Marketing Strategies for Vietravel: Week-8 Report môn Marketing căn bản | Trường đại học Mở Hà Nội

lOMoAR cPSD| 48302938 HANOI OPEN UNIVERSITY FACULTY OF TOURISM
MARKETING TRONG KINH DOANH DU LỊCH TOPIC: VIETRAVEL Instructor : Mrs. Vũ Hương Giang Group : 06 Team members : Nguyễn Tú Anh Nguyễn Mỹ Anh Đinh Trần Châu Anh Nguyễn Thị Minh Ánh Dương Thị Thu Hiền Nguyễn Quang Hưng Phạm Thị Nhung Lê Thanh Thảo Hoàng Minh Quang
-- Hanoi, March 2024 --- lOMoAR cPSD| 48302938 I - Propose changes:
Add other experiential activities: - Culinary experience:
+ Enjoy dishes from Kobe beef and snow crab to enhance the quality of the local culinary experience
- Experience the Shinkanshen bullet train:
+ The pride of Japan, this world-famous bullet train offers passengers top
speeds combined with unparalleled comfort.
- Experience the Traditional Tea Ceremony in Kyoto:
+ Is a great opportunity for you to learn about Japanese tea culture and
experience a traditional tea ceremony in the quiet space of a tea ceremony
temple in Kyoto. You will be guided in detail by a professional tea ceremony
professor, participate in the tea brewing process and learn how to drink tea and eat traditional sweets.
+ In addition, you also have the opportunity to admire the tea ceremony temple
with beautiful architecture and eye-catching natural landscape. This is a
peaceful and soothing destination for the soul amidst the noisy and busy streets.
- Visit Tokyo Disneyland amusement park:
+ Tokyo Disneyland is one of the five largest amusement parks in the world
and also the largest amusement park in the land of the rising sun. This park
was opened on April 15, 1983 and is also the first Disneyland built outside the
United States. Coming here, visitors feel like entering a fairy tale world,
something you have only seen through famous Disney animated films. lOMoAR cPSD| 48302938
Replace the experiences of the old tour with these activities that are both suitable for
the family audience the tour has been targeting and give guests different experiences from other travel companies. II - Pricing strategy:
The tourism industry is experiencing a significant boom, with increasingly diverse
and demanding travelers. Responding to this trend, Vietravel prioritizes product
development and marketing investment, particularly focusing on strategic pricing.
Vietravel strives for customer satisfaction by exceeding expectations through
product quality, service excellence, and the overall value delivered. The company
recognizes its unique selling proposition: a focus on professionalism, enriching
experiences, and added value for customers. To attract potential customers, Vietravel
prioritizes continuous improvement and innovation in its tour offerings.
Targeting families, Vietravel offers competitively priced tours (though additional
services may incur extra costs). Utilizing strong partnerships, the company ensures
highquality service to maintain its reputation.
Vietravel choose market penetration pricing strategy.
Utilizing this approach, Vietravel analyzes a sample Japan tour:
• Tour details: Tokyo, Mount Fuji, Nagoya, Kyoto, and Osaka (5 days, 5 nights)
• Competitor pricing: Saigon Tourist (37,990,000 VND) and Hanoi Travel (35,990,000 VND )
Vietravel differentiates its offering by:
• Enhancing the tour experience: Adding new and unique activities to distinguish their tour from competitors.
Through this strategy, Vietravel proposes a new competitive price of 32,999,000 VND: lOMoAR cPSD| 48302938
• Market alignment: This price caters to the target family market segment.
• Competitive edge: The price effectively competes with rival companies.
• This price still ensures the quality of the trip as well as the customer experience
In conclusion, Vietravel's strategic approach to market analysis and value
differentiation enables them to set competitive prices and attract customers by offering
unique and engaging travel experiences.