Study Plan Year 1 Sem 1: Marketing, Microeconomics & Stats | Lập kế hoạch kinh doanh | Trường Đại học Kiến trúc Đà Nẵng

Study Plan – Year 1 Semester 1 (UEH, English Program)
1. Marketing Basics Day Topic Content Monday Introduction to Marketing What is marketing, importance of marketing, customer classification Tuesday Marketing Mix – Product Product characteristics and classification Wednesday Marketing Mix – Price Pricing strategies and factors affecting price Thursday Marketing Mix – Place Distribution channels and managing distribution systems Friday Marketing Mix – Promotion Forms of advertising and sales promotion Saturday
Needs, Wants, and Demands Understanding customer needs, wants, demands; customer value Sunday Review & Vocabulary Quiz Review vocabulary and concepts; practice quizzes or flashcards Monday Consumer Behavior Factors affecting buying decisions Tuesday Market Research Steps and tools for conducting market research Wednesday Market Segmentation Concept and criteria for market segmentation Thursday Market Positioning Concepts and strategies of product positioning Friday
Building Overall Marketing Summary of marketing Strategy strategy steps Saturday Overview of Digital Introduction to digital Marketing marketing and main tools Sunday Comprehensive Review & Review all knowledge from Test two weeks; write summaries or presentations 2. Microeconomics Day Topic Content Monday Introduction to What is microeconomics, Microeconomics scope and importance Tuesday Basic Economic Concepts Scarcity, opportunity cost, trade-offs Wednesday Demand Law of demand, demand curve, determinants of demand Thursday Supply Law of supply, supply curve, determinants of supply Friday Market Equilibrium Equilibrium price and quantity, shifts in curves Saturday Elasticity Price elasticity of demand and supply Sunday
Review & Practice Problems Revise and solve basic exercises Monday Consumer Choice Theory Utility, marginal utility, optimal consumption Tuesday Production and Costs Short-run vs long-run, cost curves Wednesday Perfect Competition Characteristics, short-run and long-run outcomes Thursday Monopoly Features, pricing, inefficiency of monopoly Friday
Monopolistic Competition & Market structure Oligopoly comparison Saturday Government Intervention Taxes, subsidies, price ceilings/floors Sunday Comprehensive Review & Practice test and concept Test map
3. Applied Statistics in Economics and Business Day Topic Content Monday Introduction to Statistics Definition, importance in economics and business Tuesday Types of Data Quantitative vs qualitative, time series vs cross- sectional Wednesday Data Collection Surveys, sampling methods, data sources Thursday Descriptive Statistics – Mean, median, mode Central Tendency Friday Descriptive Statistics – Range, variance, standard Dispersion deviation Saturday Data Visualization Tables, charts, histograms Sunday Review & Excel Practice Basic data entry and summary using Excel Monday Probability Basics Events, sample space, basic rules Tuesday Discrete Probability Binomial distribution Distributions Wednesday Continuous Probability Normal distribution Distributions Thursday Sampling Distributions Central Limit Theorem, standard error Friday Confidence Intervals Concept and interpretation Saturday Hypothesis Testing Steps, null/alternative hypotheses Sunday Final Review & Practice Summarize key concepts Test and test yourself