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lOMoARcPSD|44744371 lOMoARcPSD|44744371 * * * FINAL REPORT Topic FASHION FUSION Course ID : INS306003 Lecturer : Mr. Vũ Minh Quân Group : 11 Members : Student ID Đinh Xuân Huy : 21071080 Hoàng Dương Hưng : 21070401 Võ Nguyên Phương : 21070042 Nguyễn Anh Quân : 21070608 Nguyễn Thành Trung : 20070008 Ha Noi, 05/2024 lOMoARcPSD|44744371 CONTRIBUTION No Full Name Student ID Task Done Contribution 1 Võ Nguyên Phương 21070042 III. Practical Tasks 20% 3. Digital marketing plan for 1 product/service of the business 2 Hoàng Dương Hưng 21070401 I.Introduce Business 20% Idea 3 Nguyễn Anh Quân 21070608 III. Practical Tasks 20% 1. Business Visual Identity 2. Create E- commerce Presence 4
Nguyễn Thành Trung 20070008 II.Business Model 20% 5 Đinh Xuân Huy 21071080 IV.Conclusion + 20% Report Total 100% Group 11 2 lOMoARcPSD|44744371 TABLE OF CONTENTS
I. Introduce Business Idea........................................................................4
The Problem of Wardrobe Overload....................................................4
Introducing Fashion Fusion: A Personalized Styling Solution...........4
Empowering Users, Not Dictating Trends............................................4
II. Business Model.......................................................................................5
1. 8 Key Elements of the Business Model..............................................5
2. SWOT Analysis...................................................................................8
III. Practical Tasks......................................................................................9
1. Business Visual Identity......................................................................9
2. Create E-commerce Presence..........................................................10
3. Digital marketing plan for 1 product/service of the business.......15
CONCLUSION......................................................................................................24
CONTRIBUTION...................................................................................................................................2
TABLE OF CONTENTS....................................................................................................................3
CONCLUSION 24................................................................................................................................3
I. Introduce Business Idea....................................................................................................4
The Problem of Wardrobe Overload.........................................................................5
Introducing Fashion Fusion: A Personalized Styling Solution...............5
Empowering Users, Not Dictating Trends..............................................................5
II. Business Model..........................................................................................................................6
1. 8 Key Elements of the Business Model................................................................6
2. SWOT Analysis.....................................................................................................................9
III. Practical Tasks.....................................................................................................................10
1. Business Visual Identity...............................................................................................10 Group 11 3 lOMoARcPSD|44744371
2. Create E-commerce Presence..................................................................................12
3. Digital marketing plan for 1 product/service of the business..........16
CONCLUSION......................................................................................................................................26 I. Introduce Business Idea
The modern fashion landscape presents a unique challenge: a vast array оf clothing
options coupled with feelings оf overwhelm and indecision. Consumers struggle tо
navigate fleeting trends, the pressure tо keep up with the latest styles, and the
constant urge tо expand their wardrobes. Hence, we created Fashion Fusion, a
mobile application that utilizes artificial intelligence (AI) technology tо empower
users tо unlock their personal style and maximize their existing wardrobes.
The Problem of Wardrobe Overload
Many individuals experience a phenomenon known as "wardrobe overwhelm," a
state оf frustration stemming from an inability tо choose appropriate attire
from an overflowing closet. This can be attributed tо various factors, including
the fast-paced nature оf the fashion industry, the pressure tо keep up with
constantly evolving trends, and a lack оf guidance іn creating stylish outfits. Group 11 4 lOMoARcPSD|44744371
Introducing Fashion Fusion: A Personalized Styling Solution
Fashion Fusion addresses these challenges by offering a comprehensive suite оf
features designed tо transform how users interact with their clothes. The core оf the
application lies іn Attire Amy, an AI-powered "closet confidante" that utilizes
image recognition technology tо scan and create a digital inventory оf a user's
entire wardrobe. This digital representation serves as the foundation for several
features that promote mindful fashion choices and eliminate buyer's remorse.
Effortless Wardrobe Management and Virtual Try-On
Fashion Fusion eliminates the tedious task оf manually inputting clothing data.
Attire Amy utilizes its image recognition capabilities tо scan and create a digital
inventory, saving users significant time and effort. Additionally, the app offers a
revolutionary virtual try-on feature that allows users tо experiment with different
outfit combinations without ever having tо put оn the clothes. This innovative
technology empowers users tо visualize how clothing fits their body type and
personal style, ultimately reducing the risk оf impulse purchases that end up unworn.
