Group 8 -assignment 2 - Tài liệu ôn tập | đại học Hoa Sen

Group 8 -assignment 2 - Tài liệu ôn tập | đại học Hoa Sen và thông tin bổ ích giúp sinh viên tham khảo, ôn luyện và phục vụ nhu cầu học tập của mình cụ thể là có định hướng, ôn tập, nắm vững kiến thức môn học và làm bài tốt trong những bài kiểm tra, bài tiểu luận, bài tập kết thúc học phần, từ đó học tập tốt và có kết quả cao cũng như có thể vận dụng tốt những kiến thức mình đã

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Môn: Cơ sở văn hóa việt nam (02)

Trường: Đại học Hoa Sen

Thông tin:

5 trang 3 tuần trước

Tác giả:

Profile Kim Oanh
ASSIGNMENT 2 : ADVERTISNG CAMPAIGN FOR THAT PRODUCT
(SILAS VEGAN LIPSTICK)
GROUP 8
1. NÔNG THỊ CHUYÊN
2. TRẦN THỊ MỸ NHẬT
3. NGUYỄN THỊ HẢO
4. BÙI THANH HOA
1. INTRODUCE
Ladies and gentlements. We are group 8. My name is Hao. And next to me is
Chuyen, Hoa and Nhat. Today we will talk about our advertising campaign. Our product
is Silas vegan lipstick The first, I will tell you about the reason for this advertisement..
2. REASONS FOR ADVERTISING
The reason for this advertising campaign is that our company wants to launch a
new product to everyone. This is a highly safe Silas vegan lipstick that can be used by
both pregnant women and people with sensitive lips.
That's why we choose this product to advertise and launch to you !
3. STAGES OF YOUR ADVERTISING CAMPAIGN
Step 1: Determine the campaign objective.
Find new customers, confirm brand awareness, introduce new products, promote
sales or offer benefits that not many people know about…
Step 2: Identify the target market + find customers
Everyone can use this product, especially the most sensitive subjects such as young
children, pregnant women so that they are comprehensively taken care of, not only beauty
but also health.
Step 3: Choose the time to launch the campaign.
Women's beauty needs are increasing day by day. Besides designs and forms,
customers are interested in the quality of products. Currently on the market, lipstick lines
are extremely diverse and competitive with each other, but all contain lead. Coming to
market as soon as possible a vegan lipstick, which is made from nature is sure to be well
received after introducing.
Step 4: Determine the campaign budget.
You can't just come up with an idea, think it works, and do it right away. You'll
need to determine if the ad campaign fits within your existing budget and has a significant
impact on your organization's business.
Step 5: Advertisement form.
9 common types of advertising are present in every marketing plan: SEO, Google
Ads , Facebook Ads, Youtube Ads, Advertise in the online press, Advertise through
KOLs, Outdoor advertising, The form of advertising on television.
Step 6: Perform the advertising campaign
After completing the preparation steps, the business will carry out the campaign
with a communication message for advertising throughout. At this stage, people need to
monitor and grasp the psychology of customers when receiving advertising messages, so
that there are strategies to change and upgrade accordingly and effectively for product.
4. TARGET CUSTOMERS
People who are allergic to chemical products who love vegan products
Natural lipstick is suitable for the most sensitive subjects including pregnant and
lactating women.
The lipstick is soft and long-lasting, you will feel very real like you are not
wearing lipstick, the nutrients in beeswax, will make your lips soft without feeling dry.
Vegan products contain many nutritional ingredients from nature, which have
therapeutic and nourishing effects on the skin. The formula of this product contains fewer
ingredients than conventional cosmetics, thus minimizing the risk of irritation to sensitive
skin, safe to use.
5. MEDIA ADVERTISING
Internet advertising is a form of marketing and advertising which uses the Internet
to promote products and services to audiences and platform users.
TV advertising is one of the most common and effective ways to reach consumers.
This is because it offers a wide reach, frequency, and impact.
Exhibition advertising are often used to organize a collection of selected items
and put them on public display to show people know about our products.
6. METHODS OF ADVERTISING
With Television media, we use TV Commercial method to advertise our product.
It will be started 1 month before product launching. We also post this video on the internet
to attract customers.
Let’s watch our our advertising video.
With Internet media, we mainly focus on social media accounts such as:
Facebook, Instagram, Twitter to advertise by using poster method. Our message for
advertisement campaign:
Every women has her own beauty and they have right to enhance that beauty.
Don’t let any obstacles interrupt your fun. Let Silas accompany and cherish your beauty.
