2020 was a turbulent year for Apple, one of its suppliers in India, which has struggled
as workers at Wistron have gone into riots. The riot caused a lot of damage, many
properties were damaged along with products such as iPhone, iPad, macbook ...
Robbed. The Times of India said more than 150 people were arrested in the incident.
It is known that due to wage problems, the workers said they were not paid. $7.1
million is the amount of damage from the riots and Wistron is looking for ways to get
the plant back to normal operations. Apple has to conduct an investigation, they have
employees and investigators to cooperate with the investigation. The incident has left
Apple with a headache as the team relationship has been affected while India is
gradually becoming an important manufacturing headquarters. Besides having
problems with partners, the supply of components is also in short supply. Nikkei Asia
had to transfer some components of the iPad to produce the iPhone, losing 2-3 million iPads.
3 DEMAND AND FACTORS AFFECTING THE DEMAND 3.1 Demand
Reflects the demand for services or the amount of goods that consumers can afford at
different prices at a given time and assumes other factors do not change." "Market
research firm Gartner says the iPhone 12 5G launch has added Apple to the no. 1
position in the world smartphone market in the fourth quarter of 2020." Apple sold
nearly 80 million iPhones in the last three months of 2020, up 15 percent from the
same period in 2019.Late last month, analytics firm Canalys also released data
showing That Apple delivered 81.8 million iPhones to distributors — the largest
number in a single quarter ever. Apple achieved double-digit growth despite the market slump." 8
Hoa Sen University – Micro economics
3.2 Factors affecting the demand of the iPhone market: 3.2.1 Income change:
"Apple achieved $91.8 billion in the first quarter of 2020 and profit was only $22.2
billion. This year, the company reported revenue up to about $20 billion and profits up
to ~$6 billion. That's a growth of nearly 20%, both in terms of revenue and
profitability, despite being affected by the covid-19 pandemic globally. Here's Apple's
iPhone sales in Q1 2021: $65.60 billion: iPhone (59%)
Compared to Q1 2020, iPhone sales in Q1 2021 increased by nearly $9 billion." 3.2.2
Replacement commodity prices:
Although the Covid-19 outbreak has a major impact on the economy, the business of
large South Korean corporations and companies, Samsung electronics, still has high
revenue in 2020. Samsung Electronics has released preliminary data showing that its
business profit in 2020 reached 35.95 trillion won ($32.8 billion), up 29.46 percent
from a year ago. Revenue reached 236.26 trillion won ($215.8 billion), up 2.54
percent. Although Samsung's 2020 revenue is at a similar level to 2019, business
profitability has improved significantly. 3.2.3
Additional commodity prices:
Apple has launched the 2020 iPhone 12.12pro and 12promax with a change in battery
performance of this 2020 phone, the following example is the actual survey of the 9
Hoa Sen University – Micro economics
iPhone 12promax because it has more performance than other iPhone 12. The iPhone
12 Pro Max is equipped with a 3687 mAh battery. By comparison, this is much higher
than the 2227 mAh battery of the iPhone 12 mini as well as the 2815 mAh battery of
the iPhone 12 and iPhone 12 Pro. 3.2.4 Number of consumers:
"More than 1 billion consumers currently use the iPhone. Since its initial launch,
more than 1.9 billion iPhones have been sold. Apple shipped 206.1 million iPhones by
2020. The iPhone has a 65% share of smartphone sales in the U.S. Six of the top ten
best-selling smartphones of January 2021 were designed by Apple." 3.2.5
Consumer tastes (preferences):
Determine the type of goods that the customer wants to buy and this group of
customers is willing to pay large amounts of money for their tastes and preferences.
Apple is known as a luxury brand with a high price. For the most part, this group of
customers will be influenced by influencers, relatives, friends,... Apple devotees
accept to buy products at high prices because of the quality, luxury design, high
security, proprietary operating system (IOS) and especially those who are used to
Apple devices are difficult to convert to using android operating system, ... And this
group of customers will become a loyal customer group. 3.2.6 Expectations: 3.2.6.1
Apple's price expectations changed leading to a
change in Apple's demand.