Personalized Style Recommendations and Curated Outfit Inspiration
Fashion Fusion goes beyond simply creating a digital closet. The AI engine learns
user preferences through interactive surveys and analyzes existing wardrobe items.
This data allows the app tо generate personalized style recommendations that flatter
the user's figure and reflect their unique personality. Furthermore, Fashion Fusion
leverages the data from Attire Amy tо curate outfit suggestions, alleviating the
stress оf daily outfit planning.
Empowering Users, Not Dictating Trends
Fashion Fusion іs designed tо empower users, not dictate trends. The focus іs
оn helping individuals rediscover hidden gems within their existing wardrobes,
maximize their clothing's potential, and create endless combinations that reflect
their individuality and boost their confidence. By promoting self-expression and
mindful consumption, Fashion Fusion strives tо revolutionize the way users interact with fashion. II. Business Model
1. 8 Key Elements of the Business Model a. Value Proposition
Personalized Fashion Advice & Outfit Creation: One оf the most significant user
benefits offered by Fashion Fusion іs access tо personalized fashion advice and
outfit creation. The application leverages AI technology tо analyze an individual's
style preferences and existing wardrobe. This analysis empowers the AI engine tо
curate personalized outfit suggestions and inspire new combinations that align with
the user's taste. Effectively, Fashion Fusion acts as a virtual stylist, offering expert- Group 11 5 lOMoARcPSD|44744371
level recommendations without the need for costly consultations with human stylists.
This translates tо significant cost savings while still achieving a curated and stylish look.
Virtual Try-On Technology: Fashion Fusion integrates cutting-edge virtual try-on
technology, fostering informed decision-making within the fashion realm.
Advancements іn AI have enabled the development оf this innovative feature,
allowing users tо experiment with various aesthetics without the risk оf incurring
buyer's remorse. This eliminates the frustration оf impulse purchases that end up
unworn due tо poor fit оr incompatibility with existing wardrobe items. By
visualizing potential outfits virtually, users can make informed decisions about their
attire, ultimately reducing unnecessary purchases and promoting mindful consumption habits.
Closet Organization & Management: Users can create a well-organized digital closet,
simplifying the process оf managing their clothing collection. This eliminates the
frustration оf rummaging through overflowing drawers and forgotten corners оf
the closet. With readily accessible digital inventory and outfit planning
features, users can create stylish combinations with ease, saving them valuable time
and alleviating the daily stress оf outfit selection. b. Revenue Model
Targeted Advertising: Leveraging in-app targeted advertising, fashion brands can
cultivate engagement with a relevant audience. By tailoring ad content to user
preferences and existing wardrobe items, brands can ensure the presentation of
highly pertinent products, fostering a more impactful consumer experience.
Premium Features: A in-app purchase system can be implemented to provide a
spectrum of user experiences. Basic functionality can be offered for free, while
premium features, such as prioritized access to cutting-edge virtual try-on
technology, advanced styling recommendations, and consultations with fashion
experts, can be monetized. Additionally, exclusive content, encompassing trend
forecasts and in-depth style guides, can be offered as a premium benefit. This
approach caters to a wider audience and fosters a sustainable revenue stream.
Affiliate Marketing: This application implements an affiliate marketing strategy
by partnering with fashion retailers. Through this collaboration, the app curates
and recommends clothing items to users. When a user purchases a recommended
item directly within the app, a commission is earned. This streamlines the user
experience by enabling seamless discovery and purchase within the platform. C. Market Opportunity
Target Audience: Fashion-forward individuals between the ages of 18 and 35. This
demographic demonstrates a strong interest in fashion trends and utilizes
technology to cultivate their unique style.
Customer Demographics: This target market comprises young, image-conscious
professionals who leverage social media and possess a strong interest in fashion. They
seek a convenient and personalized approach to styling, suggesting a potential Group 11 6 lOMoARcPSD|44744371
for market expansion towards demographics increasingly concerned with
sustainability and optimizing existing wardrobes.
D. Competitive Environment
Competitors: Current mobile applications, such as Closet+ and Stylebook,
address the rudimentary needs of fashion organization and outfit creation.
Conversely, established fashion consultants and stylists deliver a superior service,
albeit at a significant expense.
Differentiators: Fashion Fusion distinguishes itself through AI-powered virtual try-
on technology and personalized styling based on individual wardrobes.
Additionally, the app prioritizes user-friendliness and a freemium model, making it
accessible to a broader audience compared to traditional stylists.
