Lecture 2: Strategic Analysis on Market Structure & Competition (2024) | Môn Business Analysis and Valuation - Trường Đại học Quốc tế, Đại học Quốc gia Thành phố Hồ Chí Minh

lOMoAR cPSD| 59085392 2/26/2024 lOMoAR cPSD| 59085392 2/26/2024 lOMoAR cPSD| 59085392 2/26/2024 lOMoAR cPSD| 59085392 2/26/2024 INDUSTRY ANALYSIS & MARKET OPPORTUNITIES
Economic analysis for market size & market opportunities
• Economic and technical structure
• Demographic changes/Size of the region/Size of the market (and shares
served by the firms), and the growth rate over time
• Changes in citizen concepts (or perceptions), consumer confidence
• Recent development (technical, financial, management, regulatory, …)
& other changes affecting business lOMoAR cPSD| 59085392 2/26/2024 lOMoAR cPSD| 59085392 2/26/2024 lOMoAR cPSD| 59085392 2/26/2024
antages that incumbents (existing lOMoAR cPSD| 59085392 2/26/2024 offer same function in lOMoAR cPSD| 59085392 2/26/2024 lOMoAR cPSD| 59085392 2/26/2024 lOMoAR cPSD| 59085392 2/26/2024 lOMoAR cPSD| 59085392 2/26/2024 COMPETITIVE STRATEGIES
Industry structure guides strategic actions by the firms, for example:
• Positioning the company to better cope with current forces
• Build defense against the competitive forces
• Shape the balance of competitive forces in favorable manner
• Objectives, Goals, Plan … lOMoAR cPSD| 59085392 2/26/2024
E.g. TRA in the Pharmaceutical ( Healthcare) industry lOMoAR cPSD| 59085392 2/26/2024 lOMoAR cPSD| 59085392 2/26/2024
PORTER’S THREE GENERIC STRATEGIES
What would happen to Hummer if it
wanted to follow a cost leadership
attempting to market and sell a highly specialized and lOMoAR cPSD| 59085392 2/26/2024 Cost Leadership
Customer loyalty discourages potential
Offer lower price to powerful buyer lOMoAR cPSD| 59085392 2/26/2024 END OF LECTURE 2