When expectations are positive, demand for Apple increases. "Over the past few
years, Apple products have consistently added health features. They are part of Apple's
big plan. Apple CEO Tim Cook once said that Apple's biggest contribution to
humanity will be related to the health sector. So far, some of Apple's campaigns to
make a breakthrough in the healthcare industry have not really attracted attention,
several sources familiar with the matter told the WSJ." This has led to customers
wanting health-protective products, and they will be looking forward to buying new Apple products.
When expectations are negative such as: In vlogs, tiktokers, bloggers,... There's a
review of Apple's products, and they say there's no innovation between the 12th and
13th. This makes consumers concerned and unwilling to upgrade the new product experience. 3.2.7 Earnings expectations: -
Expecting future incomes to increase, consumer demand increases. -
Expecting future incomes to fall, consumer demand decreases. 10
Hoa Sen University – Micro economics 3.3 Government policy: -
Taxes on each country and city will be different. "First in the U.S., where
Apple is based, but in each state there is a different VAT rate: 10.25% in
California, 6% in Michigan, 8.25% in Texas,... 0% in Oregon, News
Hampshire, Alaska,... Or in Vietnam it's 10%." 3.4 Market size varies: -
The size of the market changes, apple demand changes. -
As the market size increases, Apple demand increases: as the demand for
everyone owns at least one smartphone to be able to know information faster,
more convenient. Apple has become the bright choice with a safari browser that
prevents high viruses, selects websites,... -
As the market size decreases, Apple demand decreases: as a result of the very
complex coronavirus situation, it is difficult economically difficult. Very few
people choose to change phones at this time (late 2020).
4 MARTPHONE MARKET: IPHONE AND SAMSUNG 4.1 Iphone Turnover
The Apple iPhone is one of the biggest success stories in the smartphone
industry. Since its introduction in 2007, Apple has sold more than 1.5 billion units
worldwide. As of Q4 2020, Apple's share of new smartphone sales is more than
20%. Much of its achievement can be attributed to Apple's ability to keep the product
competitive throughout the years, with new releases and updates. 11
Hoa Sen University – Micro economics
Apple extract - statistics Year Turnover 2008 $1.8 billion 2009 $13 billion 2010 $25.1 billion 2011 $45.9 billion 2012 $78.6 billion 2013 $91.2 billion 2014 $101.9 billion 2015 $155 billion 2016 $136.8 billion 2017 $141.2 billion 2018 $166.2 billion 2019 $142.3 billion 2020 $137.7 billion 12
Hoa Sen University – Micro economics 2021 $191.9 billion
Trích Apple - statistics & facts iPhone sales
Similar to sales, iPhone sales grew tremendously between 2008 and 2015. Sales
peaked in 2015, with a steady decline of 14% from 2015 to 2020. This decline is
mainly due to increased competition in China by Xiaomi and Huawei. Year Sales 2008 11.6 million $ 2009 20.7 million $ 2010 39.9 million $ 2011 72.3 million $ 2012 125 million $ 2013 150.2 million $ 2014 169.2 million $ 2015 231.2 million $ 2016 211.8 million $ 2017 216.7 million $ 2018 217.7 million $ 2019 187.2 million $ 2020 196.9 13
Hoa Sen University – Micro economics Business expenses One quarter/2020 December 28,2019 December 29,2018 Cost of sales Products 52,075 48,238 Services 4,527 4,041 Total cost of sales 56,602 52,279 Second quarter/2020 March 28,2020 March 30,2019 Cost of sales Three Months Ended Products 31,321 32,047 Services 4,622 4,147 Total cost of sales 35,943 36,194 Second quarter /2020 March 28,2020 March 30,2019 Cost of sales Six Months Ended Products 83,396 80,285 Services 9,149 8,188 Total cost of sales 92,545 88,473 Third quarter /2020 June 27,2020 June 29,2019 Cost of sales Three Months Ended Products 32,693 29,473 Services 4,312 4,109 Total cost of sales 37,005 33,582 Third quarter /2020 June 27,2020 June 29,2019 Cost of sales Nine Months Ended Products 116,089 109,758 Services 13,461 12,297 Total cost of sales 129,550 122,055 Fourth quarter/2020 September 26,2020 September 28,2019 Cost of sales Three Months Ended Products 35,197 35,238 Services 4,812 4,489 Total cost of sales 40,009 39,727 Fourth quarter /2020 September 26,2020 September 28,2019 Cost of sales Twelve Months Ended 14
Hoa Sen University – Micro economics Products 151,286 144,996 Services 18,273 16,786 Total cost of sales 169,559 161,782 Trích Financial Data Marketing strategy
 Differentiation strategy – focusing on improving the quality of products
Breakthroughs in product design
Apple has created its products to differentiate itself from its competitors by
designing products differently. The company's iPod, iPhone and iPad technology
products do not have new and prominent features from the first days of launch, but
mainly from the design of the product.