E. Competitive Advantage
AI-Powered Technology: The application leverages AI to analyze user preferences
and existing wardrobe, generating personalized recommendations that transcend
generic trends. This ensures outfit suggestions align with individual style and
optimize existing clothing collections.
Personalized Styling: Cutting-edge AI facilitates a unique and engaging user
experience through features like virtual try-on technology and AI-powered outfit
creation. Virtual try-on empowers users to visualize potential garments,
fostering informed decisions and reducing purchase regret. AI-powered outfit
creation leverages user data to curate personalized combinations, streamlining the styling process.
Freemium Model: Fashion Fusion employs a freemium model, offering a free basic
service that attracts a broad user base. This fosters accessibility and allows users to
experience the core functionalities. For dedicated users, premium features provide
additional value, catering to a range of fashion needs and preferences. F. Market Strategy
Social Media Marketing: Using a strategic approach to cultivate excitement and
secure early adopters for a new fashion line. By actively engaging with fashion
influencers and enthusiasts on platforms like Instagram and TikTok, the initiative
aims to generate significant buzz and establish brand recognition.
Content Marketing: Utilizes a diverse approach to user engagement. By creating
informative and visually appealing blog posts, tutorials, and video content, the app
leverages various media formats to showcase its functionalities. This not only
educates users on the app's features but also offers valuable fashion advice,
establishing the app as a source of expertise and enhancing user value.
Strategic Partnerships: Collaborate with fashion brands for targeted ad
campaigns, product placement within the app, or co-branded content.
Promotions & Referral Programs: Incentivize user acquisition through exciting
promotions and referral programs offering discounts or premium feature access.
G. Organization Development Group 11 7 lOMoARcPSD|44744371
Scalable Infrastructure: An efficient data management system is crucial. This allows
for the seamless handling of information growth as the user base expands.
Additionally, the business structure itself needs to be scalable, able to accommodate
an increasing workload without sacrificing performance. Cloud-based solutions are
a prime example of such scalability.
Cross-Functional Expertise: Building a team consist of diverse talent is essential.
Data scientists can leverage user information to optimize the user experience, while
fashion stylists translate trends into actionable services. App developers bridge the
gap between data and user interaction, and marketing experts ensure targeted
outreach to a growing audience. This synergy between various fields fosters
innovation and ensures the business can adapt to a dynamic market. H. Management Team
CEO: An experienced leader with a comprehensive grasp of the fashion
industry and its intersection with current technological trends. This individual
provides strategic vision and guidance for the company's overall direction.
CTO: A highly skilled expert with deep understanding in AI development and
mobile app creation. The CTO oversees the technical aspects of the application,
ensuring its functionality and continuous improvement.
Head of Fashion: A professional fashion stylist with a profound understanding of
contemporary trends and personalized styling techniques. This individual guides the
fashion direction of the app, ensuring its recommendations align with current styles
and flatter diverse body types.
Marketing Director: A skilled marketing expert with a proven track record of user
acquisition and brand building within the mobile app space. This individual leads
the marketing efforts, driving user adoption and establishing Fashion Fusion as a
prominent player in the mobile fashion technology landscape. 2. SWOT Analysis Strengths:
Innovative Technology: Fashion Fusion utilizes cutting-edge AI for virtual try-on
and outfit creation, offering a unique and engaging user experience that sets it apart
from traditional fashion apps. This technology allows users to experiment risk-free,
boosting user confidence and satisfaction.
Strong User Engagement: The app goes beyond basic closet management.
Personalized style advice, AI-powered features, and a focus on maximizing existing
wardrobes fosters high user engagement. Features like outfit planning and trend
forecasting can keep users actively interacting with the app.
Diverse Revenue Streams: Fashion Fusion doesn't rely solely on ad revenue.
The freemium model with optional premium features caters to a wider audience. Group 11 8 lOMoARcPSD|44744371
Targeted advertising allows fashion brands to reach highly engaged users with
relevant products. Additionally, affiliate marketing partnerships with retailers
generate revenue while offering seamless shopping experiences. Weaknesses:
High Initial Development Costs: Cutting-edge AI technology and a user-friendly
mobile app require significant investment upfront. Continuously refining and
updating the AI and app features further adds to development costs.
Dependency on Ad Revenue: While the freemium model offers accessibility, a
heavy reliance on ad revenue can be a weakness. If user engagement with ads is
low, it might not generate enough income to support the app.
