THE EFFECTS OF TCV ON SOCIETY IN VIETNAM | Học viện Báo chí và Tuyên truyền

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THE EFFECTS OF TCV ON SOCIETY IN VIETNAM
I. DEFINITIONS 1. Concepts
TVC stands for TV Video Advertising, is a type of television advertising. The
length of a TVC lasts from a few seconds to several minutes, using video images to
convey a content to introduce a commercial product or a program that is arranged and premiered on television.
Regular TVC commercials will be interspersed before, between, and after a main
program is being shown on the channels. This is a form of information
broadcasting that is highly effective, for that reason, the investment cost for TVC is very expensive.
2. The role of TVC advertising
The main goal of TVC advertising back is the means of conveying messages to
viewers and through TVC convincing viewers to be interested in your products and
services. Businesses using TVC in their Marketing activities can advertise images
to partners, customers, users and more people.
TVC helps businesses build, strengthen and advertise their brand to many people.
Some successful TVCs set trends for other social media platforms. Therefore, an
advertising TVC has a great impact on the communication of a business's
campaign, opening up a potential market and connecting with many target customers.
3. Common types of TVC advertising -
Television advertising - TVC Ads: This is a very common form of
advertising, there are many businesses that have succeeded in communicating in
this way. However, this is an extremely poor way. There is no need to invest in the
quality of video content, the cost for the video to be broadcast is very high from 5 - lOMoAR cPSD| 46560390
20 million for weekdays, special holidays, golden hours, hot program time frames. maybe up to 300-700 million. -
Online advertising - TVC Online: TVC Online is not limited in broadcast
time and costs less compared to TVC Ads. Normally, TVC Online will be
broadcast on other social networks, websites, and online platforms. This form of
TVC allows businesses to forgo a separate advertising budget to reach the right
audience. - Recruitment advertisement: A video produced with the main goal of
introducing the business to the candidate. These TVCs often highlight the strengths
of the business and help attract users. -
TVC advertises internal communication: With the goal of retaining good
people, improving solidarity and helping employees remember corporate culture.
Internal media advertising TVCs are often highly persuasive, creating trust for viewers. -
3D ads: These are ads with vivid images, creating a real feeling, having a
quick impact on viewers. 3D advertising TVC videos often help businesses
exchange the value of their businesses with partners and customers.
An advertising TVC usually has a minimum amount of 15 seconds, used for
messages of different lengths to be transmitted. So to have a TVC first, you must
have a means of conveying the message to the audience. That message, build the
fantasy, script, shoot, produce, followed by TVC that releases.
II. THE INFLUENCE OF A SUCCESSFUL ADVERTISING TVC
An advertising TVC will enhance the identity of the business' products, services
and brand to help many people know about it. Against the TVC Ads on radio and
television, the viewers' official channels about the brand will be improved and
upgraded. A successful advertising TVC not only helps to reach customers more
easily, but also helps to open up new potential customers and fix the brand image with viewers. lOMoAR cPSD| 46560390 Benefits of TVC: •
Introduce all about the business and products being traded. •
Directly drive consumer purchases. •
Encourage your audience to learn about product information. •
Remind consumers to recall the product and drive their purchase
action. TVC is often used to reinforce and change the concept of a product.
Especially when the product is on the market, it helps customers to trust their
products more. TVC Advertising brings quick and widespread effects, can
appear everywhere from work to school, family, amusement park… Everyone
knows about their business' products. The production of an advertising TVC
will bring great success to the business in introducing products to the market.
III. THE EFFECTS OF TVC 1. Customers learn about products and services
Ordinary consumers, if they want to learn about a certain item or have a need to
buy a product, will have to go to the store selling that product and ask the store's
staff. This will take a lot of time and effort of the customer. However, if a product
is advertised in the market, it will certainly give customers the information they
want to know such as uses, usage, price... So if customers can find out Products
that you want through advertising will save significantly travel costs and time.
2. Consumers can discover new products
Through advertising, consumers also have the opportunity to learn many new
products. For customers who are often busy and have little time to go shopping,
capturing the market for newly launched products will be very difficult. However,
through advertising, consumers will not need to go to supermarkets or shopping
centers to know about new products or products that are used by many people
today. This benefit helps consumers to shop even when they have little time to research. lOMoAR cPSD| 46560390
3. There are many choices for consumers
Another benefit of advertising for consumers that we cannot ignore is that
advertising helps consumers choose the best products and meet their needs. With
the form of advertising, consumers can know details about the use, quality,
manufacturer, and price of each product. From there they can compare and find the item they want to use.
4. Help consumers know more information
Advertising sometimes also helps customers learn about current social issues or
valuable information. Customers will know the prohibited products, the poor
quality items mentioned in the advertisement. In addition, some advertisements
will also talk about issues such as child care, drug ingredients, milk, etc. Thus,
through advertising, consumers can learn many skills in life and get more
information. For example, thanks to advertising, we can know many other uses of
milk cartons such as planting trees, making decorations... instead of just storing
milk like before. 5. Keep prices stable
Another important benefit of advertising for consumers is that it will help stabilize
your value for money. Companies always want consumers to pay more attention to
them and their products than elsewhere. Therefore, in order to attract the attention
of customers, they will certainly offer distinct advantages of their products and
keep the price competitive. This generally helps to ensure the budget of the
consumer. Consumers can choose products that are suitable for their financial ability.
6. As a form of entertainment
Consumers sometimes look to advertising as a form of entertainment in their
chaotic lives. They do not care about the product mentioned in the advertisement
or the price. What they want to see are the stories embedded in the ads. We cannot
deny the creativity of many advertising today. Sometimes there are ads that are lOMoAR cPSD| 46560390
really meaningful or interesting and attractive to keep viewers hooked. For
example, Coca cola ads always win the hearts of the audience because of the
specialness in each story they show. 7. Help consumers assert their value
Advertising helps consumers have a more objective view of many things, also
helps them make other important choices in life. Real estate advertising will help
them buy a house, car advertising will help them choose the type of car they want
to drive… Therefore, advertising helps them believe in their choices,
demonstrating the ability to be decisive in their choices. there. Advertising affects
all their choices, from home, car, education, fashion… Advertising is present
everywhere in life and helps consumers assert their own worth.