Developing a genuine operating system
Apple exploits the iPhone with the iOS operating system. The iOS operating system
with high-capacity RAM makes Apple's phones word better than its Android competitors.
Focus on customer experience
Understanding the importance of bringing a positive experience to customers, Apple
has come up with a plan for free Apple product experience programs to collect
feedback and reviews from customers. Apple knows how to take advantage of the
sophistication and simplicity of focusing on customer experience with products is a
harmonious combination of forms of marketing with what customers really want and
need. Apple has always been customer-centric in its marketing strategies.
Advertising content focuses on the interests of customers
In the brand's ads, Apple has used simple, direct content as well as constantly
emphasizing the benefits and necessity of features that Apple products have with customers.
4.2 The typical competitor in the market compared to Apple(SAMSUNG) Profit
Quarterly revenue of Samsung Electronics 2011-2021, by business segment 15
Hoa Sen University – Micro economics
As of Q2 2021, Samsung Electronics' semiconductor business was its largest revenue
generating segment, bringing in approximately $19.26 billion. Other major segments,
the company's dashboard and mobile communications business, also contributed
significantly to total revenue. Cost
Samsung Electronics' semiconductor spending increased from $30.25 billion in 2019-
3642 billion in 2020. This puts the company in second place behind Apple that has
been spending on semiconductors representing just under 12 percent of the globalmarket.
Samsung Electronics –Statics and Fact Marketing strategy
There are four main strategies: -
Samsung Electronics Price Strategy -
Samsung Electronics' product strategy -
Samsung Electronics Distribution Strategy -
Samsung Electronics Advertising Strategy
Samsung Electronics Price Strategy 16
Hoa Sen University – Micro economics
 Competitive pricing strategy
Price is one of the beneficial factors and a condition that the owner brings Samsung to
competein themarket. Inorder to compete, Samsung must use the right pricing
strategy. Samsung has never been behind in any product improvement technology on the market.  Gold price strategy
To compete with the iPhone lineup from Apple, Samsung also uses prices with its
phones such as the S series and note series to directly compete with iPhone models.
If other competitors produce products with the same features, if the party has a better
competitive price then they will tend to choose more.
 Samsung Electronics Distribution Strategy
Retailers or businesses with large production lines with modern technology always
choose Samsung on their priority list. In each city present, Samsung contracts with a
distributor of that city's products.
 Samsung Electronics Advertising Strategy Samsung's 4Ps promotion
Samsung has offered various forms of promotions aimed at attracting potential
customers. In addition, they participate in community-related activities, events with a lot of interest. Sponsor
Samsung is a sponsor of numerous foundations and organisations such as the Sydney
Opera House, the NSWIS Awards, the Oceania Foundation, the Australian Olympic team,...
Citing Samsung's marketing strategy, the strategy confirms its top position 4.2.1
Production and supply capacity Acute cancer:
Raw Materials Obtained China (AAC Technologies Holdings Inc: Jiangsu Province,
China) ; U.S. (Air Products and Chemicals Inc: Hamilton Allentown PA, U.S.); Korea
(Alps Electric Co., Ltd: Gwangju, South Korea); Taiwan ( AU Optronics Corp:
Hsinchu, Taiwan); Singapore (Avago Technologies Ltd: Yishun Avenue 7, Singapore);
Japan (Canon Inc: Ohta-Ku, Japan); UK (Cirrus Logic Inc: Quartermile Edinburgh,
UK); India (Elentec co., Ltd: Greater Noida, India);... 17
Hoa Sen University – Micro economics 4.2.2
Supply chain management strategy  Economic
Samsung ensures a comprehensive competitive advantage in terms of cost, delivery,
quality, technology and human resources to maximize synergy, speed and efficiency
with its suppliers and create an enterprise ecosystem that enables sustainable growth.  Society
They require compliance with international standards and regulations in the areas of
human rights management, the working environment, ethics and conflict mineral
issues in order to build a system of public and transparent management accountability,
engaging all stakeholders in the supply chain.  Environment
Only work with Eco Partner certified suppliers so that Samsung can assess and
manage the possible environmental impact in its components, raw materials and manufacturing processes.