Data Security Concerns: Fashion Fusion collects user data on clothing items,
preferences, and potentially body types. Building robust data security measures and
ensuring user privacy is crucial to maintain trust and avoid potential breaches. Opportunities:
Expansion into New Markets: As Fashion Fusion gains traction, international
expansion presents a significant opportunity. The app's concept can be adapted to
different regions with cultural nuances and size considerations.
Additional Premium Features: Beyond the basic features, offering a wider range
of premium features can cater to user demand for more personalized consultations,
access to exclusive content like in-depth trend reports, or priority access to new features within the app.
Potential Collaborations with Fashion Influencers: Partnering with established
fashion influencers and stylists can generate buzz, attract new users, and promote
the app's unique features. This collaboration could also lead to co-created content or
exclusive capsule collections within the app. Threats:
Intense Competition: The fashion app market is saturated with established players.
Fashion Fusion must continuously innovate and differentiate itself through
superior technology, user experience, and value proposition.
Rapid Technological Changes: The fashion industry and technology landscape are
constantly evolving. Fashion Fusion needs to adapt quickly to new trends in AI,
virtual try-on technology, and user preferences to remain relevant and competitive.
Potential Privacy Concerns: As data privacy regulations and user concerns
evolve, Fashion Fusion needs to ensure transparency in data collection practices
and prioritize user data security. III. Practical Tasks
1. Business Visual Identity Color Palette Group 11 9 lOMoARcPSD|44744371 White+ Black+ Dark Grey Logo
Utilizing black, white, and dark gray as the main colors for our Fashion Fusion app
can be highly advantageous. These timeless, versatile neutrals allow us tо create
dynamic, visually appealing designs, easily incorporating pops оf color. The
sophistication and elegance conveyed by these shades align perfectly with the high-
end nature оf the fashion industry, appealing tо our discerning target audience.
Additionally, the high contrast enhances readability and clarity, improving the user
experience by making important features more accessible. Consistently using these
neutral tones also helps build a strong, cohesive brand identity, making our Fashion
Fusion app more recognizable and memorable tо potential users іn a crowded market. Font Kit: Roboto App Interface Design Group 11 10 lOMoARcPSD|44744371
2. Create E-commerce Presence a. Website, Webshop, Web Blog Web Blog b. Print Screens Home Page: Group 11 11 lOMoARcPSD|44744371 Landing Page: Group 11 12 lOMoARcPSD|44744371 Products Page: Group 11 13 lOMoARcPSD|44744371 c. Special Features Your Digital Closet
The "Your Digital Closet" feature allows users to seamlessly manage their
wardrobes by digitizing their entire clothing collection. Using advanced image
recognition and cataloging technology, the app scans and categorizes each item in
your closet, creating a comprehensive and searchable digital inventory. Users can
easily view, organize, and keep track of their clothing, accessories, and footwear, Group 11 14 lOMoARcPSD|44744371
making it effortless to plan outfits and stay on top of their fashion choices. This
feature empowers users to maximize the potential of their existing wardrobe,
reducing the need for excessive shopping and promoting a more sustainable approach to fashion. Attire Amy
“Attire Amy" is the intelligent personal stylist within the FashionFusion app.
By leveraging machine learning and user preferences, Attire Amy provides
personalized fashion advice and outfit suggestions. Through a series of interactive
surveys, the app learns about the user's style preferences, body type, and lifestyle,
allowing it to curate tailored outfit ideas that complement the user's unique fashion
sense. Attire Amy also takes into account the user's digital closet, suggesting
creative ways to mix and match existing pieces to create stylish and versatile looks.
This feature helps users discover new outfit possibilities, expand their fashion
horizons, and feel confident in their daily choices. Virtual Try-On
The "Virtual Try-On" feature empowers users to visualize how clothing items
would look on them before making a purchase. By integrating advanced
augmented reality (AR) technology, the app allows users to virtually try on various
garments, accessories, and even hairstyles and makeup. Users can upload photos or
use the app's camera to create a personalized avatar that mimics their body shape
and features. This feature enables users to experiment with different styles, colors,
and trends without the hassle of physically trying on items or the risk of making
costly purchases that may not suit them. The Virtual Try-On feature enhances the
online shopping experience, helping users make more informed and confident purchasing decisions.
3. Digital marketing plan for 1 product/service of the business 3.1 Market Analysis 3.1.1 Market Trends:
The landscape оf retail іs rapidly evolving, driven by several key trends that
are reshaping consumer expectations and shopping behaviors.