Our new product will be launched soon, Let’s explore it.
In addition, we also choose some typical exhibitions to hang our poster to promote our
product.
If you are not clear about anything, please raise your voice, I’m willing to answer your
questions !
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ASSIGNMENT 2 : ADVERTISNG CAMPAIGN FOR THAT PRODUCT (SILAS VEGAN LIPSTICK) GROUP 8 1. NÔNG THỊ CHUYÊN
2. TRẦN THỊ MỸ NHẬT 3. NGUYỄN THỊ HẢO 4. BÙI THANH HOA 1. INTRODUCE
Ladies and gentlements. We are group 8. My name is Hao. And next to me is
Chuyen, Hoa and Nhat. Today we will talk about our advertising campaign. Our product
is Silas vegan lipstick The first, I will tell you about .
the reason for this advertisement.
2. REASONS FOR ADVERTISING
The reason for this advertising campaign is that our company wants to launch a
new product to everyone. This is a highly safe Silas vegan lipstick that can be used by
both pregnant women and people with sensitive lips.
That's why we choose this product to advertise and launch to you !
3. STAGES OF YOUR ADVERTISING CAMPAIGN
Step 1: Determine the campaign objective.
Find new customers, confirm brand awareness, introduce new products, promote
sales or offer benefits that not many people know about…
Step 2: Identify the target market + find customers
Everyone can use this product, especially the most sensitive subjects such as young
children, pregnant women so that they are comprehensively taken care of, not only beauty but also health.
Step 3: Choose the time to launch the campaign.
Women's beauty needs are increasing day by day. Besides designs and forms,
customers are interested in the quality of products. Currently on the market, lipstick lines
are extremely diverse and competitive with each other, but all contain lead. Coming to
market as soon as possible a vegan lipstick, which is made from nature is sure to be well received after introducing.
Step 4: Determine the campaign budget.
You can't just come up with an idea, think it works, and do it right away. You'll
need to determine if the ad campaign fits within your existing budget and has a significant
impact on your organization's business.
Step 5: Advertisement form.
9 common types of advertising are present in every marketing plan: SEO, Google
Ads , Facebook Ads, Youtube Ads, Advertise in the online press, Advertise through
KOLs, Outdoor advertising, The form of advertising on television.
Step 6: Perform the advertising campaign
After completing the preparation steps, the business will carry out the campaign
with a communication message for advertising throughout. At this stage, people need to
monitor and grasp the psychology of customers when receiving advertising messages, so
that there are strategies to change and upgrade accordingly and effectively for product. 4. TARGET CUSTOMERS
People who are allergic to chemical products who love vegan products
Natural lipstick is suitable for the most sensitive subjects including pregnant and lactating women.
The lipstick is soft and long-lasting, you will feel very real like you are not
wearing lipstick, the nutrients in beeswax, will make your lips soft without feeling dry.
Vegan products contain many nutritional ingredients from nature, which have
therapeutic and nourishing effects on the skin. The formula of this product contains fewer
ingredients than conventional cosmetics, thus minimizing the risk of irritation to sensitive skin, safe to use. 5. MEDIA ADVERTISING
Internet advertising is a form of marketing and advertising which uses the Internet
to promote products and services to audiences and platform users.
TV advertising is one of the most common and effective ways to reach consumers.
This is because it offers a wide reach, frequency, and impact.
Exhibition advertising are often used to organize a collection of selected items
and put them on public display to show people know about our products.
6. METHODS OF ADVERTISING
With Television media, we use TV Commercial method to advertise our product.
It will be started 1 month before product launching. We also post this video on the internet to attract customers.
Let’s watch our our advertising video.
With Internet media, we mainly focus on social media accounts such as:
Facebook, Instagram, Twitter to advertise by using poster method. Our message for advertisement campaign:
Every women has her own beauty and they have right to enhance that beauty.
Don’t let any obstacles interrupt your fun. Let Silas accompany and cherish your beauty.
Our new product will be launched soon, Let’s explore it.
In addition, we also choose some typical exhibitions to hang our poster to promote our product.
If you are not clear about anything, please raise your voice, I’m willing to answer your questions !