 Different working time
Samsung employees' working hours are very different from other companies, starting
at 7 a.m. and ending at 16:00. In Samsung's view, "I hope employees can spend more
time with themselves and their families." In addition to working hours, the company
also organizes external training programs so that new employees are not affected by
working hours. The way of training and content focuses entirely on skills, essential
knowledge and regularly organizes extracurricular activities that mistakenly promote
corporate solidarity with their employees. It can be said that it is Samsung's branded
human resource management strategy with the market.
 Aiming to abolish the culture of "orders"
Statistics from 2017, Samsung has cut the old system from 7 levels to 4 levels,
according to the company's hr management policy will always aim to cut to optimize the company system. 
"In the past, when addressed, Samsung asked all employees to use the honorable
"nim" (meaning "grandfather" or "grandmother" in Korean) at the end of a
colleague's name. In addition, when chatting employees must also use honor
honors to address colleagues such as "seonbae" (predecessor) and "hubae" (after- production)." 18
Hoa Sen University – Micro economics
The above regulations have mostly been dropped to be as minimalist as they are today.
Employees only need to address the position with high positions in the company such
as director, deputy director, head of department,...
 Encourage employee creativity and competition
Samsung takes the initiative to make the working environment always creative for all
employees to always learn and update new technology trends.
At the same time, accordingly, the employee welfare regime is diversified according
to achievements and results achieved throughout the working process. At the same
time, employees who do not perform well will be laid off and for excellent employees
in the 5-10% group will be trained to be promoted to leadership or senior. Therefore,
Samsung's training apparatus is always innovating and many new talented employees
always improve the level of employees.
International human resource development
Employees who have been in the job for 3 years or have been highly successful and
excellent will have the opportunity to work at Samsung's global headquarters.
International exchange makes employees always have new experiences in new
environments, and tends to technology in another economy or country. Therefore, this
human resource management policy creates flexibility and a high adaptability to other working environments.
4.3 General Humane (SWOT): 4.3.1 Strengths:
Apple Inc's strengths are that the speculation is made in great detail, the delivery to
customers is perfectly executed in a controlled retail experience like the Apple store.
Customers like APPLE INC products because of the quality and service they provide. 4.3.2 Weakness:
The weakness of apple inc is that the cost of research and development is very high
compared to other smartphones such as Samsung, Nokia... Sales of the machine will
be limited because it can never compete at the end of the market. 4.3.3 Opportunities:
The opportunity of APPLE INC.where I phone and virtualization can re-enter the enterprise market. 19
Hoa Sen University – Micro economics 4.3.4 Threats:
Apple's closest competitor is Android. Samsung is very good at dominating the
Android operating system, it can strangle market share. Samsung has made many
improvements in its operating system in a diverse and somewhat superior way.
5 POTENTIAL AND DEVELOPMENT ORIENTATION OF
THE INDUSTRY - SUGGEST SOLUTIONS PROPOSED DEVELOPMENT OF THE INDUSTRY 5.1 The evolution of the iPhone: The size problem:
From camera quality to technological
network advancements, we've seen
the iPhone integrate a number of
changes since its launch in 2007. However, perhaps the most
noticeable change we see is its
increased size. While the first iPhone
in 2007 had a screen size of just 3.5 inches, the recently announced iPhone 12 Pro
Max was almost twice the size at 6.7 inches.
In total, that equates to a 91% increase and an average annual growth of 5%. The
image below shows how the iPhone has evolved over the past 13 years. While it was
only slightly larger than a credit card at first, if it continues to grow at its current rate,
the iPhone will be larger than the Apple Mac keyboard by 2040. With a screen size of
17.5 inches it will also be taller than a bottle of wine.
5.2 The potential for the iPhone in 2040
Over the past 20 years, the capabilities of mobile phones have greatly
improved. Today, we rely on them in almost every aspect of our lives, whether it's an
alarm to wake us up in the morning or as a mobile map to take us to our desired destinations. 20