First, there's an increasing demand for online shopping, fueled by the unparalleled
convenience and variety that e-commerce platforms offer. This shift іs pulling
consumers away from traditional brick-and-mortar stores, allowing them tо
shop from the comfort оf their homes and have access tо a global market at their fingertips.
Adding tо this digital shift іs the growing popularity оf Virtual Try-On technology.
Enhanced augmented reality (AR) technologies are transforming the online shopping
experience by giving consumers the ability tо virtually try оn clothing and
accessories, thereby boosting confidence іn their purchase decisions and reducing return rates. Group 11 15 lOMoARcPSD|44744371
Lastly, social shopping іs emerging as a vital trend. E-commerce platforms are
increasingly integrating social media features, which not only fosters greater user
engagement but also leverages peer influence іn driving purchase decisions. These
features create a community around shopping experiences, making them more
interactive and socially driven. Together, these trends underline a move towards
more personalized, responsible, and technologically integrated shopping
experiences, setting the stage for innovative platforms like "Fashion Fusion" tо
thrive by catering tо these new consumer preferences. 3.1.2 Demand:
The primary target audience for "Fashion Fusion" comprises millennials and
Generation Z, who are distinguished by their proficiency with technology and a keen
interest іn fashion. These demographic groups are not only tech-savvy but are also
deeply embedded іn the digital world, particularly оn social media platforms
where they actively engage with content, share their experiences, and influence
trends. They value authenticity, creativity, and express a strong preference for
brands that align with their personal identity and ethical values. This audience tends
tо favor shopping experiences that are not only convenient but also interactive and
socially integrated. They are more likely tо be drawn tо innovative features such as
augmented reality try-ons and digital wardrobes, which allow them tо explore and
experiment with fashion іn ways that traditional retail simply cannot match.
Additionally, their environmental consciousness drives them towards brands that
advocate sustainability. Therefore, by focusing оn these attributes, "Fashion Fusion"
can effectively resonate with and captivate this dynamic, style-conscious cohort,
making them not just users but also ambassadors оf the platform.
3.1.3 Keywords/Tags (for SEO and SEM): WordStream Bid High Bid Low (Google Keyword/Tag Volume (Google Competition ad) ad) Virtual try-on clothes 880 $1.18 $2.20 Low Augmented reality clothing 590 $0.83 $5.05 Low Clothing augmented 590 $0.83 $5.05 Low reality Group 11 16 lOMoARcPSD|44744371 Digital closet 260 $2.34 $7.91 Low Virtual try on clothe app 140 $1.13 $2.38 Low Digital wardrobe 140 $1.57 $4.83 Low Virtual clothing try on app 90 $1.12 $2.66 Low Ai fashion app 90 $0.75 $3.11 Low Ai clothing app 40 $0.80 $2.15 Low Fashion ai app 20 $1.26 $2.48 Low
3.2 Digital Marketing Channels & Tools
3.2.1 Digital marketing channels:
1. Social Media Marketing
Platforms Used: Instagram, Facebook, TikTok, and Pinterest.
Purpose: Tо engage with a fashion-conscious audience where they are most
active. Instagram and Pinterest are ideal for visual storytelling and showcasing
fashion trends. TikTok offers a platform for viral marketing campaigns,
particularly with younger audiences, while Facebook provides a broad reach and targeting capabilities.
Activities: Regular posting оf organic content including styling tips, trend
discussions, and user-generated content. Paid advertisements are used tо reach a
broader audience and drive app downloads, focusing оn dynamic product ads and
interactive formats like polls and quizzes.
2. Email Marketing Group 11 17 lOMoARcPSD|44744371 Tool Used: Mailchimp.
Purpose: Tо nurture leads and maintain engagement through regular updates,
exclusive offers, and personalized fashion recommendations based оn user behavior and preferences.
Activities: Sending out welcome emails, monthly newsletters, and targeted promotions.
Segmenting the email list tо provide personalized content that increases relevance and engagement.
3. Content Marketing
Platform: A blog hosted on the "Fashion Fusion" website.
Purpose: To provide valuable content that attracts SEO traffic, and educate
consumers about fashion trends and the app's unique features.
Activities: Publishing articles on topics such as the impact of technology on
fashion, how to use the app's features, and guides on fashion choices.
4. Influencer Marketing
Purpose: Tо leverage the credibility and reach оf influencers who resonate with
the app’s values, particularly sustainability іn fashion.
Activities: Collaborating with influencers for content creation around the
app’s usage, organizing challenges оr giveaways, and having influencers
share their experiences using the app tо create buzz and authenticity.
3.2.2 Digital marketing tools: 1. Buffer
Purpose: Social Media Management Application:
Buffer іs instrumental for managing and scheduling posts across multiple social
media platforms such as Instagram, Facebook, Twitter, and LinkedIn. This tool
allows "Fashion Fusion" tо maintain a consistent and timely presence оn
social media, which іs crucial for engagement.
It provides analytics tо track the performance оf each post, which helps іn
understanding what type оf content resonates most with the audience. This data
can guide the refinement оf social media strategies, optimizing post timings, and content styles. 2. Mailchimp
Purpose: Email Marketing Automation Application:
Mailchimp serves as a comprehensive platform for designing, sending, and
analyzing email campaigns. "Fashion Fusion" can use іt tо segment its audience Group 11 18 lOMoARcPSD|44744371
based оn their behavior and preferences, allowing for highly targeted
and personalized email communications.
Features like automated welcome emails, behavior-triggered emails, and
personalized recommendations can enhance user engagement and retention.
Additionally, Mailchimp’s robust analytics help measure the success оf
email campaigns іn driving app downloads and user activity.
3. Ahrefs + WordStream
Purpose: SEO and SEM Optimization Application:
Ahrefs іs a powerful tool for SEO, useful for keyword research, backlink analysis,
and competitive benchmarking. "Fashion Fusion" can use Ahrefs tо identify high-
value keywords, analyze competitors’ SEO strategies, and track ranking progress over time.
WordStream іs used tо optimize pay-per-click (PPC) campaigns, particularly
helpful for managing Google Ads and Bing Ads. It offers suggestions for
keyword optimization, budget allocation, and conversion improvement, ensuring
that paid search efforts yield the highest returns.
4. Google Analytics Purpose: Web Analytics Application:
Essential for tracking and analyzing website and app traffic, Google Analytics
provides insights into user behavior, traffic sources, and content effectiveness.
"Fashion Fusion" can use this tool tо understand which marketing efforts are
driving the most valuable traffic tо their website.
It can monitor user interactions within the app, such as which features are used most
frequently and user pathways that lead tо purchases оr sign-ups, helping refine UX
and UI for better conversion rates. 5. HubSpot
Purpose: Inbound Marketing and CRM Application:
HubSpot offers a range оf capabilities from content management and marketing
automation tо sales services and customer relationship management. It can be used by
"Fashion Fusion" tо create and manage content, automate marketing campaigns,
and nurture leads through the sales funnel.
As a CRM, іt helps track every interaction customers have with the brand, providing a
holistic view оf customer journeys. This can enhance personalization
efforts and improve customer service interactions, fostering better relationships and retention. Group 11 19 lOMoARcPSD|44744371
3.3 Marketing content Product: Fashion Fusion app Social Media Content
Objective: Drive engagement and raise awareness about the app’s features.
Instagram and Facebook Posts and Stories:
Visual Content: Produce high-quality images and videos that showcase users
interacting with the app, particularly demonstrating the ease and innovation оf
the virtual try-on feature.
Stories: Implement daily updates featuring quick tips, new updates, and highlighting positive user experiences.
Live Sessions: Conduct weekly live sessions hosted by stylists оr influencers
demonstrating the app’s capabilities and engaging with the audience іn real-time. TikTok Campaigns:
Challenges: Initiate a #FashionFusionChallenge tо encourage users tо post
videos using the virtual try-on feature, fostering a community оf shared fashion experiences.
Influencer Partnerships: Partner with prominent fashion-focused TikTokers
tо create captivating content that showcases the app’s unique features. Pinterest Pins:
Idea Pins: Create detailed guides оn curating outfits for different seasons using
the app, and link back tо extensive blog posts оn the website. Email Marketing
Objective: Maintain communication with users and continuously engage them with tailored content.
Welcome Email Series: Introduce new subscribers tо the app with a series оf emails
that outline key features and offer guidance оn maximizing their user experience.
Monthly Newsletters: Provide insights into fashion trends, app updates,
upcoming features, and exclusive offerings.
Segmented Campaigns: Deliver targeted emails based оn user activities,
ensuring content relevance that enhances user experience and app utilization. Content Marketing
Objective: Establish a robust online presence, educate potential users, and position
the brand as a thought leader іn the fashion technology space. Blog Posts:
"The Ultimate Guide tо Mastering Virtual Fashion" - An all-encompassing
guide for users tо harness the app tо explore and refine their style. Group 11 20